The Social DVM

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The Social DVM The Social DVM is a veterinary-specific social media consulting and coaching firm, founded by Dr. Caitlin DeWilde.

Our team works with vet professionals all over the US to provide staff training, speaking engagements, coaching, CE, consulting, and more!

Change can be challenging, but with clear communication, it doesn’t have to be confusing! 🐾 My latest article in Today's...
05/11/2024

Change can be challenging, but with clear communication, it doesn’t have to be confusing! 🐾 My latest article in Today's Veterinary Business covers strategies for informing clients and staff about important updates, ensuring smooth transitions and building trust along the way. Whether it’s a new service, adjusted hours, or team changes, proactive communication is key.

Check it out here:

Ensure your team is fully informed about when to discuss changes with pet owners and when the emails will go out.

🌴Exciting news for veterinary professionals!🌴 Join me at the Fetch dvm360 Conference in Long Beach, CA from December 6-8...
04/11/2024

🌴Exciting news for veterinary professionals!🌴 Join me at the Fetch dvm360 Conference in Long Beach, CA from December 6-8! Don't miss this chance to learn, connect, and save!🐾 Use code FACULTY25 for 25% off your registration, https://buff.ly/4ei5zTI. See you there!

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24/10/2024

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Protect your team and prioritize safety every step of the way! 🛡️ When it comes to taking X-rays, proper protective gear is a must. From thyroid shields to lead gloves, make sure your clinic is equipped to safeguard your team. 💼

Let’s keep everyone safe and healthy while providing the best care for our patients!

27/09/2024

Friends with practices (or friends) in the path of Helene: check out my friend Eric Garcia's free resources for practices and pet owners and stay safe! 🌀

September is Animal Pain Awareness Month! 🐾 Check out these fantastic resources and social media graphics from Internati...
16/09/2024

September is Animal Pain Awareness Month! 🐾 Check out these fantastic resources and social media graphics from International Veterinary Academy of Pain Management. This is the perfect time to spotlight pain in pets—help educate pet owners on common symptoms and the importance of addressing pain. 🐕🐈 Plus, don't forget to share the treatments and services your clinic offers for pain management! 🏥💡

Spread the word with IVAPM! September is Animal Pain Awareness Month! 🐾 Access our digital resources and share them across your marketing platforms to promote awareness. Let's work together to create an impact!

Download your digital resources: https://bit.ly/2NpYcxK

I can't wait to check out my first HIVE conference event! Join me on Sunday, November 24 for two lectures:📌 Online Revie...
10/09/2024

I can't wait to check out my first HIVE conference event!

Join me on Sunday, November 24 for two lectures:
📌 Online Reviews: The Good, The Bad, the Ugly
📌 Social Media 2024: What's In, What's Out, and How to Decide What's Right for Your Practice

And check out some of the other great lectures too! 💡✨

🔗 https://buff.ly/3XDif28

10/09/2024

Baby bird is BACK! We've taken our flagship training program and made it even better, with small group cohorts, more resources, and more support. Learn the basics, build a solid foundation, and fly the nest with your practice's marketing!

🐥 Register here--we start next week! https://lnkd.in/gRqeK3_v

Excited to kick off at FetchKC today! I'd love to see you if you're here for the conference: Friday:🔹 8/23: Consult & Co...
23/08/2024

Excited to kick off at FetchKC today! I'd love to see you if you're here for the conference:

Friday:
🔹 8/23: Consult & Connect
4:00 PM - 4:30 PM | Exhibit Hall

Saturday:
🔹 8/24: AI’s Place in Veterinary Medicine Marketing
11:00 AM - 12:00 PM | Room 3501 D

🔹 8/24: 20 Essential Posts
1:30 PM - 2:30 PM | Room 3501 D

🔹 8/24: Reminders Are a Marketing Tool
2:45 PM - 3:45 PM | Room 3501 D

🔹 8/24: Practical Marketing Workflows
4:30 PM - 5:30 PM | Room 3501 D

📢 Hey friends, who's thinking about heading to the conference later this month? 🎟️ Use this code if you haven't alread...
13/08/2024

📢 Hey friends, who's thinking about heading to the conference later this month? 🎟️ Use this code if you haven't already registered!

I'd love to see you at some of my lectures this year:

📅 Friday, August 23
🕓 4-4:30 pm in the exhibit hall: Consult & Connect: Expert Office Hours

📅 Saturday, August 24
🕚 11:00 am: AI’s Place in Veterinary Medicine Marketing
🕜 1:30 pm: 20 Essential Posts
🕑 2:45 pm: Reminders Are a Marketing Tool: Are You Using Them to Their Max?
🕟 4:30 pm: Practical Marketing Workflows

Hope to see you there! 👋

Happy International Cat Day to all the cool cats we know, including our own Social DVM kitties- Sam, Bob, Rog, Yuki, Wh...
08/08/2024

Happy International Cat Day to all the cool cats we know, including our own Social DVM kitties- Sam, Bob, Rog, Yuki, Whiskey, Milo, Lemon, Jenny, Pinky, Momma, and Larry. 😻

Happy to share a quick recap of my lecture: “Cat vs. Dog Owner Marketing: Two Different Species” from the 2024 American ...
06/08/2024

Happy to share a quick recap of my lecture: “Cat vs. Dog Owner Marketing: Two Different Species” from the 2024 American Veterinary Medical Association (AVMA)Convention, featured in AVMA News! This has been a major soapbox and interest of mine working with our clients over the past year— spurred by some awesome published data I originally heard about from Dr. Susan Little (). I think it's vital that practices take a critical look at their client marketing and communication—and not necessarily do more, but do it better— representing dogs and cats and connecting with their owner— more equally. 🐶😸💜

Dr. Caitlin DeWilde, founder of the Social DVM, presented the session “Cat vs. Dog Owner Marketing: Two Different Species” on June 24 at AVMA Convention 2024 in Austin, Texas.

Excited to join Dr. Amanda Donnelly today at the AVMA Convention! Stop by Booth #427 from 11 am-12 pm for your FREE boo...
22/06/2024

Excited to join Dr. Amanda Donnelly today at the AVMA Convention! Stop by Booth #427 from 11 am-12 pm for your FREE book courtesy of Care Credit!

Looking forward to spending an hour with my good friend Dr. Amanda Donnelly and 100 of our closest new book lovers at th...
19/06/2024

Looking forward to spending an hour with my good friend Dr. Amanda Donnelly and 100 of our closest new book lovers at the AVMA Convention! Join us this Sunday to grab your FREE copy of our books, courtesy of our friends at Care Credit! We'll see you at the Care Credit Booth ( #427) this Sunday from 11 am-12 pm!

Excited to share my expertise at the upcoming American Veterinary Medical Association (AVMA) Convention! Join me for thr...
18/06/2024

Excited to share my expertise at the upcoming American Veterinary Medical Association (AVMA) Convention! Join me for three impactful sessions all taking place Monday, June 24th in 19A of the Austin Convention Center:

🕗 8:00 AM - 8:50 AM CDT
📢 Reminders are a Marketing Tool: Are You Using Them to Their Max?

🕘 9:00 AM - 9:50 AM CDT
📢 Cat vs Dog Owner Marketing: Two Different Species

🕙 10:00 AM - 10:50 AM CDT
📢 Staying & Slaying: An Independent’s Guide to Outmarketing the Big Guys

Let’s connect and elevate our marketing strategies together!

So excited for this webinar with my friends at Ready, Vet, Go this evening! While we're leaning into what new vets need ...
05/06/2024

So excited for this webinar with my friends at Ready, Vet, Go this evening!
While we're leaning into what new vets need to know about marketing, it's a great refresher for anyone who is dipping their toes into understanding more about the who/what/when/where/why and how of practice marketing!

Register here: https://us02web.zoom.us/webinar/register/6017089624068/WN_elEFDWAWQyKMfjNvip-onA

Join us TONIGHT for a FREE live CE event with Dr. Caitlin DeWilde! Earn 1 hour of RACE-approved live CE when you join us for Ten Things New Vets Should Know About Practice Marketing.

In this webinar:
✅ Learn the pros and cons of personal and professional social media use
✅ Identify common problem areas for veterinarians online (and how to avoid them)
✅ High-level overview of best practices for practice marketing beyond social media alone

We can’t wait to see you there. Save your seat: 👉 https://us02web.zoom.us/webinar/register/6517089623805/WN_elEFDWAWQyKMfjNvip-onA #/registration

Loved seeing some friends literally rock their fun lectures at this weekend! I had to miss a few so will be pumped for ...
05/05/2024

Loved seeing some friends literally rock their fun lectures at this weekend! I had to miss a few so will be pumped for the on-demand versions to come out soon! I feel like we need more neon and killer soundtracks for all future educational events in vet med!

👏
23/04/2024

👏

🎶"Beauty is a beast that roars down on all fours demanding, "More."”🐈‍⬛

@ Taylor Swift

01/04/2024

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Baby bird is BACK! We've taken our flagship training program and made it even better, with small group cohorts, more resources, and more support. Learn the basics, build a solid foundation, and fly the nest with your practice's marketing! 🐥 Register here--we start next week! https://lnkd.in/gRqeK3_v

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Hi! I’m Dr. Caitlin DeWilde

Hi! I’m Dr. Caitlin DeWilde. I am a small animal veterinarian and founder of The Social DVM. Along with my team, I work with veterinary professionals all over the US and UK to help them use social media to connect with their clients. I am passionate about combatting that jerk Dr. Google, and am a firm believer that we have a huge opportunity and to some degree, a responsibility, to use the internet and social media to educate pet owners. Ultimately, better educated pet owners = healthier pets, and that’s what we all set out to do, right? Keeping that goal and purpose in mind, I work with veterinary teams to help them deliver their message, their education topics, and their practice’s services to their clients, in their own voice. Every practice is different. Every one of them. Showing off what makes your practice different helps you connect with each individual, unique and different client out there, both existing and unique.

Join us here for helpful tips, ideas and tutorials on rocking your practice’s social media and online presence. DVM’s (or VMDs too!) can join our exclusive free community, Social DVM’ers to connect with other social media-loving veterinarians. Keep an eye out for our continuing education webinars and courses like Veterinary Social Media 101, or join Dr. DeWilde at an upcoming lecture. For more info, message the page or email [email protected].