19/11/2019
Throughout the semester, I have authored weekly Facebook posts on topics including less adoptable pets, health benefits of having dogs, benefits of exercise, animal welfare, vet techs, and pet wellness to name a few.
The purpose of using Facebook and the content I created was to help build brand awareness, educate and entertain our audience. Providing content that helped educate our audience about topics that included how to stay healthy with your pet, the pros of owning a dog, and the pros of adopting 'less adoptable' pets, we were able to gain our audience's trust and help build credibility. We were also able to help build brand awareness across our social media's by integrating links to other platforms within each blog. Our target audience is between the range of 30-60 years old with behavioristics of spending free time reading. It is beneficially to provide a platform that our target audience is able to read on their free time, and get quality information.
I learned that using Facebook as a platform to connect with our audience can be a beneficial and effective way to portray knowledge and quality information. By posting on Facebook regularly you are able to build credibility and relationships, promote, education, communicate, and encourage.
Overall, after looking at Open Paws' target audience, I believe that this platform is beneficial to our business and I would recommend using this platform. As stated above, our target audience is between the ranges of 30-60 years old and have behavioristics and psychographics of reading books and blogs, spending free time outdoors, and will research the best ways of taking care of their pets.
Thank you for reading and connecting throughout the semester.
