Ozdog Wear

09/08/2025

We cannot believe that this is happening again! Absolute witch hunt 😡

https://www.facebook.com/share/p/16g8PJEfW3/?mibextid=wwXIfr

FOR IMMEDIATE RELEASE
On 8 August 2025, Augustine Approved Pty Ltd (“Augustine Approved”) announced that it is once again being unlawfully harassed by the Australian Pesticides and Veterinary Medicines Authority ("APVMA") following the issuance of two infringement notices (“Notices”) on 26 June 2025 regarding the sale of two of its certified organic products, SuperHeal and Raw Coconut Oil, incurring penalties of $15,337 and $9,390, respectively.
Augustine Approved has formally objected to the Notices under Section 145DD of the Agricultural and Veterinary Chemicals Code (“Agvet Code”), demanding their immediate withdrawal. Augustine Approved maintains that the Notices are jurisdictionally invalid, procedurally defective, and legally void.

Allegations Against the APVMA
In its formal objection, Augustine Approved details serious allegations against the APVMA, including:

CLICK HERE TO READ THE FULL PRESS RELEASE:
https://augustineapproved.com.au/blogs/default-blog/augustine-approved-pty-ltd-declares-unlawful-harassment-by-the-apvma

28/06/2025

Will definitely be interesting how the veterinary world view this!

https://www.facebook.com/share/p/1BBi4HFD71/?mibextid=wwXIfr

Big Pet Food just made a move the kibble-for-life vet community can’t ignore: Royal Canin is now selling a gently cooked fresher-food diet. 🙀

For years, many conventional vets have defended ultra-processed diets as the gold standard of nutrition— more nutritious and safer than fresh, minimally foods (for pets, not for people…. figure that one out). But if Big Kibble is now shifting toward fresher foods, their argument just lost its teeth.

As pet parents turn away from highly processed kibble and search for fresh, minimally processed pet foods🥩, Mars (the candy bar company that makes Royal Canin), not wanting to lose out on any more of the market, released a rice-based 🍚, cooked, frozen, feed-grade quality (made with ingredients not approved for human consumption 🤢), fresher food diet (like Freshpet).

It’ll be so interesting to watch the conventional vet community respond to it, because every doctor that sells Mars products is going to have to accept that it could become one of their top selling foods, but in a format they’ve argued against their entire careers. 

What an interesting way to force kibble-loving veterinarians to accept the fact that health conscious consumers recognize any type of fresher foods are better than ultra-processed foods, for all species. None of us were meant to thrive on highly engineered, processed pellets, it’s kind of counterintuitive for good health, yet still argued in veterinary medicine.

Stay tuned… it will be an interesting unfolding of explanations 🍿🤠. “The measure of intelligence is the ability to change.” —Albert Einstein

(PS: if you’re looking to switch to a gently cooked or raw food diet, please support one of the small, independently owned companies passionate about using quality, human grade ingredients and proud to show you their complete nutritional analysis).

13/03/2025

Our popular sleeping bags are now available on Etsy.
More sizes available soon!

This Pet Blankets item is sold by DisHandmadeGems. Ships from Australia. Listed on Mar 13, 2025

21/02/2025

Colgate-Palmolive Company Announces Agreement to Acquire Prime100

As part of its growth strategy, which includes investing in faster-growing product segments adjacent to its core categories, Colgate-Palmolive Company (NYSE:CL) today announced that it has agreed to acquire Care TopCo Pty Ltd, owner of the Prime100 pet food brand. This acquisition provides the Company’s Hill’s Pet Nutrition division with an entry into the fast-growing fresh pet food category while complementing its existing science-led, veterinarian-endorsed specialty pet food diets and strengthening its presence in the Australian pet food market.

Based in Melbourne, Australia, Prime100 is a fresh pet food brand offering both refrigerated and shelf stable products, sold to pet specialty and other retailers in Australia. Launched in 2014, Prime100 is a leading fresh pet food brand in Australia, driven by its science-backed product lines and veterinary endorsement.

Noel Wallace, Colgate’s Chairman, President and Chief Executive Officer commented, “Prime100 is a strong, veterinarian-endorsed, premium-priced brand with distinctive positioning that fits well within our long-term pet nutrition growth strategy. We are excited that this acquisition will add a high-growth, profitable fresh dog food asset to the Hill’s division portfolio with the opportunity to drive continued growth through expanded distribution and awareness.”

John Hazlin, President of Hill’s Pet Nutrition, added, “Hill’s is committed to enriching and lengthening the special relationship between people and their pets. With this addition, Hill’s will have an even larger, complementary portfolio of advanced nutrition products, backed by science and endorsed by vets, to help pet parents meet their pets’ specialized dietary needs. We look forward to working with the Prime100 team and are confident that our joint expertise will drive new discoveries, empower veterinarians and provide pet parents with more tailored nutritional solutions.”

The transaction will be financed with a combination of debt and cash and is currently expected to close in the second quarter of 2025. The acquisition is conditioned upon receipt of regulatory approval in Australia.

As part of its growth strategy, which includes investing in faster-growing product segments adjacent to its core categories, Colgate-Palmolive Company

06/02/2025

How do you tell what dog food brands to avoid, and why? Our list of telltale signs can help you answer this question yourself!

15/01/2025

So sad 😭