01/09/2025
🚪✨ The Doorbell of Dreams
Back in April, Alexia & I rang the bell. Literally.
We stood in front of HelpBnk and Simon Squibb, and pitched Learn FETCH, not just as a project, but as a paradigm shift.
Because for too long, dog guardians have been caught in the crossfire of a broken system:
⚕️ Sickness over prevention
🥫 Convenience over nourishment
🌍 Extraction over care
We didn’t create Learn FETCH to add more noise. We created it to change the conversation.
To show that dogs are not just pets, but portals, into better food systems, healthier ecosystems, and ways of living that honour life rather than deplete it.
That’s what we shared in our pitch.
And it’s just the beginning.
We’re now looking forward to our mentoring session with Adam Smith, ready to shape Learn FETCH into something bigger, braver, and more impactful.
Because this isn’t about building a brand.
It’s about building a future where caring for dogs helps us care for everything.