03/09/2025
We still can’t believe it… thanks to Wellington and all of you, our Goodboy Burger won the Most Innovative Burger at WOAP 2025 🏆🐾
This win isn’t just ours — it belongs to every single person (and pup!) who supported us, cheered us on, and believed in the crazy idea that dogs deserved their very own burger. Because of you, we’ve been able to turn something fun into something meaningful. 💛
Yesterday we had the honour of visiting the Wellington SPCA and bringing the Goodboy Burger to the dogs who need a little extra love right now. Dogs who don’t yet have a home, but who deserve to feel special and celebrated just the same. Watching them light up over their own feast reminded us exactly why we do what we do.
The WOAP theme this year is Food is Love — and nothing could capture that better than seeing tails wag, paws dance, and eyes brighten with joy over a burger made just for them.
From the bottom of our hearts, thank you Wellington. Thank you to every supporter, every burger buyer, and every pup parent who’s walked this journey with us. Because of you, we can give back. Because of you, love gets shared. 🐶❤️
Here’s to more Goodboys, more Goodgirls, and more moments where food truly becomes love. 🍔🐾✨