East Coast Canine Dog Training

East Coast Canine Dog Training ACAAB. Group and private options available in St John’s, NL. Sarita is a certified professional dog trainer and behavior consultant located in St John's, NL.

East Coast Canine aims to bring positivity to your lives - from basic obedience to reactivity/anxiety, help is here with certified applied animal behaviourist Sarita Pellowe M.Sc. With an educational background in animal biology (B.Sc. (Hons) Zoology - University of Manchester, M.Sc. Biology - Memorial University of Newfoundland), Sarita has worked with and studied animals for the last 12 years. S

he is currently undertaking a second Masters degree with the Canine Research Unit at Memorial University, and volunteers with the St John's SPCA providing behavioral assessments and consultations for the shelter dogs. Sarita became the first dog trainer in St John's to be certified by the CCPDT (Certification Council of Professional Dog Trainers) in 2017, and Newfoundland's first (and currently only!) certified behavior consultant (CBCC-KA) in 2018. She uses reward-based, positive reinforcement training based on scientific research in animal learning & welfare to assist dog owners through behavior modification, group classes and private training.

Feeling thankful for time spent with the most precious animals 🧡🍂
10/13/2025

Feeling thankful for time spent with the most precious animals 🧡🍂

Congratulations to our latest Puppy Manners and Adult FUNdamentals graduates! 😍🤓
10/06/2025

Congratulations to our latest Puppy Manners and Adult FUNdamentals graduates! 😍🤓

🐶 Puppy Manners is open for enrollment! 🐶Our next program begins on Wednesday 15th October at 7pm - classes are held at ...
10/05/2025

🐶 Puppy Manners is open for enrollment! 🐶

Our next program begins on Wednesday 15th October at 7pm - classes are held at A Dog's World Inc. and run for 6 weeks.

Puppy Manners is suitable for puppies up to 16 weeks old on starting night - pups should be on track with their vaccinations, and need to submit their vaccination record to attend.

This socialization and training program is a great way to start your puppy off on the right paw in life! Lessons include leash walking and basic training, impulse control, recall, vet/grooming prep, confidence building exercises and lots of opportunities to practice polite greetings with humans!

Registration is open on the website - shoot us a DM for more info! 🤓

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10/02/2025

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What an extraordinary life Jane Goodall led, and what an incredible impact she had on the planet and all the creatures in it.

New publication! 💃💃In our previous gut microbiome study (Pellowe et al., 2025) - we noticed during data analysis that an...
10/01/2025

New publication! 💃💃

In our previous gut microbiome study (Pellowe et al., 2025) - we noticed during data analysis that an unusual amount of people who owned only one dog had received a score for Familiar Dog Aggression in the C-BARQ. Our latest publication investigated how this might have happened through a follow-up questionnaire, and ran a scoping review of the peer-reviewed C-BARQ literature to see if other studies had reported the same issue. Of the studies that provided open access data, we found similar proportions of unexpected results, which suggests our singleton dog participants may not be alone in their interpretation of “familiar” dog aggression.

We raise important questions about the terminology and presentation of the Familiar Dog Aggression questions in the C-BARQ, and suggest ways in which researchers might approach the use of this subscale in the context of their research questions.

Tuesdays just got a heck of a lot cuter! 😍 welcome to our new Puppy Manners and Adult Fundamentals crew!
09/30/2025

Tuesdays just got a heck of a lot cuter! 😍 welcome to our new Puppy Manners and Adult Fundamentals crew!

What a weekend! The  scent detection trial had everything - laughs, tears, weather, highs and lows. Leeloo gained her Co...
09/29/2025

What a weekend! The scent detection trial had everything - laughs, tears, weather, highs and lows. Leeloo gained her Container Title after a spectacular Masters Container search - I could not be more proud of this sweet girl and all she has accomplished in life 🥹 extra shout out to my wonderful students and training buddies this weekend - it filled my heart to see so many people getting Qs and smashing their goals! I’ll need a week to recover from the excitement 😅

09/23/2025

Peep Odin nailing his “Leave It” at graduation last week!

🚨 Group class availability 🚨

Thursday 2nd Oct
7pm Puppy Manners
8pm Adult Fundamentals

Wednesday 8th October
8pm Adult Fundamentals

*also taking names for Level 2 waitlist! 💃

Incredibly thankful to the CBC St John’s Morning Show for having me on today to talk about some major red flags I’m seei...
09/23/2025

Incredibly thankful to the CBC St John’s Morning Show for having me on today to talk about some major red flags I’m seeing within the dog training industry.

Did you know - this industry is completely unregulated.. ANYBODY can pick up a leash and charge for services.

This means good people are being taken advantage of, paying money for a service that may be at best unhelpful - at worst, harmful.

I am getting multiple reports each week of new clients who feel that they or their dogs have been mistreated - whether their dog has been treated with a heavy hand and their behavioural issues are worsening, or the human end is being met with gaslighting and guilt trips that they are the sole reason why their dog is having issues.

Don’t get me wrong - we DO need to be open to holding ourselves accountable for our pets, and we need to be open to changing some of our habits to help our dogs become the furry friend we need.. but the only tears I want to see in a consult are tears of relief that you feel seen, heard and supported. You already took the first step by hiring a trainer to help you!

On the dog end of the leash, I am hearing more stories about dogs being treated with REALLY heavy approaches. This goes beyond the debate between balanced vs reward based training, and is nothing short of abuse. If your dog receives such a heavy correction that they are losing control of their bowels, being physically injured, or their issues are worsening - you have been failed. This is not right, and the majority of balanced trainers would agree with me there.

When you hire a professional, you invest time and money - there are some truly great trainers in our province who are honest, hard working, knowledgeable and responsible. The purpose of the segment today was to help dog owners screen who they are inviting into their family to work with their pets, so here’s a little summary of my recommended questions to ask your potential pet professional:

❓What is your background/experience with the problem I want to address?

❓What are your credentials?

❓What was your most recent workshop/seminar for continuing education?

❓Do you require specific equipment?

❓Where can I read your code of ethics/conduct?

❓What strategies do you use if my dog isn’t getting something right?

If you get a bad feeling from any of these questions - ask for clarification. Reputable trainers will have detailed, transparent answers for you to make an informed decision. Certification is not the be all and end all - but it helps demonstrate a commitment to ethics and continuing education.

Some red flags to watch out for:

🚩 Statements like “I’ve owned dogs my whole life” - I’ve been brushing my teeth my whole life, but I’m no dentist.

🚩 Not acknowledging when a case should be referred out - severe cases NEED a veterinarian on board for diagnostics and potentially medication. Some areas of behaviour benefit from a specialist - separation anxiety is best treated by someone who lives and breathes the topic, and can provide extensive support. Service dog training can require more specific liability insurance for public access work and a specific focus on task training. Sports dog trainers for agility need a solid understanding of anatomy, proprioception and safety that goes beyond basic dog training.

🚩 “Real world experience” while negating the importance of education and theory - both are incredibly valuable, but one does not negate the need for the other. You can do something for 20 years and still be doing it wrong. Professionals should have a solid understanding of psychology, animal behaviour and welfare to consult on behaviour cases and provide the care your dog needs.

🚩 Buzzwords or phrases like “pack”, “alpha”, “dominance”

🚩 Offering training guarantees or quick fixes

🚩 Statements like “I’ve been doing it this way for years” - the industry has grown and evolved over the years and we have moved away from archaic tactics. I don’t trust behavioural advice that came from the same era that diagnosed women with hysteria and then treated them with lobotomies.

🚩 Check their social media - do the photos and videos show dogs with bright eyes, and loose relaxed posture? Or are they staying very still, avoiding eye contact, licking their lips, lowering their head, trying to move away from whoever is holding the leash? A shut down dog showing avoidance behaviour may look like they are “behaving” or claim they are “fixed”, but body language doesn’t lie. A reputable trainer won’t purposefully get your dog to react for the sake of a dramatic before and after video - and if they cut out the part where they actually do the work (especially if the owner is not present!) you can be pretty sure they are not using best practices. Good training should be full of optimism and motivation - and good behavioural therapy should be boring.

🚩 Check the registry. Certified individuals need to meet a minimum requirement for continuing education, membership fees, and sometimes re-examination to maintain their status. If you don’t see them listed - ask why. Some trainers outgrow the organization - I personally left the CCPDT because their ethics held me to a lower standard than my own as I grew in my business.

🚩 “Some dogs need a heavier hand” - you may be surprised how many positive reinforcement trainers own large, powerful breeds, some of whom are rescues that came from traumatic or abusive backgrounds. You can’t effectively teach sports like agility and scent detection with punitive methods - and some of these dogs are incredibly high drive! Positive does not mean permissive - there is a misconception that positive reinforcement training is just tossing food at the dogs and hoping for the best. I can assure you, we do so much more than that! If we can teach tigers and polar bears in captivity to cooperate for blood draws and husbandry using positive reinforcement, we can absolutely help your pet dog!

If you have experienced anything like this, I encourage you to speak up. If you feel unsure during a session, ask questions and advocate for your dog. If something doesn’t sit right with you, or you don’t understand the direction - ask for clarification. If your dog has been harmed under the guise of “training” - you can report your experience to the trainer’s certifying body or the provincial Animal Welfare Officer. They cannot help if they don’t know what is happening behind closed doors.

I can promise you - I have my flaws as a person and in business just like everyone else, but I will do no harm, and take no 💩. There is no circumstance where abuse is justified in training.

09/22/2025

A team from Memorial University has discovered a connection between the gut microbiome and anxiety in pet dogs. Led by Sarita Pellowe, the researchers found that dogs with higher anxiety also had different gut bacteria.

Learn more about their research in the Gazette: https://gazette.mun.ca/research/gut-reaction/

Congratulations to our latest Puppy Manners graduates! Brinley, Luca, Betty White (aka Blindey 😜), Finley and Skye have ...
09/22/2025

Congratulations to our latest Puppy Manners graduates! Brinley, Luca, Betty White (aka Blindey 😜), Finley and Skye have been the BEST company on Tuesday nights - I’m so proud of all their progress and I’ll miss seeing them every week in class! Keep up the great work everyone! 🥰❤️

09/20/2025

🤔 WHO DO I TRUST⁉️

There’s a saying in dog training: the only thing two trainers agree on is that the third one is wrong. When you’re exhausted you’ll grab advice from everywhere—Google, your neighbor’s “perfect” dog, breeder, vet—you name it. No wonder it’s maddening.
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THE REALITY

🤯 This industry is unregulated. No universal standards, anyone can call themselves a trainer.

🐩 Proximity ≠ expertise. Breeders, groomers, vets, rescue folks = valuable perspectives, but not automatically behavior specialists—just like you wouldn’t see a cardiologist for a broken arm.

❌ Ditch dominance/“be the boss” methods. They’re more harmful than helpful.
✅ Reward-based training works across all breeds (yes, even your tough cookie).

🗓️ Start early. Waiting until 6 months to train? Outdated and counterproductive. Modern, science-based methods say start now.
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HOW TO CHOOSE A TRAINER

🚩 Red flags: “guarantee,” “fix,” “cure,” “quick results.” If it sounds like magic, it’s marketing.

🏁 Green flags: Education, current methods, humane tools, realistic timelines, and transparency.
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QUESTIONS TO ASK A POTENTIAL TRAINER

🔹 Background: Where did you learn to work with dogs? What certifications/memberships do you hold?

🔹 Philosophy & tools: What’s your training approach? What equipment do you recommend and why? Are methods humane and tailored to individual dogs?

🔹 Professional growth: What was the last seminar/workshop you attended?

🔹 Experience: How often have you handled the specific issues I’m hiring you for?

🔹 Classes (if relevant): Class size limits? Separate puppy vs. adult levels (beginner/intermediate/advanced)?

🔹 Process, methods & support: Do you use praise/rewards frequently with upbeat cues? What do you do when a dog does something wrong? Are lesson handouts available? Is info on how dogs learn, problem-solving, and basics available if requested?

🔹 Transparency: Can I observe a session before I commit?
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👍🏼 Bottom line: Interview a few, pick the pro who’s educated, up-to-date, humane, and honest about timelines. Then commit to the plan and do the reps. Your dog—and your sanity—will thank you.

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Stacy Greer, CPDT-KA

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COPYRIGHT NOTICE
© 2025 Stacy Greer
All rights reserved. Feel free to share via the “Share” link to the original post. Downloading for redistribution online or in print form is strictly prohibited.

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St. John's, NL
A1C5C8

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm

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