The Social DVM

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The Social DVM

The Social DVM is a veterinary-specific social media consulting and coaching firm, founded by Dr. Caitlin DeWilde.

Our team works with vet professionals all over the US to provide staff training, speaking engagements, coaching, CE, consulting, and more!

04/11/2025

Sharing parts of our personal lives online can help clients feel more connected to us — but how much is too much? In my latest Today’s Veterinary Business column, I break down how veterinary professionals can show up authentically without compromising boundaries, safety, or professionalism.

Read here: https://buff.ly/G9tXz2n

Before you start livestreaming your Sunday brunch, hit the pause button. Sharing on social media comes with risks and drawbacks.

06/10/2025

Thanks, Emily! 💬

If you’re ready to make your clinic’s marketing look as good as your medicine, check out Canva Basics for Veterinary Professionals. It’s free, fun, and packed with practical tools to help you design like a pro in no time.

You’ll learn:
🩵 Which version of Canva is right for you
🎨 Top ways to use Canva for your practice
⚡ Favorite shortcuts and hacks
📄 Plus, get our free Top Canva Tips for Veterinary Pros download!

✨ Enroll→ https://buff.ly/VbH1EBB

22/09/2025

Veterinary appointments aren’t filling up like they used to. But some teams are bucking the trend by refreshing their approach and leaning into marketing practices that actually work.

Join me tomorrow for a data-packed session uncovering what’s driving appointments in 2025. From reminders to online booking to Google tools, you’ll walk away knowing exactly which tactics to use and how to make them fit your clinic’s workflow.

📅 September 23, 2025
⏰ 12:00 PM EST
📒 Proven Marketing Practices for Vet Clinics to Keep Your Appointment Book Full
🎥 Can’t attend live? No worries—register and you’ll get the recording.

Save your spot now: https://buff.ly/idh6Dms

09/08/2025

Winning post 😹 be sure to check the comments!

In honor of International Cat Day, let’s test your totally accurate anatomy knowledge.

What is this area on a cat called? Wrong answers strongly encouraged.

30/07/2025

📲 Feeling overwhelmed by all the platforms, posts, and promos? You're not alone and you're not without a plan.

In this month’s “Socially Acceptable” column for , I’m going back to basics. From clarifying your marketing goals to measuring what actually works, I’m sharing a simple framework to help veterinary practices make smarter, more strategic marketing moves.

✨ Read the full article: https://buff.ly/MDPd3AL

25/06/2025

📅 Happening today at 12 PM CT!
Tune in for tools, tips, and tech to make your pharmacy work for you—not against you.
💡 Don’t miss it!

24/06/2025

🎉 Join us tomorrow for an exciting webinar on Pharmacy Marketing & Workflows with Dr. Caitlin DeWilde! 📅

Discover how to transform your in-house and online pharmacies to enhance client communication, streamline workflows, and boost revenue. From social media strategies to automated client communication tools like VetTalk, learn practical tips to improve convenience and compliance for your clients and patients.

💡 Join us at 12 PM CT
Don't miss out—register now! 🐾💊

https://buff.ly/BTUTpsQ

17/04/2025

🏆 You don’t have to be the biggest—just the best for your clients.

In my latest “Socially Acceptable” column for Today’s Veterinary Business, I’m sharing bold, budget-friendly ways independent practices can stand out from the corporate crowd.

📣 Personalized care, local loyalty, and a smart marketing plan can go a long way. From email tips to hiring help, this one’s for the indie clinics.

Read the full article:

Stay current with the latest techniques and information – Sign up below to start your FREE Today’s Veterinary Business subscription today.

27/03/2025

Looking forward to this webinar TODAY! Join us!

Join us for an exclusive webinar with Caitlin DeWilde, DVM, and founder of The Social DVM. Get ready to dig deeper into your clinic’s online reputation in places like Google Business, Yelp and Nextdoor and discover new tools and services to manage how your clinic is represented online. Save your seat today - https://hubs.ly/Q03cwNjS0

27/01/2025

Getting ready for another great couple of days at !
Hope to see you there!

📆 Monday, Jan 27, 2025
🕗 8:00 AM - 10:00 AM EST
Masterclass: Get Your Online Reputation In Check

📆 Tuesday, Jan 28, 2025
🕗 8:00 AM - 8:50 AM EST
A Manager’s Guide to the Marketing Galaxy

🕘 9:55 AM - 10:45 AM EST
Pharmacy Marketing and Workflows: Making It Work for You

🕧 12:35 PM - 1:25 PM EST
Staying and Slaying: A Guide To Outsmarting the Big Guys

🕑 1:40 PM - 2:30 PM EST
Team Training: Building Your SOPs and Training Track

Let’s connect, learn, and grow together. See you in Orlando! 🌟🐾

26/01/2025

VMX is already off to a wonderfully exhausting start…and only halfway done! How lucky we are to have so many awesome friends to see and learn from here.

21/01/2025

Headed to VMX this weekend? I'd love to see you at my lectures-- come say hello!

📆 Monday, Jan 27, 2025
🕗 8:00 AM - 10:00 AM EST
Masterclass: Get Your Online Reputation In Check

📆 Tuesday, Jan 28, 2025
🕗 8:00 AM - 8:50 AM EST
A Manager’s Guide to the Marketing Galaxy

🕘 9:55 AM - 10:45 AM EST
Pharmacy Marketing and Workflows: Making It Work for You

🕧 12:35 PM - 1:25 PM EST
Staying and Slaying: A Guide To Outsmarting the Big Guys

🕑 1:40 PM - 2:30 PM EST
Team Training: Building Your SOPs and Training Track

Let’s connect, learn, and grow together. See you in Orlando! 🌟🐾

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http://www.thesocialdvm.com/

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Hi! I’m Dr. Caitlin DeWilde

Hi! I’m Dr. Caitlin DeWilde. I am a small animal veterinarian and founder of The Social DVM. Along with my team, I work with veterinary professionals all over the US and UK to help them use social media to connect with their clients. I am passionate about combatting that jerk Dr. Google, and am a firm believer that we have a huge opportunity and to some degree, a responsibility, to use the internet and social media to educate pet owners. Ultimately, better educated pet owners = healthier pets, and that’s what we all set out to do, right? Keeping that goal and purpose in mind, I work with veterinary teams to help them deliver their message, their education topics, and their practice’s services to their clients, in their own voice. Every practice is different. Every one of them. Showing off what makes your practice different helps you connect with each individual, unique and different client out there, both existing and unique.

Join us here for helpful tips, ideas and tutorials on rocking your practice’s social media and online presence. DVM’s (or VMDs too!) can join our exclusive free community, Social DVM’ers to connect with other social media-loving veterinarians. Keep an eye out for our continuing education webinars and courses like Veterinary Social Media 101, or join Dr. DeWilde at an upcoming lecture. For more info, message the page or email [email protected].