Bit and Bridle Fit Consultant James Cooling

30/08/2025

🙌 Do you need help with your horses hoof-related well-being? 🙌

We are receiving new inquiries for our expert and unique hoof related services and to assist with responding to these, please can anyone interested complete our comprehensive online inquiry form (link in the comments).

We offer in-person consultations and mentorship services and travel to Scotland, and all corners of the UK on a regular basis. These are limited in number and our existing client based are always prioritised.

We also offer comprehensive and detailed on-line consults and these can be booked and paid for online.

We are a 100% non-profit organisation dedicated- Community Interest Company and we exist to support you.

Our desire is for horse owners and professionals to better understand their horses welfare state and focus on a solid foundation for optimum posture, comfort and soundness from the hoof-up.

We value integrity, honesty, transparency and compassion, and we adopt an integrative/holistic approach, aimed at helping horse owners and industry professionals feel empowered to make autonomous and informed choices through use of science based objective assessments of horses welfare parameters.

If you want to feel part of a conscientious, supportive, and compassionate community, join our growing number of clients and supporters from the UK and the rest of the world!

Www.holisticequine.co.uk - supporting and promoting compassionate equestrianism for the benefit of all 💚🙏🐴

28/08/2025

🙌LISTEN UP🙌 - 💚 I will be sharing my secrets to successful, whole horse, integrative hoof care during my next webinar on 8th September. Link in the comments to sign up 💚

Hoof care IS body work when it is done with empathy and respect for the horses neuro-muscular health. With this appropach, the changes the internal hoof can achieve is mind blowing. The hoof-up and body-down fascial changes achieved helps to adjust the hoof morphology as viewed from the outside, and the entire posture, and therefore load on the limb and hoof.

This webinar is low priced to help us help as many people as possible. But dont let the minimum £5 feet fool you into thinking the info given here is low value - it is anything but!

Recording available to anyone who cannot attend live. Recording also available for free to our VIP subscription members 🥰

Www.holisticequine.co.uk - promoting and supporting compassionate equestrian for the benefit of all 💚🐴🙏

07/08/2025

24/07/2025

What we have been saying for years....

https://askanimalweb.com/new-study-links-tight-nosebands-to-reduced-stride-length-and-potential-facial-damage-in-horses-3/?fbclid=IwY2xjawLvQgVleHRuA2FlbQIxMQABHrYRaa4hDEQeeq8t5ahbDEpCtX9DCaU4vF6FWdl-H6NQeZYBMIO8PBl0EMk0_aem_wWvCYFW9mVK3S_7Ku9HB-g

A new scientific study co-authored by Animalweb’s own Dr David Marlin in conjuction with Anglia Ruskin University students Emily Hopkins and Stacie Whitrod and ARU Writtle Associate Professor of Animal Biomechanics and Sports Medicine and School Research Lead Dr Roberta Blake, has found that tight...

20/04/2025

24/12/2024

Merry Christmas to all my clients.. have a restful week... looking forward to the New Year..

25/11/2024

Welcome to my Page... a brief summary of my background and approach to life and horses...

Dr James Cooling is an independent Bit and Bridle Consultant based in Yorkshire and co Director and Founder of the Association of Professional Bit and Bridle Fitters.

He is also a practising NHS doctor for over 20 years initially training as a psychiatrist before completing post graduate training as a GP in 2008. For over 10 years he has carried out voluntary work as RNLI Local Medical Advisor. He holds a BSc Philosophy of Medicine and is a qualified Personal Trainer specialising in Rider Fitness.

James has ridden and owned horses for over 40 years and currently focuses on classical dressage with his own horses.

Whilst working as a junior doctor he completed BHS training to Stage 3 and then underwent further training courses with Kelly Marks and Intelligent Horsemanship and is now a Recommended Trainer with Intelligent Horsemanship.

He has undergone CPD training in saddle fitting and horse/rider biomechanics.

He completed LANTRA Lorinary Training and developed and provided extensive practical training for multiple bit and bridle fitters in the UK, Ireland and Germany with Horse Bit Fit between 2016-2021 as well as hosting and delivering annual CPD training weekends.

James used his background in science and medicine to develop a Gold Standard ethical welfare based approach to bit and bridle fitting which focuses on a whole horse and rider assessment in 2016.

This has previously been taught and examined by James as part of a LANTRA Accredited Qualification in Bit and Bridle Fitting.

James works with a wide range of horses and riders from leisure horses to international competition horses across all disciplines. Each individual horse and rider combination is approached with the same level of care and comprehensive assessment process.

A large amount of work comes from referral via other equine professionals vets, dentists, physiotherapists and coaches.

James has delivered regular educational events for various organisations including Bishop Burton College, the Institute of Veterinary and Animal Physiotherapists, Horses Inside Out, BHS, Intelligent Horsemanship, Dressage Ireland, Bransby Horse Welfare, BAEDT annual conference and multiple webinairs.

James has published and contributed to several magazine articles for "Your Horse" ask the Expert, Intelligent Horsemanship Magazine, British Dressage and "Horses and People" Magazine Australia.

14/05/2024

Looking forward to speaking here on Saturday 😊

🌟 Introducing the guest speakers of the BAEDT Congress 2024! 🌟

4 day countdown 🤩

Next up we have Dr James Cooling.

Dr James Cooling is an independent bit and bridle fitter based in Yorkshire and a Director of the Association of Professional Bit and Bridle Fitters. He is also an NHS doctor and a qualified Personal Trainer. In the past James has completed his BHS Stage 3 and is a Recommended Trainer with Intelligent Horsemanship.

James used his background in Medicine to develop a Gold Standard ethical science based approach to bit and bridle fitting which focuses on a whole horse and rider assessment in 2016.
This has been taught and examined by James as part of a LANTRA Accredited Qualification.

James works with a wide range of horses and riders from leisure horses to international competition horses across all disciplines. A large amount of work comes from referral via other equine professionals.
James has delivered educational events for various organisations including Equine colleges, the Institute of Veterinary and Animal Physiotherapists, Horses Inside Out, BHS, Intelligent Horsemanship, Dressage Ireland and Bransby Welfare. James has also published several magazine articles.

03/01/2024

It's Time for Nominations..!. A new category this year for Bit and Bridle Fitters.. ! Thanks for your ongoing support.. https://www.equestrianbusinessawards.co.uk/nominate?fbclid=IwAR3cu1QYTVxhFffhQS6jh9ULf-_8Ca6wzWlazjGOBbPpfTD4kQIK2ps7gYg

Nominate your chosen equestrian professional, business or charity who has gone above and beyond. Self-nominations are also accepted.

26/09/2023

Brilliant! ..when I saw Mr Brown for a bit and bridle consultation I also identified his existing saddle fit needed addressing... fantastic to see what can be achieved in a short time when everyone works together ... even with an older horse.

17/09/2023

I'm back!... and so is Janice my very helpful admin from her summer holiday.

12/09/2023

Hello everyone, I appear to have been hacked so can’t currently pick up or reply to messages on Facebook or my personal messenger. Just trying to sort it all out 🙄 thanks