hupple

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hupple

Soft dog & cat treats + complete food produced in Belgium| we produce with love, you share the love❤️

hupple is a successful Belgian Brand invented by the young entrepreneur and renamed ‘Chef Koek’, Manuel Goossens. The brand re-invented the cookie and created more than just ‘a treat’, by crafting a snack that is both a communication tool, training aid and a reward to your furry friend. All dog- and recently also cat -snacks are produced in their Belgian factory in Brecht. hupple snacks are feasted around the world by dogs in China, Malaysia and soon even in Japan.

23/06/2024

PETWIPES - A disposable wash hand to clean and refresh your dog during, or after a brisk walk! And refreshing during summer ☀️💦

22/06/2024

Go Red Devils! 🇧🇪 - 🇷🇴

🇧🇪 👹 ❤️

20/06/2024

My summerplans?! Snacking in the ☀️! What about yours? 🐶😋

17/06/2024

Are you EK ready?! Hit the 👍button if you're watching the game Belgium 🇧🇪 - Slovakia🇸🇰. Comment your footballprediction below ⬇️ Snacks available on www.hupple.com and in partnershops

🇧🇪 👹 ❤️

15/06/2024

If it's Yummy it's Yummy! 😋 Have you discovered your puppy snacks yet? Puppy Starter & Puppy Trainer are hupple's soft snacks based upon the needs of your beloved furriend. With extra calcium! Discover them on www.hupple.com

13/06/2024

Yum Puppy Soft Food helps me grow into a strong adult dog. 💪🐶❤

11/06/2024

📣JOB-ALERT! We zoeken iemand met een honds-on mentaliteit! 😉

- ervaring in productie
- oog voor kwaliteit, netheid & voedselveiligheid
- werken in ploegen schrikt je niet af?
- kennis van machines

Multiple check?! ✅ Solliciteer nu!
https://www.hupple.com/productie-allrounder-m-v

11/06/2024

Namastay snacking in bed ❤🐶💤

Find your snacks on www.hupple.com

06/06/2024

Last chance to score a free Spring mix with a purchase of a 700g mix! 🐶 🐾 Swipe to discover all the yum snacks. *Action valid in partnershops.

04/06/2024

Every day is ! Wheather you spoil them with hugs or snacks, we do love that purring sound! Find soft/ crunchy cat snacks on www.hupple.com

🐱

04/06/2024

Softy Salmon 🎏🐟- the 'essential' snack because the bodies of our furriends can't produce omega 3 & 6 by themselves. Snacks and food are the only way to itegrate them in the diet.

27/05/2024

A Puppy Box 🐶 is the must have to welcome your puppy to the family! A puppy starter pack in a customisable box. Now available in partner shops. Find your nearest shop on www.hupple.com

25/05/2024

Life of a puppy starts with hupple food 🐶
homemade with love in Belgium 🖤💛❤️

More info about our soft food & treats on www.hupple.com

🇧🇪

23/05/2024

This friendship is fur real! 😋

More healthy soft treats on www.hupple.com

13/05/2024

I gotta catch them all! Yummy hupple soft treats for dogs! 🐶😋😅
More on www.hupple.com

12/05/2024

Say Puppy!! Welcome your puppy to the family with hupple's Puppy Box! A starter pack in a customisable box. Available in partner shops and on www.hupple.com

09/05/2024

Public holiday in Belgium - means dog & cat spoiling day! What are you furriends up to today?
🐾 snacking?
🐾 a stroll in the park?
🐾 a pawdicure?
🐾 an extra trainingsession?
🐾 go for a swim?

comment below! 👇

Enjoy❤️

01/05/2024

Hi! Has anyone told you yet that you look pawesome today? 🐶🤩

26/04/2024

Bib on! ✅ Bring me my flavourite treats & food hooman! ❤️

More info link in bio ⬆

pawesome model:

Dog's and cat's flavourite!

22/04/2024

You've got a friend in me ❤️

Dog's and cat's flavourite!

20/04/2024

Waiting for the paw-fect match & a whole lot of tail-wagging happiness! ❤️

17/04/2024

Treats are a hoomans best accessory 🐶😋 Cockapoo miss rippy

14/04/2024

If there's 'dog' in the name of it, you can't deny it's meant for me 😋😎

🌭

Dog's and cat's flavourite!

13/04/2024

A unique soft texture is the secret why dogs and cats love our soft treats so much. The distinctive soft texture makes it easy to chew and moreover more digestible. Therefore, it is ideal for dogs and cats of all ages and breeds. And on top of that, it is also made in Belgium. 🖤💛❤️

🖤💛❤️ 🇧🇪 ❤️

Dog's and cat's flavourite!

11/04/2024

I'm cute and I know it! 😍 Pamper me with Puppy Starter: calcium-rich treats to help me grow into a strong adult dog. 💪

More info www.hupple.com

Dog's and cat's flavourite!

09/04/2024

One treat fur me 🐶, one treat fur hooman 🙋. On treat fur me, one treat fur ... Enjoy a free spring mix of flowershaped soft snacks with a purchase of 700g *Action valid in partnershops.

07/04/2024

Say Puppy! 🐶😁The teeth are coming through and your puppy is noticing the discomfort of it and bites on everything. Bad behaviour you think? Not with a little help.

Chew toys like a Treat Ball helps to massage the gums and relieve pain, pressure and itching. Super nice to play with and sporadically releasing soft treats, keeping your dog focused and enthralled. For more puppy tips & tricks hit follow ❤️ or visit www.hupple.com

06/04/2024

Veilig aan de leiband, geen boete én heerlijke hupple snoepjes om te belonen! 🐕‍🦺🐶❤️

Natuur en Bos VRT NWS

Videospeler inladen... Het Journaal Boete of snoep bij controle op loslopende honden in het bos 17u34 | 01:44 Bekijk ook Het Journaal Boete of snoep bij controle op loslopende honden in het bos 17u34 | 01:44 Het Journaal Gletsjermetingen gaan in het rood: "Oostenrijk is over 40-tal jaar ijsv...

05/04/2024

I think the reason we're born with two hands is so that we can pet two dogs at once 😇What do you think? Comment below 👇

01/04/2024

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The #EuropeanChampionship fever is fur real! ⚽🥅 Enjoy snacking soft dog 🐶 & cat 🐱 snacks on the couch 🖤💛❤ #belgium #hupple #huppleworld #EK2024 #Football #Soccer #UEFA #Matchday #Goal #FootballFans #SportsNews #Instagood #doglovers #FootballDogs #CanineChampions #DogGoals #GoalPaws #sportydogs #furriends #BelgiumFootball#RedDevils #BelgiumEuro2024 #averagerob #onmetlapatate

WE VOTE DADDY! ❤🐶Besides the elections in Belgium we celebrate fathers day today. Happy Fathersday to all the pawesome dogdads in this furry world! #hupple #huppleworld #dogdad #fathersday #wevotedaddy #dogfather #dogdads #dogdadlife #dogdaddies #dogdadofficial #petfood #SoftTreats #dogdadlove #dogdadsaredadstoo #dogsdadday #dogdadgoals #dogdadsofinsta

@otje.tos testing our flavours Cat - Softy Beef & Cat - Play #catlife #huppleworld #hupple #britishshorthaircat #bsh #bshcat #catsofinsta #catfamily #catnap #catsrule #catlife #sealmink #lilacpoint #cattreats #catsnacks #catlove

hupple Softy Marrow Lamb ❤️ communicate ❤️ train ❤️ reward #hupple #huppleworld #softtreatsfordogs #softtreats #doglover #petfoood #dogsnacks #madeinbelgium #craftmanship

PuppyBox | Puppy's bring a lot of joy to hoomans, while hupple's puppybox bring a lot of joy to your puppy.❤ Filled with the finest selected puppy products that benefit your pup's health. Available in partnershops and on hupple.com #hupple #huppleworld #puppy #puppybox #treatball #petwipes #softdogtreats #puppygift #puppyeyes #puppylife #puppystarter #puppylover #puppylove #puppygram #puppysofinstagram

WIN!!! - 5K following furriends on IG! That deserves a big hupple treat and a happy doggy dance! We select 3x cat 😽 & 3x dog 🐶 winners! What to do(g)! - Hit follow @hupple.world - Like ❤ - Tag 1 furriend – each tag = a chance to win 🐶😽 - Share this post in stories Contest ends the 31th of May 2024 - winners will be contacted personally There isn’t a better way to start the day rather than reaching 5K furriends on IG! We are PAW-leased to have such a hairy community of four legged foodies. 🙏 From likes, comments, saves, shares, and story views. We produce with love, you share the love ❤ More on www.hupple.com #hupple #huppleworld #win #contest #doglover #doglifestyle #dogsofinstagram #petstagram #madeinbelgium #catstagram #5k #5kfollowers #kat #hond #doggydance

Almost Interzoo ready! Meet GOOD!D in Hall 3C - booth 525 See you there! 🐶😺 @Interzoo Nürnberg #Interzoo #petindustry #petsupplies #pet #petlovers #petpeople #exhibition #tradefair #Interzoo2024 #messe #heimtier #heimtierbedarf #madeinbelgium #hupple #huppleworld

#dogtreats #petfoodindustry #madeinbelgium #huppleword #hupple #petfoodwithpassion

Enjoy a free spring mix of flowershaped soft snacks with a purchase of 700g *Action valid in partnershops. #hupple #huppleworld #huppleworld #spring #Spring24 #springflowers #springmix #treatsfordogs #treatsfordog #treatsfordoggos #treatsfordoggies #treatsfordogsandcats #flowershaped #flowershapedtreats #dogspring

Hond aan de lijn, 't zal wel zijn! 🐶 Kom je een boswachter van @natuurenbos tegen en is je hond aangelijnd? Dat kan je viervoeter iets lekkers opleveren! Geniet van een lekkere @hupple.world treat, verpakt in een herbruikbaar doosje. Véél wandelplezier! 🐕‍🦺 En vergeet niet, met een aangelijnde hond bescherm je: 1. de natuur🐗🦉🦌🐇🐿🌿 2. andere bezoekers👨‍👩‍👧‍👦 3. je hond 🐶 #hondenaandeleiband #hondaandelijntzalwelzijn #natuurenbos #huppleworld #hupple #madeinbelgium #nature #dogwalking #woef #doglovers #wildlife #sustainable #goedvoordeplaneet #thereisnoplanetb #recyclablepackaging #softsnacks #vlaanderen #vlaamsenatuur #leashwalking #LeashLife

For all the dog- & cat moms behind every wagging tail 🐶😺 Happy International Women's Day! ❤️ #womensday #happyinternationalwomensday #internationalwomensday #iwd2024 #iwd #happyinternationalwomensday #womensday #doglife #internationalvrouwendag #girlpower #empowerwomen #dogmomclub #dogmomlife #dogmom #dogmomsofinstagram #catmom #catmomstagram #hupple #huppleworld

Have you ever wondered how it looks like behind the scenes a few days before a fair trade show?! Check before 👀 & after 😎 #kortrijk #kortrijkxpo #anido #fair #fairtrade #fairtradeshow #petfoodindustry #petfood #hupple #huppleworld #behindthescenes #bts

You are my pup of tea 😍 Find the softy With love box in partnershops & on hupple.com #valentinedogs #madeinbelgium #productioninbelgium #petfoodindustry #treatsfordogs #withlovebox #countdownforvalentines #valentinetreatbox #cupido #dogsofinstagram #hearttreatsfordogs #furriends

hupple love is everywhere ❤❤️❤️ Watch😍 @sir_jerom unboxing his With love box to share with Mrs Josée🐶 on Valentines day💘 Softy With love box available in partnershops and www.hupple.com #teckellove #teckeldog #hupple #huppleworld #dachshundslove #teckelliefde #cupido #sirjerom #valentinefordogs #valentinegifts #amor #hondenliefde

Bark the word or apply now! Heftruckchauffeur/magazijnier regio #brecht gezocht. 🐶🐱 Meer info: www.hupple.com/jobs #sharingiscaring #jobsinantwerp #vacaturebrecht #magazijnier #hiring #petfood #huppleworld #hupple

We produce with love, you share the love Be my Valentine ❤ #valentinedogs #madeinbelgium #productioninbelgium #petfoodindustry #treatsfordogs #withlovebox #countdownforvalentines #valentinetreatbox #cupido #dogsofinstagram #hearttreatsfordogs #furriends

Say CHEESE to 2024! 😂 Discover deliciously soft treats with cheese flavour. Made from natural, high-quality raw materials. Suitable for every breed. 🐱 Also available for dogs🐶: Softy Cheesy Beef - 200g You'll be surprised how much they love cheese.🧀🧀🧀 #cattreats #cats #catlife #instacat #catsoftheworld #cheeseflavouredsnacks #cheeseforcats #cheesefordogs #dogsnacks #dogsofinstagram #saycheese #happy2024 #happynewyear #smilingcat #smilingcats #smilingdog #smilingdogs

Testing the New Limited Edition Duck & Deer. A seasonal topping to make your dog's meal extra festive during autumn 🍂 & winter ❄️ season. #limitededition #limitedstock #hupple #huppleworld #dogfood #dogfoodiesofinstagram #seasonal #seasonaltopping #doglovers #dogowners #madeinbelgium #dogsofinstagram #doggiftsideas #petfood

Unboxing the hupple Xmas box cat 🎁 🐈 Available for only €12.95 in partnershops and on www.hupple.com Tag to let your friends know this Xmas box is on your wishlist ❤️ #christmascatsofinstagram #christmasspirit #christmascatsofinstagram #christmascountdown #catpresents #santapaw #santapawapproved #hupple #huppleworld #catchristmasparty #catsnacksforlife

Scratch & win to make chance for that golden bone & get a free pampering package. #christmasdogsofinstagram #christmasspirit #christmasdogs #christmasdogsofinstagram #christmascountdown #dogpresents #santapaw #santapawapproved #hupple #huppleworld

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Creating a fantastic dog’s life

Creating a fantastic dog’s life, both for dogs as well as their owners: that’s our daily passion and challenge!

As a division for GOOD !D, hupple is a Belgian top brand with fun and unusual origins.

In 2006, Manuel Goossens was commissioned to design a new product for dogs visiting the Hilton Hotel in Antwerp. Manuel came up with ‘superior cookies packed like coffee biscuits’ and he put the name ‘hupple’ on them. hupple was born! Since then, hupple has become a fun brand, distributed in over 2000 shops and several supermarket chains.

Today, we have a varied assortment filled with several types of crunchy and sweet biscuits, homemade softies, chew products, a small care range and fun gadgets such as our hot dogs and Pep’Up spice grinder. Every day, our chefs produce about 5 million dog treats in our factory in Brecht, near Antwerp.