QSR Brands (M) Holdings Bhd Upstream Division is a company that is extensively involved in poultry production and processing, as well as a host of ancillary business such as baking and sauce production. QSR Brands (M) Holdings Bhd Upstream Division is a company that is extensively involved in poultry production and processing, as well as a host of ancillary business such as baking and sauce produc
tion, to support the core activities of Malaysia’s rapidly expanding retail food industry, significantly comprising over 450 Pizza Hut restaurants in Malaysia and Singapore and over 750 Kentucky Fried Chicken (KFC) restaurants in Malaysia, Singapore, Brunei and Cambodia, and over 80 Kedai Ayamas and over 20 RasaMas restaurant in Malaysia. Headquartered in Petaling Jaya of Selangor, Malaysia, QSR Brands (M) Holdings Bhd and its subsidiaries guarantee full halal compliance to customers in all of the group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009. Subsidiaries:
1) AIPI - AYAMAS INTEGRATED POULTRY INDUSTRY SDN BHD
Role: Breeder & Broiler Farms, Hatchery and Feed mill
The poultry industry in Malaysia is dominated by integrators who contribute almost 75% of total production of chicken. At over 40kgs per year, Malaysian’s per capita consumption is among the highest in the world. In the upstream operation; Feedmill, Breeder Farms, Hatchery and Broiler Farms form an integral function of supplying chickens to Ayamas Processing Plants. The main aim of the Feedmill, Breeder Farms, Hatchery and Broiler Farms divisions is to ensure good quality of the chicken is produced.
2)QSRM - QSR Manufacturing Sdn Bhd
Role: Bakery & Commissary
QSR Manufacturing Sdn Bhd (QSRM) is the current supplier of bakery and commissary goods to KFC, Pizza Hut Delivery and Ayamas. The products produced by QSRM can be divided in several groups, such as Bakery and Confectionery Products which consists of Buns, Pastry, Muffin, and Shortbread; Pizza Hut Delivery products namely the Traditional Dough and Par Bake Dough; Flour Mix products such as the Nugget Breader; and Commissary products that includes Coleslaw, Sanitized Vegetables (tomatoes and cucumbers) as well as Dairy products. As of January 2017, QSRM has provided its service devotedly to KFC Malaysia, Pizza Hut Delivery, Pizza Hut Restaurants, Kedai Ayamas, Krispy Krunchy Chicken and KFC Myanmar.
3)RFI – REGION FOOD INDUSTRIES SDN BHD
Role: Sauce Manufacturing
Established in 1978, Region Food Industries Sdn Bhd (RFI) has become leading Malaysian manufacturer of authentic sauces under the brand name “Life”. Life Chilli Sauce, Tomato Ketchup and Thai Chilli Sauce are served exclusively at KFC and Pizza Hut outlets in Malaysia as well as in Singapore, Cambodia, Vietnam, Brunei, Bangladesh, Myanmar and Mauritius. Life products are also distributed to various Malaysian hypermarkets. RFI also produces “Life Kitchen”, which consists of spoon-able and ready to cook paste such as Ginger Marinated Paste, Tom Yam Paste, Curry Kapitan Paste, Sambal Tumis Paste, Assam Curry Paste and Fried Chilli Sauce. Accreditation by the recognized bodies with stringent quality standards such as HALAL (JAKIM), SIRIM, HACCP (MOH) and ISO 9001 (SGS) confirmed RFI’s hallmarks in delivering quality products in meeting customer satisfaction. Only the fresh premium-quality natural ingredients are used to produce RFI’s products. The recent certification by Malaysia Productivity Corporation (MPC) for implementing the standard requirements of Quality Environment Management System confirms the company’s continuous improvement for a better quality products and process.
4)QSRT – QSR TRADING SDN BHD
Role: Sale and marketing of food products
Formerly known as KFC Marketing Sdn Bhd established in 2008, QSR Trading Sdn Bhd has thrived since its name change in 2013. A major player in Malaysia’s retail food industry, QSR Trading is the marketing and distribution arm of QSR Brands (M) Holdings Sdn Bhd. It has also expanded its offerings beyond chicken-based products and is now charged with the marketing and distribution of its own company’s frozen chicken-based products under the “Ayamas” brand as well as a range of in-house brands. Among the products are Golden Nuggets, Breaded Chicken Drummets and Mid Wings, Crispy Fried Chicken, Chicken Meatballs, QuikBurger, and Premium Chicken Frankfurters. QSRT also markets and distributes a range of in-house brands for chicken-based and non-chicken-based products such as Ayamas, Life, Ayamas Kitchen, More, FatBoi, Amy, Zippie and Bakers’ Street. The company is also involved in the marketing and distribution of third party brands such as McCain, Divella, Lactima, Kewpie and Dara in the domestic market and exported to overseas. All of its products comply with the ‘halal’ requirements set by JAKIM and other overseas ‘halal’ bodies endorsed by JAKIM.
5)AYAMAS FOOD CORPORATION SDN BHD (AFCSB)
Role: Poultry Processing
AFCSB engages in poultry processing and further processing. Primary processing involves halal slaughtering and production of chicken and chicken parts. Further processing involves the value adding of poultry products into prepared foods. The factory produces fully cooked chicken toppings and chicken parts as well as freezer to fryer products namely chicken patties, nuggets, sausages, and chicken balls to support the QSR Brands restaurant chains as well as supply to open market under the Ayamas brand name. The Ayamas plant in Port Klang, Malaysia, is the largest poultry processing plant in the country. It is equipped with modern equipment which processes more than 80,000 birds per day and 2,000 metric tons of further processed poultry products per month. This direct delivery from plant to customer ensures the freshness of products as well as consistency of supply. Currently, further processed chicken products are exported to Singapore, Brunei, Bangladesh and Pakistan.
