Chestnut Mare Marketing

26/01/2021

Do you have an FAQ page on your site?

Creating a FAQ section or page on you site = an improved experience for site visitors. How often are you frustrated by having to search and search for an answer you can't find? Take that stress away from your visitors by including a well-designed FAQ page on your own site. Shoot us a message for more information!

02/01/2021

What are your "goals" in 2021? Ditch the goals and focus on the process!

And what to do instead.

27/08/2020

Oh snap 😳 Just when my Pixels were finally starting to gather real data 😒

Facebook is hurt, but no one is sure how badly

12/08/2020

Perhaps they should have been more specific 🤷‍♀️😂

29/07/2020

Listing sale horses is a full time job:

🦄 Create ads that pop and drive interest
❌ Don't get put in Facebook Jail
✅ Comment on all the ISO posts
💬 Keep up with comments, especially messages on price
📷 Send 1,267 more pictures and video more than are already in the ad
🧐 Don't forget about Instagram, hashtags and stories for even more traffic

I can help! Let me list your horses with Sales Paddock and then market it across social media. We will only connect you with serious leads. Message me about flat rate packages, we DO NOT charge commission for this service.

Other services available: digital design, website design, Facebook events and ads

15/07/2020

Great info from our friend Norfleet Marketing & Photography on using professional images from horse shows.

Hey y'all!

I receive questions all the time in regards to what can and cannot be done with the images we take. Let's break it down!

🔹 Watermarked images on our website 🔹

This one should be simple to understand- If the image says on it that screenshotting is prohibited, then screenshotting is prohibited. Even if you're "planning to purchase them later" or you've "already purchased and are just waiting for them to arrive" or "are just using it to advertise a *horse, jacket, saddle, pad, etc* for sale"... it's still theft. If you're caught stealing images, we will remove all images taken of you from our website and a fine must be paid to regain access. Support your show photographers.

🔹 Social Media Released Images 🔹

If the image says "Norfleet Web Image" on it, it's good to go for social media. You can post it on Facebook or Instagram, put it on your trainer's website, or use it in Facebook groups to advertise a horse, saddle, pad, or jacket for sale. However, you do not receive a print release for this image and it cannot be edited in any way, shape, or form. This includes use in advertisements, even if that advertisement is only going to be used on Facebook.

🔹 Candid Images from shows 🔹

At shows, my team takes a TON of candid images and gives them to show management and publications. If you see a candid image of you or your horse, absolutely feel free to share- candids have the same rules as social media released images. They may not be used in ads and cannot be printed. We also always appreciate a tag when using free candids on social media!

🔹 Ad Released Images 🔹

Ad released images are sent to your designer and may be used for any print or digital ads. I do not charge for images I take in ads I design.

🔹 Personal Print Released Images 🔹

Personal print released images may be printed as many times as you want, wherever you want, up to 8x10. They may not be used in print or digital ads.

🔹 Full Released Images 🔹

Fully Released Images may be used however you'd like, with the exception of commercially. Basically, you can print these wherever and however you want, use them in ads, and use them on social media, but you cannot sell the image to a company for their own advertising or enter it in a contest where the company would be allowed to then use the image in advertising.

🔹 Session Photos 🔹

All sessions come with fully released images. While I appreciate credit on social media, it is not required.

Have questions? Feel free to ask. We're always happy to clear up any confusion.

07/07/2020

What are your digital needs? An animated video can help explain something complicated in an entertaining way. We were excited to create one for Smart Start of TN on the ignition interlock process.
https://youtu.be/aCdt8csQ5Sg

Getting an ignition interlock device installed can be daunting and confusing. Smart Start of TN will get you back on the road faster than any other interlock...

23/06/2020

Congratulations The Tennessee Tack Shack on your new venture 🎉 Thank you for hiring us to create your brand identity!

Emily came to us with a homemade logo and a dream. Saturday we hunkered down together and made that dream a reality.

The first step is sitting with the client and figuring out what they are drawn to. We'll develop a color scheme and fonts and then everything grows off of a few simple ideas.

After we had her new logo designed, it was off to the races! Social media art and website design flowed after. In 5 hours we created her compete brand and WordPress site.

I showed Emily how easy it was to update the site with the web designer I installed and now she can add new items as they come in instead of asking a web designer to do it.

Creating a new business has never been easier! Do you have a logo and a dream? Let us help you get started!

21/06/2020

Various examples of work we have done for clients

21/06/2020

21/06/2020

So excited to be able to help The Tennessee Tack Shack set up their new business! We helped put together a quick logo, social media art and website to help get their business off the ground with a few hour turn around. Let us help you set up a website or create some new social media art!
www.tntackshack.com

Making tack consignment easy and stress free!

20/06/2020

You are so welcome The Tennessee Tack Shack! I'm no logo girl but glad I could get you on your way! I am excited to set up your new Woocommerce site...stay tuned for the link!

Loving our new logo thanks to ❤️😍🎉

25/05/2020

If you're interested in the new Facebook Shop rolling out, check this podcast out! Great info on how it's going to work and some cool new features. If you want an Instagram shop or already do Facebook live with your business, keep listening until the halfway mark. Great marketing ideas on there!

Explore Facebook Shops and Shops on Instagram. Special guest: Allie Bloyd.

11/05/2020

Working on Sales Paddock's new WordPress site and it got me to thinking...how many of you have a very slow site 🙋‍♀️ Sales Paddock was, that's why I'm revamping it. It could be a very heavy theme or unused plugins. Set up a free consultation if you want help with WordPress or any other tech question. If I can't help you, I'll pass you along to one of the many resources I have met over the years. I always love to help!

09/05/2020

Thank you to all the horse moms out there that donated these precious pictures. Happy Mother's Day to all mommas, furry or otherwise

09/05/2020

Facebook post
Style: Meme
Photo contributor: Cavalry Forge Sporthorses

09/05/2020

Thank you Kelly Leigh Smith for allowing us to design several versions of your event cover photo. Check out their page and event at Lake Oswego Hunt

Various examples of work we have done for clients

05/05/2020

Creating graphics for ads or social posts for your business doesn't have to be hard. Check out sites such as Canva or PicMonkey that are inexpensive and easy to use. We created this fun Facebook Cover photo for a TN business with PicMonkey.

03/05/2020

03/05/2020

One Smart 🍪

https://heelsdownmedia.com/equestrian-businesses-10-things-you-need-to-stop-doing-on-social-media-right-now/?fbclid=IwAR3p8gcu0SRnNK1uqwrIPecnW9uPM_t25ZsfSpgcaWQ4NFVvl57pyrtlKK4

As a marketing professional, I use social media for business purposes. This means I’ve logged a lot of hours on all platforms over the years. I’ve seen what works, what doesn’t, what is a waste of time and money, and poor practices. Here is a list of my social media pet peeves and misguided ta...