19/03/2024
Starting a business can be a daunting journey - I know this first hand. It's filled with uncertainty and doubt. Where do I start? What's the destination? Why am I traveling this path? How do I navigate it? Can I succeed? The truth is, I don't have all the answers, and perhaps I never will. But you know what? That's perfectly okay!
When I set aside those doubts and stresses and reflect on the journey so far, I can honestly say, hand on heart, that I have enjoyed it. I'm passionate about learning, and embarking on a business venture, like any new endeavor, offers abundant opportunities for growth. Given my introspective nature, I've found this journey particularly fulfilling. In assisting others and working with the Equidae, all the while maintaining my own sacred space, introspection becomes inevitable; there's no hiding from it.
Also, an added bonus is that because I need to convey my thoughts and feelings to you, I need to relearn how to write 😁.
I've always loved design, and marketing my business has reignited this creative passion within me. Just the act of choosing the images for these posts has been enjoyable, and much of it comes down to what feels right. Admittedly, I struggle with perfectionism - if it's not perfect, it's not worth doing, making starting a business very challenging. The first hurdle is usually the hardest. For me, that was choosing a name. After days of frustration, it finally came to me. What is the essence of what we're about? To support people in connecting to their authentic selves, aided by the wisdom and teaching of the herd. Once I reconnected with that truth, the name 'Hoof to Heart' instantly clicked.
After the name, designing a logo is relatively easy. It may not be 'perfect,' but it conveys what I want, which is the most important thing, and I can always change it later 😉. I'm also in the process of designing my website, which has its own massive learning curve but is a fun and exciting project.
So that's the journey so far. A month ago, it was nothing but the shadow of an idea in the back of my mind, intangible and fleeting. Sometimes I think of it like a seed, containing my dreams, hopes, and aspirations. All it needs is the right space and nourishment to sprout and take root, and one day, I hope, it'll become a mighty tree providing shelter and harbour for all who need it. 🐎❤️