19/02/2024
I normally shy away from all political controversy. But I had to share Dr Connon Bradys consise post. LOVE YOUR WORK CONNOR!
HILLS GETTING SUED FOR TWO BILLION DOLLARS...
Ever notice how ALL the lawsuits seem to involve Hills Pet Food?!
Strange that, isn't it? For such a reputable company!!
You can totally see why the entire veterinary industry backs companies like them and Purina, made by Nestlé, the most boycotted food company in the world (rather than fresh dog food companies without a single lawsuit or mass-pet-killing episode between them, for example!) so fervently.
Already in court over their alleged illegal use of the word prescription (on a product with no medicinal qualities whatsoever), this time Daniel Schulof, a lawyer by trade and owner of a popular US grain-free pet food company, KetoNatural, is suing Hills, along with all the whitecoat vets involved (scientists that produce "studies" on demand to support a product) - Freeman, Stern and Adin - for ALLEGEDLY colluding with the FDA to convince the public grain-free pet food was causing DCM in dogs, thereby repressing the growth of grain-free pet food and thus Daniel’s sales.
[We all know Lisa Freeman on here. If you don't, I have a video coming out on her "greatest hits" next week. Stay tuned!]
Now, if you're reading this page, you'd be aware of this (alleged) SCAM by Hills and the FDA as it was pure cannon fodder for me and other nut-job pet health science bloggers with penchants for exposing the worst of the psychopathic tendencies of companies that prey on the health of our pets via the pockets of their owners, such as Judy Morgan and Susan Thixton.
I was personally made aware of it by Daniel himself back in 2018. In fact, it takes up nearly half of the chapter in my book, Feeding Dogs, where I highlight all the egregious science scams going on in the dry pet food sector.
So many to choose from.
There’s little doubt that this (alleged) SCAM was effective. I mean, impact on the sales of more natural kibbles aside, and it did impact them badly, we have today fully grown vets, scientists by training, apparently, still recommending that folk NEED to feed cereal-based diets to protect their pets from DCM (despite DCM historically being a cereal-based pet food issue. It was the whole reason AAFCO was created - cereal-based pet foods were killing so many cats and dogs with it in the 70’s...).
Now, if you asked these vets what exactly do they think is in cereal that is PROTECTIVE of heart health, they would of course go silent. But then, explaining the rationale for feeding meat eaters lots of cereal has never really been their strong point.
But just for a moment, spare a thought for Schulof, the hero in this story.
Imagine, years spent building up the business, trying to make a superior, more suitable type of pet food for pet owners, only to have the rug pulled (apparently, trying to be careful here) out from under him via some crooked shenanigans.
Very hard to take. Luckily for all of us, Daniel's not going to.
Can you imagine the effort for Daniel to get it to this? Six years to get them to court. Think of that. Think of the effort. The mental investment. The financial investment. The pressure on him and his young family.
So, the worlds pet owners thank you DanielSchulof and the very best of luck with your fight.
The suit is seeking “lost profits, reputational damages, and other economic injuries in an amount exceeding $2 billion”.
Here's hoping he gets every penny.
***
Learn more about the lawsuit over on Susan's site
https://truthaboutpetfood.com/lawsuit-claims-hills-pet-food-and-veterinarians-fabricated-grain-free-diet-scare/?fbclid=IwAR3uSljcoiDZjZXrUCsElSj9P_jNc-AHc1250T0MniOtMlYyfmkW1NdaFgw
If you are new to this (alleged) SCAM, please check out my article on the whole kit and kaboodle...
https://www.facebook.com/DogsFirstIreland/posts/862896741881927?__cft__[0]=AZVMp12zkDtwk0IFyk-WCmLq0tdn6gB6s48x6PIyzL2T_eGFfXDOzGrO7km7CQiz6-m2xWfKdde2gQZGU5AVzOq78O4z-n4u95LUmwq07e3oKLPLOT-EyaCmbJon48Ehtk5Ss-Wx70iVSjxbxyZ9Ts6wIHkokDNPsmEEHSSB66ZX8NiVD6Gz4FDixxrUnwAPyRU&__tn__=%2CO%2CP-R
Or, you can check out my course on Pet Food Science "The Good, The Bad and the Ugly" below. We cover all the dodgy pet food science out there but also how to follow the good science to the great products. I attached the whole chapter (with references) on bad science from my book, together with the DCM scam.
https://www.drconorbrady.com/offers/eRN42azj/checkout
