Krafted Copywriting & Graphic Design

24/06/2022

The great ANN HANDLEY tweeted this today about the latest episode of "That's How It All Began!"

https://youtu.be/9Jqrzwg0OkQ

17/06/2022

Check out the latest episode of our podcast!!

https://youtu.be/9Jqrzwg0OkQ

When was the last time you became inspired? Truly inspired with ideas that could make a real impact on your work?The right strike of inspiration can increase...

21/04/2022

Curious what I've been up to lately?

Check out the latest Loyalty Loop video I helped write with Andrew Davis!

What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at a...

29/11/2021

I hope you all have a wonderful Thanksgiving!

09/11/2021

Awesome first day attending The Freelancing Transformation Bootcamp with Copy Chief.

Huge thanks to Kevin Rogers - Copy Chief for inviting me to chat with everyone on the Money Skills panel. :D

#1 Takeaway for today (from Parris Lampropoulos): Every person and business has a dark side and a side that makes them a hero. The trick is to find that ONE thing - that one juicy detail - that transforms your basic story into a nail-biting, heart-wrenching, inspirational drama.

Love it! Can't wait for days #2 and #3 of this event. This is a virtual conference done in the BEST way possible! :)

27/10/2021

I've had SO MUCH FUN working on this podcast with Andrew Davis, Kelly Kingman-Joslyn, Emily Allen, Tyler Lessard, Shaun Clearie, Elizabeth Davis and the whole team at Sales Feed.

Here's our first episode. Check it out! Rate and review if you like it. :D

As sellers (and humans) we've been conditioned to seek out the word "yes" and reject the word no. But what if you embraced rejection to help you sell more? I...

11/08/2021

Are you taking time to investigate your product?

A well-designed product is going to start with a need in the marketplace….right?

For instance, why create a course for a certain skill set if there aren’t already people out there looking for that solution? Why create a new gadget for gardening if there aren’t already people out there who would benefit and line up to buy?

If your product doesn’t have a matched market who would be interested in your solution, then you are fighting a losing battle from the very beginning.

Dan Kennedy’s marketing triangle says you need to match the market (who) with your message (what) and media (how).

So, take a look at your product and think about what type of buyers would be attracted to the solution you offer.

Then, it’s just a matter of coming up with the right messaging and media to share your offer and attract buyers.

Keep this in mind when you are creating your next lead magnet!

For more helpful tips be sure to grab my free guide here: https://kraftedonline.com/freeguide/

04/08/2021

Are you ready to finalize your lead magnet?

Before you do it is important that you give your lead magnet a kick-butt title!

When you are finalizing your lead magnet you want to think of grabbing your prospect by the eyeballs, so they can’t bear to look away until they’ve had a closer look.

Try writing down 10 or 20 title options before you choose the very best.

Feel free to grab my free guide for more helpful tips 👉https://kraftedonline.com/freeguide/

29/07/2021

Before you are ready to present your lead magnet to the world it is essential that you take time to edit your lead magnet for content and flow.

A lead magnet doesn’t work if it’s not nice and polished!

Take the time to read your product out loud listening for awkward and bumpy language.

Have a friend check it over using the CUBA method. This is a great method that anyone can use. The idea is to give the content to several people to read. As they read through, have them identify any areas where they find the copy confusing, unbelievable, boring or awkward. To indicate these areas, have them mark a C, U, B, or A (Confusing, Unbelievable, Boring, Awkward) directly on the copy.

Then revise and repeat. Oh… and spell check is your friend!

20/07/2021

13/07/2021

Without a strong sense of your ideal prospect — aka your “avatar” — you are left spinning your wheels with no real sense of direction… and few sales to show for your efforts.

I like to think of an avatar like one of those backlit silhouettes on a crime show documentary. You can’t see their face and their voice has been disguised with an electronic recorder.

Over time, good research will shed light onto your mystery person…

First, showing their face. Then, illuminating their voice, revealing their clothing, giving a glimpse into their lives.

By the end of your deep-dive research, you know your prospect so well you could sit down with them over a cup of coffee and talk like besties.

Solid avatar research will help you learn their innermost feelings, beliefs and desires. It will help you discover the words, facts, and phrases that are likely to encourage, frighten or excite them.

You’ll unlock the magic words and selling triggers that will turn them into loyal customers who want to buy from you forever.

There are a few ways to start shedding light on your mystery avatar…

Grab my free checklist here to learn more
👉 https://bit.ly/avatarchecklist

08/07/2021

If you’re a marketer it can be difficult to connect with ideal prospects.

A lead magnet is a bite-sized morsel of information designed to solve an immediate and pressing problem for your ideal market.

This handy marketing tool is the perfect low-risk way for prospects to step into your world...

Before you create your lead magnet you need to identify your ideal prospect.

You’re in the business of transforming lives, so think about the reasons why your prospect might seek out your service.

What are the most challenging things standing in the way of their own ultimate happiness, success, confidence, financial freedom, etc?

What are the biggest problems keeping your prospect up at night? Make a list.

How can you solve these problems for your prospect?

Take a moment to brainstorm a few ways you can offer your prospect some usable solutions — provide real value! Think of things they can do right now to fix an issue.

Remember, their biggest problems might be ones they hire you to help with later on. For now, just focus on a few smaller problems for your lead magnet.

For more tips be sure to grab my free guide which includes the 12 simple steps you need to take to create an irresistible lead magnet today 👉https://kraftedonline.com/freeguide/

04/07/2021

29/06/2021

Do you have an engagement problem?

One of the biggest problems I see with lead magnets is a lack of engagement.

Don’t just give your prospect some information and call it a day. Encourage them to DO SOMETHING! 😀

Take the learning farther...

Get them to apply the information, use the solution, submit a few first steps for your feedback or think about the content on a deeper level.

The ULTIMATE WIN for a lead magnet is if your prospect consumes it and then immediately follows up with you personally to learn more and ask questions.

So, ask yourself… is your lead magnet engaging your prospects?

Leave a comment below if you found this helpful 👇

22/06/2021

What is a CTA and why do we need one?

CTA stands for “Call to Action” and it’s your chance to motivate your prospects.

You’re motivating them to buy a product, sign up for a service, share their thoughts, learn more, or even download a resource.

Regardless of what you want your prospect to do, use your lead magnet to ask for something. If you don’t have a CTA, then you’re wasting a valuable opportunity.

The CTA gives your prospects a reason to continue along a path… eventually becoming a loyal follower.

Here’s a tip:

Tell your prospect exactly what to do with your CTA. This isn’t the time to be vague. Tell them to “pick up the phone,” “enter their info into a form,” “click the subscribe button,” or “write back with your thoughts.”

Also tell them what is going to happen after they take your requested action. Make sure the results are exciting and provide immediate gratification for your prospect.

It’s just one simple thing to take your lead magnet from “ok” to “awesome!”

Comment below and let me know what you think of this! (

15/06/2021

Have you heard of Eugene Schwartz? He wrote a book called “Breakthrough Advertising” where he identified the five levels of consumer awareness.

Level one is someone who is completely unaware. They've never heard of you and they are not aware of their problem.

Level two, they have a problem and they want a solution.

Level three, they know that there's a solution, that someone out there has what they need, but they don't know what.

Level four, they know what the solution is and they know that there's a specific product, but they don't know if you're the right person to give them that product.

Level five, they're fully aware. They know you, they love your product and they want to buy.

When you have a lead magnet, what you're really doing is you're helping to move your prospect along the buyer awareness scale.

Just one step. You don't have to worry about moving them from one to five.

Your Lead Magnet might take someone who knows they have a problem and educate them about a potential solution.

Your Lead Magnet might take someone who knows about a solution and educate them about a potential product.

Ultimately your lead magnet will help to develop a relationship with your prospect.

Don’t try to rush the sale…

If your prospect or buyer isn’t at the right state of the buyer’s awareness scale, they’ll be turned “off” by your pitch.

Share if this was helpful!

08/06/2021

This is a good thing to remember when you're marketing your product or service. In other words...you can't sell a cheeseburger to a vegetarian!

25/05/2021

Did you ever have a really horrible first date?

One where your date showed up looking scruffy and took you out for Tuesday night tacos when you really wanted Friday night filet mignon?

Their breath smelled like fish and they spent the whole evening talking about themselves?

Then, they made you catch your own ride home... in the dark... in the freezing rain?

Ugh... we've all been there.

I'm guessing there probably wasn't a second date after you got home and recovered.

So, I was thinking...about lead magnets... because that's my thang...

I have this crazy theory about lead magnets. I actually think of them as kind of a “first date” in the marketing relationship.

It’s the first time you’re meeting with someone one-on-one. It's your first chance to tell them what you're about and make sure they get value from your promises.

So, show up ready to impress!

Make sure your lead magnet looks great, has truly valuable info, and works well to engage your prospect after they click.

I shot a short video that explains what I mean 👉
https://www.youtube.com/watch?v=aKEzH0LsqMs

Drop a comment below and let me know your thoughts on this ⬇️

A lead magnet does a lot more than just build up your email list. Listen as I explain the "first date" concept for a successful lead magnet.

18/05/2021

Want to build your email list?

It’s time to create a Lead Magnet!

New leads = more money... who doesn't want that?

To get the juices flowing I have provided 12 examples of lead magnets that will work for your business.

If you are interested in a few more tips be sure to grab my 12 Step Guide to help you attract flood of new prospects 👉 https://buff.ly/308qS6x

I hope you find value in this guide!

12/05/2021

Do you find it difficult to connect with ideal prospects?

It all begins with a tempting — and downright useful — product called a lead magnet. This handy marketing tool is the perfect low-risk way for prospects to step into your world…

➡️ Here are 5 Benefits of creating a Lead Magnet for your business:

#1: Position you and your company as THE reliable expert in your field.

#2: Attract the attention of your perfectly suited prospects… your dream customers.

#3: Start building a relationship with your prospects so they learn to know, like and trust you.

#4: Work seamlessly with your other marketing efforts to increase response and revenue.

#5: Establish the “next steps” your prospect needs to take in order to continue along their buyer’s journey… eventually becoming a paid customer and student.

For more useful tips be sure to grab my free guide 👉 https://kraftedonline.com/freeguide/

04/05/2021

20/04/2021

Looking for a flow of new leads in your business?

Wondering what you can offer that would be incredibly tempting for your audience?

➡️The answer is to create a “Temptation Lead Magnet” to grab your prospect’s attention and peak their interest.

You want to leave your prospect thinking, “Wow, this info is SUPER helpful! I can tell you know your stuff. Send me more!”

Prospects will be happy to enter your marketing funnel with a good TEMPTATION OFFER.

Use these 5 keys to create your Temptation Lead Magnet and keep your prospect coming back for more!

Check out my blog for more detailed info 👉https://kraftedonline.com/2019/09/how-to-use-temptation-offers-to-make-your-prospect-beg-to-join-your-list/

12/04/2021

Sending a huge thanks to Kevin Rogers for this shout out. 😄

Real Free Life (RFL) helped me uncover my true specialty and build a thriving business. I recommend this program to any freelancer who is looking to seriously UP their game in 2021!

https://youtu.be/iGFb0BC_5i0

Since graduating Copy Chief's #1 coaching program, Real Free Life, Rachael has made leaps and bounds in her business... and she even recently bought a house!...

08/04/2021

Need a little writing inspiration?

The Business of Writing Podcast dives deep into the art and science of great writing and the business acumen you need to make your business thrive!

Check out this awesome episode with my buddy, Brett Randell. He shares what it’s like to write in a woman’s world.

Check it out: https://www.businessofwritingpodcast.com/bow-078-brett-randell-writing-in-a-womans-world/

Compensation Tough Writing Challenges Voice Work-Life Balance BOW 078 – Brett Randell: Writing In A Woman’s World In This Episode: Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with femal...

01/04/2021

Follow my step-by-step guide to make a lead magnet that grabs your ideal prospect by the eye-balls — and positions you as THE go-to authority…

Then, use your lead magnet to attract a flood of well-qualified prospects who are already one step closer on their buyer’s journey.

Grab it NOW 👉 https://kraftedonline.com/freeguide/

25/03/2021

My clients are at the heart of what I do. Working with Drew Davis has been an absolute pleasure and I am grateful for his kind words. Thank you for your support 😁

If you’d like to learn more about working with me shoot me an email 👉 [email protected]

https://youtu.be/wYY31WREOBA

My clients are at the heart of what I do. Working with Drew Davis has been an absolute pleasure and I am grateful for his kind words. Thank you for your supp...

18/03/2021

Kevin Rogers is a pretty cool dude.

In fact, he’s on the short list of people I owe ‘thanks’ for helping to build my career.

His community and his coaching program helped me drastically change the course of my business.

If you are in search of some INSIGHTFUL and ACTIONABLE tactics you can use in your biz, I suggest you check out his podcast 👇

https://copychief.com/copychiefradio

Every episode delivers REAL stories and A-ha! Takeaways. Enjoy!