Michael Landa

04/05/2021

Q. How do you win at retail?

A. Mind your channel strategy!
Support those who support you and are committed to growing and prioritizing your brand with consumers, and resist the temptation to say yes to everyone who wants to carry your products. E-comm is a hot-button for brick and mortar — maintain strong MAP compliance and have zero tolerance for discounters who undermine your brand promise.
- Michael Landa (’95), Founder and CEO, Nulo Pet Food

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Via

22/10/2020

Thank you to SwimSwam for having me on their podcast! Had such fun discussing my swimming career, the pet industry and how the Nulo Pet Food team has adjusted during these difficult times. Check out the full story here: https://nulo.love/3kmu8Dz

17/09/2020

Thank you for letting me share my story with you John and Eofire.com listeners! Click the link below to listen ❤️

In Business School, Michael Landa was taught never to take on an industry where 4 players control over 80% of the market. That’s exactly what he did - and now his company, Nulo, is one of the fastest-growing brands in pet food.

08/09/2020

“Nutrition meets love — that’s the concept,” Landa said. “Everyone loves their pets. But there’s a disconnect between loving them and providing them with the proper nutrition.” via Austin Business Journal ❤️ Nulo Pet Food

Each week in our Journal Profiles we aim to tell you all about a leader in Austin, beyond what you can read on their LinkedIn. This week it's Michael Landa, CEO of Nulo, one of the fastest-growing pet food companies in the nation.

26/08/2020

National Dog Day with ♥️

02/03/2020

It was a beautiful weekend in Austin so a visit to Zilker Park was a must! ☀️

27/02/2020

We’re live from in Orlando! Stop by and see us at booth 2911 ❤️

18/02/2020

I enjoyed talking with PET AGE Magazine for their special edition Global Pet Expo 2020 Issue. Swipe for the full article

10/02/2020

Fan Mail Alert 🚨 A huge thank you to Brooke from Oregon for this sweet letter letting me know how much her cat, Johnny, loves Nulo Pet Food. Hearing stories of how our products help pets and bring joy to others always reminds me of why I started Nulo in the first place. Nutrition Meets Love, that’s Nulo. A letter is coming your way, Brooke! 💌

06/02/2020

“Dogs come into our lives to teach us about love, they depart to teach us about loss. A new dog never replaces an old dog, it merely expands the heart. If you have loved many dogs, your heart is very big.”– Erica Jong
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A daily reminder at that Max the Third is always with us in spirit. ♥️
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04/02/2020

Thank you for letting me share the story behind Nulo Pet Food and my passion for swimming SwimSwam

30/01/2020

patiently waiting for their next chance to act as Nulo's Chief Tasting Officers. What's on the menu today Dad?

30/01/2020

Welcome to the world . My heart is full with the two newest additions to the Landa family! Follow their adventures on their Instagram!

30/01/2020

We wrapped up 2019 with a Holiday Party at and it was quite the soiree!

30/01/2020

Lights, Camera, Action! featured Nulo Mix-It Meals as a special holiday-inspired meal for your pet during Thanksgiving! Check out the IGTB video! 🧡

30/01/2020

It was a beautiful fall day to honor my late Max III. On “It’s My Park Day,” the Rollingwood Park Commission dedicated this fountain in Max’s honor and introduced the Pet Pavers Program. Buy a customized brick to honor your beloved pet and support the Rollingwood Dog Park. ♥️

30/01/2020

"Max, we made it!" Our first big billboard in the Big Apple! Our Times Square Billboard featured Nulo Ambassadors , , , and 📸

30/01/2020

I was honored that Nulo Ambassador joined me to celebrate the remarkable advancements over the past 50 years in the LGBTQ community at 's event in New York City over the Summer.

30/01/2020

We celebrated TEN YEARS of Nulo's existence in the pet world in June. Here is what the team had to say.

Top 10 reasons we love working at Nulo:
10. Working for a product we truly believe in
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9. Really love our leadership team and our fully stocked kitchen
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8. How excited everyone is to talk about the brand and dogs
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7. There’s a good spirit of community here – we all like each other and want to hang out with each other
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6. Our relaxed but professional atmosphere
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5. The exciting, measurable growth – it’s exhilarating
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4. Our work hard play hard mentality and our office view
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3. The impact Nulo has made on me personally living a happier, healthier life – has changed my life for the better
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2. The people. The people. The people.
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1. THE DOGS! Being able to bring our dogs to work with us. Working with and around dogs every day. The fact that I can sit at my desk and have my dog’s goofy ass face right there by my side means everything. How lucky are we that we work in an office with dogs? ♥️
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30/01/2020

“This one’s for Max.”
This was an exciting evening! Being named EY Entrepreneur of The Year® for Central Texas.

30/01/2020

Remembering Max with 36,000 Crayons🖍 This incredible sculpture by is another way we commemorate Max III at . 🐾
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30/01/2020

Max III's spirit, continues to live in on at our offices in Austin, Texas. Before we begin sharing 2020 content, I would like to take a look back at 2019 and share all of our accomplishments with you.