Open Paws

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About Open Paws

Since the late 1800s there has been a big effort in order to prevent and save animals that are the victim to cruelty. The American Humane Association has a strong mission to leave no animal or child behind in the act of cruelty. As time goes on there has also been a strong pull to reduce the amount of animals, such as dogs in the humane association all across the country. According to the ASPCA, 6.5 million companion animals enter US animal shelters nationwide every year. Out of these 6.5 million animals, 3.3 million are dogs and 670,000 are euthanized each year. Each and every kennel that boards dogs is struggling with the overflow of abandoned and discarded pets.

The Open Paws is an open, free-range sanctuary that will alleviate the stress in hume associations and kennels across Midwest Wisconsin. Using social media in our marketing efforts will allow our company to ensure that we raise awareness of the overpopulation of these organizations. It will also be used to connect with individuals and organizations across Midwestern Wisconsin, and will show that this company is far more suitable to hold the overflow that we are experiencing. Open Paws is not only for abandoned and discarded dogs. This company also allows individuals and families to leave their pets for a short-stay vacation. Using social media will allow us to connect with these busy individuals, and make sure they know why we are unique compared to our competition. Different social media platforms will also allow us to express how happy, free, and well taken care of our doggy guests are while in our company.