24/03/2026
Reputable breeders are worth their weight in gold. What they do is so difficult! A great explanation of why price should not be the first question you ask.
Wanted to come on here and speak a bit about puppy pricing. Thankfully I haven’t had anyone complain directly to me lately, but I have been seeing it a lot in groups, so it prompted me to give my two cents.
I personally price my puppies at what makes sense for my program. I look at the cost of things like vet bills, monthly preventatives, dog food, supplies, increases on my utilities, gas prices, and so on. Do we make money on top of our investment on some of our litters? Yes, we do. But do we also lose money on other litters? Also yes. And the cost to take care of our adult dogs are there whether we have puppies on the ground or not.
We also keep puppies from litters to grow out. And what helps fund being able to send our dogs to the trainer or with the handler? You guessed it! The money that the puppies we didn’t keep generate.
So many people will say that a breeder shouldn’t be making any money on puppies, but my perspective is that as a buyer, I wouldn’t want to deal with a breeder that isn’t! Why? Well, that breeder is able to have an account for their dogs to cover anything the dogs should need. Which means they are never having to choose between paying bills and taking care of their dogs. Wouldn’t you want a puppy from someone that isn’t skimping on the care of their animals?
Breeders doing things the right way are not out here getting rich off of dogs. But they absolutely should not be looked at poorly if they are able to bring in enough puppy money to cover their costs. We all have bills, we all know money is needed for literally everything in life. So you should not be angry at a breeder that they are charging a price for their puppies that allows them to keep doing what they do.
Puppy buyers may shop for a puppy every few years. But a breeder has dedicated their lives to the breed. Everything they do revolves around their dogs’ needs, breeding schedules, due dates, event dates, puppy family meet ups, and so on. Breeders are EARNING every dime that comes in. Puppy families are getting to benefit from that breeders dedication and hard work that goes back for years prior to their puppy being born. And it is time they are treated like it 🫶