Australian Wagyu Association

Australian Wagyu Association Wagyu offers the finest quality of beef available in Australia. Highly prized for the exceptional meat quality and exquisite marbling!

Wagyu is a unique breed that has amongst its key attributes, other than the exquisite marbled beef quality, a high calving ease, excellent (docile) temperament, resilient in the feedlot and has a high (dressing percentage) carcass yield. Most important is the economic value derived from each animal, which is currently 100% more than pastoral cattle, sold at either the farm gate or as a long fed ca

rcass. Wagyu breeding requires patience as it takes time to build up a viable herd and end markets, this then becomes your own economic moat.

🥩🎙️LAUNCHING AUGUST 1 2024 - Beyond the Marbling Podcast 🌏🎧Join Australian agricultural identity Lyndsey Douglas in an e...
02/07/2024

🥩🎙️LAUNCHING AUGUST 1 2024 - Beyond the Marbling Podcast 🌏🎧

Join Australian agricultural identity Lyndsey Douglas in an exploration of the Wagyu sector in Australia and around the world. In each episode, Lyndsey will engage with the sector’s most prominent experts, breeders, economists and scientists to go beyond the marbling and explain what makes Wagyu the world’s luxury beef.
📅 Episode 1 dropping Thursday August 1
🕑 Fortnightly on Thursdays
📍 You can find it wherever you get your podcasts.

Beyond the Marbling is produced by the Australian Wagyu Association and aims to build awareness of the Wagyu industry, its supply chains, its history and its future.

From gate to gut with food scientist Dr. Anneline Padayachee. Anneline had the opportunity to catchup with Beef Australi...
27/05/2024

From gate to gut with food scientist Dr. Anneline Padayachee.

Anneline had the opportunity to catchup with Beef Australia TV host Lyndsey Douglas and chat about red meat and its mass misconceptions when it comes to nutritional value.

Watch the segment here:

🥩Naturally Nutritious. Exceptional Quality. 🥩Today we will be joined at Beef Australia in the AWA Stand by non other tha...
07/05/2024

🥩Naturally Nutritious. Exceptional Quality. 🥩

Today we will be joined at Beef Australia in the AWA Stand by non other than Dr. Anneline Padayachee from 10am to 1pm.
Pop by at any time to ask her all your burning nutrition questions.

Bobby and Annabel from Ruminati are onsite now, until 1pm to answer all your carbon baselining questions. Pop into the a...
07/05/2024

Bobby and Annabel from Ruminati are onsite now, until 1pm to answer all your carbon baselining questions. Pop into the aircon, grab a cold water and have a chat.

Join us for an action packed Beef Australia 2024 NEXT WEEK!!📅We are excited to be opening the doors of our brand new tem...
02/05/2024

Join us for an action packed Beef Australia 2024 NEXT WEEK!!📅

We are excited to be opening the doors of our brand new temporary trade site on Monday, and we have a full schedule of seminars and Q&As throughout the week to keep you up-to-date.

We will be joined by the teams from Ruminati, Neogen Australasia - Livestock, Nbryo, Vytelle Australasia and MEQ to talk all things latest technology and industry advancements.
Dr. Anneline Padayachee will also be joining us at the AWA stand throughout the week, after her guest appearance at the SOLD OUT Wagyu Long Lunch on Monday. Pop in and chat to Anneline about everything food nutrition.

To top it all off, The Phat Wag team will be supplying us with delicious canapes for Wagyu Sundowners each afternoon from 3-5pm.

Checkout the full schedule below.
https://www.wagyu.org.au/beef-australia

💲🔨HAMMER DOWN 🔨💲Record $174,000 raised for Royal Flying Doctor Service - Queensland Section & Wagyu Fellowship at last n...
13/04/2024

💲🔨HAMMER DOWN 🔨💲

Record $174,000 raised for Royal Flying Doctor Service - Queensland Section & Wagyu Fellowship at last nights Wagyu Industry Dinner Charity Auction, through the deep generosity of our industry’s members. Proceeds will be split equally between the two groups.

A huge thanks to those who donated items, including a whip, knives, steaks, semen and a few donkeys to boot. Equally huge thanks to the crew at Ray White Rural Dalby for running the show with style, panache and volume 🗣️🗣️🗣️

📸: Jos Middleton, Nurse Manager, RFDS Queensland Section, Justin Reeves, State Manager, RFDS Queensland Section and Dr Matt McDonagh, CEO, AWA

NEWS FLASH!! The 2024 Elite Wagyu Sale fetches $130,000 for elite female. 💲🐮A stellar week of accolades for Mayura Stati...
12/04/2024

NEWS FLASH!! The 2024 Elite Wagyu Sale fetches $130,000 for elite female. 💲🐮

A stellar week of accolades for Mayura Station as their rising 2-year-old heifer, ADBF22T1474A, sells for $130,000 to The Thomas Family of Santos Patronos Ranch from Seguin, Texas.

Upon the knock of the hammer, Mr Raymond Thomas of Santos Patronos Ranch said "Santos Patronos Ranch (Texas) is thrilled to have acquired Mayura T1474, daughter of Quantum and Mayura Q0140, at AWA's 2024 Elite Sale in Cairns. This exciting heifer is expected to advance the breed to a whole new level."

Full sale results available very soon. Ray White Rural Dalby

WagyuEdge'24 Conference Session 8!! Future Breed Leaders !!The future is in good hands.  In this session we will hear fr...
12/04/2024

WagyuEdge'24 Conference Session 8
!! Future Breed Leaders !!
The future is in good hands. In this session we will hear from some of our future leaders, who have each trodden a different path into their Wagyu career. Their visions of the future of our Sector provide insights into the next generation of Wagyu leaders.

🧑‍🏫 Session Speakers Include:
Jessie Chiconi, Ausgyu Wagyu Seedstock Production Manager
Jack Sher, Sher Wagyu Feedlot and Project Director
Reid Smith, Founder and CEO, RiverWILD and WILDers Wagyu

Final sessions of the conference are getting underway and the Cairns Convention Centre is buzzing.
https://www.wagyu.org.au/sales-events/wagyuedge

WagyuEdge'24 Conference Session 7!! Market and Consumer Dynamics !!Australia is the largest producer of export Wagyu bee...
11/04/2024

WagyuEdge'24 Conference Session 7
!! Market and Consumer Dynamics !!

Australia is the largest producer of export Wagyu beef in the world. What is the perception of Australian Wagyu in key overseas markets? The AWA has invested with MLA to discover more about consumer perceptions in the key US Wagyu market. We will also hear about changes in the global beef herd, including Wagyu and how this impacts the Wagyu market in Australia.

🧑‍🏫 Session Speakers Include:
Doug McNichol, Regional Manager - North America Meat & Livestock Australia
Maeve Webster, President of Menu Matters
Angus Gidley-Baird, Senior Animal Protein Analyst, RaboResearch Food & Agribusiness Rabobank

We have just kicked off the final day of the conference and the Cairns Convention Centre is buzzing.
https://www.wagyu.org.au/sales-events/wagyuedge

🧬 Elite Wagyu Sale - Embryo Lots 🐮It's Sale Day!!! Here’s a preview at the Embryo lots up for sale tonight. 👉 11 Embryo ...
11/04/2024

🧬 Elite Wagyu Sale - Embryo Lots 🐮
It's Sale Day!!! Here’s a preview at the Embryo lots up for sale tonight.
👉 11 Embryo Lots
👉 Top BFI$ of $539
👉 Average MS of 2.6 with a top of 3.4

Live from Hemingway’s Brewery Cairns Wharf with our selling agents Ray White Rural Dalby, and interfaced with AuctionsPlus.
All sale information can be found here: https://www.wagyu.org.au/sales/ews

🧬 Elite Wagyu Sale - Female Lots 🐮It's Sale Day!!! Here’s a preview at the Female lots up for sale tonight. 👉 22 Female ...
10/04/2024

🧬 Elite Wagyu Sale - Female Lots 🐮
It's Sale Day!!! Here’s a preview at the Female lots up for sale tonight.
👉 22 Female Lots
👉 Top BFI$ of $591
👉 Average MS of 2.8 with a top of 4!!!!
Live from Hemingway’s Brewery Cairns Wharf with our selling agents Ray White Rural Dalby, and interfaced with AuctionsPlus.

All sale information can be found here: https://www.wagyu.org.au/sales/ews

🏆 🏆 Congratulations to Mayura Station for producing the Grand Champion of this year’s Wagyu Branded Beef Competition, wi...
10/04/2024

🏆 🏆 Congratulations to Mayura Station for producing the Grand Champion of this year’s Wagyu Branded Beef Competition, with their Signature Series steaks! 🏆 🏆

This is an historic win for Mayura Station, who have previously won Grand Champion twice making them the first to take out Grand Champion three times, rightly cementing their place in the Australian Wagyu fame.

Their wonderous entry scored 1128 points, with the judges remarking it had an “exceptional melt in your mouth juiciness, with lasting umami flavours and a satisfying silky mouthfeel.” Bred by Mayura themselves, this entry contained 60% marbling with a marbling fineness score of 8 and an astonishing eye muscle area of 154cm2, which blew the competition out of the water.

Big thanks to Ariat Australia for sponsoring the Grand and Reserve Champion prizes.

🍾 Congratulations to Andrews Meat Industries Shiro Kin steak for taking out Reserve Champion at this years Wagyu Branded...
10/04/2024

🍾 Congratulations to Andrews Meat Industries Shiro Kin steak for taking out Reserve Champion at this years Wagyu Branded Beef Comp! 🍾

This Fullblood Wagyu entry scored 1120 points and judges described it as having a “melting, creamy caramel mouthfeel with rich and beefy aromas”. Bred by 3D Genetics, Shiro Kin contained the highest marbling percentage of all entries at 71%, with a marbling fineness score of 8.7 and an eye muscle area of 105cm2.

Another big thanks to Ariat Australia for sponsoring the Grand and Reserve Champion prizes.

This year’s Wagyu Branded Beef Competition Class 1 Champion, awarded to the best Fullblood Japanese Black Steak, has gon...
10/04/2024

This year’s Wagyu Branded Beef Competition Class 1 Champion, awarded to the best Fullblood Japanese Black Steak, has gone to Mayura Station and their spectacular Signature Series steaks.

The sheer size of these steaks is a wonder to behold: With an eye muscle area of 154cm2 Signature Series steaks are a cut above the rest. There must be something special in that Limestone Coast water to breed such wonderous cattle!

Thanks to Ced Wise AB Services & Rocky Repro for sponsoring our Class 1 prize.

This year’s Wagyu Branded Beef Competition Class 2 Champion (Purebred Wagyu Steak) has been awarded to Eight Blossom Bee...
10/04/2024

This year’s Wagyu Branded Beef Competition Class 2 Champion (Purebred Wagyu Steak) has been awarded to Eight Blossom Beef by Queensland’s Starzen Australia.

With an “exceptional citrus and rich umami mushroom tones, with a smooth, melt in your mouth aftertaste” these steaks were awarded 1192 points. Bred by Fuchang Woodlands, Eight Blossom beef contains 62% marbling with a fineness of 7.3 and an eye muscle area of 143cm2.

Thank you to our Class 2 prize sponsors Bovine Dynamics for supporting the category.

Stone Axe Wagyu has claimed Champion in this year’s Wagyu Branded Beef Competition Class 3, Open Crossbred Steak, with t...
10/04/2024

Stone Axe Wagyu has claimed Champion in this year’s Wagyu Branded Beef Competition Class 3, Open Crossbred Steak, with their impressive Margaret River Wagyu entry.

Judges described it as a “luxury, delicate high-level example of Wagyu beef with silky, velvety, creamy tones and mouthfeel.” Stone Axe Pastoral Company bred the entry themselves, which contains 60.7% marbling, a marbling fineness of 7.1 and an eye muscle area of 110cm2.

Thanks to Hughes Pastoral for sponsoring our Class 3 category this year.

Congratulations to this year’s Class 4 Champion, Open F1 Wagyu Steak, in our annual Wagyu Branded Beef Competition: the ...
10/04/2024

Congratulations to this year’s Class 4 Champion, Open F1 Wagyu Steak, in our annual Wagyu Branded Beef Competition: the F1 Wagyu by Jacks Creek Beef.

Their entry contained 55% marbling with a marbling fineness of 8.6 and an eye muscle area of 118cm2. Judges gave it a score of 1073 and described it as “the complete Wagyu package, with delightfully outstanding tender and lasting buttery juiciness with caramel undertones”.

A massive thank you to Prime Cut Meats Qld for sponsoring the category this year.

ICON XB Wagyu by Paradigm Foods | Brisbane QLD has taken out Class 5 Champion, Commercial Wagyu Steak Marble Score 5-7 a...
10/04/2024

ICON XB Wagyu by Paradigm Foods | Brisbane QLD has taken out Class 5 Champion, Commercial Wagyu Steak Marble Score 5-7 at this year’s Wagyu Branded Beef Competition.

Their “rich, but delicate” entry scored 938 points and contained 37.5% marbling, a marbling fineness of 5.9 with a an eye muscle area of 111cm2.

Congratulations to Paradigm Foods and thanks to Class 5 sponsors Comcater.

WagyuEdge '24 Conference Session 6🌎 Developing Global Demand with a long term focus 🌎Wagyu is a globally exported luxury...
10/04/2024

WagyuEdge '24 Conference Session 6
🌎 Developing Global Demand with a long term focus 🌎
Wagyu is a globally exported luxury food product but is subject to market volatility as seen through the post-covid boom and cost of living squeeze. Leading global Wagyu brands share their insights and stories on developing and maintaining demand for their products with a long-term focus.

🧑‍🏫 Session Speakers Include:
Gerard Hickey, Managing Director, First Light Foods - NZ
Fearn Cholerton, VP Livestock & Strategic Business Development, Kilcoy Global Foods

We are excited to welcome nearly 650 delegates to the Cairns Convention Centre for kick off today.
https://www.wagyu.org.au/sales-events/wagyuedge

🧬 Elite Wagyu Sale - Semen Lots 🐮Only a few days now until kick off at our 2024 Elite Wagyu Sale in Cairns, here’s a pre...
07/04/2024

🧬 Elite Wagyu Sale - Semen Lots 🐮

Only a few days now until kick off at our 2024 Elite Wagyu Sale in Cairns, here’s a preview at the semen lots up for sale on Thursday.

👉 18 Semen Lots, including export qualified lots.
👉 Top BFI$ of $583
👉 Average MS of 2.8 with a top of 3.6

Live from Hemingway’s Brewery Cairns Wharf with our selling agents Ray White Rural Dalby, and interfaced with AuctionsPlus.

All sale information can be found here: https://www.wagyu.org.au/sales/ews

🧬 Elite Wagyu Sale - Bull Lots 🐮With less than a week to go until our 2024 Elite Wagyu Sale in Cairns, here’s a preview ...
06/04/2024

🧬 Elite Wagyu Sale - Bull Lots 🐮

With less than a week to go until our 2024 Elite Wagyu Sale in Cairns, here’s a preview at the exceptional line up of bulls our vendors have put together.

👉 19 Bulls
👉 Top BFI$ of $532
👉 Average MS of 3.0

Live from Hemingway’s Brewery Cairns Wharf with our selling agents Ray White Rural Dalby, and interfaced with AuctionsPlus.

All sale information can be found here: https://www.wagyu.org.au/sales/ews

WagyuEdge '24 Conference Session 5🌎Accelerating the breed with Artificial breeding and Carcase technologies🌎The Wagyu Se...
04/04/2024

WagyuEdge '24 Conference Session 5
🌎Accelerating the breed with Artificial breeding and Carcase technologies🌎

The Wagyu Sector is at the forefront of technology adoption in all aspects of productivity and quality improvement. This session will explore recent advances in artificial breeding technologies and new solutions for improving carcase prediction outcomes.

🧑‍🏫 Session Speakers Include:
Jordan Yeomans, CTO, MEQ Probe
Sophia Edwards, Chief Marketing Officer, Nbryo
Lisa Rumsfeld, VP Business Strategy and Development, Vytelle Australasia

With less then a week to go, jump on now to view the full program or do your last minute registrations.
https://www.wagyu.org.au/sales-events/wagyuedge

WagyuEdge '24 Conference Session 4🌎Advances in Rumen Methane Management🌎Carbon and methane are a natural part of ruminan...
22/03/2024

WagyuEdge '24 Conference Session 4
🌎Advances in Rumen Methane Management🌎
Carbon and methane are a natural part of ruminant grazing systems. We will hear from key policy, science and thought leaders on advances in methane mitigation technologies and how these may relate to Wagyu.

🧑‍🏫 Session Speakers Include:
Dr Fran Cowley, Associate Professor, Livestock Production - School of Environmental and Rural Science UNE

Prof Richard Eckard, Professor and Director of the Primary Industries Climate Challenges Centre at the University of Melbourne

Bobby Miller, Beef Producer and Ruminati Co-Founder

Haven't registered yet? Jump on now before tickets sell out.
https://www.wagyu.org.au/sales-events/wagyuedge

WagyuEdge '24 Conference Session 3🌎Worldwide Wagyu🌎When Wagyu genetics were exported in the 1990’s, a global Wagyu marke...
19/03/2024

WagyuEdge '24 Conference Session 3
🌎Worldwide Wagyu🌎
When Wagyu genetics were exported in the 1990’s, a global Wagyu market was created, along with trade in Wagyu genetics and partnerships that now span the world. We will hear from AWA members in key markets around the world to understand their industry and market dynamics.

🧑‍🏫 Session Speakers Include:
Dave Dreiling, Owner/Founder HCI Hospitality & Booth Creek Wagyu Ranch
John Hourigan, Business Owner / Director, Ridgeway Wagyu
Richard Saunders, Company Secretary, British Wagyu Breeders Association

Haven't registered yet? Jump on now before tickets sell out.
https://www.wagyu.org.au/sales-events/wagyuedge

WagyuEdge24 Conference Session 2ℹ Changing Face of Australian Beef Production ℹWagyu has made a name for itself by trans...
17/03/2024

WagyuEdge24 Conference Session 2
ℹ Changing Face of Australian Beef Production ℹ
Wagyu has made a name for itself by transforming production in the Northern Australian cattle industry. We will learn about its introduction into one of Australia's largest cattle producers (Consolidated Pastoral Company).
The Australian Wagyu industry has grown, now with an estimated production value of $2 billion. One of the driving forces behind Cattle Australia will discuss why the Wagyu Sector needs to engage with representation at an industry level as a strategic priority.

🧑‍🏫 Session Speakers Include:
Troy Setter, Chief Executive Officer and Director, CPC - Consolidated Pastoral Company
David Foote, Director, Cattle Australia

Haven't registered yet? Jump on now before tickets sell out.
https://www.wagyu.org.au/sales-events/wagyuedge

📣 New industry partnership with Nbryo to support innovation and grow profitability and sustainability in Wagyu productio...
15/03/2024

📣 New industry partnership with Nbryo to support innovation and grow profitability and sustainability in Wagyu production.

The AWA, the voice of the Wagyu sector, is pleased to announce agricultural technology business, Nbryo as a diamond corporate business partner. The partnership represents a promising collaboration between AWA and one of Australia’s up and coming leading agtech companies, demonstrating both organisations shared commitments to advancing the Australian livestock industry.

Find out more here: https://www.wagyu.org.au/new-industry-partnership-with-nbryo

WagyuEdge24 Conference Session 1ℹ Challenges to a New Age for Wagyu ℹThis session will focus on the changing trade envir...
29/02/2024

WagyuEdge24 Conference Session 1
ℹ Challenges to a New Age for Wagyu ℹ

This session will focus on the changing trade environment for Australian Agricultural products and global trends in protein markets with a reflection on Wagyu’s position. AACo will provide us with their 200-year story and the position of Wagyu in the future of the Worlds largest Wagyu producer.

🧑‍🏫 Session Speakers Include:
Tim Ault, Director, Non-Tariff Barriers Strategies Section, Department of Foreign Affairs and Trade
Simon Quilty, Managing Director, Global Agritrends Australia
Dave Harris, Managing Director & CEO, Australian Agricultural Company

REMINDER: Early bird discounts close tomorrow, register for WagyuEdge '24 Conference now.
https://www.wagyu.org.au/sales-events/wagyuedge

👩‍💻 Webinar: New Wagyu Breeder-Feeder Index 🧑‍💻Last week the AWA implemented the Wagyu Breeder-Feeder Index (BFI). This ...
28/02/2024

👩‍💻 Webinar: New Wagyu Breeder-Feeder Index 🧑‍💻

Last week the AWA implemented the Wagyu Breeder-Feeder Index (BFI). This is a new, balanced selection index, to assist Wagyu breeders to select the most profitable animals in a self-replacing herd, whilst better managing birth weight, milk production, and mature cow weight.

📆 Join us tomorrow, Thursday 29 February at 1pm AEDT to learn everything you need to know about this new selection index.

Register for the webinar below.
https://www.wagyu.org.au/breeder-feeder-index

WagyuEdge24: EARLY BIRD DISCOUNTS CLOSE ON FRIDAY 1ST MARCH While the WagyuEdge'24 program continues to heat up and gath...
25/02/2024

WagyuEdge24: EARLY BIRD DISCOUNTS CLOSE ON FRIDAY 1ST MARCH

While the WagyuEdge'24 program continues to heat up and gather pace, remember you only have a few days left to secure your $150 early bird savings. This is your opportunity to join the entire industry on April 10-12 in tropical Cairns, Queensland, for what will be an unparalleled Wagyu Sector extravaganza.

Connect with industry experts, listen to captivating speakers, and exchange knowledge with Wagyu enthusiasts from around the globe; book your tickets now and immerse yourself in this three-day event.

Learn from best-in-class industry leaders. Discover who we have lined up to share their insights.
Register here: https://www.wagyu.org.au/sales-events/wagyuedge

Cairns Convention Centre Hemingway's Brewery FNQ

New AWA Selection Index: Breeder-Feeder IndexThe AWA has been working with AbacusBio to develop a new selection index, t...
23/02/2024

New AWA Selection Index: Breeder-Feeder Index

The AWA has been working with AbacusBio to develop a new selection index, the BFI: Breeder-Feeder Index. It has now been made public on all animals on the AWA animal database for your viewing. This is a new, balanced Selection Index, to assist Wagyu breeders to select the most profitable animals in a self-replacing herd, whilst better managing birth weight, milk production, and mature cow weight.

Benefits of the Breeder-Feeder Index
💰Promotes a high growth response, especially for post-weaning gain/Carcase Weight;
🐮Reduces the number of high ranking extreme high and low Birth Weight EBV sires;
💰Delivers positive emphasis for Milk and Scrotal Size;
🐮Applies a slight negative emphasis on high Mature Cow Weight while strongly positively emphasising Carcase Weight; whilst also
💰Providing a high selection response for Marble Score.

Learn more here: https://australianwagyuassociation.link/BreederFeederIndex

Address

Suite 6, 146 Marsh Street
Armidale, NSW
2350

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+61288807700

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Our Story

Australian Wagyu genetics are leading the way to producing the very best Wagyu beef in the world. A regular feature for gourmet chefs and fine dining, Wagyu is finding its way across Australia and the world.

What makes it so distinctive over other beef breeds is its eating quality and taste. Described as buttery, silky, tender and juicy, the unique properties of Wagyu beef are unsurpassed creating demand as a luxury product.

The Australian Wagyu Association is committed to supporting, advancing and promoting the world’s luxury beef, Wagyu.