Clear Conscience Pet is a multi-award winning family owned company. We are best known for SuperGravy, the #1 awarded pet food topper/gravy supplement.
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We make the healthiest and tastiest scientifically formulated natural products on the market for dogs. The Clear Conscience Pet® Story:
Clear Conscience Pet is the Most Awarded Brand in Pet Nutrition, with 25 Awards for nutritional excellence and innovation as of 2021. Our guiding principles are PURITY of products, CLARITY in communication, and healthy JOY for pets. CCP is family-owned and operat
ed by Founders Anthony Bennie and Amanda Malone Bennie, natural pet food industry pioneers since the early 1990s. Amanda was named a Woman of Influence in the Pet Industry in 2017, and Anthony was an inaugural year recipient of the Pet Industry Icon Award in 2015. Tony and Amanda founded Clear Conscience Pet in 2010 with a mission to make companion animals healthier and happier with exceptionally nutritious and innovative products. The other critical part of our mission is "blue chip" customer service; we treat our customers like family, and always go the extra mile to assure your 100% satisfaction. The "CCP" product family includes our flagship SuperGravy brand, the #1 awarded Pet Food Topper line. We also make the authentic federally registered Sliders® brand of artisan functional meaty dog treats, as well as Airy Bites, Airy Bark, and Trachey Chews, all enhanced with our exclusive SDR(TM) Superfood Dry Rub. All Clear Conscience Pet products adhere strictly to our industry-exclusive CleanLabel Pledge, which promises that all products will be made only with Pure, Pronounceable, and Purposeful ingredients. "Clear Conscience Pet" isn’t just a marketing slogan. It means that you can trust all of our products and use them with the clear conscience that comes from doing the right thing for your beloved animal family members. We are 100% committed to being a platform for CLARITY, honest EDUCATION, and TRANSPARENCY in the pet nutrition business. So that’s our story. Clear Conscience Pet is an American family company with a deeply spiritual connection to dogs and cats, and a steadfast commitment to doing what's best for them. The biggest privilege and honor that we can achieve is the TRUST of our customer family. We promise NEVER to betray that trust, and ALWAYS to say what we mean, and mean what we say. With warmest regards to our customers and their animal companions,
Anthony & Amanda
Founders
23/08/2024
LET’S JUST SAY THE BOWL IS EMPTY
Ranger Dog is a very picky eater who enjoys raw prime rib bones, beef broth and his daily kibble but ONLY will he eat his kibble with your gravy toppers!
We just received our thoughtfully packaged items this morning and he couldn’t keep his nose off of the package and was excited to try this new flavor.
Let’s just say the bowl is empty, he went back to lick it and now he is just looking at me like he is the world’s most loved pup.
Thank you all for everything you do! You have another happy Pupstomer! 🐾
We had a very special visitor to our booth on the last day of SuperZoo in Las Vegas! Pamela Mitchell, the Editor-in-Chief of Pets+ Magazine, graciously stopped by and did this awesome interview with us about SuperGravy and our all-new Sliders treats. Thanks Pamela!
16/08/2024
MAX AND I GIVE CCPETTREATS A THUMBS UP
Max’s favorite type of treat is lamb lung. He has had several different brands but his all time favorite is . Max refused to sit still and balance the treat on his nose so we had to do things a little different for this review. These treats are all natural and made in the USA. They are free of any gluten, grains, GMO’s, and glycerin.
Max hasn’t been eating all of his food recently so we were really excited to try supergravy. It wasn’t as thick as the gravy
I would throw on my thanksgiving turkey but Max gobbled it right up. Max and I give a thumbs up!
13/08/2024
Josie P. is trying out CCP products for the first time!! 😍😍
What should she try first?? Can't wait to hear back from Josie and Jeff with a full review. She looks like a serious customer!!
“Cami was difficult from the beginning at mealtime so we decided to educate ourselves on better food for them hoping that would be the fix. We found freeze dried food to mix with the dry food and that worked for a bit but we still often had to add something to get her to eat. We got the samples of the SuperGravy and the first time we tried Paw Jus, Cami came into the kitchen with tail wagging. Brody was so excited he was jumping up for us to hurry and feed him. Cami also likes the Arfredo and will come in the kitchen and wait to be fed. We haven’t had to really coax her to eat except the first day back from vacation. We ran out of the samples and tried their freeze dried food while waiting for our order of SuperGravy. Cami again had to have something else added to even think about eating!
We are excited about the SuperGravy for two reasons; one is it’s good for them and two is having our picky eater actually looks happy when she’s fed. We appreciate you and your husband for the care in producing such great products. If there is anything else we can do to help getting the word out about your company, please let us know.”
We love Snicker the Doodle! Thanks for sharing, Carma, It's great hearing from a South Jersey homey and new Bark Team VIP!
02/08/2024
Snickers says "Don't mind my gravy face!"
One taste of SuperGravy was enough for Snickers to be hooked! And as for the Kelpy Chewz, trachea tubes, "he's going to town on it!"
Thanks Clear Conscience Pet!
-Mom (Carma) and Snickers Moorestown, NJ
26/07/2024
ONLY A SMALL INVESTMENT IN THEIR PRODUCTS WILL BE A HUGE BENEFIT TO YOUR PETS
You cannot find a more conscious couple who run this business with the one goal of helping all of our dear furry family members live full, happy and healthy lives. Only a small investment in their products will be a huge benefit to your pets. Give Clear Conscience Pet and their products a try, you won’t be sorry!
Michelle and Scott H. with Penny (L) and Sandy, their beautiful Golden kids.
18/07/2024
We are grateful for this awesome video and song! Check out the Kelpy Chews and Ringz at www.clearconsciencepet.com Use code "founder" for 20% off!
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Videos
This is Charisse, the Monarch Butterfly that we rescued with a broken wing last week. We are pleasantly surprised that she's still with us after 8 days hanging around on our Lanai. She is a true Florida Monarch, living on orange wedges! It's fascinating to watch her unfurl her proboscis and drink.
Some may ask, what's the point in saving one Monarch that can't fly properly to live a few extra days? What difference will it make?
The answer is, it makes a difference to Charisse! So we'll keep giving her fresh orange wedges and homemade nectar so she can live out something like her natural lifespan. We're sad for her inability to soar, but at least she's getting love and care from us.
Watch Bean chewing a Kelpy Ringz and you can really appreciate the fantastic chewing experience. Listen to that crunching and scraping! That's exactly what dogs need to clean their teeth and stimulate their gums. Look at those white teeth! Bean is CCP Founders Amanda and Anthony's 2 year old Jack Russell Terrier.
Coconut fun! Sometimes the best toys are homemade, or should we say dog made?
Coconut fun! Sometimes the best toys are homemade, or should I say Dog Made!
Dustbuster or Dogbuster? Bean makes his opinion clear!
The Hanukkah Weekend Sale is on now! SAVE with our Buy One, Get One 50% Off Sale with code HANUKKAH50 - Includes all flavors of SuperGravy, plus all treats and chews. https://clearconsciencepet.com/discount/HANUKKAH50 #ccp #clearconsciencepet #sale ...
The Hanukkah Weekend Sale is on now! SAVE with our Buy One, Get One 50% Off Sale with code HANUKKAH50 - Includes all flavors of SuperGravy, plus all treats and chews.
https://clearconsciencepet.com/discount/HANUKKAH50
#ccp #clearconsciencepet #sale #dog #doggravy #supergravy #dogtreats #dogchews #allnatural
Happy Birthday CCP Co-Founder Amanda!
Greetings CCP Fam! Happy Birthday to Co-Founder Amanda Malone Bennie! Join us in wishing a Happy Birthday weekend to the heart and soul of Clear Conscience Pet. If a few of you out there happen to have a nice beverage handy later today, or whenever, please send her a 5 second video toast, I think she would really enjoy that! (Post as a comment here.)
Cheers, and we hope everyone is having a great Thanksgiving weekend!
TB
PS make sure you're checking your email this weekend we have amazing deals every day and they're all good until Tuesday!
Spunky Yorkie Loving the Beach!
Adorable Surfing Yorkie!
Mail Order Hijacked!
HAPPY LABOR DAY WEEKEND! Use code LaborDay21 for 21% Off
Plus Bonus Gift Card with all Labor Day wknd purchases: $5 for $25, $10 for $50, $15 for $75, $20 for $100
The problem with making great stuff that dogs LOVE is that our girls Tiva and Taylor Bay feel like they should have unlimited access. Here they are caught "red pawed" stealing an entire mail order waiting to go out! (Its real! We didn't stage it!)
Https://www.clearconsciencepet.com
Tiva plays with a big palm tree branch "chew!"
Happy Fun Friday! Tiva doing her part to keep the palm trees trimmed.
Happy Independence Day!
Be kind, be cool, and remember family companies want to be your friend. #usamanufactured #joytothebowl #supergravy #dogsofinstagram #familycompanies #cleaneating #joy #kindnessiscontagious #dogfoodtopper
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Clear Conscience Pet: Our Story
The Clear Conscience Pet Company Story:
Pet nutrition can be very complicated, but it shouldn’t be. It’s all about INGREDIENTS and FORMULAS. If the right ingredients are used in the right ratios, you’ll get good results. The problem is that there are thousands of products to choose from, and pet parents have a tough time sorting it all out. Mega corporate brands spend billions on TV and online advertising that tends to be full of “glorious hype” with no substance or education. Pretty pictures of dogs running through fields tug at our hearts but do nothing to EDUCATE us about what’s really needed to keep a dog or cat HEALTHY and HAPPY. So we want to tell you who we are, why we do what we do, and where we came from on the path to this mission.
Clear Conscience Pet® is 100% family-owned and operated by Founders Anthony and Amanda Bennie, who are natural pet food industry veterans. Both have been in the business since the early 1990’s and were fortunate to be a part of the earliest days of the natural and holistic pet food “revolution.” We have been humbled to win 22 awards for nutritional excellence, industry leadership, innovation, and sustainability.
After helping other companies to grow successful, in 2010 Tony and Amanda started Clear Conscience Pet® to be an independent voice for truth and transparency in the pet food and treats business. The dream was to build a company devoted not just to selling innovative and healthy products, but to education and advocacy for consumers and their pets.
We were troubled by the reality that, instead of the natural pet nutrition business evolving to the higher levels of quality, ethics, and transparency for which we had strived, the business had taken a wrong turn. “Natural pet” became such a huge moneymaker that it attracted mega corporations and Wall Street financiers in droves, and absent any deeply held VALUES they used the “buzz words” of natural nutrition to make low quality products look good and mediocre products look great. In short, the old tricks of the commercial pet food business hadn’t disappeared; they had simply morphed into new “natural” tricks.
These tricks of the trade are marketing and advertising saturation combined with “creative” ingredient lists that superficially appear to be examples of quality pet nutrition, when in truth they cheapen the cost of manufacturing the products and diminish their nutritional value. This “trickery” makes choosing truly healthy products for dogs and cats very difficult for even the most engaged consumers.
We founded Clear Conscience Pet® so we could do the RIGHT thing for animals and their human guardians. We don’t answer to any bosses except the animals and humans that trust us to give them CLEAR information and genuinely healthy products. Someone with real expertise and experience in the pet nutrition business needed to have the courage stand up and lift the veil of marketing hype that confuses consumers; we’re trying hard to be that company and those people. Clear Conscience Pet isn’t just a “feel good, catchy name.” We founded our company to live these principles and start a new trend towards education, transparency, and honesty in the pet nutrition business.
Instead of assessing “market trends” and fitting products into a cookie cutter mold, Clear Conscience is an inventor and incubator of new ideas based on firm beliefs about pet nutrition. Those ideas and beliefs are then expressed in our products.
EVERYTHING WE MAKE FOR PETS MUST CONTRIBUTE TO THEIR HEALTH AND HAPPINESS WITHOUT COMPROMISE. This is not just our business mission, it’s our personal passion, and we’ll settle for nothing less.
As with most pioneers, inventors, and innovators, it was not an easy road for us. The industry tried to ignore our positions and hoped that we and our ideas would go away. But it didn’t turn out that way; our determination to bring transparency and clean labeling practices to pet food, treats, and supplements grew from a crazy idea, to a fringe philosophy, to an “industry niche, and terms like “ethical sourcing,” “transparency”, and “clean label” have now become so commonly used that we are concerned that people will miss the point and fall for what in too many cases have simply become marketing buzz words and do not truly reflect the companies or products using these terms.
So we urge you as the ultimate stewards of your companion animals’ health and happiness to
accept nothing at face value and look for evidence of sincerity and proof of performance. Dig deeper and also let your pets be a guide. By that, we mean no matter what a product says, judge by what the product does for your pets. If a product and company sound great on paper but you see that it doesn’t make your pet happier and healthier, move on and try something else.
Watch, read, and listen to pet food and treat advertising with a critical eye and ear. Whether it’s online, on TV, on radio, or in print, the more money a company is spending to influence your opinion, the more you should exercise caution. That doesn’t mean that it’s “bad” to advertise and promote one’s products! Just that there needs to be a sense of perspective applied when evaluating brands.
If a company has so much money in the game that you can’t go online or watch a few minutes of TV without hearing about them, those millions and millions of dollars are working darned hard to separate you from your hard earned money. All of that advertising money comes from somewhere, and that somewhere is from your pocket. If a company makes a product that is heavily advertised, they must make the product cheaply so it yields enough profit not only to cover ingredients and logistics, but to pay for an enormous marketing budget. To do this, the companies get very creative with ingredient lists and cut corners with cheaper ingredients and fillers. That’s where the “creative labeling” referred to above comes in.
What concerns us most is that our dogs and cats are the ultimate victims. If we are persuaded to believe that Product “X” is great stuff but our dogs or cats have low energy, seem depressed, have poor looking coats and dry skin, or have digestive problems when using the product, forget the hype. Find a better product.
Co-Founder Anthony is a 26 year veteran of the industry who writes and speaks frequently as a consumer and animal advocate in the media. Articles and talks like “Confessions of a Dog Food Salesman” and “Jerked Around: The Truth About the Chinese Treat Controversy” show this independence in action. Anthony has also written for years in magazines and online about serious pet nutritional topics. All of his recent articles are available at https://clearconsciencepet.com/founders-articles/.
So that’s our story. We’re family people with the same hopes and dreams as our customers for a safe and secure future for our children, and a deeply spiritual attachment and connection to our dogs and cats. We were blessed to become part of this business that we love over 25 years ago, and feel very lucky to be able to practice this calling with vigor, vision, and integrity.
The biggest privilege and honor that we can achieve is the TRUST of our customer family. We promise NEVER to betray that trust, and ALWAYS to say what we mean, and mean what we say. We are available to talk to our customers personally and we don’t hide from any scrutiny.
With warmest regards to our customers and their animal companions,
Anthony & Amanda Bennie
Co-Founders / Clear Conscience Pet LLC / Cape Coral, Florida / 239-984-2705 / [email protected]
