Whoa Nelly Dog Food

Whoa Nelly Dog Food We make awesome raw dog food! We believe that selecting the best food is the most important decision you can make for your furry best friend.

Our philosophy is that dogs thrive when theyโ€™re fed the same diet they would eat in the wild. We believe our dogs deserve quality raw ingredients, free from chemicals and pesticides. Our aim is to help dogs live longer, healthier and happier lives. We believe unconditional nutrition is the best way to love your dog unconditionally.

Here's how our carrots arrived this week. Made me laugh!
10/07/2025

Here's how our carrots arrived this week. Made me laugh!

We're back! ๐Ÿ–๏ธ Nelly had the best time running on the sand and we're feeling refreshed and ready to go. Thank you for yo...
06/07/2025

We're back! ๐Ÿ–๏ธ

Nelly had the best time running on the sand and we're feeling refreshed and ready to go. Thank you for your patience while we were away!

Thatโ€™s all your orders for the week! Weโ€™ve now sold out our freezer 3 weeks in a row ๐Ÿคฏ Thank you so much for your suppor...
26/06/2025

Thatโ€™s all your orders for the week! Weโ€™ve now sold out our freezer 3 weeks in a row ๐Ÿคฏ

Thank you so much for your support. We really appreciate you guys. Canโ€™t wait to have a break!

Our freezer is full again so orders are now open for our next delivery run. Weโ€™ll be back in the kitchen July 7th.

Have a great weekend and see you soon ๐Ÿ•โค๏ธ

Colder weather means schools of mullet ๐ŸŸ This week's food features beautiful locally-caught QLD grey mullet. It's a grea...
18/06/2025

Colder weather means schools of mullet ๐ŸŸ

This week's food features beautiful locally-caught QLD grey mullet. It's a great sustainably sourced fish, packed with anti-inflammatory omega-3s. Your pup's coat is about to get seriously shiny!

Hi everyone!Quick heads up that we'll be taking a week off in early July to recharge and spend some quality time as a fa...
12/06/2025

Hi everyone!

Quick heads up that we'll be taking a week off in early July to recharge and spend some quality time as a family.

We've been going strong for nearly 9 years with minimal time off - working public holidays and squeezing in 2 weeks off over Christmas each year.

Our business is growing amazingly, but with that growth it becomes more physically demanding. So we're taking a short break to recharge and come back better than ever.

๐Ÿ™…โ€โ™‚๏ธ No regular deliveries:
2/7 - Brisbane
3/7 - Gold Coast, Ipswich & Eastern Suburbs
4/7 - Sydney & Central Coast

โœ… All subscription customers will receive their food on their normal day via our cold courier.

If you're not a subscriber don't worry - we've got you covered! We're working at full capacity so we have as much food as possible available. Iโ€™ll email a reminder the week before we leave so that's the best time to order.

We can also arrange cold courier deliver during our week off - just let us know your preferred date in the delivery instructions when you order.

Thank you so much for your understanding and patience. We're incredibly grateful for all your amazing support over the years. This is the best job in the world!

โค๏ธ Jimi, Tory, Nina & Nelly

Sometimes a visual can show exactly what's wrong with the pet food industry.Here's how Australia's two most popular kibb...
05/06/2025

Sometimes a visual can show exactly what's wrong with the pet food industry.

Here's how Australia's two most popular kibble brands - Hill's Science Diet and Royal Canin - compare to quality raw food like Whoa Nelly.

When you look at the macronutrient profile for each food (removing moisture to make fair comparisons), the truth becomes pretty clear: when you feed kibble, you're feeding mostly carbohydrate.

๐—ช๐—ต๐—ผ๐—ฎ ๐—ก๐—ฒ๐—น๐—น๐˜† - ๐—•๐—ฒ๐—ฒ๐—ณ & ๐—–๐—ต๐—ถ๐—ฐ๐—ธ๐—ฒ๐—ป:
12% carbohydrates
42% fat
46% protein

๐—ฅ๐—ผ๐˜†๐—ฎ๐—น ๐—–๐—ฎ๐—ป๐—ถ๐—ป - ๐— ๐—ฒ๐—ฑ๐—ถ๐˜‚๐—บ ๐—”๐—ฑ๐˜‚๐—น๐˜:
57% carbohydrates
15% fat
28% protein

๐—›๐—ถ๐—น๐—น'๐˜€ ๐—ฆ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐——๐—ถ๐—ฒ๐˜ - ๐—”๐—ฑ๐˜‚๐—น๐˜ ๐—–๐—ต๐—ถ๐—ฐ๐—ธ๐—ฒ๐—ป & ๐—•๐—ฎ๐—ฟ๐—น๐—ฒ๐˜†:
65% carbohydrates
13% fat
22% protein

Royal Canin and Hill's don't list carbohydrates on their nutrition panels. That's because they're not required to. And for good reason! When over half your "premium" food is carbs, you probably don't want to advertise it ๐Ÿคฌ

We list our carbohydrate content because transparency matters, and carbs have a huge impact on your dogs health.

Why? Dogs don't produce the enzyme ฮฑ-amylase in their saliva, which helps break down starch. Their digestive system simply isn't designed to handle lots of carbohydrates. Processing all that starch puts stress on their body and creates chronic inflammation.

And chronic inflammation is the number one cause of disease in dogs.

So when your expensive kibble is 65% carbohydrate, you're paying a premium price for the cheapest possible calories. Everything in nutrition is a trade off - higher levels of carbs means less room for the protein and healthy fats dogs actually need.

Dogs eating kibble have higher rates of inflammation and obesity, while raw fed dogs show fewer inflammatory markers. As a group dogs aren't thriving. The numbers above might explain why.

A customer gave us some feedback this week about our packaging. She said it takes up quite a bit of freezer space, and t...
29/05/2025

A customer gave us some feedback this week about our packaging. She said it takes up quite a bit of freezer space, and the food can dry out a little on the ends after sitting in the fridge for a while. She'd prefer plastic packaging.

Totally fair feedback! And it got us thinking it's probably worth explaining why we use biodegradable packaging instead.

The issue with plastic is that it takes between 450-1000 years to break down. That's a REALLY long time. Most of it ends up in our oceans which just isn't sustainable.

As a small business we feel our choices matter. We want to do better where we can, and make it easier for everyone to be eco friendly.

So our amazing dog food comes in containers that are made from sugar cane pulp. It's what's left over after making sugar - basically waste that would otherwise just go in the ground. Seemed pretty sensible to us!

You can chuck our packaging straight in your compost bin (some of you do!) - but even if it goes in your regular bin, it breaks down way faster and doesn't release toxins like plastic does.

It costs us more to use these containers. Quite a bit more, actually. But we think it's worth it.

Hopefully you guys think so too! โ™ป๏ธ

Roo Jerky is back on the menu! ๐Ÿคค
23/05/2025

Roo Jerky is back on the menu! ๐Ÿคค

When it rains, we adapt! ๐ŸŒง๏ธ Buffalo meat is temporarily unavailable due to the wet weather, so we've switched to this be...
21/05/2025

When it rains, we adapt! ๐ŸŒง๏ธ

Buffalo meat is temporarily unavailable due to the wet weather, so we've switched to this beautiful wild-sourced venison from SEQ.

This venison has worked wonders for our itchy-scratchy allergy dogs in the past. Same great results, just with a different premium protein. Lucky dogs!!

Don't ever change Nelly ๐Ÿ˜‚
08/05/2025

Don't ever change Nelly ๐Ÿ˜‚

Is raw healthier than kibble? ๐Ÿค”For more than 99% of canine evolutionary history, dogs and their ancestors have consumed ...
07/05/2025

Is raw healthier than kibble? ๐Ÿค”

For more than 99% of canine evolutionary history, dogs and their ancestors have consumed a diet of mostly raw meat. While most dogs today eat a commercial diet of dry processed food, there is a viable natural alternative - raw dog food.

Biologically Appropriate Raw Food (BARF for short, but most people just call it "raw") is a diet that mimics what dogs would eat in their natural environment. It typically consists of mostly raw meat, with a smaller amount of organs, bones and fruit & veg. The best raw meals are made with human grade organic ingredients and meet nutrient standards without synthetic vitamins or minerals.

While many pet owners are drawn to raw feeding's natural approach, most vets still recommend processed dry food. This creates a challenging question: is raw food superior to kibble?

๐—›๐—ผ๐˜„ ๐—ฑ๐—ผ๐—ด ๐—ณ๐—ผ๐—ผ๐—ฑ ๐—ถ๐˜€ ๐—บ๐—ฎ๐—ฑ๐—ฒ
Kibble: Dry food is the most popular form of dog food, and the overwhelming majority of dogs are fed this type of diet.

The production of kibble typically begins with rendering, where various animal by-products are cooked at high temperatures. This is mixed with grains and starches before being subjected to extrusion - a high pressure and high temperature process that creates kibble pellets.

During these manufacturing stages nutrients are degraded or destroyed. Synthetic vitamins and minerals are therefore added so that kibble meets basic nutritional requirements. Dogs generally don't want to eat the resulting pellet, so a "palatability enhancer" is sprayed on before it's sealed in the bag.

BARF: Raw food has a much simpler process. Fresh meat, organ, bone and fruit & veg are minced, then mixed together and frozen into portions. It's so simple you can do it at home!

Keep in mind nutrients in raw food actually come from the ingredients in the food, rather than a synthetic supplement that is difficult for the body to digest and use.

๐—–๐—ฎ๐—ฟ๐—ฏ๐—ผ๐—ต๐˜†๐—ฑ๐—ฟ๐—ฎ๐˜๐—ฒ๐˜€
In addition to processing, there is a significant difference in the macro nutrition of raw food versus kibble. Dry food contains between 40%-60% carbohydrates. Yes, even in grain free and premium brands. Kibble requires a very high carbohydrate level to made the pellet stick together.

The thing is that carbohydrates are not nutritionally essential for dogs.

Dogs literally require 0% carbs in their diet.
A quality raw food will contain less than 5% carbohydrates. Versus kibble which is over half carbs.

Why is this an issue? Dogs lack salivary ฮฑ-amylase for starch digestion and produce limited amounts in the pancreas. Their digestive systems struggle with high starch loads, triggering chronic inflammation that can lead to disease.

Despite this, most dogs can tolerate a small amount in their diet. But there is a giant difference with a small amount of carbs from fruits and veg (raw food) and the majority of calories coming from carbs (kibble).

The pet food industry leverages dogs' ability to tolerate some carbohydrates to justify making them the primary ingredient in commercial diets. Not because it's nutritionally optimal, but because it maximises profits through cheaper production costs.

๐——๐—ถ๐—ด๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—•๐—ถ๐—ผ๐—ฎ๐˜ƒ๐—ฎ๐—ถ๐—น๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†
Raw diets preserve essential nutrients that are degraded during processing. Unlike kibble which undergoes extreme heat treatment, raw food retains it's natural enzymes, vitamins, and minerals. This massively improves bioavailability - the degree to which nutrients are absorbed and utilised by your dog's body.

Research shows that raw meat diets have significantly higher digestibility than extruded kibble. Studies demonstrate both higher protein digestibility and improved f***l quality in raw-fed dogs. Raw food diets also promote greater microbial diversity in the gut microbiome than in kibble fed dogs.

The enhanced digestibility of raw food reduces strain on the digestive system and minimises waste production. Which means smaller, healthy poos.

Raw feeding also prioritises natural nutrient sources over synthetic alternatives. Kibble primarily relies on synthetic vitamins & minerals to meet nutritional standards, which are not as easily absorbed.

Raw diets provide nutrients in their natural state, complete with cofactors and micronutrients that support proper absorption. A whole food diet delivers nutrition as nature intended, with compounds working synergistically rather than in isolation.

You can't thrive on big macs and vitamin supplements, and neither can your dog ๐Ÿคฎ

๐——๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต
The mechanical action of chewing raw meaty bones and tough tissues provides dogs with a natural way to clean their teeth. Vigorous chewing helps to scrape away plaque before it turns into tartar.

Unlike kibble that often sticks to teeth and can promote plaque build up, raw meaty bones provide natural abrasion that improves oral hygiene.

A 2016 clinical study demonstrated that dogs eating a raw diet exhibited significantly reduced dental calculus and improved overall oral health when compared with dogs fed kibble diets.

๐—ฆ๐—ธ๐—ถ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—ฎ๐˜
Well formulated raw diets contain balanced fats that improve canine skin and coat health. Dogs on raw food typically develop shinier coats and healthier skin due to consuming fats in their natural state, with an optimal omega-3 to omega-6 ratio that reduces inflammation.

A rarely discussed issue with kibble is fat oxidation after opening the packet. The fats in kibble become rancid within 2-3 weeks of opening the packaging. It doesn't matter how big the bag is or how expensive the brand is. Once exposed to air the fats in kibble begin oxidising rapidly, a process that continues even when stored in sealed containers.

Rancid fats release harmful free radicals that damage cells and DNA. Consumption leads to inflammation, accelerated aging and increased risk of cancers and cardiovascular problems.

Oxidative damage remains a concern with raw food diets. However, since the ingredients retain their integrity, a properly formulated raw diet with appropriate vitamin E levels will preserve freshness and nutritional integrity substantially longer than ultra processed kibble.

As with any food, fresh is always best.

๐—”๐—น๐—น๐—ฒ๐—ฟ๐—ด๐˜† ๐—ฝ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฟ๐—ฒ๐—ฎ๐˜๐—บ๐—ฒ๐—ป๐˜
Raw food diets can help to prevent allergies and manage symptoms in dogs. In my experience, food sensitivities and intolerances most commonly arise due to the denatured proteins found in kibble.

Denatured proteins are proteins that have been altered by the high temperatures used in processing kibble. The extrusion process modifies the chemical shape of the protein, which can cause your dogs body to be unable to identify it as food. It then mounts an immune response - known as a food sensitivity. Any time your dog eats this protein now it will cause the inflammation that we see as red ear and paws, as well as an itch that doesn't go away.

Feeding a raw diet means feeding a diet that is minimally processed. No cooking means the proteins remain in their natural state, significantly reducing the likelihood of triggering an adverse immune response in susceptible dogs.

Research indicates that raw food diets may play a role in reducing chronic inflammation, a condition linked to various health issues in dogs - including allergies. One study found that dogs fed raw food diets had significantly lower levels of inflammatory markers in their blood. This reduction in inflammation could help alleviate the symptoms associated with allergies.

In addition to these findings, other research observed improvements in the symptoms of atopic dermatitis when they were transitioned to raw diets. This suggests that a raw food diet can help manage and prevent allergies and food sensitivities.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ณ๐—ผ๐—ผ๐—ฑ ๐˜€๐—ฎ๐—ณ๐—ฒ๐˜๐˜†?
Despite the common sense health benefits of feeding a biologically appropriate diet, many mainstream vets cite significant risks associated with raw food. Particularly the potential for bacterial contamination that could harm both pets and their owners.

However, raw food is generally considered safer than kibble for dogs. The human food chain is tightly regulated in Australia, which significantly reduces risk of pathogens. Dogs are scavenging carnivores that are significantly less susceptible to meat pathogens like Salmonella and E.coli.

The reality is that with good safe food handling practices the risk is the same as having raw chicken or beef in your fridge. Always store meat at the bottom of your fridge and wash your hands thoroughly after handling.

๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต๐˜† ๐—ฑ๐—ผ๐—ด๐˜€ ๐—ฒ๐—ฎ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ณ๐—ผ๐—ผ๐—ฑ!
I strongly believe the benefits of feeding your dog a raw, biologically appropriate diet are enormous. This perspective is also reflected in the studies which have looked at raw food versus kibble.

Anecdotally, I'm yet to speak to someone who has transitioned to a high quality raw food like Whoa Nelly that hasn't experienced an improvement in coat, energy, stool quality and overall vitality. When you look at the ingredients of kibble it's pretty obvious why.

Dogs, like humans, are significantly healthier when they eat real food.

Thrilled to sponsor the Flyball On The Field comp today hosted by the Flyball Fanatics. We met so many incredible dogs a...
04/05/2025

Thrilled to sponsor the Flyball On The Field comp today hosted by the Flyball Fanatics. We met so many incredible dogs and had an absolute blast. Huge thanks to the FF team for the invitation!

Address

2337 Sandgate Road
Brisbane, QLD
4034

Opening Hours

8am - 12pm

Telephone

+61449573632

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OUR AMAZING RAW DOG FOOD!

Whoa Nelly! is scientifically formulated raw dog food made by two nutritionists. We are advocates for a raw whole food diet thatโ€™s free from synthetic nutrition. Our food is made each week in a kitchen so its super fresh and minimally processed. You can see the quality and smell the difference!

Our focus is improving gut health. Each pack of Whoa Nelly! contains our specially fermented โ€œNelly Bellyโ€ full of probiotics and enzymes. These little yellow dots are the key to Great Gut Health!

As nutritionists we recommend feeding foods with scientifically proven health benefits. Thatโ€™s why our recipes include organic foods like turmeric, rosehip, coconut oil, reishi mushroom, spirulina and apple cider vinegar - in just the right amounts.

Our food is suitable for all dogs and lifestages, from healthy puppies all the way to dogs with allergies and chronic sickness. We pride ourselves on making the best dog food that we possibly can, and hope that our passion shows