06/11/2020
The Multi Purpose
Agricultural Event Centre
in Strathcona County
Why it MUST proceed NOW!
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Current facts...
The future of Edmonton Northlands appears to be uncertain. They have been the sole producer of major Ag events in Edmonton. This creates huge opportunities for the ...
Strathcona Agricultural Event Centre (SAEC).
⢠This is larger than Strathcona County . Surrounding MDs are anxiously waiting for this facility. It would be the ONLY
Ag Event facility in the Edmonton Region. A comment from the CAO of MD Greenview,
Denise Thompson, is that this facility will serve their residents and Ag Industry as well. If we build it, they will come. Other MDs are likely feeling the same. They are watching what we are doing.
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Economic Diversification .... Jobsand new dollars.
The jobs created by the construction of this facility
and the jobs created in the service sector of the County will be huge. With the interest from the Edmonton region, many people will be coming from out of town to attend events in our county. Hotel rooms will be filled, restaurants booked and the whole service sector will become bustling and strong.
Strathcona County will be a solid leader in the economic turnaround.And, this will be new money coming in to our
community. Agricultural events will attract new people and new money to our community.
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case in point
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Ponoka.
The residents and politicians were highly skeptical when the decision was made to build the Calnash Centre. The town was dying and it seemed like they were going to throw good money after bad to build this facility that would be focused on, primarily, the horse and cattle industries. Today, the Calnash Centre in Ponoka is fully booked 48 weeks a year. The other 4 weeks are due to holidays, take down and preparation time for upcoming events. The management at the Calnash Centre
feel their facility contributes,conservatively, $10,000,000.00 per year to the local economy Prior to the Calnash Centre opening, Ponoka was a dying community. The facility helped re-vitalize the town.
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Horse shows at Ponoka are booked 30 week
ends per year, each generating revenues of approx. $25,000
per weekend.
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There were 7 cattle production sales held last year at the Calnash Centre, attracting international buyers into the town.
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Events at the SAEC will offer, both economic diversification
(generating revenue) and diversification in presentation
(something for everyone).
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some events currently under consideration ...
⢠horse shows
⢠cattle shows
⢠swine shows
⢠Fibre & Goat shows
⢠alpaca shows
⢠rabbit shows
⢠pigeon and fancy bird shows
⢠ranch rodeos
⢠4H events
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Strathcona County Fair ...this could / would feature several days of agricultural displays, demonstrations and livestock shows. This Fair could / would attract both rural and
Sherwood Park residents, as well as a huge population of out of town exhibitors and spectators. As well, cattle buyers come
from all over the world to buy cattle being shown at these types shows if properly planned and organized.
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Educational events Northlands has discontinued hosting a very successful event called Amazing Ag. This eventwould be a perfect fit for our
facility. Northlands only included grade four students... a 3 day
event which attracted many different segments of the Ag community to teach the students about Agriculture. Imagine if we included several grades for a similar event in SMPA.. the facility could be in use for a whole month (or two) catering to EIPS and EICS students, during the weekday.
⢠Other concepts that could work along side the actual
facility include Community gardens and Urban Garden
s. In Northlands, the Urban Gardens, school students come in for field trips, book clubs use it for gatherings, poetry readings etc...
imaginationis the limit.
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Ag Smart activity for farmers , that would include Crop plots where small plots of land are used to demonstrate land management, new innovations in seed research, pesticides, fertilizers etc. Speakers and trade shows accompany such events. (check agsmartolds.ca)
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Bee keeping ... educating and informing the public about the importance of bees in our community.
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trade shows, Christmas Markets, Farmers Markets, Dog shows, Dog Agility Shows ... and much more
Keys to Success
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strong construction, marketing and operational expertise, provided by a knowledgeable and experienced team in Ag Event Management ie Ag Event Management Specialists with
County staff working in a support role.
⢠utilizing the experience of our marketing and operations event staff to develop relationships in the Ag world and community.
-add value to every exhibitors, advertisers and spectators
experience The management team is highly service oriented.
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Self Hosting.. we host (the team), organize and run many of these events. Many organizations do not have the administrative people or the volunteers to work their events. When the SAEC team
takes on that role it makes it easy to attract groups to come and participate.
The revenue possibilities can far surpass those of just renting out the facility.
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Strathcona County residents and workers can be / should be
ambassadors for the Event Centre and major events coming to SAEC Support from the whole community would create an amazing experience for visitors to our community. Can you imagine walking into a restaurant and being asked if you are planning
on attending the big weekend event at the Event Centre ... it can happen. This Event Centre will benefit the whole community. Sherwood Park residents can and will be ab
le to attend most events, free of charge, and have the opportunity to touch and feel as they become immersed,
learn about and become engaged in the world of Agricultural. This is an event Centre all county residents will be proud of.
County Council needs to vote YES to continue to build and develop this Agricultural Event Centre TODAY!