11/23/2025
⨠Some food for thought⌠â¨
When I first started training horses, I travelled to peopleâs homes. I thought I was being generous and strategic by offering the first session for free â show what I could do, earn trust, and people would book again.
Instead, most took the information and never called back. There was only one client who believed in me, stayed consistent, and truly valued the work.
Later, when I started training at a facility, I started my rates low because I thought that was the only way to get business. What I learned is this: cheap rates bring cheap clients. Owners who didnât want to do the dental work, the body work, the vet work, or confront pain triggers â yet expected miracles in 30 days. I could only take a horse so far if its basic needs werenât being supported.
There was also a period where I boarded horses extremely cheap. Owners supplied the feed and care â except they didnât. I watched hungry, thin, and neglected horses, and we ended up feeding them from our own time and resources.
Never again.
So if youâre wondering why I charge what I charge, itâs because here, horses receive everything they need. Theyâre fed properly, cared for properly, and they look better leaving than when they arrived. When I increased my prices to reflect that standard, something amazing happened: I stopped attracting bargain hunters and started attracting owners who value quality, believe in long-term progress, and donât hesitate to support their horsesâ wellbeing.
Attract the customers you want, not the customers you have.
Running a training program isnât just riding horses. Itâs constant facility maintenance, feed management, care, communication, client education, and administrative work â and itâs my life on the line every day. I ride broncy horses. Iâve been bucked off. I wear a helmet. I also pay for insurance and take every precaution because incidents do happen. Quality horse training requires time, skill, and risk â and it deserves to be compensated accordingly.
Inflation plays a role too. The cost of feed, fuel, veterinary care, labour, and everything required to run a facility has risen â and if Iâm going to maintain the same standard of care, my rates have to rise with it. This isnât about charging more. Itâs about ensuring the horses receive the level of care and attention they deserve.
I also know Iâm not originally from here. Iâve been in and out for years while expanding my knowledge, and I realize some people pass me by because I donât have a big name in this area yet. And thatâs okay â because Iâm proud of the name I do wear. Iâll continue earning my reputation through the horses in my program, not through popularity.
I take on fewer horses so each one gets meaningful time, hands-on care, and intentional training. Most of my income goes straight back into upgrades and improvements. The facility might not be âfive-starâ yet, but the standard of care is â quality feed 24/7, custom grain + supplement programs, thoughtful care, and a trainer who truly gives a damn.
I offer free lessons to owners during training because I want people to grow with their horses. Anyone is welcome to watch me work or visit their horse anytime. Ask any of my clients how their horses have progressed â theyâll tell you.
Iâll never forget the early days when someone left a horse with me for a month and I told them to pay me âwhatever itâs worth to youâ. I received an amount that didnât even cover basic care. That moment taught me something Iâll never forget:
đ People will pay the value you set for yourself first.
When I valued myself at âwhatever,â I got paid âwhatever.â
Now I value my work, my time, and my skill â and my clients value it too.
I am deeply grateful for the owners who trust me with their horses and believe in my program. I will always give them and their horses my absolute best.
If someone finds a cheaper trainer and that works for them, thatâs okay.
But in this industry â and in every industry â you get what you pay for.
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If you read this all the way through, thank you for supporting honest, hardworking professionals in the horse world. đ¤
â Lauryn Rachel Performance Horses