Breeders Choice Cats

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Breeders Choice Cats Our uniquely formulated Breeders Choice cat litter pellets are made from >99% recycled paper with no additives or chemicals.

The end product is virtually clean, odourless, dust-free and sterile at the point of manufacture. Breeders Choice is a proudly Australian made Cat Litter. FibreCycle has three plants operating worldwide (South Australia - Australia, Queensland - Australia, Lincolnshire - United Kingdom)

♻️ Wish there was more you could do for the planet and your pets? ♻️Join the movement and reward your feline friend wi...
19/12/2024

♻️ Wish there was more you could do for the planet and your pets? ♻️

Join the movement and reward your feline friend with Breeder’s Choice Tasty Treats!

Made from natural, sustainably sourced ingredients and packaged with minimal waste, they’re the perfect way to show love for your cat—and the planet.

Every bite is a delicious, eco-conscious choice that reflects your commitment to green pet parenting. Because treating your cat should feel as good for you as it does for them!

Small swaps can make a big difference. Find out more about the Breeder’s Choice Green Pet Parenting Movement on the blog link in our bio!

Choose Better. Choose Ginger.

19/12/2024

Recycling has never looked so cute 😻 🐈 ♻️

We here at Breeder's Choice, love cats and the planet.

Proudly made right here in Australia from upcycled paper that would have otherwise ended up in landfill ♻️

Our Breeder's Choice PLUS Kitten is still the same highly absorbent, 99% dust free with natural odour control litter you know and love, but our kitten PLUS bags have a little extra magic inside 💫

The pellets are flatter for tiny little 🐾 and has a natural attractant that helps kittens find their litter tray, making it easier to toilet train.

The wonders of recycling and nature 🐈

Do you wish you knew what your cat was thinking? 🤔 💭 Would it be something along the lines of, leave me alone, you can p...
17/12/2024

Do you wish you knew what your cat was thinking? 🤔 💭

Would it be something along the lines of, leave me alone, you can pat me now, don't rub my belly, give me treats?

Let us do the mind reading and treat them meow with Breeder's Choice Tasty Treats.

Now available at IGA, Woolworths and Petstock.

Surely it's not just us?Leave a Ginger 🐈 in the comments to let us know it's not just us!
15/12/2024

Surely it's not just us?

Leave a Ginger 🐈 in the comments to let us know it's not just us!

🎄 🎁 Put your hand up if your house looks like a scene from Home Alone AFTER the Wet Bandits have visited?!In between th...
15/12/2024

🎄 🎁 Put your hand up if your house looks like a scene from Home Alone AFTER the Wet Bandits have visited?!

In between the alternating sounds of Mariah Carey and Michael Buble, you hear the crashing and smashing of your Christmas tree, minus one cat screeching out of the living room.

Let us know in the comments what your cat does to your presents and Christmas tree 👇

Who said fun can't be healthy?Our new range Tasty Treats are now out in the world making treat time fun and healthy!Our ...
12/12/2024

Who said fun can't be healthy?

Our new range Tasty Treats are now out in the world making treat time fun and healthy!

Our treats come in the shape of cute little cat heads, but don't be fooled by the outside, they are packed full of protein in a range of flavours with no added preservatives, flavours or colours.

Choose Better. Choose Ginger.

🐱 Help! I have a kitten who won't use the tray! 🐱Firstly, congrats on the new kitten in your life! Although super cute a...
10/12/2024

🐱 Help! I have a kitten who won't use the tray! 🐱

Firstly, congrats on the new kitten in your life! Although super cute and cuddly, we know how stressful toilet training a kitten can be, so we have created a blog that will help you and your new little paw-fect family member.

Tips like:
🐱 Setting up the litter tray
🐱 Toilet training basics
🐱 Health care for kitten and more!

Link in bio⏫

"Now stay there little green light and no one gets hurt..."Cats - why would you choose any other animal?
10/12/2024

"Now stay there little green light and no one gets hurt..."

Cats - why would you choose any other animal?

Breeder's Choice PLUS is not your ordinary cat litter, oh no.It has a unique probiotic that naturally eats the odour so ...
08/12/2024

Breeder's Choice PLUS is not your ordinary cat litter, oh no.

It has a unique probiotic that naturally eats the odour so any bad stinks disappear pronto, never to be smelt by your nose - you have to admit...that's a huge plus.

It's still made from 99% recycled paper, made right here in Australia just with a massive ➕

Choose Better. Choose Ginger.

🐱This Cat Lovers Month, we’re celebrating the love, joy, and care that makes our bond with cats so special by giving awa...
06/12/2024

🐱This Cat Lovers Month, we’re celebrating the love, joy, and care that makes our bond with cats so special by giving away 4 Breeder’s Choice treats prize packs! We are also feeling festive so we have 4 prizes to giveaway!

How to Enter:
🐱 Follow Breeder’s Choice Cats Instagram account
🐱 Tag 2 friends in the comments

Every post enters you for a chance to win 1 of 4 Breeder’s Choice Cat Treats prize packs! Together, let’s care for our cats and their world with love, joy, and sustainable choices.

Because with Breeder’s Choice, caring for your cat means caring for the planet too. Choose Better. Choose Ginger.

Competition closes at 10am AEST on Monday 16th December. Good luck.

T&Cs:
Prizes can not be switched out for cash.
Prize include a pack of 4 Breeder’s Choice Cat Treats (Flavours will vary)
There are 4 prize packs. If winners don’t respond within 5 days of contact, the winner will be redrawn.
This giveaway is not endorsed, sponsored, administered or associated with Instagram.
Winners will be chosen at random, contacted via DM then announced on stories.

Looking for a simple, eco-friendly way to care for your feline friend?Join the movement with Breeder’s Choice Cat Litt...
05/12/2024

Looking for a simple, eco-friendly way to care for your feline friend?

Join the movement with Breeder’s Choice Cat Litter, made from 99% recycled paper! ♻️

This sustainable, biodegradable option is not only gentle on the planet but also safe and non-toxic for your cat—because their comfort and well-being matter as much as the environment we all share.

By switching to recycled paper litter, you’ll reduce waste and show love for your cat and the world.

Small swaps can make a big difference!

Find out more about how you can embrace green pet parenting this Cat Lovers Month by reading our new blog – Link in the bio!

Choose Better. Choose Ginger. 🐱

Not sure on the purr-fect gift for your cat this Christmas? We have the answer!Our Tasty Treats range are made from natu...
05/12/2024

Not sure on the purr-fect gift for your cat this Christmas? We have the answer!

Our Tasty Treats range are made from natural ingredients sourced from Australia with no nasties - that's no added artificial preservatives, additives or colours - just protein and yummy taste!

So treat your cat this Christmas with Breeder's Choice Tasty Treats and enjoy the cuddles and purrs 🐾

03/12/2024

3 steps to easily use Breeder's Choice litter:

🐾 Pour
🐾 Spread
🐾 Weeeeeeeeeee!

☀️ 😎 Happy First Day of Summer! ☀️ 😎 Well, it’s official – the sun is out, and so is the cat-titude!! First day of summe...
01/12/2024

☀️ 😎 Happy First Day of Summer! ☀️ 😎

Well, it’s official – the sun is out, and so is the cat-titude!! First day of summer, and we are already planning the purrfect day. Although it feels like summer has been here a few weeks (its been hot!), the time has come to put away the jumpers and bring out the hats, sunnies and thongs.

Summer also means that you have the purr-fect excuse to stay inside with the aircon to chill with your cat 🐱 Bring on the sunshine (and maybe some treats, too)! 😽

Did you know that only 13% of cat owners reward their cats?*Crazy right?!Breeder's Choice have created a range of Tasty ...
30/11/2024

Did you know that only 13% of cat owners reward their cats?*

Crazy right?!

Breeder's Choice have created a range of Tasty Treats that are not only good for your cat, but will also enhance playtime and training.

Packed full of protein with a range of different flavours, we have something for everyone.

The treats have the seal of approved from Ginger!

Available now in IGA, Woolworths and Petstock.

**Research conducted for Project Yoshi

*Squeezing nose* Are you sick of smelly litter in your home?Breeder's Choice PLUS is a highly absorbent litter made from...
28/11/2024

*Squeezing nose* Are you sick of smelly litter in your home?

Breeder's Choice PLUS is a highly absorbent litter made from 99% recycled paper that has a big PLUS added to it.

Made right here in Australia, every bag of Breeder's Choice PLUS has a natural odour eating probiotic that will destroy the smelliest of trays, while delivering comfort and ease to your cat. Say goodbye to nasty smells today!

Bags sizes range from 6L to 30L.

Choose Better. Choose Ginger.

Cats love the finer things in life, we all know that! 💎Our Salmon and Tuna with Catnip Tasty Treats will end any strikes...
26/11/2024

Cats love the finer things in life, we all know that! 💎

Our Salmon and Tuna with Catnip Tasty Treats will end any strikes in your home, and have even the fussiest of cats paw-forming for a reward!

Full of protein and containing no preservatives or additives, our Tasty Treats are the healthy option for rewards or playtime.

Available at Petstock and online now!

Did you know.....that if your cat was to order a pizza they'd probably order a meat lovers with the lot, with extra anch...
24/11/2024

Did you know...
..that if your cat was to order a pizza they'd probably order a meat lovers with the lot, with extra anchovies 🐟

Having meat in your cats diet is super important for their health. Protein aids with looking after their hearts and vision.

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Recycling has never looked so cute 😻 🐈 ♻️ We here at Breeder's Choice, love cats and the planet. Proudly made right here in Australia from upcycled paper that would have otherwise ended up in landfill ♻️ Our Breeder's Choice PLUS Kitten is still the same highly absorbent, 99% dust free with natural odour control litter you know and love, but our kitten PLUS bags have a little extra magic inside 💫 The pellets are flatter for tiny little 🐾 and has a natural attractant that helps kittens find their litter tray, making it easier to toilet train. The wonders of recycling and nature 🐈

3 steps to easily use Breeder's Choice litter: 🐾 Pour 🐾 Spread 🐾 Weeeeeeeeeee!

What if we told you there was an easier way to toilet train your kitten? The team at Breeder's Choice knows how hard it is to toilet train, so we have made our PLUS Kitten litter to have a few magical elements 💫 💫 The pellets are flatter and comfortable for little paws to walk on 💫 The litter has a natural probiotic that only kitten noses can detect to help them find the litter tray 💫 The litter is 99% recycled paper so it's highly absorbent with outstanding odour control Available to buy now

We are so happy to see your cat's off strike and enjoying being rewarded with our new Tasty Treat range! This beautiful girl is Fluer and she's certainly earned her reward of our Beef and Herb with Catnip treats. We have your cats covered from their tums to their bums. Choose Better. Choose Ginger.

Shake, shake, shake! Have you heard the news? It's all the cat's of Australia are talking about! We have solved the issue of rewarding your cat, because they deserve it! Breeder's Choice has just released a range of Tasty Treats - healthy snacks never looked so good! The range will appeal to all cat's pallets, like this Beef with Herbs flavour, a roast dinner in snack form. Now available at IGA and Woolworths. Choose Better. Choose Ginger.

Warning: if you play this video with sound on, it will have your cat running to you expecting a treat, so head to your local Woolworths or IGA and check out our new range of cats treats! We have created the paw-fect rewards for your cat in a fully recyclable container with multiple flavours like this Chicken and Tuna. Choose Better. Choose Ginger.

A litter that actually works and is good for the environment? Yes please! Breeder's Choice is proudly made right here in Australia from upcycled paper that would normally end up in landfill, but instead has been made into a litter that is highly absorbent, traps odour and has low dust. Choose Better. Choose Ginger.

Shake, shake! Our secret is out! Some of you eagle eyed Ginger fans have already noticed our new treat range on the shelves and we are so excited for you to create new bonding moments with your cats. Our Tasty Treat range has multiple flavours to cater for all cats tastes and are packed with protein and contain no artificial flavours or perservatives. So head to your local IGA or Woolies and tell them Ginger sent you 🐈 Choose Better. Choose Ginger.

In breaking news, cat owners around Australia have reported their cats going on strike. Our feline friends are shunning the cameras and refusing to partake in any "funny cat videos". Stay tuned for more updates...

What is it that Breeder's Choice is shaking up? What's the secret sound? All will be revealed soon... we promise!

🎶 SOUND ON 🎶 Shake, shake, shake Shake, shake, shake Something's coming... Something exciting... We think your cat is going to be very excited.... COMING SOON

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Breeders Choice has grown to be the #1 cat litter brand in the Australian market place.

Our innovative litter and bedding products are created from 99% recycled paper and processed into biodegradable, compostable, environmentally safe, pelleted paper products, with no additives or chemicals. The end product is virtually clean, odourless, dust-free and sterile at the point of manufacture.

Proudly regionally made, whether in Toowoomba Queensland, McLaren Vale South Australia or Scunthorpe UK we are made where we’re sold for a low carbon footprint.