EquiBit Ireland - Bit and Bridle Fitting Solutions

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EquiBit Ireland - Bit and Bridle Fitting Solutions LANTRA Accredited Advanced Independent Bit & Bridle Fitting Consultant. BSc (Hons) Equine Studies. British Horse Society Senior Coach.

Registered with the Directory of Equine Fitters. Covers Northern Ireland and Bordering Counties in Republic of Ireland EquiBit Ireland is a Bit and Bridle Fitting Consultancy set up and run by Marita O'Loughlin, BSc (Hons) Equine Studies, British Horse Society Senior Coach, LANTRA Accredited Bit and Bridle Fitting Consultant through the Horse Bit Fit Academy. Marita has over 30 years Equestrian Te

aching and Management experience, having worked nationally and internationally in many Riding Schools, Eventing and Showjumping yards and has competed in Dressage, Showjumping, Hunting, Cross Country and even in a few Point to Points! She lectures full time in Equine Management at both Further and Higher Education levels. She is passionate about educating owners and riders on how best to ensure optimal fit and comfort from their Bit and Bridle to promote individual health, welfare, effective communication with the rider & performance. Fittings are only offered at weekends and during holidays and sometimes may take up to 6 weeks for availability. Marita is fully insured, police checked and has current First Aid and Child Safeguarding Certification. EquiBit Ireland is a member of The Equine Fitters Directory and CPD is kept up to date to ensure the service and information provided is current and evidence based. The emphasis is on welfare and comfort for the horse therefore improving communication and enhancing harmony within the partnership. Marita is based in Co Fermanagh, Northern Ireland but is happy to travel throughout the Island of Ireland within 2 hours. The fee per consultation is £65. Each consultation lasts 1.5 hours. Mileage is charged at 50p per mile outside 20 mile radius from Irvinestown, Co Fermanagh.

✅ Ditch that old Hunter Bridle and Make Your Horse More Comfortable & Improve Performance Traditional hunter-style bridl...
13/01/2026

✅ Ditch that old Hunter Bridle and Make Your Horse More Comfortable & Improve Performance

Traditional hunter-style bridles may look classic, but they can cause areas of high pressure and discomfort:

❌ Straight, wide headpieces – create concentrated pressure across the poll, TMJ and around the ears.
❌ Noseband strap under the headpiece – adds extra pressure over the poll, increasing discomfort.
❌ Pressure on ears, poll & TMJ – affects sensitive nerves and muscles, leading to tension.
❌ Uneven buckles – cause imbalance and poor rein communication.
❌ Restricted movement – research shows poll pressure reduces limb flexion and freedom.
❌ Minimal padding – leads to soreness and rub marks.

✅ Upgrade with EquiBit

I carry Shires, EvoEquine, and Horsemanship Saddlery bridles – all designed with mono headpieces to reduce pressure and improve comfort.

✔ Each bridle can be custom fit with a headpiece that fits your horse – Mix and match sizes for a perfect fit.
✔ Prices range from: £62–£195.
✔ Performance backed by science.
✔ Your horse deserves the best.

📍 Book your bridle fitting today and give your horse the comfort it deserves!

👉 Bookings via Equigate - FREE on iPhone & Android
Invitation Code: W69372

Equine Fitters Directory
EvoEquine LTD
Horsemanship Saddlery UK Ltd.

https://www.evoequine.co.uk/store/c60/Hunter_Bridles.html
https://www.horsemanshipsaddlery.uk/saturn-anatomical-bridle.html
https://shiresequestrian.com/products/lusso-hunter-cavesson-bridle?srsltid=AfmBOooaRxw9YkNfs5Wm4Eyv0vJ5ypmT1B6iOr-pZwHaw0zWqhF19vPe
https://shiresequestrian.com/products/velociti-rapida-hunter-cavesson-bridle?srsltid=AfmBOorsjcWgnWxvkMhFnB4irs1dq_HEg8quIPc3TwL28l3zFnYYpOOM

✨ Bit & Bridle Fitting Dates – Start of 2026 ✨📅 Check out our upcoming fitting dates and book your slot today!Why is a p...
12/01/2026

✨ Bit & Bridle Fitting Dates – Start of 2026 ✨

📅 Check out our upcoming fitting dates and book your slot today!

Why is a proper fit so important? 🐴
✔ Comfort for your horse
✔ Clear communication
✔ Enhances partnership
✔ Boosts performance
✔ Improves connection

I have availability along or around this route on SATURDAY 7TH FEBRUARY, for Bit & Bridle Fitting. PM for more details
11/01/2026

I have availability along or around this route on SATURDAY 7TH FEBRUARY, for Bit & Bridle Fitting. PM for more details

11/01/2026
I carry EvoEquine LTD bridles in my kit. Have a look on their website, they have lots of great options. I also have a di...
10/01/2026

I carry EvoEquine LTD bridles in my kit. Have a look on their website, they have lots of great options. I also have a discount code for my clients 😄. PM if you would like to add a bridle fitting to an existing booking or if you would like a custom bridle fitting in 2026

Did you know that EvoEquine bridles can be purchased in a multiple of sizes:
- Full
- Cob
- Pony
- Custom - mix and match
We all know that one horse that had an awkward head size, fear not though as EvoEquine can mix and match bridle parts to ensure a perfect fit for your horse.
Check out our website www.evoequine.co.uk for the complete range

EVERY HORSE RIDER SHOULD KNOW HOW THEIR BRIDLE SHOULD FIT and the reasons why it is so important 👌Thank you EDA Equine -...
08/01/2026

EVERY HORSE RIDER SHOULD KNOW HOW THEIR BRIDLE SHOULD FIT and the reasons why it is so important 👌

Thank you EDA Equine - Certified Independent Saddle Fitting for this useful concise article 👏

Great post & so true. I rarely fit a bridle with parts all the one size. It mostly takes a mixture of pony, cob, full an...
07/01/2026

Great post & so true. I rarely fit a bridle with parts all the one size. It mostly takes a mixture of pony, cob, full and X full sizes 😯 this is why bridles bought off the peg rarely fit

Thank you to my lovely friend Ginny Bradley for this super post!

🐴 I get asked so many times does the bridle really make a difference?

✨️Well yes of course it does. Here is one (amongst a lot more) reasons why.

🐴 Here is a cob in a cob sized bridle... it makes sense right?

🤔Not in this chaps case!

👇You can see how small the headpiece is, the hole for the hangers is supposed to be level with the browband. This allows the contour of the headpiece to be in the correct place for the shape of the ear bulb.
🤦‍♂️Due to this sitting higher it made the padding dig into the top of the ear and the straight cut part of the bridle wit behind the ear digging in. The hangers also move with rein pressure so the headpiece was then moving around at the back of the ear.

🐴Still think that doesn't make any difference?
Well have you ever worn an Alice band or glasses which are too tight for your head and they dig it in at the back of the ear?

😎You're getting it now!

🥳There are so many nerves and muscles around this area which are so important to your horses comfort!
Please be kind to your horse and make sure their tack fits!

🤪This chap ended up with an extra full... yes 2 sizes bigger in the headpiece!

🥿Fancy wearing shoes which are 2 sizes too small and being cramped into them?

🎉 Happy New Year to all my amazing clients! 🎉I’m excited to share a few important updates for 2026:✅ All bookings will n...
06/01/2026

🎉 Happy New Year to all my amazing clients! 🎉

I’m excited to share a few important updates for 2026:
✅ All bookings will now be made through Equigate
✅ Payment must be received before appointments
✅ All reports will be sent via Equigate
✅ I will no longer be ordering bridles and bits for clients – this must be done by the client. I will provide detailed guidelines on how to do this.

I’ll also be sharing helpful guides on:
📌 What happens during a bit and bridle fitting
📌 How to prepare for your appointment
📌 How to order your new bit and bridle
📌 How to care for your new equipment

💰 Pricing:
Combined Bit & Bridle Fitting Consultation – £80 / €90 (2 hours)
Initial Bit Fitting Consultation – £65 / €75 (1.5 hours)
Follow-up Bit Fitting Consultation – £55 / €65 (1 hour)
Stable Consultation (Bit or Bridle, non-ridden) – £50 / €60 (45 mins–1 hour)

🚗 Travel Costs:
Travel costs will be in addition to the consultation fee for travel over 20 miles from BT94 1ES and are charged at 50p or €0.60 per mile.
Travel costs will be shared among all clients on the day.

📅 Upcoming Availability:
📍 Antrim – 24 January
📍 North Dublin / Meath – 13 February
📍 Co Down – 12 February

Booking Details:
1️⃣ Download the EquiGate App
2️⃣ Add invitation code: W69372
3️⃣ Request your appointment

Thank you for your continued support—I look forward to working with you this year! 🌟

Very useful post for those unaware of the geniglossius muscles on the tongue. It has huge significance when it comes to ...
06/01/2026

Very useful post for those unaware of the geniglossius muscles on the tongue. It has huge significance when it comes to bit fitting. If a bit touches it the horse will automatically react to the discomfort. Choosing a bit which fits the horses oral conformation is imperative to ensuring your horse is comfortable and can perform at their best.

Thank you KM Equine Services for such a useful post

Not trying to do myself out of work by sharing this post as my aim is always to improve horse welfare & make horses more...
05/01/2026

Not trying to do myself out of work by sharing this post as my aim is always to improve horse welfare & make horses more comfortable & help the rider find answers to their problems

🐴 At the start of every session I take a detailed history of the horse...any previous lameness issues, riding issues, feet issues, saddle fitting issues, teeth issues, performance issues etc

🐴 Next I study the head & mouth anatomy...I assess the angle of the wing of atlas, the poll shape, ear shape & curve, position of TMJ, space around it, temporarl muscle formation, facial crest, width of mandible, shape of jaw, width of jaw, position of premolars, canines, & incisors, depth and width of upper palate, how stretchy the lips are, the shape & depth of the lips, the shape, width & depth of the palatine grooves, the shape, depth & position of the bars, the size of the tongue, the position and size of the geniglossius muscle....each of these anatomical features tell me what type of bits & bridles will suit the conformation

🐴 I assess the current bit and bridle in relation to fit and suitability

🐴 I watch the horses reaction to be tacked up with saddle & bridle/bit

🐴 I assess the horses behaviour when being mounted

🐴 I assess the horses way of going, behaviour and biomechanics when being worked in their own tack & when trialing new bits and or bridles.

🐴 I note the subtle changes in gait and behaviour. I discuss everything with the rider, what I see and how they feel. Sometimes I might notice that the bit evasion happens in a downwards transition or going away from the gate or on one rein in particular. Some horses prefer stability in the mouth and some prefer a bit that moves more.

🕵️ Basically I'm like a detective!! I don't push sales as I don't make any money from sales & I'm fully independent of any brand. I pick & chose from the brands which are welfare friendly & will suit your horse.

📋 I will provide you with a report on the day detailing my finds & all we have discussed as well as recommendations to improve your partnership, your horses comfort & overall performance

🤗 I don't just leave you there, I am happy to support you through our your journey. I can advise you on the fit of your new bridle & how your horse goes in a new bit (if required). I don't always recommend a new bit, sometimes it's schooling, physio or a trip to the vet that provides the answers.

❓How do I provide all this knowledge as a bit fitter...I have a lifetimes experience with horses, I hold a Higher National Diploma in Horse Studies, a BSc (Hons) in Equine Management 2:1, a British Horse Society Stage 4 riding and stable management certificate & Intermediate teaching certificate. I have trained many students for Pony Club exams, British Horse Society exams & for the past 20 years as an Equine Lecturer/ Coach at both Further & Higher Education levels in an Equine College. I worked in a dressage/jumping yard in Germany, trained and coached in Gleneagles in Scotland, worked for the fabulous Eric Smiley at an International Eventing Yard, worked for Millar Brooke Farm, in Ontario, Canada for Ian Millar & travelled the world managing International Showjumping Horses, and I've also managed Riding School/Livery/Sales yard.

I am a true horse lover & professional. I keep upto date with research & knowledge and there is such an abundance of it which I love!!

If you feel I can help you, drop me a PM and I can send you more information.

Don't listen to marketing claims! Anatomical bridle are only 'anatomically friendly' if they actually fit your horse, ot...
30/12/2025

Don't listen to marketing claims! Anatomical bridle are only 'anatomically friendly' if they actually fit your horse, otherwise they can cause higher pressure!

Traditional bridles are not better either if they don't fit. I have about 30 different shaped headpieces from different companies in my kit but only 1 fits my own horse!

I very rarely ever fit a bridle in full size all around, alot of off the peg bridles measurements are really off.

Most cheekpieces I come across are too long, noseband hangars are also often too long. I see lots of bridles causing pressure at the top, back & bottom of the ears, the TMJ, the facial crest, the infraorbital foramen, the mental foramen & the soft cartilage at the end of the nose.

Pressure = pain & discomfort which causes lack of communication & connection between horse & rider which leads to poor performance.

I did a post earlier in the year on 'control'.   Attempting to 'control' a 600kg flight animal is crazy & why should we ...
27/12/2025

I did a post earlier in the year on 'control'. Attempting to 'control' a 600kg flight animal is crazy & why should we want to! What we can do is communicate, understand, educate ourselves and ensure our horse is as comfortable as possible. We should strive towards harmony, mutual respect, connection and clear communication.

This is a lovely article explaining something which those of us who have an infinity with animals probably already knew but maybe couldn't articulate. Thank you Natural Horse NZ for this wonderful article

Here’s a little horse science to kick off your Boxing Day, folks 🧠🐴

I know a lot of people spend what feels like a million bucks on gadgets, gear, and the next best thing, but none of that really matters if you don’t understand that your horse is engaging with you through the emotional and survival part of the brain.

It’s not about equipment, training, or techniques. It’s about understanding that your horse is meeting you through the limbic system, the part of the brain that governs connection, emotion, and safety.

This is called Limbic Resonance.

Limbic resonance is the deep, non verbal emotional and physiological syncing that happens between individuals through the brain’s limbic system. In humans, this is how empathy, bonding, and emotional understanding develop. It’s that feeling of being on the same wavelength, where one person’s inner state naturally influences another’s.

We see this everywhere. A calm person can settle someone who feels anxious. A baby relaxes in the arms of someone who feels safe. Dogs will often choose to sit near certain people or lean into them, while reacting nervously around others. None of this relies on words or deliberate behaviour. It’s about how that person feels on the inside.

This is limbic resonance at work.

So what does limbic resonance actually look like in the body?

Inside the brain is a group of structures called the limbic system. This system is responsible for emotions, memory, bonding, and survival responses. It is constantly scanning the environment for information about safety, danger, and connection.

The limbic system does not work on its own. It is directly linked to the central nervous system, which carries electrical impulses throughout the body. These impulses influence breathing, heart rate, muscle tone, posture, facial expression, and subtle movement. Together, they create your internal state.

And that internal state is not private.

We are constantly broadcasting it outward in several ways at once. Through our body signals like posture, tension, breath, and rhythm. Through chemical signals such as scent and pheromones. And through electrical impulses moving through the nervous system. Other mammals pick this up automatically, without thinking about it.

This is limbic resonance in action. It is nervous system to nervous system communication. No words needed.

Horses excel at this.

As prey animals that have survived for over 55 million years, horses have developed this system to an extraordinary level. Their survival has always depended on being able to sense and respond to subtle changes in others. They are masters of limbic resonance.

Within a herd, horses are constantly reading each other’s emotional and physical states. This silent communication keeps them safe. It is their primary language.

When we spend time with horses, we step into that system.

Horses do not tune into our words first. They sense how we feel, how present we are, and what we are carrying inside. Long before we act or speak, they already know whether we feel calm, unsure, confident, or unsettled.

Your internal dialogue plays a big role here.

And to be fair, it is completely understandable that you might feel uneasy when you see something worrying ahead, especially when you are out riding. A flapping tarp, a banging gate, or something unfamiliar in the distance can easily trigger a moment of tension. That does not make you a bad rider or handler. It makes you human.

If you are standing there thinking, oh no, he’s going to freak out, your nervous system is already broadcasting tension. Your horse feels that immediately, often before anything actually happens, and that is very often the moment that actually sets him off and makes him freak out.

If instead you can gently train yourself to pause, breathe, and think, it’s fine, nothing to worry about, I’ve got this and I’ve got you, that provides him with a sense of reassurance and safety that often keeps him calm.

You do not need to say it out loud. When your thoughts, breathing, and body line up, your horse can feel that steadiness and borrow it. If you see something as just a thing, your horse is far more likely to see it the same way.

This is why breathing matters so much.

Slow, steady breathing slows the heart rate and settles the nervous system. When your nervous system settles, you are not pretending to be calm, you actually are calm. That genuine calmness then flows naturally through your body, your chemistry, and your nervous system.

Horses pick this up instantly.

When a horse feels that real steadiness, they feel safer. And when a horse feels safe, they are more likely to want to be near you, connect with you, and stay relaxed. Not because you asked them to, but because your presence feels good to be around.

And no, you do not need to be a Tibetan monk sitting on a mountain to do this.

Simply slowing your breathing, softening your body, and being present is enough. Even a few conscious breaths can change what you are broadcasting.

Horses do not need perfection. They just need you to be real.

In humans, limbic resonance builds connection and understanding. In horses, it is about safety and survival.

When you understand this, working with horses becomes less about trying harder and more about slowing down, breathing, and being present.

And honestly, that probably is the most valuable Boxing Day gift you can give your horse.

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