25/08/2019
Knowing that consumers want to see a meat source as the first ingredient...leads to more smoke and mirrors for some brands. Technically Turkey may be the ‘singular’ number one ingredient at a particularly ungenerous 16%, there is however, collectively clearly a lot more wheat, corn, rice, wheat middling and corn gluten in this product. Many of us wouldn’t expect any less and are accustomed to labels such as these, frustrating to know that many pet parents are effectively being played though...
Turkey meal (16%), wheat*, corn*, soya meal, poultry fat, lamb meal (7%), rice* (7%), wheat middling, corn gluten, dried beet pulp, digest, minerals, dried chicory root* (1%), fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%)