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identity Pet Nutrition Real Meat. Always Honest. Crafted Fresh. Never Frozen. It's our Identity.

We’re fighting for breast cancer today at the Susan G. Komen More Than Pink Walk in Denver, CO! We’re excited to donate ...
12/10/2024

We’re fighting for breast cancer today at the Susan G. Komen More Than Pink Walk in Denver, CO! We’re excited to donate over $5,000 to this cause this year, more than doubling last year’s contribution. This was made possible because of generous customer donations at identitypet.com throughout the year & your support to help us double the growth of our small business again this year!

If you missed us today, visit us tomorrow at Denver Dog Days at Sloans Lake! When you support small business you support local communities & causes that matter!

Did you know we don’t use MDM (mechanically deboned) or MSM (mechanically separated) meat or poultry in our products & c...
12/10/2024

Did you know we don’t use MDM (mechanically deboned) or MSM (mechanically separated) meat or poultry in our products & common in kibble & raw pet foods? We use 100% pure muscle meat! This means our diets are 100% boneless & we use 100% pure muscle meat to keep nutrients like phosphorous & calcium low to promote urinary & kidney health. This also means our 100% pure muscle meat diets are packed with protein to fuel your pets energy requirements without sacrifice!

A popular question we (and all pet foods) get is if our foods are formulated to AAFCO standards! Yes they are!
11/10/2024

A popular question we (and all pet foods) get is if our foods are formulated to AAFCO standards! Yes they are!

Have you tried our Persona Collection dog & cat foods? These diets raise the bar for single source novel protein diets! ...
01/10/2024

Have you tried our Persona Collection dog & cat foods? These diets raise the bar for single source novel protein diets! Born Wild, Fed Right!

Come visit us at Sam’s Cats & Dogs, Naturally’s Anniversary Sale in Monroe, WA today!
03/08/2024

Come visit us at Sam’s Cats & Dogs, Naturally’s Anniversary Sale in Monroe, WA today!

Visit us at CatCon in Pasadena, CA today & tomorrow!
03/08/2024

Visit us at CatCon in Pasadena, CA today & tomorrow!

Buy 3 Get 1 Free all month long !
02/08/2024

Buy 3 Get 1 Free all month long !

Buy 3 Get 1 Free all month !
02/08/2024

Buy 3 Get 1 Free all month !

Happy 4th of July! Our offices will be closed the rest of the week but we’re open for business at identitypet.com with o...
04/07/2024

Happy 4th of July!

Our offices will be closed the rest of the week but we’re open for business at identitypet.com with our Red, White & Woof 4th of July Pawsome Savings Event!🐾🐶🐱🎆

28/05/2024

🐔 Identity de-boned chicken wings make a great snack or meal topper for your dogs AND cats!

👍 Gently cooked to ensure they're pathogen-free & safe.

✅ Human Grade

😺🐶 Great for both dogs and cats

🚫🦴 No bones to worry about!

👉 💻 Add them to your next curbside or deliver order at www.FirehousePetshop.com

- Your pet's happy place -



❤ Firehouse Pet Shop
📞 509 668 7387 (PETS)
💻 firehousepetshop.com

25/05/2024

If you are looking for top quality kibble alternatives from trusted sources has you covered! If you are looking for kibble convenince look no further than or air dried or freeze dried options! If you want a moisture rich highly palatable option try or wet food or gently cooked frozen options!

We’re at Diamond Springs Road today giving out free samples + Buy 3 Get 1 Free on our cans!
20/04/2024

We’re at Diamond Springs Road today giving out free samples + Buy 3 Get 1 Free on our cans!

Congratulations to our team—identity Pet Nutrition made the 2024 list of fastest-growing companies in the Rocky Mounta...
17/04/2024

Congratulations to our team—identity Pet Nutrition made the 2024 list of fastest-growing companies in the Rocky Mountain region. Check out the full list: https://www.inc.com/regionals/rocky-mountain or linktree in bio

Head into Pet Department Store for identity in the Sacramento, CA area!
03/04/2024

Head into Pet Department Store for identity in the Sacramento, CA area!

April is here and so are the new monthly deals. This month new Identity pet food is on sale Buy One Get One free! Their products are made in small batches at their micro-cannery using only the finest, freshest ingredients, never frozen and sourced from small local farms & ranches. The result is high quality dog food & cat food. Their commitment is to local independent neighborhood pet retailers who best understand & value the quality of our unique products. Come see us!

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Denver Dog Days! Sloan’s Lake today until 2!

We’re fighting for breast cancer today at the Susan G. Komen More Than Pink Walk in Denver, CO! We’re excited to donate over $5,000 to this cause this year, more than doubling last year’s contribution. This was made possible because of generous customer donations at identitypet.com throughout the year & your support to help us double the growth of our small business again this year! If you missed us today, visit us tomorrow at Denver Dog Days at Sloans Lake! When you support small business you support local communities & causes that matter! #coloradoproud #coloradosmallbusiness #jointhefight #denverdogdays #smallbusiness #supportlocal

Built for the Wild at Heart! Try identity today! identitypet.com

Learn more: https://www.identitypet.com/blogs/news/why-do-your-fresh-frozen-gently-cooked-cat-foods-have-fruits-vegetables-i-thought-cats-were-obligate-carnivores

In August, find a participating retailer at identitypet.com/find for Buy 3, Get 1 Free on all our canned dog & cat foods! identitypet.com

Save $10 OFF ANY DOG product on orders $59.99+ (excluding auto-ship orders) until August 3! Discount automatically applied at checkout. identitypet.com

Come get your free samples at Dogs Night Out @thelyriccinema in Ft. Collins, CO brought to you by @poudrepetfeedsupply

Thanks for the shoutout @busterellahudson!

We’re excited to announce our first @shopify Milestone achievement award! Thank you to all our customers who have supported us at identitypet.com over the last 4 years!

Thank you for all the orders over the weekend! Please note we are working very hard to get all orders out as soon as possible but we are short staffed this week which may delay some orders. We apologize in advance for any inconvenience.

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Real Meat. Always Honest. Crafted Fresh. Never Frozen. It's our identity.

identity develops & markets the highest quality luxury assortment of alternative small-batch clean-label pet foods. It’s our goal to be the leader in what we recognize as an emerging niche within the pet industry, by developing a portfolio of responsible, sustainably-sourced, highly nutritious canned, freeze-dried & air-dried foods & treats, using only the freshest ingredients to offer comprehensive health & wellness solutions for companion pets & their owners.