01/05/2026
Ahhhh.... Facebook. Can we talk?!
We've been together a long time now.
You know I left Myspace for you way back in the day. I had a dalliance with some other platforms but they never really stuck. You know I had some concerns about your dodgy past - yes, even back in 2006 and the whole 'FaceMash' saga which we don't talk about much because I know you're sensitive about it.
What I loved about you was the way you helped me find my folk.
I found communities. I found groups. I got to share rescue dogs and find them homes. I even got to help people with their rescue dogs.
You reinforced us all for liking pages, didn't you?
I liked some weird stuff back in the day.
Some of those weird pages still pop up on my feed from time to time, though they're now just churning out AI 💩 to their dead audience and a bunch of bots giving them a 🙌 and a 👏
After likes, it was all about follows. To be honest, I'm still not sure of the difference.
You had us dancing to your tune when you favoured pages over groups. Then you had us dancing to your tune when you favoured groups over pages. I loved the groups bit, personally. That was the best of you. Bringing like-minded thinkers together in safe spaces. You could be SO good for making friends if you'd just let go of your darker urges.
Only you weren't happy creating groups for us all to hang out in. You stopped showing all the posts in a group, only going to "highlights". And no way we could pay to promote posts either. Then we had to @ everyone in our groups in the hopes some would see it. Over time, that power diminished. We get lucky when we @ everyone these days. I get it. You hate groups now. Idk. Maybe you think we're all bitching about you behind your back or something?
It's a shame, because you were really good at it. Look at G**gle getting all giggity with R*ddit these days. We can't even say names out loud because you kill those posts. All that jealousy... yikes! We understand you hate it if we leave you. But honestly, we were staying for the chat and the laughs and the groups. We were always here for that.
Since November, we've all been noticing what you're up to, like a cheeky little wizard behind the curtain, tweaking your algorithms.
It still feels weird, to be honest, like you've not quite worked it out yet.
We all know that ragebait and controversial content is king. You love those. We get it. But you know me. You also know I've steered clear of that. I'm a child of multiple divorces - I can't stand dispute and raised voices. Sure, I know I could have 100k followers by now if I just tried to go with the hate-filled, fear-filled negative content. Even my website tries to tell me to do more negative, fear-filled headlines. I don't listen to them, either.
I was happy chatting to my lovely community of people who genuinely believed that the world could be lighter and brighter for our dogs. I made actual friends. I have so many lovely folk that are part of my life because you brought us together. I guess you weren't happy doing that though.
I get it. You don't want our love, guv, you just want our money.
Sure, I didn't appreciate those 18 months where you refused to let anyone else see me and when I started muttering about highway robbery.
But what you've been doing recently... can I just say I've got really mixed feelings?!
Let's look at the metrics you're so keen on. I love a man who likes numbers. So I noticed on one of my last posts, you only shared it to a third of the people who have chosen to follow me. The people who, one might think, would like to read or watch the stuff I post. This is a bit of a trend.... failing to show me to the people who've chosen to follow me unless I cough up.
But then you've massively shared me with people who *don't* follow me.
And it doesn't seem to compute as to why you're sharing it with them. Like maybe you're not as good at this algorithm business as you think? I don't know. I'm not au fait with the stuff you're fidgeting with behind that there curtain. All I've had recently is a bunch of angry messages from people asking why I'm in their feed.
I had one from a very disgruntled person at 3.42am this morning saying 'WHY ARE YOU SHARING THIS WITH ME?'
ALL caps.
I get it. Yesterday, I logged on and you'd even put some additional adverts in a sidebar as well as in my feed. I've not seen my friends' posts since about 2018. I got recommended a bunch of s**t groups I have no desire to be in, and even if I joined, you'd never share updates from it anyway. I forget I'm even in most groups, even the ones I'm in charge of. Five of the first six posts were either "sponsored" adverts for stuff I really don't want or the weirdest suggestions you think I'd enjoy following.
I know that we're the product and our attention is the currency.
I'm still here, naive, hoping I can turn you around a little.
But even so, on three of my last ten posts, I've had to limit who posts, because you're sticking my content in front of a bunch of people who:
a) don't follow me
b) don't want to follow me
c) hate everything about me
d) are aggrieved as much as I am that they keep logging in to get served a s**t ton of stuff that pi**es them off
e) have no internet etiquette anymore
f) feel no compunction whatsoever not to start fights with the lovely people who have actually followed me and whom I adore
g) have no impulse control
h) can't scroll past without leaving a little vitriol
i) seem to have a CAPS LOCK button which got switched on and is now awol
j) are really pi**ed off just because I exist
And even where I've set posts so that comments can only come from the small handful of my actual followers, I'm now waking up to an angry litany of rage in my message box.
I'm also having to tell everyone who I am and what I do in every single post. I'm sick of having to explain that a) Lidy is my dog and b) yes, that's her name and c) who I am and d) what I do and e) write as if you're going to show me to a bunch of people who don't know who I am and need a 60-second elevator pitch.
I hate this because it irritates the 💩 out of me.
I dare say it also irritates the remaining followers I do have.
It's like having a conversation with a person with anterograde amnesia where you're constantly having to repeat what you just said or did, but you're also in a room full of people who perfectly functional memories and are now wondering why you keep repeating yourself over and over again. It must feel like those conversations with my Nana in her final months where every single time, she told me how she made apple pie crusts with lard. You've really got to love a person to hear the same thing hundreds of times. I'm worried my actual followers will think I've got memory issues as well.
Now don't get me wrong: I love it that you're sharing me in random feeds. Perhaps some of you reading this have discovered me this way. I appreciate having a wider audience again, especially after you put me on an 18-month lockdown when I was lucky to get 300 views.
I would, however, love it more if you'd share me with the people who actually clicked a button at some point in the last four years to say they actually wanted to see posts from me.
I'd also love it if we didn't all have to post links in the first comments. I mean you absolutely know we're doing it and you kill the posts anyway. I understand that you feel people will leave you and cheat elsewhere, but, dude, it's not the way to hang on to people you want to keep by your side.
To be honest, FB, I'm kind of tired.
I'm an old lady now, not the shiny, magnificent 30-something I was back when we first hooked up.
I've also had a schooling. Call me cynical, these days. I see your games. When we first met, I didn't think you were so much of a game player. Now all it seems you're interested in is manipulation. It's pretty ugly.
Now I know I've talked about a break up with you before. And do you know what? I like to think you listened - if only with half an ear. I'm also half-angry because I know you made me dance to your tune then as well. I did what I was supposed to do. I posted the reels, the photos, the stories, the comments, the shares, the group posts, the half-hearted fear-mongering once or twice, even though it turned my stomach.
But waking up to a bunch of angry rants in my inbox from some bloke who hasn't yet understood what you're up to and doesn't know how to scroll, well it's kind of a buzzkill, my friend.
Not only that, your constant 'boost' and 'pay to share' demands ... it's also pretty ugly. It feels pretty icky when I'm here slogging my guts out to produce good content for you - pretty content for you - and to dance to your tune, and there you are with your billionnaire tech bros telling us all that, no, sorry, you can't do anything about online safety or protecting women or reducing violence when every single one of us knows that you remove illicit football content and streaming immediately and without a heartbeat elapsing between it hitting a feed and being removed.
So....
Sort your act out.
And if you have had the misfortune to stumble across this post when you're now mad as f*ck about the 💩 that lives out there and you didn't want to see a dog trainer rambling about social media, can I apologise on behalf of the platform? It feels like it's asleep at the wheel, to be honest. But thanks for not spamming me with repeated AI-produced comments to tell me how wrong I am about everything and to ask WHAT IS THIS TO DO WITH ME AND WHY IS IT NOT ABOUT DOGS IF YOUR CALLED LIGHTEN UP DOG TRAINING?
I was *trying* to write about dogs, promise.
Urgh. I'm not ready for 2026, am I? PS I just got really sad about some humanoid robots who fell over in a race. I'm extra-unready for this life.
PS if you are new here and you arrived because FB showed you a post, you're *very* welcome! I'd love it if you said hi and what brought you here!