The pet food industry is just a house of carbs. We're tearing it down.
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It’s really, really simple. Because the modern pet food industry is built around the idea that carbohydrates are perfectly healthy for dogs and cats. And because we disagree profoundly with that idea. After four years of research, our founder published a book called Dogs, Dog Food, and Dogma in 2016. In it, he argued that the peer-reviewed scientific record shows that carbohydrates are wrecking the health of hundreds of millions of American pets. He also tried to explain why the veterinary community and the pet-owning public could be getting it so wrong about carbs. After all, the kibble-style foods that 90% of consumers feed to their pets every day typically contain at least 50-60% carbohydrate. (Even “ultra-premium,” “grain-free” brands contain an average of more than 33%!) And most veterinarians steadfastly refuse to recognize the evidence linking carbs with common chronic diseases like cancer, obesity, diabetes, and arthritis. How could this all be happening? What were we all missing?
The answer isn’t just surprising, it’s an outright scandal. In short, the world’s largest pet food manufacturers have been trying to pull the wool over the eyes of pet owners and veterinarians for decades. Buying up veterinary clinics, leaning on regulators and law-makers, writing leading veterinary textbooks, controlling the research agenda, hiding the carbohydrate contents of their foods. And all at the expense of hundreds of millions of innocent pets. But the truth can’t stay buried forever. Dogs and cats don’t have any nutritional need for carbohydrates. Their genetic ancestors completely avoided carbs for more than 99.9% of their evolutionary heritage. And there’s real, valid, peer-reviewed evidence linking carbs with almost all of the most common deadly chronic diseases found in dogs and cats. But don’t just believe us. Go read the evidence for yourself. We compiled it all on our website in our free “Academy” section. You can even download a free copy of Dogs, Dog Food, and Dogma if you like. (But be prepared, it’s about 400 pages long and features more than 500 references!)
If you find it all persuasive, we hope you (and your pets) will consider joining us. We’re making the healthiest, lowest-carbohydrate pet foods that we humanly can. We’re going to do everything in our power to promote scientific literacy among pet owners. We’re going to hold Big Kibble accountable for its shameful behavior. And we’re going to revolutionize this rotten industry once and for all. We’re going to bring down the house of carbs.
