04/10/2024
8 years. But also really 7 since we’ve been on an extended hiatus 😅
Truth is, I’ve struggled making this post. Anyone that knows me, knows I have a VERY hard time being vulnerable. Especially to the whole IG but here it goes🥲
Years ago when RoKo was just starting to take off, I began to envision what that meant for the future. Mainly, I envisioned being able to build this brand up to a point where once I had children, I could continue on with a fully flexible schedule to allow me to spend as much time with my littles as they grew. But inevitably, when that time came in 2022, reality came crashing in.
If all I had to do was create and sew the products for orders, my plan would have been perfect. But being a one woman show, there is so many more tasks and so much more time that needs to be poured into this brand. Without marketing and consistently keeping up with social media, the orders don’t come in. I’m truly just now really realizing HOW much time I spend making RoKo successful. If i’m being 100% honest with myself, I don’t know if I can continue spending that time doing everything for this little business.
All of that mixed with the fact that since I’ve come back on social media I have seen SO many shops have closed/are closing. I can only imagine how much inflation has to do with that. $50+ collars are a luxury and it’s understandable that those things are the first to go when times get tough. That fear alone makes it hard for me to *want* to fully jump back in, that fear of failure.
With all that said, I still don’t know what the future holds for RoKo in the long term. In the short term, I will be posting sporadically about products that are available for purchase. So if you’ve been waiting to order something, you may want to turn on post notifications for us.
And if you’re still here, I truly, truly am so grateful for you. RoKo wouldn’t be what it is/was without all and you’re support. So thank you. Thank you.