30/03/2025
Important Notice:
We would like to inform you that, for the foreseeable future, we will not be taking on new clients. This decision has been made to allow us time to restructure, rebuild, and most importantly, focus on recovery.
As many of you know, the dog training world can be filled with controversial opinions, methods, and people. It can be challenging to find a place where your personal morals, ethics, skills, and knowledge align comfortably. Unfortunately, there are toxic individuals who form fake friendships for the sake of feeding their egos, seeking validation, and pushing their own opinions, often at the expense of others.
Through my journey of continuing education, particularly within the veterinary medicine field, I’ve come to realize that much of what I was taught in the past conflicts with what we now truly understand about dogs. The most difficult part of this has been realizing that this new knowledge is often not accepted by certain communities. Some in the dog training community seem to prioritize their own qualifications over those of professionals with higher education in veterinary medicine, nutrition, or behavior.
I will always remain a Fear Free, Welfare First trainer, and my ethics have not changed. However, I have made the decision to step away from the Force Free community as a whole. I will no longer tolerate the bullying, exclusion, or “mean girl” behavior that some individuals engage in.
For my current clients, please rest assured that nothing is changing.
For those who have sent enquiries already, you are still welcome to on-board.
We thank you for your patience and understanding while we take this much needed time.
To be clear; I will continue to be Fear Free, Force Free, whatever label you wanna use. I do not and will never support the use of aversive methods- whether they're being applied to dogs or humans.