21/06/2026
Only now, 10 days later, while looking through the photos from Bologna, I’m starting to realise what we actually did. 🥹
The journey was all about packing, building, solving problems, answering messages, sleeping too little, worrying about a hundred things at once and just trying to make it through the next day.
Then you come home, reset for a few days, and suddenly the photos start bringing all emotions back. With gratitude.🫀
So I guess it’s finally time for a WDS recap. ⬇️
ʜᴏᴡ ᴡᴀs ᴡᴅs?
The event itself was fantastic. For us, probably the best organised World Dog Show so far. The organisers were kind, everything ran smoothly, and we felt really welcome.
ʙᴜᴛ ᴛʜᴇ ᴊᴏᴜʀɴᴇʏ ᴛᴏ ᴡᴅs?
A complete rollercoaster. We started preparing at the beginning of the year (almost 5 months before the event). The funny thing is that during those months we sold more products than we expected. Great problem to have, right?
Well… yes and no. 😅
Every order made me happy, but at the same time I was getting more stressed about how we would prepare everything I had planned for WDS.
The last custom orders were finished at 10 PM the evening before we left.
ᴅɪᴅ ᴡᴇ ᴍᴀɴᴀɢᴇ ᴛᴏ ᴅᴏ ᴇᴠᴇʀʏᴛʜɪɴɢ?
Absolutely not. But only I know how long the original to-do list actually was. 😅
The important thing is that we managed to present our young brand at a level I’m really proud of, despite having a much smaller budget than many of the brands around us.
ᴅɪᴅ ɪ ᴇᴠᴇʀ ᴛʜɪɴᴋ ᴀʙᴏᴜᴛ ɢɪᴠɪɴɢ ᴜᴘ?
Never. I just kept asking myself why I do this to myself. 😂
ᴡᴀs ɪᴛ ᴡᴏʀᴛʜ ɪᴛ?
100%. And after only 10 days, I already have some slightly crazy ideas for the future.
ᴡʜᴀᴛ ᴅɪᴅ ᴡᴅs ᴛᴇᴀᴄʜ ᴍᴇ?
Good energy really does bring good people together. From customers to other brands, every time honestly surprised by how much support we received. 🩷
And one last thing…
I’m really freaking proud of what we created. 🥹
Not because everything was perfect.
Not because of sales.
But because we showed up, gave it everything we had, and represented 4hound exactly the way we wanted to.
Thank you to everyone who stopped by our stand, supported us, talked to us, or simply followed our journey. ❤️🥰