Optimum Canine

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This year came with its fair share of challenges, especially around health, and at times it forced me to stop when I wan...
31/12/2025

This year came with its fair share of challenges, especially around health, and at times it forced me to stop when I wanted to push.

BUT maybe that was the lesson I was supposed to learn.

Reset the foundations.
Look after health properly.
Invest in the long-term future.
Spend more time with the people who matter most.
MOST OF ALL remember to enjoy all life’s challenges and enjoy this game of life.

Going into the new year, I’m choosing progress over pressure and consistency over intensity.

If the last year drained you, I hope the next one gives something back.
More balance.
More clarity.
And a bit more kindness all round.

Here’s to getting back on track and wishing you all a Happy New Year🥂

22/12/2025

Have you ever trained your dog at home and wondered why it didn’t work outside?

Maybe you have trained your dog to “come” but soon as a distraction enters the environment, the dog doesn’t listen anymore.

This is because 1 of three things;

1. You have not trained the behaviour sequence yet.
2. Your dog may not be in the right “operating system,” (nervous system is too far into the sympathetic system). &
3. There maybe a conflicting behaviour sequence already being reinforced.

Trust me when I say your dog is not “dominanting” you, or the other misconception that is passed around that you “need to be a pack leader.”
Neuro & behaviour science can answer all your questions.

(Here I am using an ACME Alpha 211.5)

22/12/2025

Food for thought — SHARE & LIKE

I spend a lot of time reading scientific literature on dog behaviour, cognition, and learning theory.

Recently, I had a “debate” with a well-known e-collar advocate that ended when he blocked me, not because of insults (although he was being personal), but because the logic being challenged couldn’t be answered.

This highlights a bigger issue that keeps appearing in both training discussions and some scientific interpretations.

For a dog to be said to have learned avoidance of a stimulus (for example, sheep), all other controlling variables must be removed.

Yet in e-collar livestock arguments, this almost never happens.

👉 The reinforcers are never removed
👉 The handler is never removed
👉 The context is never removed

If a dog has truly learned to avoid sheep, then the behaviour should persist after the permanent removal of the collar, the handler, and the original training context.

That standard is has never been demonstrated — would they say because it would be unethical? If so, then the whole e-collar over long line debate would end abruptly.

If we accept the claim that learning does not require the continued presence of reinforcement, then the same logic must apply in reverse:

I should be able to remove myself and food entirely and still get reliable behaviour — which we all know is false. Learning is always expressed under stimulus control.

When we apply the same standard consistently, the conclusion becomes unavoidable:

E-collars do not demonstrate true avoidance learning.
What they demonstrate is supervised inhibition under threat.

This matters because people like Danny, Ivan, and James argue that e-collars are necessary because sheep are killed when dogs escape and owners aren’t present.

But without evidence that behaviour persists without the collar, without the handler, and outside the original context, that claim is unfalsified.
If those elements must remain in place for “success,” then the argument for an e-collar over a long line collapses.

At that point, what’s being sold as rehabilitation is actually risk management via permanent threat availability — not learning.

This isn’t about emotion, ideology, or personal attacks.
It’s about applying the same scientific standard to punishment that we already apply to reinforcement.

Suppression is not the same thing as learning.

16/12/2025

Today is my dog’s first birthday 🎂

Yes — he had to sit and wait while we sang
Yes — he was released and absolutely demolished the cake straight after
And yes — he went for the peanut butter first 😅

Moments like this matter.
Calm, patience, joy — then freedom.

Happy 1st Birthday, mate 💙🐾

16/12/2025
STRUGGLING WITH YOUR DOG BEFORE CHRISTMAS?December is one of the hardest months for dogs — visitors, noise, kids off sch...
12/12/2025

STRUGGLING WITH YOUR DOG BEFORE CHRISTMAS?

December is one of the hardest months for dogs — visitors, noise, kids off school, routine all over the place.
If you want calm and control before things get chaotic, here are the two packages I’m offering this month.

BASIC PACKAGE — £260
(Perfect for puppies & foundations)

• 4 × 1-hour lessons at your home
• Lesson notes within 48 hours
• FREE clicker
• FREE booking app
• 4-month expiry
No Christmas support — just straightforward training sessions.

PREMIUM “CHRISTMAS CRISIS” PACKAGE — £400
(For owners needing extra help through the festive season)

• 8 × 1-hour lessons at your home
• 1 emergency priority lesson during 27 Dec – 2 Jan
• WhatsApp support over Christmas
(Excluding 24th, 25th, 26th)
• FREE clicker & booking app
• Lesson notes within 48 hours
• 4-month expiry
• Previously £500 — now £400 for December only
• Final time this 8-lesson package will ever be offered

Perfect for excitable, anxious or reactive dogs, or families expecting a busy home.

Comment below or message me with “Basic” or “Christmas Crisis” and I’ll get your first session booked in.

Spaces are limited — December always fills fast!

Puppies need calm, well-structured early exposure introduced slowly and safely.Quality builds confidence. ✨🐾🐾 Optimum Ca...
07/12/2025

Puppies need calm, well-structured early exposure introduced slowly and safely.

Quality builds confidence. ✨🐾

🐾 Optimum Canine
Reward-Based • Nervous-System Led • Real Results

I’m tired of watching the same pattern repeat itself in this industry.Every time you show that a dog can be trained with...
07/12/2025

I’m tired of watching the same pattern repeat itself in this industry.
Every time you show that a dog can be trained without harsh punishment, the argument shifts.

1️⃣ “You don’t have a high-drive dog.”
Pedigree shown: full of Field Trial Champions.
Goalpost moved.

2️⃣ “He’s never had a problem.”
Videos shown: chasing birds, blowing off recall.
Now fixed through reinforcement and clarity.
Goalpost moved.

3️⃣ “Around livestock you NEED an e-collar.”
Dog shown calm and responsive around livestock without one.
Goalpost moved.

⭐ Why the goalposts move

Many punishment-based approaches rely on the dog failing so the correction can be applied.
Failure → Correction → “Success” → Trainer reinforced.
So when a dog succeeds without fear, the argument must shift…because the method depends on failure existing.

⭐ I’m not here to win debates. I’m here to build reliable dogs.

Dogs that understand the task.
Dogs that regulate themselves.
Dogs that can recall off birds and livestock because they’ve been taught.

So ask yourself:
If someone needs the dog to fail to prove their method works…who is actually learning?

👀

The other is used to make an animal do what the person wants by inflicting discomfort and pain — this is considered anim...
06/12/2025

The other is used to make an animal do what the person wants by inflicting discomfort and pain — this is considered animal training…

Can you tell the difference? I sure can’t.

It seems there is great hypocrisy in the world — you are either fine with both or horrified by both. There is no in between…

06/12/2025

One is used to make an animal do what the person wants by inflicting discomfort and pain — this is considered animal cruelty…

The other is used to make an animal do what the person wants by inflicting discomfort and pain — this is considered animal training…

Can you tell the difference? I sure can’t.

It seems there is great hypocrisy in the world — you are either fine with both or horrified by both. There is no in between…

‼️ TRIGGER WARNING ‼️ “Why Are We Outraged at Their Pain, But Not a Dog’s?”We see photos of dancing bears with chains, h...
04/12/2025

‼️ TRIGGER WARNING ‼️

“Why Are We Outraged at Their Pain, But Not a Dog’s?”

We see photos of dancing bears with chains, hooks, and medieval restraints — and we feel sick.
We see animals forced into pain, obedience, and fear… and we unanimously agree:

“THAT IS CRUELTY.”

But then we look at dogs today, our companions, our family members and equipment designed to inflict pain is still being sold as “training.”

A bear dancing on hot plates and a dog jerking on a prong collar comes from the same idea — “If it hurts, it works.”

😫 Pain creates compliance.
😩 Pain shuts behaviours down.
😔 Pain makes the animal give up.

But it never creates learning.
It never creates trust.
It never creates emotional stability.

These are things only reward-based, nervous-system-led training can achieve.

We don’t excuse medieval cruelty because “it got results.”
So why excuse modern cruelty under the word “obedience”?

If we aren’t willing to hurt a bear…
If we aren’t willing to hurt a child…
Why are we willing to hurt a dog?

There is a better way.
A scientific way.
A humane way.
A way rooted in the dog’s biology, not their pain.

If you want to train your dog without fear or force, I can show you how.

If you use a prong, grot, or e-collar on your dog, how do you feel about these photos of the dancing bears?

📍 Kent
🐾 Nervous-System Led Dog Training

🌞 Important Hot Weather Training Update 🌞Today’s temperatures are forecast to reach 29+ degrees. Please take a moment to...
10/07/2025

🌞 Important Hot Weather Training Update 🌞

Today’s temperatures are forecast to reach 29+ degrees. Please take a moment to read our updated hot weather policy:

✅ Automatic Cancellations:
Sessions will be automatically cancelled if the temperature reaches 27°C or higher, based on real feel temperatures.

✅ Timing:
Cancellations will be confirmed at least 30 minutes prior to your appointment time.

✅ Sessions Under 27°C:
Training can still go ahead if:
• A shaded area is available
• You bring plenty of fresh water for your dog
• We take frequent breaks to ensure safety

✅ Exemptions:
Owners choice to cancel over 25 degrees will still apply for:
• Puppies
• Brachycephalic (flat-faced) breeds
• Overweight dogs

Your dog’s welfare is always our top priority. If you have any questions or concerns, please get in touch before your session.

Stay safe and cool! 🐾

Address

Gravesend

Opening Hours

Monday 9am - 6:45pm
Tuesday 9am - 6:45pm
Wednesday 9am - 6:45pm
Thursday 9am - 6:45pm
Friday 9am - 6:45pm
Saturday 9am - 6:45pm
Sunday 9am - 6:45pm

Telephone

+447423248616

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