08/02/2024
It’s here! It’s back! Get in while you can!
The Frustration Masterclass is /hands down/ the best money I have ever spent on educational content. Not only is it a steal of a deal with a tremendous amount of content for a low cost, but that content will absolutely blow your mind.
If you are a person that considers themselves a dog trainer in any way, shape, or form, you need this course!
💥 The Lighten Up Frustration Masterclass is now O-P-E-N ! 💥
How I wish I'd known all this sooner.
Ten years ago, I started learning about dogs.
I spent £££££ on courses to help the dogs at the shelter where I was a trustee and a dog walker. I had a bunch of dogs in foster, and a director who kept putting me on the phone to people with dog problems. I was basically running around with my hair on fire, trying to put out other people's emergency fires too, all while being herded by collies & malinois, jumped on by big dogs and even hu**ed from time to time.
So what did I learn in those courses?
I learned all about fear and anxiety.
That wasn't such a steep learning curve, if I'm honest. A background in psychology helped a bunch with that.
And I learned a lot about aggression. Helpful, if you want to avoid getting bitten on the arse.
I learned about dog training. If I'm honest, this was the easy bit. You don't teach Shakespeare on Friday afternoon to teenagers for twenty years without having some serious skills.
And the people whose courses I bought, they all mentioned frustration. It's not like nobody was talking about it at all. I thought I had it covered.
The thing was, it was always mentioned and never really addressed. It was always an add-on, as if to say what you do for fear & anxiety will also work with frustration.
And nobody explained that frustration not only fuelled the worst cases of aggression or bites - or that a whole range of diverse and seemingly unconnected behaviours were driven by frustration. Or that shelters and agility rings alike are chock-a-block with frustrated dogs. Or why so many training situations added to frustration.
Or HOW these things were all connected.
I developed a bunch of intuitive and instinctive wisdom - skills on the floor, if you will.
What that meant was I worked out what was successful and what wasn't through trial and error, without really understanding why some stuff worked and some stuff didn't.
What I didn't have was a thorough, systematic understanding of so many things...
⭐ WHAT causes frustration
⭐ WHAT does it look like in dogs - beyond biting people on the arse or barking at them
⭐ WHAT kind of canine behaviours are fuelled or created by frustration
⭐ HOW so much of what we do worsens frustration, even if we mean well
⭐ WHY great dog trainers seem to instinctively channel frustration and HOW
⭐ WHAT frustration tolerance is and why we even need to bother teaching it
⭐ WHY so many of our 'high drive' dogs struggle with frustration in particular
⭐ HOW frustration develops
And, the most important, the overaching goal.... how you tackle it!
Solutions, please!
Those are some pretty big gaps in understanding to have.
Don't get me wrong... I kind of knew frustration. I'm not a gibbering fool. You don't spend 8 years in a shelter where most of your dogs are big old units without learning some skills on the ground, nor living with a bunch of adopted dogs of your own.
But when I look back now, I realise I barely knew it at all.
So, if you want to REALLY know frustration, if you want to be SURGICAL about it... if you want to see it, solve it, take it off the table for good... the Masterclass is NOW open!
💡You can book your place today. It opens on the first Monday of September and sales will stay open until the end of September. There are payment plans if you want them - nobody should have to get into debt to get learning. Plus, my intention was that it would be the best value ever. If it's important, it's important, right?
💡There are 6 modules covering EVERYTHING: ethology, neurobiology, behaviour, training, development, solutions. Those are divided into smaller sessions of between 20 minutes to 2hrs. There are video materials in each session, and a transcript. And subtitles. And quizzes. And summaries. And flashcards. And case studies. And references. Because we don't all learn the same, do we? It's taught how you learn so you don't quit. PS there's no tests. But if you want a test, I can sort that for you... I know some people LIKE tests and need a finish line to aim for! You do you. I'm here to help you learn. You're not here to have to adapt to how I teach.
💡You get lifetime access, because there's nothing worse than losing access when we know that the best way to remember stuff is to revisit it. And because you just remember that one thing you want to come back to some three years later, but you've lost access and it makes you grrr. Also, each year the masterclass runs, I give you the lowdown on how research has developed over the last year, so you get updates that add to your skills, rather than staying stuck in knowledge from thirty years ago.
💡 There are also 12 weekly LIVE sessions so you can get answers to the things you really want to know from a person who's made frustration her focus for the last four years (me!) and who simply couldn't let it rest.
💡 There's case studies, examples, video analysis - all the practical stuff to help you move theory into real-life practice with a bunch of dogs who need us to be at the top of our game. A frustrated dog is not the kind of dog you can mess around with, and so we need to be at our best so we don't make it worse - and also because they need it more than the ordinary dog on the street. They deserve us to be our best.
💡 It's your one-stop-shop. The course is unique. There's NOTHING like it out there. Let's face it - how could anything do in an hour, in three hours or in a day what's included in the Masterclass? PS If you want a short course on frustration, I have one of those as well. It's just four. For those who want the headline figures and aren't ready for the smorgasbord of frustration.
💡 It's designed to be a conversation, not a firehose of information. I'm not some distant instructor who created something and then disappears when you've got a question you want answering. So it's both professional and informal. You do you. If you like to just inhale content and can't be bothered with the social side, or you want to ping me the odd WhatsApp or FB message, you can absolutely do that. And if you like chewing things over with other human beings, you can do that too.
The Frustration Masterclass for dog trainers, behaviour bods and dog nerds is NOW open.
Send me a direct message if you want the link or stick "I NEED DEETS, Emma!" below.