Breeders Choice Cats

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Breeders Choice Cats Our uniquely formulated Breeders Choice cat litter pellets are made from >99% recycled paper with no additives or chemicals.

The end product is virtually clean, odourless, dust-free and sterile at the point of manufacture. Breeders Choice is a proudly Australian made Cat Litter. FibreCycle has three plants operating worldwide (South Australia - Australia, Queensland - Australia, Lincolnshire - United Kingdom)

A fun way to shake up playtime with your cat is by adding treats to your playtime. You could reward them for their trick...
14/01/2025

A fun way to shake up playtime with your cat is by adding treats to your playtime.

You could reward them for their tricks and flips, or make it a game of mental pursuits and hide their treats in and under toys - the options are endless!

Treat your cat this year, with Breeder's Choice Tasty Treats

Looking for a new litter this year?We are a locally made, locally produced litter made from 99% recycled paper making us...
12/01/2025

Looking for a new litter this year?

We are a locally made, locally produced litter made from 99% recycled paper making us proudly made in Australia and good for the planet!

Our litter will:

🐈 Leave your house smell free
🐈 Be easy to clean
🐈 Be dust free
🐈 Be kind to the planet

Choose Better. Choose Ginger.

One of the most asked questions we get, is when should I change my cats litter? A great question! Our blog is here to he...
10/01/2025

One of the most asked questions we get, is when should I change my cats litter?

A great question! Our blog is here to help you get the most out of your litter with tips like:

🐾 Signs to look for
🐾 Importance of regular litter maintenance
🐾 Tips for keeping things fresh

You can find the link to the blog here https://bit.ly/4gdoLUl

Our Tasty Treats contain no nasties - only natural ingredients. When Ginger first suggested treating the cats of Austral...
08/01/2025

Our Tasty Treats contain no nasties - only natural ingredients.

When Ginger first suggested treating the cats of Australia, we knew we wanted to stand out from the crowd while sticking to our ethos of pet and planet.

Our Tasty Treats are made from locally sourced materials (nothing from o/s) and are packed with protein and contain no added flavours, additives or colours meaning your cat is getting a protein packed treat that is actually good for them.

With a range of different flavours for every cat, treat your cat today.

Out now at IGA, Woolworths, Petstock and more!

Do you have smelly litter that makes you want to 🤢? Looking for something extra from your litter? Breeder's Choice PLUS...
07/01/2025

Do you have smelly litter that makes you want to 🤢? Looking for something extra from your litter?

Breeder's Choice PLUS litter will have you almost forget you own a cat...almost.

It's the same amazing 99% recycled paper litter that is highly absorbent that's made in Australia, but it has natural probiotics that eat the bad odour, leaving your house smelling like your cat doesn't even live there! 💫

We'd call that a huge PLUS.

Choose Better. Choose Ginger.

Is there any other greater feeling than when your cat looks at you lovingly? Is there anything cuter than their little n...
05/01/2025

Is there any other greater feeling than when your cat looks at you lovingly?

Is there anything cuter than their little noses, the way their whiskers grow the same width of their bodies or when they're making cookies on you?

We don't think so. That's why we choose cats 🐈 🐾

Treat yourself and your cat too!Next time you're pacing the aisles of IGA or Woolworths, make sure you step into the pet...
03/01/2025

Treat yourself and your cat too!

Next time you're pacing the aisles of IGA or Woolworths, make sure you step into the pet aisle and pick up some of our Tasty Treats for your purr-fect companion.

Our range has a flavour for every cat and contains no artificial colours, flavours or preservatives, so you know that treat time doesn't equal the bad stuff.

Now available to treat!

Have you had need-to-find-a-new-litter on your to do list for ages? Look no more!Breeder's Choice litter is made right h...
01/01/2025

Have you had need-to-find-a-new-litter on your to do list for ages? Look no more!

Breeder's Choice litter is made right here in Australia from recycled paper.

We're highly absorbent, have natural odour control, contain no nasties and we're easy to clean up!

So this year why don't you choose better? Choose Ginger.

🐈 🎉 🐾 Happy New Year from Ginger and Rusty! 🐈 🎉 🐾Wishing you a very happy and healthy 2025 with many cat cuddles comin...
31/12/2024

🐈 🎉 🐾 Happy New Year from Ginger and Rusty! 🐈 🎉 🐾

Wishing you a very happy and healthy 2025 with many cat cuddles coming your way.

Here's to a Paw-fect New Year 🐾

29/12/2024

What's that we see? 👀

Our Tasty Treats out in the wild! 🐈

This paw-fect beauty is Curtis and he is very excited to have our Tasty Treats Chicken and Tuna with Egg!

Other treats in the range are:

🐾 Beef and Herb with Catnip
🐾 Chicken and Blueberries with Catnip
🐾 Duck and Rosemary with Catnip
🐾 Salmon and Tuna with Catnip*
🐾 Beef and Tuna with Seaweed**

Now available in Woolwoths, IGA and Petstock and online pet stores

Choose Better. Choose Ginger.

*online pet stores exclusive
** Petsock exclusive

Have cats? Want to support locally made products? 🫶Breeder's Choice is proudly made right here in Australia from upcycle...
27/12/2024

Have cats? Want to support locally made products? 🫶

Breeder's Choice is proudly made right here in Australia from upcycled paper that would have otherwise ended up in landfill ♻️

Highly absorbent, 99% dust free with natural odour control, it also comes in 4 sizes of 6L, 15L, 24L and 30L.

Choose Better. Choose Ginger.

🎄 🎅 🎁 ☃️ MERRY CHRISTMAS! ☃️ 🎁 🎅 🎄Here's to no longer having to protect your tree from your cats and letting them shred ...
24/12/2024

🎄 🎅 🎁 ☃️ MERRY CHRISTMAS! ☃️ 🎁 🎅 🎄

Here's to no longer having to protect your tree from your cats and letting them shred the wrapping paper for recycling.

We hope you have a happy holiday period, whatever your beliefs and enjoy the time with lots of cat cuddles.

Ginger and Rusty

22/12/2024

🎄 🌟 SOUND ON! 🌟 🎄

Shake up treat time this Christmas with our Tasty Treat range - the paw-fect reward for your cats hard work for being, well, themselves!

The Tasty Treats fit perfectly into a stocking and will soon have your cat running when they hear the shake of the tub.

Available now in Woolworths, IGA, Petstock and online pet stores!

♻️ Wish there was more you could do for the planet and your pets? ♻️Join the movement and reward your feline friend wi...
19/12/2024

♻️ Wish there was more you could do for the planet and your pets? ♻️

Join the movement and reward your feline friend with Breeder’s Choice Tasty Treats!

Made from natural, sustainably sourced ingredients and packaged with minimal waste, they’re the perfect way to show love for your cat—and the planet.

Every bite is a delicious, eco-conscious choice that reflects your commitment to green pet parenting. Because treating your cat should feel as good for you as it does for them!

Small swaps can make a big difference. Find out more about the Breeder’s Choice Green Pet Parenting Movement on the blog link in our bio!

Choose Better. Choose Ginger.

19/12/2024

Recycling has never looked so cute 😻 🐈 ♻️

We here at Breeder's Choice, love cats and the planet.

Proudly made right here in Australia from upcycled paper that would have otherwise ended up in landfill ♻️

Our Breeder's Choice PLUS Kitten is still the same highly absorbent, 99% dust free with natural odour control litter you know and love, but our kitten PLUS bags have a little extra magic inside 💫

The pellets are flatter for tiny little 🐾 and has a natural attractant that helps kittens find their litter tray, making it easier to toilet train.

The wonders of recycling and nature 🐈

Do you wish you knew what your cat was thinking? 🤔 💭 Would it be something along the lines of, leave me alone, you can p...
17/12/2024

Do you wish you knew what your cat was thinking? 🤔 💭

Would it be something along the lines of, leave me alone, you can pat me now, don't rub my belly, give me treats?

Let us do the mind reading and treat them meow with Breeder's Choice Tasty Treats.

Now available at IGA, Woolworths and Petstock.

Surely it's not just us?Leave a Ginger 🐈 in the comments to let us know it's not just us!
15/12/2024

Surely it's not just us?

Leave a Ginger 🐈 in the comments to let us know it's not just us!

🎄 🎁 Put your hand up if your house looks like a scene from Home Alone AFTER the Wet Bandits have visited?!In between th...
15/12/2024

🎄 🎁 Put your hand up if your house looks like a scene from Home Alone AFTER the Wet Bandits have visited?!

In between the alternating sounds of Mariah Carey and Michael Buble, you hear the crashing and smashing of your Christmas tree, minus one cat screeching out of the living room.

Let us know in the comments what your cat does to your presents and Christmas tree 👇

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Recycling has never looked so cute 😻 🐈 ♻️ We here at Breeder's Choice, love cats and the planet. Proudly made right here in Australia from upcycled paper that would have otherwise ended up in landfill ♻️ Our Breeder's Choice PLUS Kitten is still the same highly absorbent, 99% dust free with natural odour control litter you know and love, but our kitten PLUS bags have a little extra magic inside 💫 The pellets are flatter for tiny little 🐾 and has a natural attractant that helps kittens find their litter tray, making it easier to toilet train. The wonders of recycling and nature 🐈

3 steps to easily use Breeder's Choice litter: 🐾 Pour 🐾 Spread 🐾 Weeeeeeeeeee!

What if we told you there was an easier way to toilet train your kitten? The team at Breeder's Choice knows how hard it is to toilet train, so we have made our PLUS Kitten litter to have a few magical elements 💫 💫 The pellets are flatter and comfortable for little paws to walk on 💫 The litter has a natural probiotic that only kitten noses can detect to help them find the litter tray 💫 The litter is 99% recycled paper so it's highly absorbent with outstanding odour control Available to buy now

We are so happy to see your cat's off strike and enjoying being rewarded with our new Tasty Treat range! This beautiful girl is Fluer and she's certainly earned her reward of our Beef and Herb with Catnip treats. We have your cats covered from their tums to their bums. Choose Better. Choose Ginger.

Shake, shake, shake! Have you heard the news? It's all the cat's of Australia are talking about! We have solved the issue of rewarding your cat, because they deserve it! Breeder's Choice has just released a range of Tasty Treats - healthy snacks never looked so good! The range will appeal to all cat's pallets, like this Beef with Herbs flavour, a roast dinner in snack form. Now available at IGA and Woolworths. Choose Better. Choose Ginger.

Warning: if you play this video with sound on, it will have your cat running to you expecting a treat, so head to your local Woolworths or IGA and check out our new range of cats treats! We have created the paw-fect rewards for your cat in a fully recyclable container with multiple flavours like this Chicken and Tuna. Choose Better. Choose Ginger.

A litter that actually works and is good for the environment? Yes please! Breeder's Choice is proudly made right here in Australia from upcycled paper that would normally end up in landfill, but instead has been made into a litter that is highly absorbent, traps odour and has low dust. Choose Better. Choose Ginger.

Shake, shake! Our secret is out! Some of you eagle eyed Ginger fans have already noticed our new treat range on the shelves and we are so excited for you to create new bonding moments with your cats. Our Tasty Treat range has multiple flavours to cater for all cats tastes and are packed with protein and contain no artificial flavours or perservatives. So head to your local IGA or Woolies and tell them Ginger sent you 🐈 Choose Better. Choose Ginger.

In breaking news, cat owners around Australia have reported their cats going on strike. Our feline friends are shunning the cameras and refusing to partake in any "funny cat videos". Stay tuned for more updates...

What is it that Breeder's Choice is shaking up? What's the secret sound? All will be revealed soon... we promise!

🎶 SOUND ON 🎶 Shake, shake, shake Shake, shake, shake Something's coming... Something exciting... We think your cat is going to be very excited.... COMING SOON

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Breeders Choice has grown to be the #1 cat litter brand in the Australian market place.

Our innovative litter and bedding products are created from 99% recycled paper and processed into biodegradable, compostable, environmentally safe, pelleted paper products, with no additives or chemicals. The end product is virtually clean, odourless, dust-free and sterile at the point of manufacture.

Proudly regionally made, whether in Toowoomba Queensland, McLaren Vale South Australia or Scunthorpe UK we are made where we’re sold for a low carbon footprint.