15/10/2025
There's a very mean giant trying to squeeze out of the market in Australia at the moment.
We are disappointed with for supplying this giant behind our back, but it is their right to do so even though it was vpets who first brought their products into Australia and established their Benevo brand here.
We can't compete against this giant based on price alone because we're a business that sells only vegan pet food to survive.
The giant on the other hand does not follow vegan ethical standards and makes most of their money selling meat-based pet food. They don't really need to sell vegan pet food to survive.
They will soon realise that there's easier and more money to be made by selling meat-based pet food. Their greed to expand into the vegan space will fail once they realise they have spent too much and priced their products too low.
Will you support the vegan ginger cat or the big mean giant?
The choice is yours.
