Happy Howl

02/10/2024

Check out our article posted on Good Dog Owners!

https://goodowners.dog/importance-mental-stimulation/

🐾

24/09/2024

No one can make that leap but you!

18/09/2024

What’s your biggest struggle in the pet industry right now? Or what’s holding you back from breaking into this industry? ❤️

28/08/2024

Burned out? Overwhelmed with client inquiries?
Gain back your free time and turn overflow inquiries into revenue with a reliable employee for you dog walking, pet sitting, or training business.
This course will walk you through determining the role you’re hiring for, creating and posting a job listing, best interviewing practices, hiring, onboarding, and training with sample resources and templates to get you started. Plus, federally required paperwork and explanations on how to fill those out.

Don’t miss our launch sale for our brand new virtual course: a step by step guide for petrepreneurs looking to hire their first employee for their business. TODAY ONLY purchase for 50% off!

Dog walker | dog trainer | pet sitter | small business | entrepreneur | hiring | training

27/08/2024

ATTN DOG WALKERS!
Burned out? Too many clients to keep up with? Hiring may be the next logical step for your dog-walking company. I'm offering my expertise from a small solopreneur in 2019 to an employer of a team of 9 at a successful dog walking and training company with an active staff and employee manager. Hiring doesn't have to be scary - let me walk you through every step of the way!
Earn back your time off and turn extra inquiries you can't handle yourself into extra profit with a reliable employee. Let's go!

Today & tomorrow only - save 50% on our complete Hiring 101 Guide for Petrepreneurs!
This amazing launch sale is only good today and tomorrow!! Use code HOWLERLAUNCH2024 at checkout for 50% off!

https://www.happy-howl.com/hiring101

14/08/2024

This one might be a tough one to hear - pet care is not an inherently unsustainable career.

One of the most common complaints about entrepreneurship in the pet world is burnout - solo providers and small business owners cannot keep up with the man hours, emotional attachment, and 24/7 hour responsibility.

Many pet-related small business owners struggle with burnout for a number of reasons: attachment to the pets, empathy for the owners, lack of clear boundaries, or lack of organization within the business.

I’m here to tell you that while burnout in this industry is fairly common, it’s not due to the nature of the job. Burnout comes when you don’t charge sustainable rates, don’t have proper systems in place for your admin work & business management, and don’t have clear, respected boundaries between yourself and your clients (and staff!).

So if you’re feeling burned out and on the verge of giving up, examine your business from the inside out. Is it sustainable? How can you make it sustainable?

I’m here to help and chat anyone through a full business & self-examination. ❤️


Small business ownership | pet industry | petrepreneur

23/07/2024

That’s right 👏 I’ll say it again! High schoolers, college students, and hobbyist/side-gig walkers are not your competition. It’s easy to fret when you see others offering the same service for half the price - but the type of client likely to use an amateur walker is looking for low prices over experience and quality of service, making them the wrong client for your business.

When you have experience, industry know-how, insurance, certification/s, and great reviews - your target market clients will be willing to pay for the peace of mind of having an expert care for their pets! Market your experience, specialties, and niches, and wish a PC the best and move on when they question your rates. You’ll fill that time slot with someone better who knows your worth!

One more time: High schoolers are not your competition. Someone who hires an amateur high school student or hobbyist Rover Walker is not likely to be willing to pay your rates, making them the wrong client for your business. Don’t fall into the trap of comparing yourself to others and their rates - charge what you’re worth!

13/07/2024

Are you ready for Prime Day?!
What’s your top 3 doggy products you’re planning to stock up on?

We love:
❤️ Lick mats for enrichment https://amzn.to/3W4c59h
❤️ All natural flea and tick prevention! https://amzn.to/4bJ7fnI
❤️ Waterproof, stink-proof longline for roaming adventures https://amzn.to/3zyWvLm

Hot deals this year:
✨ Beat the heat with this BIG foldable pool! https://amzn.to/461Ip1e
✨6 in 1 dog grooming/de-shedding kit for only $80! 😱 https://amzn.to/4cCIpHD

What are your must-have pet supplies? 🤔

05/07/2024

Dog owners: Do you use services like Wag! and Rover? Have you had good experiences?
Pet pros: Did you start on Rover or are you currently using it?

Read my two cents on why I actually believe it's better to skip platforms like Rover and Wag! altogether!

Is starting a side-hustle on Rover really a good idea? Explore the pros and cons of using platforms that match dog-owners to dog-caretakers.

21/06/2024

🚨 Avoid these top 3 mistakes new pet business owners make 🚨

1. Too large of a service area. For mobile services like dog walking, pet sitting, and training, it can be tempting to cast a wide net to get paying clients more quickly. However, serving a too large service area eats up a lot of extra time and expenses like gas and wear and tear on your car. Although it’s tempting to take on any clients that reach out, create a narrow service area and stick to it!
2. Too low rates. Make sure you’re doing a cost-analysis to ensure your rates are profitable, and look up local businesses with similar services to make sure your rates are comparable. (However, keep in mind that long-term brand establishment, good reviews, and familiarity may allow some local businesses to charge a bit higher.)
3. No brand establishment. Lots of pet related businesses are highly personal and may be run by only one individual, which makes it tempting to act more like an individual than a business. Establishing a consistent brand makes you look more professional and encourages potential clients to treat you more like a business than an individual - which will encourage them to adhere to business policies & boundaries.
Questions about starting up your doggy business? Drop them below!

28/04/2024

It’s finally spring! What are your springtime training plans with your pup?


Dog training | dog trainer | Lima | dog moms | training tips

18/03/2024

POV: you’re overwhelmed by all the contradicting advice for your dog posted everywhere. 👉 Scroll for our top healthy tips for you and your dog!

1. Let’s talk food! I’m not going to get into brands or specific recommendations here since it gets very controversial, but consult a qualified vet or nutritionist if you have concerns about your dog’s current food. Look for whole ingredients and avoid words like “meal.” The first few ingredients, at the very least, should be meat. Avoid excessive amounts of oats, rice, barley, peas, and potatoes; while none of these are harmful to your dog, they’re basically fillers and an excessive amount won’t meet your dog’s nutritional needs.
2. For treats, I always recommend 1-ingredient treats. That’s the easiest way to avoid unnecessary fillers or unhealthy ingredients. I recommend freeze dried whole ingredient treats like liver, fish skins, poultry, or sweet potato treats.
3. Grooming! No one likes a stinky dog. Bathe your dog periodically - but not too often, or you’ll risk drying out the skin. Make sure you’re brushing regularly to avoid knots and keep a clean, even coat. Keep nails trim to avoid the risk of broken nail injuries.
4. Playtime is more than giving your dog some toys! Make sure you’re interacting with your dog regularly and providing mental stimulation, like puzzle toys or games, enrichment walks, or fun training sessions.

Follow us for more doggy care tips from a trusted certified pro!

12/03/2024

We're very excited to launch our new program, 100% virtual custom training plans!
Sarah Edwards, CDTK certified dog trainer will work with you to create the perfect training plan for you and your dog.

What are the benefits of virtually training your dog?

- Build your relationship. By gaining the skills online and executing them yourself, you will build you and your dog's relationship
- Save money! We're all looking for ways to cut costs right now. A virtual plan will get you the same 1:1 attention, without having to pay the cost of having an in-person trainer come out.
- A lifetime of skills. Your virtual training plan will give you all the knowledge and skills you need to train your dog for the rest of his/her life.
- Rather than pay for endless, ongoing dog training sessions, pay one flat rate to obtain the skills to train your dog yourself, from the comfort of your own home.
- See better results in your pup. By obtaining the skills to train your dog yourself, you ensure that your dog's training will be clear and consistent. No more will your dog "forget" his/her manners as soon as the trainer leaves - YOU are the trainer!

10/03/2024

Busting dog training myths:

Did you know that the “alpha theory” has been debunked?

The alpha theory originated from observing wolf behavior in the wild - but researchers have realized that wolves operate in social, familial structures and rarely fight for status or dominance.

On top of that, domesticated dogs and their relationships with humans are much different from wild wolves. As a human, trying to imitate a dog-to-dog relationship is fruitless and can end up harming the relationship between you and your dog.

Questions about the alpha theory? Drop them below!

01/03/2024

STAY TUNED FOR EXCITING UPDATES!

We’ve got a lot going on over here at Happy Howl!
Stay tuned for new product updates, a brand new website with new features, & EVEN MORE 😀😀

We’re working hard on all these updates. What are some products or features you’d like to see offered by us? Comment below!

17/11/2023

WINTER HOLIDAY COLLECTION JUST RELEASED! Grab it before it’s gone. New products added daily - we also do CUSTOM pet portraits! Comment DOG if you want a custom-made product of your pet this Christmas 🐶



Dog lovers, dog parents, gifts for dog parents, dog merchandise, dog shop, dogtok, shop for pet parents

31/10/2023

Have you ever dreamed of working for yourself, but it just didn't feel achievable? Do you dream of a job that would not only let you bring your dog to work, but would enrich his day and bring him home completely pooped?

My all time favorite online dog hiking/training course is almost OPEN again! The My Dog Camp course teaches you absolutely everything you need to know in order to create a profitable dog hiking/training business.

I took this course 3 years ago running my existing dog-walking business and it literally changed everything. I was struggling with group walks - definitely wanted to get more into it, but couldn't take many dogs because I was selecting the wrong dogs, wasn't promoting relaxation, and wasn't sure how to promote calm play within the pack. Whether you're looking to improve your dog walking business or are completely new to the industry, this course has you covered! It covers everything from creating a website and selecting insurance to contracts and marketing.
If you're interested in getting more into dog training, hiking, or off-leash group walks, this is the course for you!
My Dog Camp: www.mydogcamp.com
Join the waitlist here: ​https://mydogcamp.com/waitlist/
Use my code BonusZoomies for a BONUS course Happy Rescue Dogs with invaluable information on how to work with rescues and anxious dogs. (I paid $600 for this super helpful course when working with my anxious rescue a year ago, this is a great deal!)

21/10/2023

Before & after

Custom digital marketing services including graphic design for marketing materials such as flyers, business cards, and more.



Digital marketing social media website design copywriting dog walkers pet business dog businesses virtual assistant