12/28/2024
The protein rainbow ๐ has arrived with loads of options for mealtime! Basic single proteins from Pork, Turkey, Beef, and Rabbit. Today is going to be a good day fueled by good eats.
Iron Will Raw is committed to providing pet owners with safe and nutritious products made to the highest standards.
600 Read Road
Saint Catharines, ON
L2R7K6
Monday | 8am - 4pm |
Tuesday | 8am - 4pm |
Wednesday | 8am - 4pm |
Thursday | 8am - 4pm |
Friday | 8am - 4pm |
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In 2013 Matt Bonanno was training dogs for police and protection work and he recognized that these K9 athletes performed better when being fed a raw, species appropriate diet. They displayed greater focus, longer endurance and better hydration His direct experience training these dogs ignited his interest in nutrition and recipe development. Matt started researching and developing recipes for his personal dog and dogs in his care.
In the summer of 2013 Matt purchased a small, home-based business with a handful of cliental and Iron Will Raw was born. From there, Bonanno started revising recipes to meet the needs of all dogs. Matt understood that all dogs, sporting, working and companion, can thrive off of a well prepared and safe raw diet โ but it was so much more than just tossing together scraps from the meat shop. Matt was obsessed with providing fundamental nutrition and producing safe food in an environment which upheld or exceed the standards set out for human food preparation.
In just the first two years of business, Mattโs commitment to producing a superior raw pet food saw Iron Will Raw expand to 50 retailers and product availability across Ontario. The menu extended to include 9 protein sources and standardized recipes with 3rd party lab tested nutritional panels.
In 2015 Patti Moore joined the company and brought with her years of companion and sport dog training as well as behaviour modification expertise. As a raw feeder since 2001 Patti had experienced the preliminary stages of the commercial raw movement and jumped at the opportunity to contribute to a company that mandated quality, consistency and nutrition in the food produced.