The Social DVM

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The Social DVM The Social DVM is a veterinary-specific social media consulting and coaching firm, founded by Dr. Caitlin DeWilde.
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Our team works with vet professionals all over the US to provide staff training, speaking engagements, coaching, CE, consulting, and more!

Excited to join Dr. Amanda Donnelly today at the AVMA Convention! Stop by Booth #427 from 11 am-12 pm for your FREE boo...
22/06/2024

Excited to join Dr. Amanda Donnelly today at the AVMA Convention! Stop by Booth #427 from 11 am-12 pm for your FREE book courtesy of Care Credit!

Looking forward to spending an hour with my good friend Dr. Amanda Donnelly and 100 of our closest new book lovers at th...
19/06/2024

Looking forward to spending an hour with my good friend Dr. Amanda Donnelly and 100 of our closest new book lovers at the AVMA Convention! Join us this Sunday to grab your FREE copy of our books, courtesy of our friends at Care Credit! We'll see you at the Care Credit Booth ( #427) this Sunday from 11 am-12 pm!

Excited to share my expertise at the upcoming American Veterinary Medical Association (AVMA) Convention! Join me for thr...
18/06/2024

Excited to share my expertise at the upcoming American Veterinary Medical Association (AVMA) Convention! Join me for three impactful sessions all taking place Monday, June 24th in 19A of the Austin Convention Center:

🕗 8:00 AM - 8:50 AM CDT
📢 Reminders are a Marketing Tool: Are You Using Them to Their Max?

🕘 9:00 AM - 9:50 AM CDT
📢 Cat vs Dog Owner Marketing: Two Different Species

🕙 10:00 AM - 10:50 AM CDT
📢 Staying & Slaying: An Independent’s Guide to Outmarketing the Big Guys

Let’s connect and elevate our marketing strategies together!

So excited for this webinar with my friends at Ready, Vet, Go this evening! While we're leaning into what new vets need ...
05/06/2024

So excited for this webinar with my friends at Ready, Vet, Go this evening!
While we're leaning into what new vets need to know about marketing, it's a great refresher for anyone who is dipping their toes into understanding more about the who/what/when/where/why and how of practice marketing!

Register here: https://us02web.zoom.us/webinar/register/6017089624068/WN_elEFDWAWQyKMfjNvip-onA

Join us TONIGHT for a FREE live CE event with Dr. Caitlin DeWilde! Earn 1 hour of RACE-approved live CE when you join us for Ten Things New Vets Should Know About Practice Marketing.

In this webinar:
✅ Learn the pros and cons of personal and professional social media use
✅ Identify common problem areas for veterinarians online (and how to avoid them)
✅ High-level overview of best practices for practice marketing beyond social media alone

We can’t wait to see you there. Save your seat: 👉 https://us02web.zoom.us/webinar/register/6517089623805/WN_elEFDWAWQyKMfjNvip-onA #/registration

Loved seeing some friends literally rock their fun lectures at this weekend! I had to miss a few so will be pumped for ...
05/05/2024

Loved seeing some friends literally rock their fun lectures at this weekend! I had to miss a few so will be pumped for the on-demand versions to come out soon! I feel like we need more neon and killer soundtracks for all future educational events in vet med!

👏
23/04/2024

👏

🎶"Beauty is a beast that roars down on all fours demanding, "More."”🐈‍⬛

@ Taylor Swift

01/04/2024
Love this!
22/03/2024

Love this!

Have you set goals for your veterinary practice yet? Here are some ideas to get you started. Check out our latest blog for more details on how to bring these to life at your practice in 2024.

Loved this feature today- ask the expert booth! I got some great questions and was nice to help a few new friends!
17/03/2024

Loved this feature today- ask the expert booth! I got some great questions and was nice to help a few new friends!

Today was a really awesome day, and even better when you can share the experience with a good friend. Thank you again f...
20/02/2024

Today was a really awesome day, and even better when you can share the experience with a good friend. Thank you again for sponsoring our book signing event today . And I’m not just saying that because our books have awesome complementary colors.

Are you heading to WVC 2024? 🐾 Join me at the Care Credit booth #2461 on Monday, Feb 19th at 12:30 PM for an exclusive ...
17/02/2024

Are you heading to WVC 2024? 🐾 Join me at the Care Credit booth #2461 on Monday, Feb 19th at 12:30 PM for an exclusive chance to get your signed copy of 'Social Media and Marketing for Veterinary Professionals'. Let’s dive into the world of digital marketing together! See you there!

🐾 Valentine's Day Pet Safety Tips 🐾🌸 Flowers Alert: Love is in the air, but keep those bouquets far from your furry pals...
12/02/2024

🐾 Valentine's Day Pet Safety Tips 🐾

🌸 Flowers Alert: Love is in the air, but keep those bouquets far from your furry pals! Especially lilies, which are extremely toxic to cats.
🍫 Chocolate Warning: Your pets might give you puppy eyes, but remember, no chocolate treats for them. It's dangerous!
🍬 Xylitol Hazard: Sweet but deadly! Many candies and gums contain xylitol, which can be lethal for your pets.
🎀 Decoration Caution: Those pretty ribbons and wrapping papers can be tempting but hazardous toys for pets. Keep them out of reach!
🕯️ Candle Safety: Keep the romance glowing safely. Never leave candles unattended to avoid any pet mishaps.

Spread the love, but keep your pets safe this Valentine's Day! ❤️

🏈 Making snacks for the big game this weekend? 🏈 Here are some safe options for your puppers!
10/02/2024

🏈 Making snacks for the big game this weekend? 🏈 Here are some safe options for your puppers!

Don’t leave your pets out of the celebrations this Super Bowl Sunday! Make these pet-friendly recipes to impress all your four-legged friends this year. See recipes!

Vegas, get ready! 🎉 I'm thrilled to meet all of you at the Viticus Group - Animal Health WVC Annual Conference for a spe...
05/02/2024

Vegas, get ready! 🎉 I'm thrilled to meet all of you at the Viticus Group - Animal Health WVC Annual Conference for a special book signing. Swing by the Care Credit booth #2461 on Feb 19th between 12:30-1:30 PM, and let's chat about how to up your social media game with my book 'Social Media and Marketing for Veterinary Professionals'. Don't miss out on your signed copy!

As National Pet Dental Health month kicks off, I have to say....we've never had so much fun helping a client with a proj...
02/02/2024

As National Pet Dental Health month kicks off, I have to say....we've never had so much fun helping a client with a project as creating some of these awesome stickers for our friend Mary Berg Beyond the Crown Veterinary Education! I mean, having a license to design stickers like "I go subgingival baby" or "live life to the maxillary?....is that even work? Grab yours: btcveted.com/shop

Absolute legend of a post here, Creekwood Animal Hospital! Well done!
02/02/2024

Absolute legend of a post here, Creekwood Animal Hospital! Well done!

Love this new feature from ....because I've always wanted to write a Dear Abby-style response. Check out my second opini...
31/01/2024

Love this new feature from ....because I've always wanted to write a Dear Abby-style response. Check out my second opinion thoughts to writer "Rallying behind our reputation"!

I work in a general practice that also provides limited urgent care services. A new client recently mentioned a negative review of the clinic on Yelp. The review was fairly mild, but it sent me down a rabbit hole of reviews on various online platforms and social media sites. Several comments mention...

Fetch Charlotte is Almost Here! We’re taking learning to the next level with the ultimate clinical, management, technici...
30/01/2024

Fetch Charlotte is Almost Here! We’re taking learning to the next level with the ultimate clinical, management, technician, and wellness CE you need to continue providing the best possible pet care. Earn RACE-approved CE credits and network in person with peers, friends, and the top voices in veterinary medicine. Use code 'DEWILDE25' for 25% off your registration!

Register here: https://buff.ly/48OvhNB

I had the pleasure of speaking with VBMA students today. Of course, no trip to my alma mater is complete without a quic...
25/01/2024

I had the pleasure of speaking with VBMA students today. Of course, no trip to my alma mater is complete without a quick visit to the composite wall to confirm we did in fact graduate looking like infants. 🧡💙

First day at a great success! So awesome to support some of our clients and friends at lectures and product launches. ...
13/01/2024

First day at a great success! So awesome to support some of our clients and friends at lectures and product launches. If you’re here and want to connect, give us a shout!

Love this idea from the team Healing Paws Veterinary Care!
01/01/2024

Love this idea from the team Healing Paws Veterinary Care!

I love this great idea from !
22/12/2023

I love this great idea from !

Had a great time on Illinois State Veterinary Medical Association (ISVMA)'s Veterinary Today Podcast talking about my pa...
15/12/2023

Had a great time on Illinois State Veterinary Medical Association (ISVMA)'s Veterinary Today Podcast talking about my passion for using social media to market your veterinary practice.

Check it out here: https://buff.ly/3T8hjRG

🎙️ New Episode Alert 🐾 | Ep. 6

"Using Social Media to Enhance Your Hospital's Community Image"

Join Dr. Caitlin DeWilde, a vet and social media wiz from The Social DVM, as she shares her expertise on harnessing social media to boost your hospital's community image. 🏥✨

🎧 Tune in as Dr. DeWilde chats with Dr. Joanne Carlson about the do's and don'ts of social media marketing in the veterinary world. 🌐🐈

🔗 Listen now and transform your practice's digital pawprint! Available online or wherever you get your podcasts: https://buff.ly/3T8hjRG

I have this adorable little house hippo patient and she likes to give hugs. No prob. Some days in the clinic are just re...
07/12/2023

I have this adorable little house hippo patient and she likes to give hugs. No prob. Some days in the clinic are just really good days!

Finally got to meet up with my friend Dr. Amanda Donnelly in person at a recent conference! We bonded virtually over the...
27/11/2023

Finally got to meet up with my friend Dr. Amanda Donnelly in person at a recent conference! We bonded virtually over the book writing process over the past few years and finally were in the same place at the same time. Beyond the writing alone, we both worked hard to make sure our books were practical and full of lots of useable templates and downloads. Practice leaders, if you haven't checked out her book, Leading and Managing Veterinary Teams, I highly recommend it!

Leading and Managing Veterinary Teams: https://www.amazon.com/Leading-Managing-Veterinary-Teams-Definitive/dp/0578308967/ref=sr_1_1?crid=2QB5RIELYQMZY&keywords=amanda+donnelly&qid=1701114230&sprefix=amanda+donnelly%2Caps%2C96&sr=8-1

Social Media and Marketing for Veterinary Professionals: https://www.amazon.com/Social-Media-Marketing-Veterinary-Professionals/dp/B0B92HRJQP/ref=sr_1_1?crid=GZBTSDEDY6S6&keywords=social+media+and+marketing+for+veterinary+professionals&qid=1701114545&sprefix=social+media+veterinary%2Caps%2C84&sr=8-1

🦃 Gearing up for the Thanksgiving holiday at your veterinary practice? From Google Business updates to timely email rem...
20/11/2023

🦃 Gearing up for the Thanksgiving holiday at your veterinary practice? From Google Business updates to timely email reminders, check out our latest blog post for tips on keeping clients in the loop this festive season. Wishing all a seamless and gratitude-filled Thanksgiving! 🍂🥧

While some time off during the holidays is amazing, it comes with the downside of being sure to update phones, emails, apps, and social channels so that clients aren’t surprised to find a locked door and empty building, especially if their pet is having an emergency. Let’s cover some of the ways...

Still on the fence about the 'gram? From connecting with Millennial and Gen Z pet parents to showcasing those paw-fect m...
07/11/2023

Still on the fence about the 'gram? From connecting with Millennial and Gen Z pet parents to showcasing those paw-fect moments, Instagram has become an indispensable tool for veterinarians.

Insta-Purrfect: Why Vets are Loving the 'Gram! If you haven't hopped on the Instagram wagon yet, it's high time you should. From toe bean close-ups to behind-the-scenes snapshots of a day in our life, and the visual-focused posts, stories, and reels, Instagram has something for everyone. Still on th...

📍 Is your veterinary practice on the map? 🍎 With over 120M iPhone users relying on navigation apps like Apple Maps, it's...
02/11/2023

📍 Is your veterinary practice on the map? 🍎 With over 120M iPhone users relying on navigation apps like Apple Maps, it's vital to ensure your clinic's info is accurate & up-to-date. Most might be already listed, but new or recently moved practices, this is for you!

Dive into our latest blog to learn the easy steps to set up your clinic on Apple Business Connect. Get ready to lead clients straight to your front door! 🚗💨

With more than 120 million iPhone users, and an estimated 77% of users getting directions from a navigation app, making sure your practice is properly represented on navigation apps like Apple Maps is a no-brainer. Truthfully, your business is likely already listed on Apple Maps. The platform pulls....

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Instagram has recently released a new feature that allows you to add multiple links to your bio! Here's how you can do it: 🔗 Open your Instagram profile and tap the "Edit Profile" button. 🔗 Tap on the "Website" field and type in the link you want to add. 🔗 Tap the "Done" button to save the link. 🔗 You can add more links by tapping the "Add Another Link" button. Type in the new link and tap "Done" to save it. 🔗 You can continue to add more links by tapping the "Add Another Link" button again. 🔗 To remove a link, simply tap on the "x" next to the link you want to delete. 🔗 Once you've added all the links you want, tap "Done" to save your changes. That's it! Now your followers can easily access all your important links right from your Instagram profile. 👩‍⚕️👨‍⚕ Veterinary clinics: I'm swapping out our linktree or other link expander pages and making sure our website, request an appointment, request a refill and leave us a refill pages are linked up. This will be great for featuring special services and lead magnets as they occur too! 🤓 Fellow creators: this will be great for featuring your books, podcasts, booking links and downloads!

I love first vet visit boards—- and so do clients! But make sure you’re not celebrating only those baby pets…and make sure your social icons are present so the clients know where to connect with your practice!

Canva Basics for Veterinary Pros
Canva Basics for Veterinary Pros

Three things I love: cats. coffee. Canva. ALL THREE will be present on the screen at our FREE Webinar next Tuesday! Save your spot to get a few of my favorite hacks and maximize your Canva usage! 👉 https://bit.ly/3NeSwGP

Shout out to all the vet techs out there who keep everything running, in the clinic and out. We're honored to have two technicians on our team-- Amy and Emily help our veterinary clients every day! Their clinical backgrounds and experience have been essential for us to support veterinary peeps and to create content that helps us all continue better connect with our clients and pets. Before joining Team TheSocialDVM, did you know.... 🩺Amy, RVT spent 10+ years in clinical practice (even a few with Dr. DeWilde!) and has a special interest in behavior. She's also a nerd for neurology and has experience in mixed animal practice too! She is Fear Free Certified, a rockstar client communicator, and a whiz on social. Having spent several years managing social media AND those damn controlled drug logs in addition to her patient care duties at a busy practice in Missouri, she really can handle it all. This week alone she's managed social media, lead magnet, email marketing and CE course projects on topics in dentistry, veterinary genetics, senior care, preventative meds and more. The full scoop on Amy: https://www.thesocialdvm.com/amy 🩺Emily, CVT comes to us from the land of specialty medicine. She was the Team Lead for the oncology department at a large specialty hospital in Vermont before joining our team. She also is passionate about critical care and anesthesia--don't ask her where that vaccine should go, but if your patient needs chemotherapy for their raging lymphoma or anesthesia run for that penetrating chest wall injury that just walked through the door, she's your girl! These skills translate nicely into managing the million details that go into a big marketing project. You'll often find Emily managing our training programs and client webinars- the latest including Canva camp, parasitology, and mental health support for vets and techs. More about Emily: https://www.thesocialdvm.com/emily No matter what the topic and the project, these two techs can rock

Instagram Tip
Instagram Tip

Save yourself time and hassle and link your Facebook and Instagram accounts. Even if you don't post the same content, linking helps you improve efficiency when it comes to managing comments, messages, content calendars and more. 📸 Here's How: https://buff.ly/3CblC5O And for more on Instagram, check out my on-demand course: https://buff.ly/3dIMoZR

It's finally done and here!! I always wanted to write a book as a kid...but could have never guessed this is what it would be about! That said, veterinary marketing is my passion and I am dedicated to helping other veterinary professionals with it. I would be honored if you'd check it out. Now available in hardcover, softcover and ebook (plus a sweet companion website full of resources that took me a year to build!) on Amazon. https://amzn.to/3dTNp18

Facebook Tips (3)
Facebook Tips (3)

Instant replies are LIFESAVERS--save your staff time, avoid having to type the same thing over and over, and give your clients a better customer service experience. Use Facebook Messenger's Instant Replies to provide automatic responses such as when to expect a response or contact information for the nearest emergency clinic if they contact you after hours, plus many more options. Download my free Facebook Messenger ebook to maximize efficiency and get my message templates. LINK TO EBOOK.

Facebook Tips (1)
Facebook Tips (1)

Don't get overwhelmed by alllllll the tabs within insights. Ideally, if you know your practice's objective - the why you're doing social media (be it engagement, page likes, comments, etc) - focus on one or key metrics. Not sure where to start? Check out the posts tab to get a feel for how recent posts stack up - what worked and what didn't - plus an average of what times your page followers are online.

Facebook tags
Facebook tags

Pro tip: If phones are ringing off the hook at your practice, it's time to change your call to action button to literally anything other than "Call Now". Redirect them with a Book Now, Use App or Send Email button.

Facebook Tips
Facebook Tips

Enable the Top Fans for your page so you can easily identify your biggest supporters. I love doing this, and we've started dropping a thank you card in the mail for those who have been Top Fans for more than a month or so. These are the people that are helping your engagement and supporting your business! Celebrate them! 💎 More info: https://buff.ly/3iBt3cl

Scheduling Posts on Facebook
Scheduling Posts on Facebook

Changing Your Hours for the Holiday!
Changing Your Hours for the Holiday!

Socializing with Dr. Mary Gardner
Socializing with Dr. Mary Gardner

Maple GoPro Harness Tutorial
Maple GoPro Harness Tutorial

Small Thanks with Google Toolkit
Small Thanks with Google Toolkit

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Hi! I’m Dr. Caitlin DeWilde

Hi! I’m Dr. Caitlin DeWilde. I am a small animal veterinarian and founder of The Social DVM. Along with my team, I work with veterinary professionals all over the US and UK to help them use social media to connect with their clients. I am passionate about combatting that jerk Dr. Google, and am a firm believer that we have a huge opportunity and to some degree, a responsibility, to use the internet and social media to educate pet owners. Ultimately, better educated pet owners = healthier pets, and that’s what we all set out to do, right? Keeping that goal and purpose in mind, I work with veterinary teams to help them deliver their message, their education topics, and their practice’s services to their clients, in their own voice. Every practice is different. Every one of them. Showing off what makes your practice different helps you connect with each individual, unique and different client out there, both existing and unique.

Join us here for helpful tips, ideas and tutorials on rocking your practice’s social media and online presence. DVM’s (or VMDs too!) can join our exclusive free community, Social DVM’ers to connect with other social media-loving veterinarians. Keep an eye out for our continuing education webinars and courses like Veterinary Social Media 101, or join Dr. DeWilde at an upcoming lecture. For more info, message the page or email [email protected].