25/06/2025
Big Pet Food just made a move the kibble-for-life vet community can’t ignore: Royal Canin is now selling a gently cooked fresher-food diet. 🙀
For years, many conventional vets have defended ultra-processed diets as the gold standard of nutrition— more nutritious and safer than fresh, minimally foods (for pets, not for people…. figure that one out). But if Big Kibble is now shifting toward fresher foods, their argument just lost its teeth.
As pet parents turn away from highly processed kibble and search for fresh, minimally processed pet foods🥩, Mars (the candy bar company that makes Royal Canin), not wanting to lose out on any more of the market, released a rice-based 🍚, cooked, frozen, feed-grade quality (made with ingredients not approved for human consumption 🤢), fresher food diet (like Freshpet).
It’ll be so interesting to watch the conventional vet community respond to it, because every doctor that sells Mars products is going to have to accept that it could become one of their top selling foods, but in a format they’ve argued against their entire careers. 
What an interesting way to force kibble-loving veterinarians to accept the fact that health conscious consumers recognize any type of fresher foods are better than ultra-processed foods, for all species. None of us were meant to thrive on highly engineered, processed pellets, it’s kind of counterintuitive for good health, yet still argued in veterinary medicine.
Stay tuned… it will be an interesting unfolding of explanations 🍿🤠. “The measure of intelligence is the ability to change.” —Albert Einstein
(PS: if you’re looking to switch to a gently cooked or raw food diet, please support one of the small, independently owned companies passionate about using quality, human grade ingredients and proud to show you their complete nutritional analysis).
