11/12/2023
Me and my tiny team have been testing some new paid advertising strategies and things are cheaper than ever.
(During the holidays no less - one of the most expensive ad times of the year...)
42 contacts in the last 2 weeks:
We enroll from cold ads (people who don't know our brand) at about 80% into our beginner group classes.
..If I'm doing the math correctly,
That's turning $234 into $8400
(this clients 6 week beginner class is $250)
If you enrolled at 50%...
(most dog trainers easily do this with a few back and forth messages - we also offer services where we do the selling for you - aka you just show up and teach)
..at $240 for 4 weeks that's turning $234 dollars into $5,040.
Then factor in your continuation...
If students stay for 6 months on average...
(They should be staying MUCH longer than that if you do things right- group classes are social and recreation as much as they are dog training)
Thats turning $240 into $30,240
Then factor in that some of these people become 1on1 students, buy products, attend workshops, etc....
Sure beats content marketing and spending time on social posting to groups imo.
(You know whats silly? The saying 'work on your business not in it' - I LOVE dog training, I would 100% rather be teaching than doing admin....)
Find me on Telegram to chat (link is in my bio) if you want to see how this could work for you.
Alternatively, email me at [email protected]
(We only check my email like 2 times a month - I hate email and so do my people)
(I won't check the comments or Messenger - we have a system)
PS.
We only work with dog trainers who allow us to vet their curriculum and can prove they can get results.
(We can help with that too & most of my job is mentoring dog training and curriculum design)
I own several training companies and have worked in the industry for over 20 years now - I have no interest working with trainers who can't deliver.
