12/07/2024
New Product announcement - Grant’s toothpaste and mouthwash 😁🪥
Have you ever found yourself standing in front of the oral care section in the supermarket, and felt somewhat overwhelmed? A bewildering assortment of brands and product claims – sensitive teeth, gum health, whitening, fresh breath, or all of the above. At least 95% of products are owned by multinationals, and manufactured overseas: US-based Colgate controls about two-thirds of the market, and the remainder is divvied between Oral-B (US-based P&G), Sensodyne and Macleans (both British-owned), Red Seal (NZ) and a sprinkling of tooth whiteners like White Glo, Hismile and Smile Hero that mostly import.
Just one Australian-owned and made brand is left standing: Grant’s of Australia.
We like Grant’s not only for that reason – it’s also as natural a toothpaste as you can get:
– No Sodium Lauryl Sulfate (SLS) which is an industrial cleaner that helps the foaming process, found in most toothpaste (and shampoo and other personal cleaning products for that matter). Some research links over-exposure to mouth ulcers and allergies.
– No Sodium Hydroxide (or caustic soda aka drain cleaners) found in many toothpaste brands.
– No Chlorine dioxide – an industrial bleach!
– No polypropylene glycol – a spreading and wetting agent.
– No saccharine – an artificial sweetener that has been on the on-and-off list of FDA for causing cancer. (Xylitol is a better option.)
– No fluoride. This is a common ingredient in toothpaste to help prevent tooth decay, and does not appear to have side effects – unless swallowed. That is why there are warnings on toothpaste packs (1) not to swallow, and (2) not to use fluoride toothpaste for kids under 6.
Okay, there are rabbit holes and conspiracy theories everywhere – in all likelihood, most of these chemicals in low doses and correct use probably have no harmful effects. However, the question is: do we really need them? Some are used to support marketing claims, or make toothpaste taste sweeter or produce more foam. Fluoride can be beneficial, but mainly if you have a diet high in sugars and simple carbohydrates.
Besides, the long-term exposure to some of these chemicals – especially if they appear in several different products – is not well understood, so we are simply saying: play it safe, and avoid where possible. For further reading, check out these articles:
https://focusonfoodsafety.wordpress.com/2019/01/22/toothpaste-danger/
https://www.cleure.com/blogs/blog/toothpaste-ingredients-to-avoid
Then, please check out the range:
– Grants Toothpaste - Mild Mint 110g
– Grants Toothpaste - Whitening with Peppermint 110g
– Grants Toothpaste - Sensitive 100g
– Grants Toothpaste - Strawberry for Kids 75g
– Grants Mouthwash - Minty Fresh 500mL
They are competitively priced, and can be found under Cleaning > Personal > Oral Care.
