Making A Point Blog

02/12/2024

T’is the season! ❄️

This week’s blog addresses being snowed in and your preparations necessary for your business.

Natural Disasters occur all the time. If you have ever been caught in one, you understand the importance of disaster planning. We have had some extreme snowstorms locally in the past few years. A few years ago we were not able to cross the city line as the city was closed and it was illegal to dr

28/11/2024

Happy Thanksgiving!🦃

25/11/2024

This week’s Blog covers Rotary Clubs & Renaissance Corp.’s. How can they help benefit your firm?

In the dog world, there are owners, breeders, handlers, and trainers, to name a few of those helping dogs achieve their best. In our business world, we have Rotaries and Renaissance Corp’s to help businesses grow their brand. Recently, we drove to meet with a representative of a local Rotary and a

20/11/2024

We joined Bluesky Social under MakingAPoint.

18/11/2024

When the Past Comes Calling, Answer!

Dogs often remember people and places they frequented years ago. They have solid memories for special times and special people. Is it worth a visit to your past for some inspiration for your future? Recently, we had the opportunity to connect with a colleague from years ago. We reminisced about

11/11/2024

Do you still have a Fax Machine? Most small businesses we know, including our own, do not. So, what do you do when one is required?

If you believe it to be a totally digital world, think again. Make sure you have all the ‘fax’. Since we opened our business over five (5) years ago now, we have never had a Fax Machine. With the use of email, we never imagined we would need one. However, think again! We have needed one each an

04/11/2024

We began our journey November 4th, 2019, 5 years ago. Thank you to all clients and followers! 🎉

Today marks our  5 year anniversary. We began the company on November 4, 2019, a mere few months before a world pandemic! It has been an interesting 5 years.  One of our proudest accomplishments is the creation and genesis of our weekly Blog, Making A Point.  The Blog is

30/10/2024

Big shout out to my newest top fan! 💎

Corey Wiktor

30/10/2024

Canadian friends who have asked - the book WILL be available on Amazon.ca when published!
🍁 🇨🇦

28/10/2024

This week’s Blog topic: Postcards - Efficient, Easy, & Engaging!

Have you received any hard copy postcards in the mail recently?  We have and it really caught our attention. In today’s technology savvy world of branding and advertising, there are many venues available to firms to promote their products and services.  A simple effort of sending

26/10/2024

The nephew was out about town this morning shopping at his favorite doghouse! Daisy's Doghouse Lisa Samar

25/10/2024

As we approach our 5th Year Anniversary (Nov. 4th), and after several years of hard work, we are close to announcing a Launch Date for our Making A Point Book. We are hopeful for the beginning of December.

The book can be helpful to a number of groups:

Business Owners,

Business Students wishing to understand what real life owners deal with daily,

Organizations who work with Business owners and Start-up Businesses (IDAs, Small Business Associations, Chambers of Commerce, etc),

Professional Associations whose membership includes small business owners (Lawyers (ABA), Doctors (AMA), Veterinarians (AVMA, Accountants (AICPA), Dentists (ADA), etc),

Not for Profit Executive Directors who run their organizations just like a business owner, and

Anyone interested in understanding what it takes to to run a business!

If you fit any of these descriptions and would like The Marquis de Lafayette and I to stop by and discuss how our book can be helpful to you, your clients, customers, or members, please let us know!

The book should be available on Amazon and Barnes & Noble.com, once published. We will also have Limited Editions available, in person, for Book Signings. Once we have dates on availability, we will share those.

But in the meantime, The Marquis and I (and maybe his nephew, Zunë,) are happy to come out and discuss how the Book can benefit your specific Organization’s Mission. And if we are lucky, he may even Point for you!

21/10/2024

Consider LEED Certification for your Building and Be a LEEDer of Your Pack.

In the dog world there are leaders and there are followers. We see that in our own Making A Point pack. But in the human world, spell the word differently and you have a different type of front runner. An internet search of ‘LEED’ turned up a very adequate AI definition on Google: LEED certific

18/10/2024

Our Making A Point Mascot got his Kennel Cough Vaccine today. Think our human Flu Shot. Our wonderful Vet commented on how sleek and athletic his body is, not the first time we have heard this! And he is 9.5 years old!

14/10/2024

This week’s Blog addresses Authenticity and staying true to your passion and Brand.

https://www.illuminatebc.com/making-a-point-blog/authenticity-keeping-it-real

07/10/2024

Communication still seems to be an issue in today’s business world.

Recently, we have experienced another wave of non-response among consultants, clients, and vendors. In business communications, silence is truly never golden. While working with a vendor recently, nearly a week went by without any response to a phone call, a text, and an email. We resorted to con

30/09/2024

The Benefit of the Blog. Know it, Write it, Share it.

Many organizations encourage member contributions in the form of article submissions to their online Blog. Have you taken advantage of this opportunity to showcase your expertise?

Recently, we were asked to perform some market research for a client.  We were pleasantly surprised to discover the benefits of a Blog.   Our client wanted a better understanding of the many trade organizations they belonged to as a paying member.  As business owners we o

18/09/2024

We stopped into the Barnes & Noble in the Eastview Mall in Fairport NY today. As usual, bought a book and had an unexpected wonderful conversation with the Manager about the book I had chosen.

The dialogue migrated to the launch of the book, Making A Point: A Business Owner’s Field Companion. I have the name of the contact to discuss a post holiday book signing, hoping for January. They have so many book signings and their support of local authors is amazing.

If you are in the Rochester area, be sure to stop into this location! Hopefully, The Marquis de Lafayette and I will be there for a book signing in a few months! ✍️ 📚 ❤️