We strongly believe that dogs and cats should be eating ONLY a "species appropriate diet" - which means MEAT! Your fluffy puppies and kittens are cute on the outside but deep inside they are wild animals. Mother Nature did not "program" them to eat corn, wheat flour, molasses, sugars, canola oil and all other junk that is currently present in pet food. Highly processed foods such as kibble, plasti
c chews, artificially colored and flavored raw hides, cookies, and biscuits were not in Mother Nature's plans as well. These foods were created for people and not for their pets. The Pet Food Industry is a multimillion dollar business. They know how to sell their products to consumers! So why did we decided to think outside of the box? Because for years we have been getting frustrated with the health of our own dogs and cats. We could not catch up with vet bills. While we were bringing our pets to the vets more often, their health was getting worse and worse. Only when we went "back to basics" did we see a difference. We started to feed raw food, raw bones, only human grade treats, chews and super potent supplements. In amazement we watched as our over 11 year old cats bounced back to health, how our very sick Cocker Spaniel, Missy and our rescue Boxer, Otis, started to thrive and to get better each day. Allergies, a**l gland issues, ear infections, bad breath, shedding disappeared... literally. But we had a hard time locating food that was good enough for our pets. We were looking for hormone, steroid-free, human grade, USA made, limited ingredient foods, treats and chews and could not find it. And this is how our first store was born. We are happy to say that our first customers from 10 years ago are still with us! It has become truly a Family Business as we know each customer and each dog by name. We are fortunate to see them grow from clumsy puppies and scrawny kittens into gorgeous dogs and cats that are healthy and PURE! Now, more than 10 years later, we have a new generation of dogs and cats that we fed raw from the beginning. They are vaccine-FREE, pesticide-free (we do not use any topical applications on them), and they are healthy and happy. The Poster Boy for the whole crew is our Jack Russell, Yum. Our kids named him.... He comes from a breeder who believes in ONLY natural approach to raising dogs. Yum definitely rules his crew: Missy II (our Russian Spaniel, Monty Ponty (our cat) and Hütz Otis II (our new rescue Boxer). They are our "Pure" Generation - "Generation Yum".
