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KetoNatural Pet Foods The pet food industry is just a house of carbs. We're tearing it down.
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🎉 Big News, Ketona Family! 🎉 We are thrilled to announce that we’ve expanded into brick-and-mortar stores in Colorado—ou...
25/08/2024

🎉 Big News, Ketona Family! 🎉 We are thrilled to announce that we’ve expanded into brick-and-mortar stores in Colorado—our CEO’s home state!

You can now find us at 🐶 !

Chapter 7: HOW FAT IS TOO FAT?Your local veterinarian has likely told you exactly how much they think your dog ought to ...
21/08/2024

Chapter 7: HOW FAT IS TOO FAT?

Your local veterinarian has likely told you exactly how much they think your dog ought to weigh. But here is the truth: In every single one of those instances, no matter how authoritative, confident, or scientifically inclined the speaker may have seemed, her recommendation was not based on statistical analyses or any other kind of published scientific research. She may have had the best of intentions, but if she claimed to know the healthiest weight for your dog, she wasn’t telling you anything resembling a scientifically proven fact. (Don’t believe me? Call your vet, and ask her to refer you to a single peer-reviewed publication that uses a consistent methodology to assign an “optimal” weight to any breed of dog. I recommend that you do not hold your breath while waiting for a response.)

The truth is that the published data on the “optimal” body weights for dogs are not just “limited”; they are non-existent. The studies have not been done. As of now, no one has devised a scientifically validated method for identifying the optimal body weight for any individual dog (including the millions that don’t fall neatly into one breed or another), let alone published any data derived from such a methodology. Among the reasons for this, an obvious one is that dogs are a remarkably diverse bunch.

To understand what it means for a dog to be in truly optimal condition, we need to start with something better than body weight recommendations based on antiquated and widely criticized breed standards. Fortunately for us, there is something better.

We’re an Ally & Advocate For Pet Owners 💫Our mission is to make the pet care industry a more fair, honest, and evidence-...
14/08/2024

We’re an Ally & Advocate For Pet Owners 💫

Our mission is to make the pet care industry a more fair, honest, and evidence-based place. And we demonstrate that commitment through our scientific work, consumer, advocacy, and litigation challenging deceptive business practices by pet food companies.

We invite you to stay up to date with our latest litigation, which is the largest lawsuit in the history of the U.S. pet food industry. The suit alleges that Hill’s Pet Nutrition and a cluster of affiliates fabricated the high-profile controversy over dilated cardiomyopathy (DCM).

♥️ Interested in learning more? Send us a message!

Big dog people have big dog problems 🐶Hair, drool, 💩, and big dogs need so much food that expensive raw diets can become...
13/08/2024

Big dog people have big dog problems 🐶

Hair, drool, 💩, and big dogs need so much food that expensive raw diets can become out of the question.

If you want to feed your dog a high-protein, low-carbohydrate diet 🥩 but can’t afford the cost of raw, Ketona offers the nutritional content of a raw diet (46% protein and less than 5% carbohydrate) with the cost and convenience of kibble.

So what’s behind the recent Farmer’s Dog commercials claiming that their food can help dogs live “2.5 years longer”? Hin...
12/08/2024

So what’s behind the recent Farmer’s Dog commercials claiming that their food can help dogs live “2.5 years longer”? Hint: it’s not what you think.

We roll our eyes at these ads and here’s why: There is actually no study showing that the Farmer’s Dog helps pets live longer. Let us repeat that: there is no evidence that dogs live longer when fed the Farmer’s Dog.

However, long before the Farmer’s Dog came into existence there was a study by the Purina Institute showing that being overweight shortens canine lifespan, just like with people. (Our founder actually wrote about the study in his book way back in 2016.)

And that study (again, from WAY before the Farmer’s Dog came into existence) is apparently the basis for the company’s claims that its foods help dogs live 2.5 years longer. Why? Because, at least according to the Farmer’s Dog, its online serving size calculator does a better job than an on-label feeding chart at helping you make sure you don’t overfeed your dog. Thus, the argument goes, if you feed the Farmer’s Dog you are less likely to overfeed your dog. And that makes the dog less likely to become overweight than if you feed it something you bought from the store. And that makes it likely to live longer.

And that’s it. The entire argument amounts to “if you feed less of our food to your dog then the dog might not get fat.” (See why we roll our eyes?!)

Note what the Farmer’s Dog IS NOT saying. They most definitely aren’t claiming that there’s something special about THEIR FOODS that helps dogs stay lean or live longer. That’s because there isn’t any actual evidence that their foods (or others like them) improve health or extend lifespan.

This stands in stark contrast to low-carb, high-protein dog foods (like Ketona!), which most definitely have been shown to reduce body fat, increase muscle mass, lower blood sugar, and lower circulating insulin levels, all of which are associated with longer lifespan in dogs.

And the best part? We’ll sell them to you for about 75% less than you’ll pay for the 🐶.

Happy Feed Your Dog Facts Friday! Join us as we dive into the topic of synthetic vitamins and their impact on your dog's...
10/08/2024

Happy Feed Your Dog Facts Friday!

Join us as we dive into the topic of synthetic vitamins and their impact on your dog's health. We'll explore what 'healthy' really means, examining both acute deficiency diseases and chronic conditions. We'll explore the bioavailability of synthetic versus natural vitamins, and wrap it up with a discussion on how perception influences decision-making. We hope everyone enjoys the new episode this weekend!

It's FYFD Friday! Join us as we dive into the topic of synthetic vitamins and their impact on your dog's health. We'll explore what 'healthy' really means, e...

Ketona Burns Fat More Effectively 🔥 There is unimpeachable evidentiary support and universal acceptance by leading scien...
08/08/2024

Ketona Burns Fat More Effectively 🔥

There is unimpeachable evidentiary support and universal acceptance by leading scientific authorities that reduced carbohydrate intake in the dog’s diet will serve to increase reliance upon FFA oxidation in the metabolism of the domestic dog.

🐶 In simpler terms: When carbs are limited, dogs naturally turn to burning fat for fuel.

Smile! You can now find Ketona in Salt Lake City, Utah stores 👉🏼
07/08/2024

Smile! You can now find Ketona in Salt Lake City, Utah stores 👉🏼

Thank you, Preeti, for your wonderful review! We love seeing photos of four-legged siblings! Each pair is a one-of-a-kin...
07/08/2024

Thank you, Preeti, for your wonderful review! We love seeing photos of four-legged siblings! Each pair is a one-of-a-kind duo.

Preeti S: 'My lab and Maltese love Ketona chicken flavor kibble. It’s good quality food at a decent price and delivers quickly. Highly recommended.'

Comment 🐶 if you’ve been with us since 2021 and remember our original “out for delivery” email! Fun fact: Our CEO person...
06/08/2024

Comment 🐶 if you’ve been with us since 2021 and remember our original “out for delivery” email! Fun fact: Our CEO personally wrote this.

📦 “This morning, at dawn, one of our field dogs — a German Shorthaired Pointer named Hawkeye — saw your order coming over the horizon. He immediately set off running across the KetoNatural campus, barking excitedly to alert the rest of our staff about your great decision to purchase some Ketona for your dog.
Hearing his cries, two detection dogs — a happy couple of Golden Retrievers named Sonny and Cher — began combing our warehouse for your order. They quickly found your selection and carefully nosed it out from among our other great products and onto a sled tethered to our eager team of studly sled dogs.
Your order secured, the sled team set out through our warehouse at break-neck speed, flying around corners and dashing across the open expanses towards our loading dock.
The sled was met at the dock by our top-notch quality-inspection team — a German Shepherd named Wolfgang and a Belgian Malinois named Waffle. The boys verified that all the details of the order were correct, stamped it with the KetoNatural seal of approval, and loaded it onto a delivery truck.
On the truck, our security detail — two beefy Rottweilers named Hans and Franz — stood guard over your important order, watching it tirelessly as the truck left the warehouse and set off across the world, headed for wherever you call home. The entire KetoNatural team watched together as the truck disappeared over the horizon, thrilled with the knowledge that the gift of optimal nutrition would soon be delivered to your devoted pup.
A single, anonymous tear fell before we gathered ourselves and got back to work spreading canine health and nutrition across the world.
In all seriousness, we’re extremely grateful for your order. Thank you for believing in us and thank you for being one of our customers. We sincerely hope that you and your dog(s) love your Ketona.”

Here’s a little-known fact … 🦮🐾 All else being equal, caloric burn rate is not a function of pace. That’s right ‼️ Your ...
01/08/2024

Here’s a little-known fact … 🦮🐾

All else being equal, caloric burn rate is not a function of pace.

That’s right ‼️ Your dog will burn the same number of calories every mile traveled, regardless of the speed at which she is traveling.

In this sense, when it comes to caloric burn, five miles at a leisurely Sunday morning stroll pace 🌷 is just as good for your dog as five miles at an all-out running race pace. The two respective activities might otherwise differ in how they impact your dog’s health and well-being, but they’re virtually identical from a “calories burned” perspective.

We hope this brings good news to everyone looking to slow down this summer and enjoy relaxing walks with their dogs this weekend. ☀️

Ask your local pet food “experts” this question:🕵🏽“What’s the most important quality to look for in a pet food?” We bet ...
01/08/2024

Ask your local pet food “experts” this question:🕵🏽

“What’s the most important quality to look for in a pet food?” We bet few or none will say the protein to carbohydrate ratio — BUT THEY SHOULD! 🐾🍲

The protein to carbohydrate ratio is crucial for several reasons, with the most important being that a higher protein-to-carbohydrate ratio has been shown to improve basically every physiological trait associated with longevity in dogs, including lower body fat, more lean muscle, and better glycemic response. 💪🏼

And did you know that Ketona’s protein to carbohydrate ration is 7:1? We challenge you to find another kibble that comes remotely close.

Only one gram of digestible carbohydrate 🎉 No added sugar, fillers, and most importantly, carbohydrates.You know your do...
29/07/2024

Only one gram of digestible carbohydrate 🎉 No added sugar, fillers, and most importantly, carbohydrates.

You know your dog’s quirks, activity level, and personality best. But how do you know if your dog needs joint and mobility supplements? Head to 👉🏼 ketonaturalpetfoods.com/blogs/news/6-signs-your-dog-needs-joint-mobility-supplements

📢 Salt Lake City!!We’re excited to announce that you can now find us at Paw Paws Dog Wash & Boutique! Visit Paw Paws at ...
25/07/2024

📢 Salt Lake City!!

We’re excited to announce that you can now find us at Paw Paws Dog Wash & Boutique! Visit Paw Paws at 1326 South 2100 East, Suite B. 🐶

𝙍𝙚𝙨𝙚𝙖𝙡𝙖𝙗𝙡𝙚 𝙁𝙧𝙚𝙨𝙝𝙣𝙚𝙨𝙨 ✨Our small 4.2 lb bags feature a resealable option to keep your pup’s food fresh! These bags are id...
24/07/2024

𝙍𝙚𝙨𝙚𝙖𝙡𝙖𝙗𝙡𝙚 𝙁𝙧𝙚𝙨𝙝𝙣𝙚𝙨𝙨 ✨

Our small 4.2 lb bags feature a resealable option to keep your pup’s food fresh! These bags are ideal for:

🚐 Traveling when you can’t bring a storage container.

🔄 Keeping a backup on hand.

🎒 On-the-go adventures and outings with your pup!

Small bags are available online through Amazon, Chewy, and Petco.

Single Ingredient. Zero Carbs. Our Ketona dog treats are made with just one ingredient: freeze-dried chicken liver. 🐔✨ P...
22/07/2024

Single Ingredient. Zero Carbs.

Our Ketona dog treats are made with just one ingredient: freeze-dried chicken liver. 🐔✨ Perfect for diabetic pets, they contain no fillers, no sugar, no carbs, and pack at least 52% protein.

For the first time in its 180-year history, JAVMA has retracted a paper. Who wrote it? Scientists working for Hills Pet ...
17/07/2024

For the first time in its 180-year history, JAVMA has retracted a paper. Who wrote it? Scientists working for Hills Pet Nutrition, including its Chief Medical Officer.

leisergu, CC BY 2.0, via Wikimedia Commons A veterinary journal has retracted a paper from a major pet food company after criticism prompted the authors to re-examine their data. The retracti…

"The idea that exercise is a critical part of weight management is such a persuasive notion that it has spilled over int...
15/07/2024

"The idea that exercise is a critical part of weight management is such a persuasive notion that it has spilled over into the canine realm. "Effective weight reduction," according to a recent Banfield Pet Hospital literature review on canine obesity, requires "careful attention to diet, exercise, and regular monitoring as part of a coordinated weight management program."

For his part, APOP's Ernie Ward devotes a considerable portion of Chow Hounds to a discussion of canine exercise. "If you're reading this book," he writes, "there's a good chance your dog needs additional exercise and (a lot) less food." And Big Kibble, motivated as it always is to shift the blame for the canine obesity epidemic away from its products, is particularly fond of framing adiposity as the natural consequence of the inactive lifestyles that sedentary dog owners are imposing upon our pets.

There's only one problem: the evidence supporting the notion that exercise will help anyone get lean and stay that way is modest, at best. Despite its ubiquity in the mainstream health and fitness press, and despite the fact that more people than ever are packing into health clubs for daily workouts and crowding the starting lines of marathons, exercise has a decidedly poor evidentiary track record as a long-term weight-loss strategy, at least in the human domain...
..All of this is just a longwinded way of saying that, even if you reject the carbohydrate-insulin model of adiposity, it's hard to deny that diet has a much more direct and efficient impact on energy balance and fat loss than exercise. Dietary changes simply require less effort. When it comes to getting lean and staying that way, exercise if definitively not half the battle. Diet is the real key.

This is particularly the case when it comes to our dogs. In the war against canine obesity, the evidence says that diet is a much more powerful weapon, regardless of whether you accept the carbohydrate-insulin model of obesity."

-- Daniel Schulof, Author of Dogs, Dog Food, and Dogma

What is the carbohydrate-insulin model? Read more here: https://ketonaturalpetfoods.com/blogs/news/yes-carbs-do-make-dogs-fatter

Ketona contains 90% less carbohydrate than leading “diabetes-friendly” brands 🤯We rely on essential protein and healthy ...
10/07/2024

Ketona contains 90% less carbohydrate than leading “diabetes-friendly” brands 🤯

We rely on essential protein and healthy fats to keep dogs healthy, steering clear of blood sugar-spiking starches.

By feeding your dog a diet with restricted or even zero carbohydrates, you’ll minimize the amount of glucose being introduced into the bloodstream and reduce the amount of insulin supplementation that’s needed to manage it.

If you know our founder, Daniel Schulof, you might know he’s a proud Utahn. We’re excited to share this feature from our...
09/07/2024

If you know our founder, Daniel Schulof, you might know he’s a proud Utahn. We’re excited to share this feature from our hometown paper, The Salt Lake Tribune.

A Utah dog food entrepreneur contends he's been the victim of a Big Kibble conspiracy against “grain-free” dog foods.

09/07/2024
Advancements in science for weight loss drugs in animals are crucial, since obesity is a leading cause of health issues ...
05/07/2024

Advancements in science for weight loss drugs in animals are crucial, since obesity is a leading cause of health issues and premature death in companion animals, but it's also disheartening that a simple, cost-effective change—diet—often goes unrecognized.

Let's prioritize informed nutrition choices for healthier, happier pets. Discover valuable insights on optimal pet nutrition in the book 'Dogs, Dog Food, and Dogma' by our founder, Daniel Schulof.

“The Year of Ozempic” proclaimed the December 2023 edition of The New Yorker. That same month, the journal Science declared glucagon-like peptide-1 (GLP-1) weight loss drugs its “Breakthrough of the Year,” beating out commendable contenders such as new malaria and Alzheimer’s treatments, i...

🎆 Happy July Ketona Family! 🎆 • LAS VEGAS, NV 📍You can now find KetoNatural at ! • Just a reminder: orders placed throug...
01/07/2024

🎆 Happy July Ketona Family! 🎆

• LAS VEGAS, NV 📍You can now find KetoNatural at !

• Just a reminder: orders placed through our website will NOT be processed or shipped on Thursday, July 4th.

Have a safe holiday week! Remember to check your pet’s microchip and ID tags 🐶

One of the most common reasons pet parents turn to our Ketona Daily Calming Chews is to help ease their pups anxiety in ...
28/06/2024

One of the most common reasons pet parents turn to our Ketona Daily Calming Chews is to help ease their pups anxiety in stressful situations (fireworks, anyone!?).

This 4th of July, ensure your pup gets plenty of exercise, has a safe place with soothing sounds to relax during the fireworks, and most importantly-ensure they have their daily calming chew at least 30 minutes prior to the fireworks show.

Not all kibbles are created equal! 🌟 Our Ketona kibble easily stands out from other kibbles with its low-carb, high-prot...
24/06/2024

Not all kibbles are created equal! 🌟

Our Ketona kibble easily stands out from other kibbles with its low-carb, high-protein formula, ensuring your dog gets everything they need and nothing they don’t.

But did you know Ketona offers superior nutrition when compared to fresh and raw diets? Yes, really. More protein and fewer carbohydrates per serving than costly, inconvenient options like Farmer’s Dog, Ollie, and Nom Nom.

With 90% fewer carbs and double the meat content of leading brands, Ketona is truly in a class of its own.

Compare your current, previous, or friend’s brand:
🔗 https://ketonaturalpetfoods.com/pages/why-ketona

Join Ketona Points and earn rewards while you shop! 🐾 Get 200 points just for signing up and earn more through purchases...
20/06/2024

Join Ketona Points and earn rewards while you shop! 🐾

Get 200 points just for signing up and earn more through purchases, referrals, and social media actions. Redeem points for discounts on future orders. The more points you collect, the more you save. ✔️

Sign up now and start saving with Ketona!
https://ketonaturalpetfoods.com/pages/rewards

🚀 It’s science, but it’s not rocket science.Studies clearly show that carbohydrates are more fattening than other nutrie...
19/06/2024

🚀 It’s science, but it’s not rocket science.

Studies clearly show that carbohydrates are more fattening than other nutrients for dogs (as well as other non-ruminant mammals) due to the unique hormonal changes wrought by carbohydrate consumption.

Learn what happens when you remove carbohydrates from your dog’s diet. Head to 👉🏼 ketonaturalpetfoods.com

Brian (human 👱‍♂️) shared, “I just started a subscription with the salmon recipe 😁 Ketona is FAR better in $/day compare...
18/06/2024

Brian (human 👱‍♂️) shared, “I just started a subscription with the salmon recipe 😁 Ketona is FAR better in $/day compared to some mass-marketed bougie companies (Spot & Tango, The Pets Table, Sundays for Dogs, etc).”

It’s true that Ketona also contains more animal protein per serving than most raw and fresh diets, and as Brian mentioned, at a fraction of the cost.

🎤 Q&A with KetoNatural Pet Foods founder, nutritional science author, and activist Daniel Schulof.Q: We’re essentially h...
17/06/2024

🎤 Q&A with KetoNatural Pet Foods founder, nutritional science author, and activist Daniel Schulof.

Q: We’re essentially halfway through 2024. What exciting developments are you looking forward to achieving with KetoNatural Pet Foods for the remainder of the year?

A: Selling our products through local pet specialty retailers around the country. It’s a privilege and a pleasure to get to travel around and meet so many passionate small business owners—and to introduce them to my St. Bernard, Wayne.

Q: Can you share a current project you’re working on?

A: I’m working with a team of data scientists to conduct a large survey of attitudes and beliefs within the veterinary community. We’re not yet at a place where we can explain how all the data will be presented or used, but I think the results will be interesting to anyone who cares about the health and well-being of dogs and cats.

Do you have questions for Daniel? Drop them in the comments below 👇🏼

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Why Do We Do It?

It’s really, really simple. Because the modern pet food industry is built around the idea that carbohydrates are perfectly healthy for dogs and cats. And because we disagree profoundly with that idea. After four years of research, our founder published a book called Dogs, Dog Food, and Dogma in 2016. In it, he argued that the peer-reviewed scientific record shows that carbohydrates are wrecking the health of hundreds of millions of American pets. He also tried to explain why the veterinary community and the pet-owning public could be getting it so wrong about carbs. After all, the kibble-style foods that 90% of consumers feed to their pets every day typically contain at least 50-60% carbohydrate. (Even “ultra-premium,” “grain-free” brands contain an average of more than 33%!) And most veterinarians steadfastly refuse to recognize the evidence linking carbs with common chronic diseases like cancer, obesity, diabetes, and arthritis. How could this all be happening? What were we all missing?

The answer isn’t just surprising, it’s an outright scandal. In short, the world’s largest pet food manufacturers have been trying to pull the wool over the eyes of pet owners and veterinarians for decades. Buying up veterinary clinics, leaning on regulators and law-makers, writing leading veterinary textbooks, controlling the research agenda, hiding the carbohydrate contents of their foods. And all at the expense of hundreds of millions of innocent pets. But the truth can’t stay buried forever. Dogs and cats don’t have any nutritional need for carbohydrates. Their genetic ancestors completely avoided carbs for more than 99.9% of their evolutionary heritage. And there’s real, valid, peer-reviewed evidence linking carbs with almost all of the most common deadly chronic diseases found in dogs and cats. But don’t just believe us. Go read the evidence for yourself. We compiled it all on our website in our free “Academy” section. You can even download a free copy of Dogs, Dog Food, and Dogma if you like. (But be prepared, it’s about 400 pages long and features more than 500 references!)

If you find it all persuasive, we hope you (and your pets) will consider joining us. We’re making the healthiest, lowest-carbohydrate pet foods that we humanly can. We’re going to do everything in our power to promote scientific literacy among pet owners. We’re going to hold Big Kibble accountable for its shameful behavior. And we’re going to revolutionize this rotten industry once and for all. We’re going to bring down the house of carbs.