Wild Pack

17/11/2024

Taking on the fat cats isn’t easy, take it from me. Giant corporations have resources, lawyers and influence which is both incredibly anxiety inducing and intimidating.

But when you believe in your cause, you have to stand by the truth and shout it out loud!

Here’s what I’ve learned from challenging the giants of the pet food industry over the past 12 months:

🌍 IT’S NOT JUST PET FOOD. Battling industry giants is universal 🌐. Many industries face similar challenges, where big corporations prioritize profits over people (or pets). I’ve connected with founders who are shaking things up and losing sleep like me. It’s the same story over and over...

⚖️ THEY HAVE LAWYERS... LOTS OF LAWYERS. Big players expertly protect their interests. The constant threat of legal action was overwhelming, causing sleepless nights. But when you’re passionate, you have to face that fear head-on. It’s okay to feel intimidated—as long as you don’t let it silence you.

📰 THE PRESS: FRIEND OR FOE? Navigating media is like walking a tightrope while juggling flaming torches 🔥🎪. One day you’re accused of misinformation; the next, you’re the underdog hero. It can reinforce the status quo but also amplify your message. I’m grateful for the positive coverage from journalists uncovering the truth. Landing a double-page spread in the Daily Mail was a game changer!

💓 IT’S EMOTIONAL. Pets are family. Telling pet parents they’ve been misled about their dog’s food is like saying you didn’t love the bride’s dress—you’ll get a strong reaction. People will react emotionally, positively or negatively. Be prepared for both immense support and backlash.

🗣️ SPEAKING OUT EMPOWERS OTHERS. Not everyone has a platform, but I’m lucky I do. By speaking up, I found thousands who wanted to voice their concerns but couldn’t. I felt like a lone wolf 🌙, but when over 41,000 amazing people (and their dogs) joined me, I knew others cared deeply.

When one person speaks out, it feels lonely—but together, we become a movement.

I’m so proud of everyone who’s joined me on this WiLD PACK journey.

We’re not just building a business; we’re challenging an industry.

And this is just the beginning!

Toff x

12/11/2024

🐶 WiLD PACK is now available on Ocado 💜

I’m SO proud that we’ve partnered with Ocado who will now be stocking WiLD PACK’s treats! 🍖 🐕 🛒

It’s taken a huge amount of work to pull this together and their team have been amazing in getting it off the ground. 🛫

After a LOT of behind the scenes admin - from countless meetings to long phone calls to even longer email chains, I’m so glad that it’s finally happening! 🚀

But really, it’s you 🫵 - the WiLD PACK 🐾 - that have made this happen. It’s your support that has got us to this point and I can’t wait to see where the journey goes next for us. 🐶 🛤

You can get 15% off our treats on the Ocado website now! 🤑

12/11/2024

We have an incredibly exciting announcement coming very soon… 🐶 🛒 💜

06/11/2024

The Kibble Cartel controls more than just what goes into your dog’s bowl – they influence the science behind what we think is good for our pets. 🔬🥼🧬🧪

Nestlé and Mars own the largest pet research centres in the world. And when pet food giants fund research, there are major red flags 🚩:

🤔 Conflict of Interest – How can we trust the research when it’s paid for by the very companies profiting from its results?

🎲 Biassed Studies – Selective reporting, grain safety tests, and pressure on scientists to deliver favourable outcomes all come into play.

📉 Lack of Independent Research – With very little public funding, genuinely independent studies are incredibly rare.

Our dogs deserve better than manipulated science. We’re pushing for greater transparency and truly independent research. It’s time to break the grip of the Kibble Cartel and put our pets' health first! 🐶💥

Sign our petition through the link in bio! 🔗

31/10/2024

Happy Howl-oween from WiLD PACK! 🎃👻

Swipe to be fur-ightened 👆🏻🙀

28/10/2024

As Purina seem to be making changes to their packaging, we thought we’d lend a hand… 😉🤙🏻

25/10/2024

A SNEAKY LITTLE MOVE FROM PURINA: 🤫🎭

Purina has (ever-so-quietly) changed their packaging. ✨📦

They’ve removed some of the false claims from the front of their ultra-processed BAKERS Meaty Meals product… Effectively admitting that they have been misleading customers… 😳🚫

But they haven’t managed to catch them all… 🧐 Whilst they’ve made the changes on their own website and across some major retailers - the product is still mislabelled on various other sites, including Amazon. 🛒❌

This breaks UK Pet Food’s own rules on labelling - but will they do anything about it? 🤔⚖️

Your move, UK Pet Food ♟️👀

24/10/2024

We’re making waves, and they’re getting nervous 🌊😬

📰 The Daily Mail has picked up our story, revealing how The Kibble Cartel’s misleading marketing and profit-driven motives are harming our pets’ health 🐾✨

For too long, the big players at UK Pet Food and their pals at Nestlé Purina have hidden behind misleading marketing, like labelling products as ‘complete and balanced’ despite using low-quality ingredients, and profit-driven motives, all while our pets pay the price. 💸😡

Despite making a statement, UK Pet Food have barely begun to address the issues we’ve raised.

THEY ARE YET TO ADDRESS THAT:
💷 The Kibble Cartel provide most of the funding for UK Pet Food.

🏢 The President of FEDIAF (which oversees UK Pet Food in Europe) is also the Head of Marketing at Nestlé Purina.

🔬 Nestlé and Mars creates a majority of the research in the pet food industry

This fight is about more than just one dog. 🐕 It’s about demanding transparency and putting pet health first, and money second.

We’re calling out the organisations who think it’s okay to sell ultra-processed junk to our pets.

We’re just getting started, and we’re thrilled that more eyes are finally on this issue. 👀🔥

Join our mission and sign the petition (link in our bio) to demand better pet food standards and ensure healthier futures for our pets. Help us hold the Kibble Cartel accountable. 🖊️✊

05/10/2024

Let’s talk about Kibble Cartel Regulation 💬 💶 🏦

03/10/2024

What I’ve discovered since entering the shadowy world of pet food has left me both stunned and disgusted…a shocking story of utter corruption.

I applied for Wild Pack to join UK Pet Food—the governing body for manufacturers and suppliers—and we were REJECTED. 😮

The reason for the rejection is quite unbelievable: earlier this year, over 40,000 of you joined me in signing a petition to ban harmful glycotoxins found in some ultra-processed kibble—chemicals linked to cancer, diabetes, and kidney failure in our beloved dogs.

The regulator (we will call them the Kibble Cartel from now on) didn’t like that one bit.

I have since uncovered that a handful of major corporations dominate 90% of global pet food sales, I’ve gathered evidence that they control everything from production to regulation. They’ve even established ties with some vets and regulators. 😤 some of them pay up to £2million a year to be a member of the racket called UK Pet Food.

But here’s the thing 🗣️ it is not that easy to silence 40,000 people who passionately care about the health of their dogs.

👉 Watch the full video to learn more about the Kibble Cartel and how we can fight for healthier pet food.

🖊️ PLEASE SIGN OUR PETITION to remove hidden harmful glycotoxins from processed pet food. LINK IN BIO 🔗

We need to stand up and be counted. Share this post far wide, tag in your friends and give a voice to our dogs who can’t speak for themselves.

23/09/2024

He’s back, and it seems he’s officially in his country phase… 🪕🎵

Listen to the heartfelt and soulful new single from, the one and only, Monty Raw 💜🐾

05/09/2024

01/09/2024

Meet Millie 👋🏼 the incredible 8-year-old pug who doesn't let anything hold her back! 🐾

Millie may be disabled 🦽 and rely on her wheels to get around, but she’s still running at dog shows, making new friends, and living her best life every day! ​​

Millie needs your help! ❗🆘🙏🏼

She needs a custom harness that works with her wheels to keep her moving comfortably. If you or anyone you know can help design this special harness, please reach out to us! 💜

The Wild Pack looks out for its own — let’s team up and get Millie the harness she deserves! 🦮

30/08/2024

🤔 Let’s debunk a myth: being a celebrity doesn't magically make running a business a breeze. And a little bit of fame doesn't exempt you from hard work.

Here are some of the things I often have to set the record straight on…

🥱 “ANOTHER CELEBRITY BRAND…”:
It seems like almost everyone is starting a business these days, and it’s hard to stand out from the crowd. It’s even harder to convince people that you’re not just in it to make some quick money!

I came into this industry with a hope to change it for the better. WiLD PACK is more than a business to me - it’s how I can achieve my mission of improving the health of our dogs. I will not stop until this happens.

📚 YOU CAN’T CHEAT THE BOOKS:
There’s no way to take shortcuts when it comes to knowledge of your product and industry. When I started, I knew as much about pet nutrition as the average person knows about quantum physics. So, I hit the books hard - studying everything from canine dietary needs to the complex safety regulations.

There's simply no way to outsource learning!

💸 THE MONEY MYTH:
If you’re in the public eye, people often think you have an endless supply of cash. Spoiler alert: you don’t! 😭 Especially when it comes to business.

The costs can be eye-watering, I decided against accepting any investment offers and have funded every single penny out of my own pocket to retain total control. Owning 100% of WiLD PACK is the thing I am most proud of but boy there have been many unexpected expenses. For example, who knew website domain names could be so pricey? Or that we’d need so many rounds of testing to perfect our recipes? If a delivery error is made by my delivery partner, who has to reimburse and replace the food? You guessed it…me!

No matter who you are, it’s a journey filled with surprises, late nights, immense stress and lots of learning. But seeing our community growing so quickly with thousands of wagging tails and happy customers makes it all worth it. 😊🐾

28/08/2024

🕵🏼 Can you spot the difference between these two images? 🔍

The glamorous Dylan from .pet.services recently took inspiration from one of our WiLD PACK promo shoots, but who wore it better?! 💅🏼

24/08/2024

While much of the WiLD PACK is OOO, enjoying their summer holidays, we love receiving pictures and postcards from their adventures 🧳🌎

🇫🇷 Here's long-time member Bertie taking in the sights of Paris 🗼 and fully immersing himself in the local culture. Bertie wrote to tell us that whilst escargot 🐌 had been a fun experience, he's eagerly looking forward to returning to his favourite Beef WiLD PACK upon his arrival back in London next week. 🇬🇧

Thanks for sending this in, 🗺️💜

21/08/2024

WARNING: This product may cause excess drooling ⚠️

We’ve got some news! Our treats are now available to buy on Amazon 🛒

However, just make sure you’re searching in the “dog treats” category… 🐶

Wild Pack also appears to be a popular name in the alternative romance novels category 👀

17/08/2024

🚨 Notice: The last image is particularly graphic 🚨

Has your dog ever ended up looking like this?

Bee stings aren’t fun for dogs 😢 (but they can also look pretty hilarious 🥲)

It’s been HOT outside 🔆 and the bees are out in force 🐝

Here’s what to do if your dog gets stung:

1. 🤕 Remove the Sting - If visible, gently scrape it out with a flat object like a credit card. Avoid using tweezers to prevent squeezing more venom.

2. 💧 Wash the Area - Clean with cool water and mild soap. Be gentle and don’t scrub hard.

3. 🧊 Soothe the Pain - Apply a cold compress or ice pack wrapped in a cloth.

4. 👁 Monitor for Reactions - Watch for signs of an allergic reaction, like facial swelling or difficulty breathing.

5. 🧑🏼‍⚕️ Contact Your Vet - If the sting is severe, you might need to visit them.

6. 💊 Administer Antihistamine - IF advised by your vet, you can give your dog antihistamine.

If you want to find out more - just go to The Kennel Club website which has loads of really useful articles: www.thekennelclub.org.uk 🧑🏼‍💻️