Alyssa The Groomer

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Alyssa The Groomer 21 years of loving every dog that walks through my salon doors as if they were my own.
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Do you recognize any of these pretty faces? 😏😍 If you’ve been with me for more than a few years, then you most likely al...
18/08/2024

Do you recognize any of these pretty faces? 😏😍 If you’ve been with me for more than a few years, then you most likely already know and love these girls, just like I do. While working solo certainly has its perks… being reunited with my old (bad ass/talented/gritty/hard working) salon staff has certainly reminded me of the sisterhood I’ve been missing. 🎉🐾🩷

Just a few of my friends from the last few weeks 🐾❤️
13/08/2024

Just a few of my friends from the last few weeks 🐾❤️

Scroll through to see two of my very favorite glow ups to do every 4 weeks 😍💕 can you tell which ones are before and whi...
01/08/2024

Scroll through to see two of my very favorite glow ups to do every 4 weeks 😍💕 can you tell which ones are before and which ones are after? 😏🪄✨

Hiiiiii friends! (If you didn’t read that in a Miss Rachel voice then we likely can’t be friends in this current season ...
23/07/2024

Hiiiiii friends! (If you didn’t read that in a Miss Rachel voice then we likely can’t be friends in this current season of my life 😂)

Just wanted to pop on here for the first time in a long time to share my best bud’s groom from today. Love you, 🧸💋!

Most dog groomers are paid a percentage of the total cost for every dog that they groom each day with the no additional ...
22/06/2024

Most dog groomers are paid a percentage of the total cost for every dog that they groom each day with the no additional hourly rate or salary to compliment that commissioned pay. Grooming salon owners (who double as dog groomers themselves) are no different regardless of how they are often viewed by some members of society. Salon owners may not have to share their percentage with a formal “boss” like a W2 employee would but instead they simply pay that percentage to rent/mortgage, utilities, the latest and greatest grooming equipment on the market, the highest quality shampoos & conditioners (that can and do run upwards of $100 per gallon), pet friendly fragrances, cotton balls to clean the ears & the proper ear cleaner to do it safely, tooth brushes & toothpastes, etc, etc, etc… this list could go on for ages but you get the idea.

As a one on one grooming salon owner who also grooms myself, I wear many different hats. On any given day I am the groomer, the receptionist, the bather, the cleaner, the accountant, the customer service representative, the therapist, the advocate, and the veterinarian’s under qualified but still knowledgeable replacement in your dog’s time of need. Now remember that I’m paid for wearing just ONE of those hats.

With all of that being said… let me list off just a few more things for you.

The average dog groomer/salon owner spends 2-3 hours each day performing “unpaid” tasks such as (but not limited to):
* Responding to text & phone inquiries in a timely manner by sharing information regarding pricing, services offered, availability and standard business practices with potential new clients.
* Booking appointments, rescheduling (often last minute) existing appointments upon request, and sending reminder messages to current clientele regarding their upcoming visits.
* Educating pet parents on their individual dog’s coat type, skin condition, and lifelong grooming needs.
* Recommending specific brushes and tools best suited to each dog’s individual needs for pet parents to utilize at home. (Often going as far as to include texting links to aforementioned products on Amazon for the client’s convenience.)
* Demonstrating to pet parents how to use recommended tools in an effective manner. By doing this, we are teaching pet parents that matting can and should be avoidable and thus we are able to achieve desired fluffy styles for the duration of their pets life.
* Documenting health concerns we uncover during the grooming process and sending photos or videos to pet parents of things such as ear infections, hot spots, pre-existing injuries, irritated skin related to potential allergies, embedded or broken toe nails, the presence & removal of ticks, fleas/flea dirt, new lumps and bumps of unknown origins, etc. Often times your groomer may be the one to catch a serious condition your pet may have unbeknownst to you and we may do so early enough for your vet to have the opportunity to effectively intervene.
* Explaining to pet parents how frequently their dogs should be groomed in order to maintain their desired length, re-booking their next appointment prior to the client leaving the salon, and texting the client the next date and time for their convenience.
* Cleaning and sanitizing all of our equipment between clients to ensure the lack of transmission of anything contagious from one pet to the next.
* Wiping up and disinfecting surfaces from urine and f***s (sometimes repeatedly from habitual offenders and often times this occurs immediately after the pet parent drops off, leading us to believe the dogs were not walked or given the opportunity to potty prior to leaving them for hours in the salon)
* Vacuuming up floors and washing down tubs in between clients to ensure a professional appearance and a pleasant environment for customers to walk into.
* Cleaning the salon at the end of each night to restore it to like new conditions for the following work day.
* Doing laundry, washing towels, restocking shelves, taking inventory, and posting photos to social media.

If you’ve made it this far in reading this, you’re likely realizing that there are many more aspects to dog grooming that you have never considered before. Unfortunately, the majority of those things fall into the category of “unpaid labor” for us. Many of them we do not “have to do” but rather we do them voluntarily because we value our relationships with you, we take pride in our work, and your dogs health and happiness often supersedes our own. This is why tipping is important. It’s not because we are greedy, entitled, money hungry monsters. I promise you we’re not. However, I can assure you we are tired. Of course I can’t speak for all groomers out there, but for me personally, tipping has far less to do with the monetary value and everything to do with my extraordinary efforts feeling seen and appreciated.

Howdy, yall! 👋🏻 Is Benji a vibe in this photo or what? ☀️🌊⛱️😂❤️Long time no see, I know. You probably had to do a double...
07/06/2024

Howdy, yall! 👋🏻 Is Benji a vibe in this photo or what? ☀️🌊⛱️😂❤️

Long time no see, I know. You probably had to do a double take at your phone to see which account you are following that is related to the worlds cutest 3 year old but it’s just little old me! 🤗

This post is to announce that I will be on vacation beginning today Friday 6/7 and ending on Monday 6/17. All texts and calls with be returned as soon as possible once the salon reopens.

As always, thank you for your continued support and understanding. I love you guys more than you know! 🐾❤️

Two Easter eggs shy of a dozen cuddly & clean cutie pies from this week 🐣💕
28/03/2024

Two Easter eggs shy of a dozen cuddly & clean cutie pies from this week 🐣💕

My buddy  isn’t a big fan of my velocity dryer. In fact, he’s been afraid of it since day 1 despite never having had any...
22/03/2024

My buddy isn’t a big fan of my velocity dryer. In fact, he’s been afraid of it since day 1 despite never having had any traumatic experiences surrounding it (that we know of). Over the last 6 months or so, we really had been struggling to make significant progress toward desensitizing him to what he deemed to be intolerably scary sounds. That was until today. Huge shout out to for sending me a TikTok video of someone (admittedly much smarter and craftier than me) using noise canceling head phones over a happy hoodie to blow dry a dog with similar sensory issues to . Because to my absolute shock and delight… THIS ACTUALLY WORKS❗️🪄✨❤️

For the first time ever today, I was able to velocity dry my fluffy friend from start to finish without so much as even the most minor discomfort for Ryder. Like I told his mom at pick up, the hardest part about grooming him today was dodging his 👅 with my ✂️ from the non-stop kisses 💋 he was giving me the entire time.

Groomer friends, if you have any clients who struggle with your dryers, give this a shot. I purchased this particular pair of head phones off of Amazon for ~$20. They were originally intended for toddlers but they are just the perfect size to fit medium & large breed doggo heads too. 😉🐾❤️

(Video in the comments below ⬇️)

Hurricane Bain 🌪️ hit The Grooming Studio and it was a category 5️⃣ this time around. I’m happy to report there were no ...
21/03/2024

Hurricane Bain 🌪️ hit The Grooming Studio and it was a category 5️⃣ this time around. I’m happy to report there were no casualties aside from my rotator cuff and maybe my shop vac’s filter. 🤣

Keep swiping to see one of my more impressive before and afters, IMO. 🪄✨❤️

Ps- every hair in that vacuum came solely from him! 🤯

Some cuties from last week 🐣💕
17/03/2024

Some cuties from last week 🐣💕

In loving memory of the best girl ever. I’m still struggling to type these words so forgive me for not being as eloquent...
14/03/2024

In loving memory of the best girl ever. I’m still struggling to type these words so forgive me for not being as eloquent as I’d like to be. Pearl, you brought so much joy to me and my family over the last 6 or 7 years. It’s hard to imagine not seeing your cute little waddle and big puppy eyes every 6 weeks from now on. I have to constantly remind myself of a life lesson that dogs teach us very clearly and very often and that’s that growing old is a privilege, not a tragedy. I will love and miss you forever, Miss Pearl. 🥺💔

13/03/2024

Lucy, my love 💘, you are living proof that short & practical hair cuts (for first time new moms of precious human baby boys 👶🏼🍼💙) do NOT have to equal bald & ugly hair cuts… when they are done correctly! ✂️✨

As strange as it may sound, my career would not be nearly as successful as it is right now without this gorgeous girl & ...
11/03/2024

As strange as it may sound, my career would not be nearly as successful as it is right now without this gorgeous girl & her amazingly supportive mama. Echo and Marlo have both played pivotal roles in making me one of the most sought after groomers in the greater Boston area and for that I am eternally grateful. I will never grow tired of enhancing your beauty, baby girl. Sincerely, your doodle queen 👑💕

Spent my Friday with one of my favorite doods 🥰
01/03/2024

Spent my Friday with one of my favorite doods 🥰

7lbs. worth of why I love my job ❤️
01/03/2024

7lbs. worth of why I love my job ❤️

Dusted off my magic wand 🪄 today to transform my friend Thor from matted mess back to fluffy Bichon babe after his recen...
22/02/2024

Dusted off my magic wand 🪄 today to transform my friend Thor from matted mess back to fluffy Bichon babe after his recent recovery from ACL surgery. 💙

Hiiiiiii 👋🏻First time in a long time, I know, I know. Did y’all miss me? 😏My New Year’s resolution to myself (and my fam...
20/02/2024

Hiiiiiii 👋🏻

First time in a long time, I know, I know. Did y’all miss me? 😏

My New Year’s resolution to myself (and my family) this year was to ⚠️ SLOOOWWW DOWN ⚠️ and enjoy more time with my son who just officially started preschool 2 weeks ago❗️🎉

If you’re reading this right now, then you likely already know that I’ve spent the better half of 2 decades being mentally, physically, and emotionally engulfed in my work. 24/7/365. My career truly was my first love… and then I had my son. 👦🏼 💕

For the first time in my life, I’m realizing that it’s okay to admit that I’m human. I’m not immune to the wear and tear. Being a dog groomer (and small business owner) often means wearing 40-something hats all at the same time and lord knows I’ve been donning those suckers for so, so long.

I desperately need a hiatus from the insanely time consuming and elaborate photo set ups. For my overall mental health and well being, I will be taking a step back from social media altogether - both personally and professionally alike. I think we’ve all been there before, right? And lastly, I am no longer working any weekends in 2024, even if it’s “just a bath” for someone I’ve known and loved for years. Since Benji is in school full time now, weekends will be reserved strictly for beach days ☀️, nature walks 🍃, and amusement park ice cream cones🍦.

None of these decisions were made lightly or as a result of any singular event or situation. I still want to love my career, I just want to love my baby while he’s still a baby too. To the other moms out there, I know you’ll get it. 👩‍👦 But to everyone else, I sincerely hope all of you can understand as well. 🥺❤️

With that being said… my buddy Bauer’s extreme makeover today was so flipping adorable that it was nearly screaming to be shared with the world.

So here he is in all of his fluffy glory. 🐾❤️

Leave it to the queen of content  to create the single most thoughtful and unique Christmas gift I’ve ever received in m...
22/12/2023

Leave it to the queen of content to create the single most thoughtful and unique Christmas gift I’ve ever received in my life‼️ 🎄🎁🐾❤️

She even went as far as to include a little QR code for customers to scan in the bottom right corner that will take you directly to my Etsy shop. Mind. Blown. 🤯

Ann and I go way, way back to MANY years ago when I first began grooming her precious little old lady, Abby, at a previous salon I had worked at in Andover. After losing Abby, eventually Ann came back to me with her new puppy, and when I tell you he was maybe the cutest thing I’d ever seen in my life, I mean it. Aug is, was, has been, and always will be super model gorgeous… and he knows it. 😂📸😻 I have accepted that on one afternoon every 4 weeks in my salon, I no longer own a 2nd grooming table, I play hostess to Auggie’s Next Top Model photo display and I better have cookies 🍪 ready for his efforts. 🤣

All jokes aside, Ann has been one of my loudest cheerleaders and most solid pillars of support throughout my entrepreneurial journey. Not only is she a New York Times best selling author, but she’s also someone that I am so proud to call a friend and her ingenuity inspires me on a daily basis. Go buy her books, go attend her seminars, go follow for cute dog photos and hilariously clever content. Support my awesome friend who has always supported me, please.

, you rule. Thanks for being you! ❤️

Just 1️⃣ more grooming day left before I get to dive head first into creating all of the holiday magic for my favorite 3...
22/12/2023

Just 1️⃣ more grooming day left before I get to dive head first into creating all of the holiday magic for my favorite 3 year old on 🌎✨❤️

7️⃣ sleeps til 🎅🏻🎄✨
18/12/2023

7️⃣ sleeps til 🎅🏻🎄✨

I fell asleep before I could hit “post” on these cutie pies from yesterday… the craziest day we’ve had thus far to kick ...
18/12/2023

I fell asleep before I could hit “post” on these cutie pies from yesterday… the craziest day we’ve had thus far to kick off the busiest grooming week of the year‼️🎄❤️

I genuinely cannot believe I’m even writing this but I was gifted a SECOND weekend getaway for my family at ’ freaking G...
15/12/2023

I genuinely cannot believe I’m even writing this but I was gifted a SECOND weekend getaway for my family at ’ freaking GORGEOUS Vermont vacation home today. Two free vacations in two days? I clearly need to go play the lottery… immediately. 🤯😅❤️

TGIF, y’all. I hope everyone feels as fortunate and blessed as I do this holiday season.

I’ve been gifted a lot of really cool things over my 21 year career grooming dogs… from hundreds of dollars in cash to p...
14/12/2023

I’ve been gifted a lot of really cool things over my 21 year career grooming dogs… from hundreds of dollars in cash to personalized grooming aprons, Yeti cups with my name on them, and hand knitted baby blankets for my newborn baby… I’ve been blessed with so many amazing things from so many thoughtful clients but today I received something that absolutely blew me away. , you set the new world record for making me cry before the clock hit 10am! 😭❤️ Robin was kind enough to gift me a weekend of my choice for my family and I to enjoy a little getaway at her beautiful vacation home on Sebago Lake. I’m still shook by your generosity. And I’m still sorry my toddler said “no thank you” in return. 🤦🏻‍♀️😂🎄🎅🏻🎁🐾❤️

It’s beginning to look a lot like Christmas 🎄❄️✨… because my back hurts and I’m stressed out about not even beginning my...
09/12/2023

It’s beginning to look a lot like Christmas 🎄❄️✨… because my back hurts and I’m stressed out about not even beginning my shopping yet 🙃😂

I love making  feel gorgeous. So much so that she deserves her very own post to show her off. 😻💕🥰
07/12/2023

I love making feel gorgeous. So much so that she deserves her very own post to show her off. 😻💕🥰

Is it national “make your dog groomer cry like a baby” week? Because if so, no one missed the memo except for me. 🥲❤️You...
07/12/2023

Is it national “make your dog groomer cry like a baby” week? Because if so, no one missed the memo except for me. 🥲❤️

You guys sure know how to make a girl feel special and appreciated.

As chaotic as Christmas grooming usually is… I’ve always absolutely LOVED this time of year. Things have only gotten better now that I work for myself. I make the rules. I take care of my physical and mental well being. No more unnecessary stress. No more overbooking myself to satisfy a greedy boss. No more rushing my process and ultimately turning out grooms I wasn’t proud of.

Christmas 2023 is shaping up to be my best one yet. Thank you to each and every one of you for being a part of it. 🎅🏻🎄🎁🐾❤️

If you know me at all, you know it’s no secret that I LOVE old(er) dogs. I just do. I can’t help it! 🥰 I love everything...
01/12/2023

If you know me at all, you know it’s no secret that I LOVE old(er) dogs. I just do. I can’t help it! 🥰 I love everything about them. Give me a pair of sweet sugar lips over a little puppy breath 7 out of 7 days a week. There are more than enough people in this world to love on all of the puppies - they don’t need me… but the opportunities for TLC when it comes to our canine senior citizens are few and far between. 😕

For example, today, 4 out of 5 of my clients were double digits in age. 3 out of those 4 I have been grooming forever. None of them have ever been as happy, as comfortable, or as self-confident throughout the grooming process as they are now in my new salon. This was always my goal - to be a safe haven for dogs from beginning to end. My hope was that I would be able to provide dogs of all ages with heartfelt, well rounded, and experienced grooming services in an environment catered to prioritizing their needs over grotesque greed.

Slide 1? That’s Sadie. She was previously the most nervous Nelly I’d ever known for years and years and years…

Every single time she comes to see me now, it’s an enormous and overwhelming reminder that I’m currently doing all of the right things.

❤️

I have been grooming for 21 years… unexpected and overwhelmingly generous Christmas tips will never NOT make me cry. 🥹❤️...
30/11/2023

I have been grooming for 21 years… unexpected and overwhelmingly generous Christmas tips will never NOT make me cry. 🥹❤️

I do what I do (complimentary photos, accessories, handmade Christmas gifts, etc.) because I LOVE doing it. As much as we hate to admit it, our dogs won’t be with us forever, and I am in love with the concept of gifting intangible memories for my clients to cherish for years to come. I know I’m not the most talented artist in the world, but I try my best, and it makes me indescribably happy when any one of you SEES me for my efforts.

Inflation, recession, viruses, war in foreign countries, divisiveness everywhere… there is so much to hate about our current state of things in this world.

My hope is that I can pump just a little bit of joy back into your daily lives… one dog a time.

Happy holidays, yall. 🎄🎅🏻🎁🐾❤️

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