Joy is not made to be a crumb. Join us in reimagining the way we feed our pups and cats.
HBD SG!!!! monday 3pm you snooze you lose, we are back to our old heart thumping ways of a limited stock launch (bear with us, we are trying to churn out as much as we can over the next few weeks before we take a 😴, so preorders for this launch is not ideal! but we will do our chill preorders again, promise!) sg59 not sgd59 because EXPECT BETTER FROM US YALL!!! ✌🏻🥳
been a hot hot minute since i made something that, to quote dante&tiger, “made my heart sing”. hopefully a harbinger of things to come. pie is made with a purple carrot & egg filling over chicken, topped with strawberries, blueberries, kiwi, coconut & edible flowers.
WE AIM TO PLEASE! We know trying to cart out during our launches can be frustrating & stress inducing so we decided to try something new. instead of having fixed quantities, we’re opening a 24 hour preorder on our random june drop. this means, as long as you place your order anytime between 22 june, 3pm to 23 june, 3pm, we will make these items for you! so yeah, if you order 100 packets i guess i will have to find a way to make it for you!
kindly note that this preorder applies to the 5 items in this drop; standard menu items are still subject to stock availability. so take your time to look at what you’re adding to your cart, place your order within this 24 hour period, and get ready to get your goodies between 8 july-27 july!
See you on Saturday! Check our stories on Thu/Fri for sneaks 🌈🌈🌈 To our dearest fans, please don’t camp outside our store at 10.30am; go have a coffee first 😛
been a while since we had one of these gatherins at our shop so come by, have fun, have some drinks on us, help us clear our things, exciting things to come! may not be a big gay party and may just be a small q***r gathering but ‘s ok, our doors will be open to all so swing by if you are free 🥰🌈🦄 also dm us if you have any interesting party game ideas; not too wild no alcohol because i don’t drink ok thank you and see you
ELECTRIC CARS ELECTRIC CITY SUSTAINABILITY WOOHOO! To fit the theme we used local produce like red spinach, holy basil, shanghai green & even included a vegetarian delight! 🥳 See you there!! DOGS WELCOMED BTW ;)
a stroll by the beach… our new collection celebrates our big bad boss: asher boo. from our humble east coast park to dreamy hawaii, we’ll bring the beaches to your bi***es & boos. like we promised - there’s always something brewing in our little workshop. cheers y’all 😛
what do pancakes, lucky charms & pink floyd have in common? absolutely nothing except that we have three new items on the menu. well, the pancakes and permanent. lucky charms and pink floyd are a random drop mid march because i am bored and restless. maybe we should have just gone to pet expo, but i think not honestly, because sometimes when things get so big and stressful, we lose the joy of doing things no? we go at our own pace, all in good time. so monday, 18 march, keep your eyes peeled. and at the end of next week, we’ll have a “market special”box which is also known as “clear-the-pantry-before-things-go-bad” box. so a 3+1 drop. i know i’m annoying but it cannot be helped because i am easily distracted and often do things on a whim. happy weekend y’all. and as always, more good stuff to come.
ah, women! love them or hate them, society can’t live without them.
international women’s day collection is up and up! one item sold out but there are still seven uber cool items left. from jollof rice to ahma’s soup, we’re taking you all around the world yet again, and spotlighting some kickass women while we’re at it.
i’ve included some links and writeups in the product pages, even as my mother has sneered at my attempt to “high brow” pet food, because even if one person reads it and learns something new, that’s good enough.
hope y’all enjoy our second collection of 2024 - it was pretty fun to put this together, especially since it’s not really something that i’ve seen before (IWD and pet food i mean) and hopefully next year more people will do a women’s day collection too. i take for granted so many of the freedoms and luxuries that i think my grandmother from a mere two generations ago would have loved to have. maybe if she did, i wouldn’t be here because she would have been out having her best life instead of labouring eight children (good grief, but maybe that’s what she would have done either way - the point is, she should have had the opportunity to decide). so really, shoutout to all the women who paved the way, whether they were out there chasing their dreams or at home nurturing and raising the next generation of ceiling smashers, or doing both!
there is space for all of us to be great.
i think we should all embrace main character energy, and in my head i will stick to the delusion that i was mobbed. jokes aside, y'all showed up and showed out. i don't know what is up with the chocolate frogs; truth be told i stopped after one batch because fong said "it's quite ugly. do you really think people will buy?". boy oh boy was she wrong, but a smart daughter knows when to shut up. i am not a smart daughter, just a smart alec. anyway, chocolate frog or no chocolate frog, we are incredibly grateful for all the love we received.
i took a quick walk around the hall, and it was great to see more shops bursting with colour instead of seeing brown and more brown. just like stephen curry, i too want to change the game for good. but self praise is no praise, much like self hype is no hype. so i come back to y’all: without you, our products will still be pretty good, but it will be so much less fun, and more importantly, so much less meaningful.
as a business school student, the first question we ask is what is your competitive advantage?!?! my answer was straightforward when we started - our offerings are affordable and fun. 2+ years on, i think we are still value-for-money, but along the way, Y’ALL have become our competitive advantage. you create so much hype and so much content for us, and i feel like you genuinely want us to succeed. in a time where a word like "community" has become almost bastardized by businesses, it's no small feat to build something on sincerity and joy. i hope this event is a sign of even bigger and better things to come, and when i say it takes a village, that you know you are an integral part.
it's been hard work for sure, but you know what's harder? poverty! so happy sunday, and we'll be back to our regular hours tomorrow. the site will be stocked over the next 2-3 weeks, along with a cool new collection for international women's day. see you when we see you!
d**g d**g chiang 🥡🥢🥠🥮🧧 now that you’ve got your angpao money, we’ll see you next week! yes, you can bring your dogs along, check out the event organizer’s page for more details! happy new year! 🍊🍊
been a while since we posted! hard to keep up with everything as a two man crew but we make do. a big thank you to our subscribers for your support, and to everyone who bought our treats - it’s been a big bang to start the year, and we’re almost sold out completely (in just over two weeks! it’s pretty awesome, not gonna lie) for our new year collection 🥳 some updates:
- a bunch of specials coming your way at the suntec event (16,17,18 feb); it’s gonna be a botanical vibe
- valentine special available in store only (pork & duck), no other items
- next collection probably end feb or early march
- some photos on my camera roll of dogs, r&d items, mac coming into the store
hope everyone is settling into some sort of a rhythm for 2024. i’m just glad i get to wear shorts and slippers to work, and get to soak up some sun every morning before the work day begins. may the little things guide the way as we go along trying to do the big & important things ✌🏻
Before the launch of our ‘new year, new treats’ collection, I thought I’d better preempt everyone with what to expect. Actually the items are all in this picture 😁. What I mean to say is, please don’t expect a chingychongy Chinese New Year collection. Instead, I thought of journeying around the world and taking a look at how different cultures celebrate the new year. From Germany 🇩🇪 to Korea 🇰🇷, from King Cake to darumas, the new collection represents a desire to push beyond the traditional offerings of pencais and pawsperity pawsperous whatnots, and hopefully sets the tone for what we want to achieve in 2024: to keep dreaming bigger, to keep doing better, and to keep reimagining pet treats.
P.S. The famed ‘Wagashi’ that has been floating around is a smaller collection of what is otherwise titled 15 Days of Spring in the upcoming launch. We may or may not have more of the wagashi boxes; but if we do, they’ll likely be an event or store special!
cheers yall! all things said and done, can’t complain about 2023. time to put on some socks, pull them up and get to work for 2024. to bigger and better things; up and on, the best is yet to be! or i guess fong would prefer, simple in virtue, steadfast in duty 🥳✌🏻🤪
tell your friends! tell your family! most importantly tell your dogs and cats! new year new subscription?
i know it’s a bit confusing so please comment your questions (if any) below ⬇️ so that i only need to reply one comment once instead of many many dms/messages 😛
wahoOEY! in case you missed it, our full festive collection is now available on site, while stocks last (no restocks!). 🎄🎄🎄🎅🏻🎅🏻🎅🏻
a rare back to back for igt the next two weeks. see you around 👌🏻
we are 2! someone hire me a social media manager already.
first, let’s get the thanks out of the way. it really does take a village, and i know many sacrifices had to be made for me to be able to not just have igt but run it the way i want to. everything that i have achieved, i was able to do because i was standing on the shoulders of giants.
second, i’m proud of our little community. no ambassadors, no giveaways, no sponsorships, just good food, good conversation and good company. it’s a special kind of connection - i’m glad we had the opportunity to make so many friends along the way, and hopefully there will be many more to come.
third, to everyone that i’ve rubbed the wrong way, i’ll be the first to say i’m not easy to deal with. often pedantic, sometimes arrogant, frequently self righteous. there is much left to learn, but i know i will get there in due course. instead of saying sorry, which i may not mean depending on who you are, i’ll say this: it’s a shame it didn’t work out, whatever it may be. hopefully next time i’ll do better.
fourth, a shoutout to every single competitor: without y’all, i would have been content colouring chicken feet funky colours and calling it a day. iron sharpens iron; thanks for the motivation.
& finally… the words that began it all: joy is not made to be a crumb. year 3, let’s get at it.
A SUMMARY, MADE BY ME. this year has been so long but thank goodness the end is near. once again, feel free to chope the first drop items first (already available on the store) and select store pickup, then add on more items from our second drop later. you can also just wait until the second drop, but if the items from the first drop sell out by then, we won’t be making more. always fun to live life on the edge, just don’t hate on me later if there’s no more okay? 🎄🥳❤️ also, we’ve decided whatever we don’t sell, we’ll donate to the shelter dawgs so no 11/11 and no last min discounts, promise. ✌🏻
go to: https://form.jotform.com/InGoodThyme/catch-em-all if you have collected all five of our postcards. don’t have five then no deal sorry! no hardcopy then go and dig out your order numbers! for reference:
postcard 1: jan-feb (cny)
postcard 2: mar-apr (gotcha asher)
postcard 3: may-june (pinkdot)
postcard 4: july-aug (foggy mountain)
postcard 5: sept-present (james allen)
ok thank you please do it by 19 nov otherwise no prize for you cheers mates!
i completely missed out posting this! but never too late. a bento we made a while ago for midnight !! this was a fun project, and many have been asking me about customs (cakes or fd) and i would just like to put it out there that i am going to be taking a break from customs (all customs) for an indefinite period (yes, into 2024 too)!! you are still welcome to send me inspo or ideas, but that’s about it, hahahaha. if i like it, i’ll put it up as a menu item. thank you & cheers to more great things ahead 💕
a dainty little beach cake for … we’re gonna be relooking at how best to go ahead with our cakes moving forward, so for now we’ll have a smaller collection until i figure it out. in the mean time thank you for your kind patience and understanding as we marie kondo our menu 🥹
READ MOONPIE CONTEST HIGHLIGHT IN PROFILE FOR FULL DETAILS ✌🏻 23/9/23 - 30/9/23 ✌🏻
a lil tomato cake flash for a lil …. not quite tomato. for a lil barley. oh well! happy hump day yall ✌🏻
Say hello to Chewy and her arch cake, topped with the sweetest lil doggie candles from !
kaya toast set a but make it THICK and salmon ✨ a little throwback dejavu if ya know ya know for dearest spot - based on his face i think it’s pretty darn delicious 😂
slots for our kyraben workshop next sat at our sushi event still available if anyone else is keen!! last call!! will post event specials next week: onigiris ($4.50/$13.80) & fresh beary bento ($9.90). see yah 🤟🏻
two uber cute t***s with a mountain kek. life is good when you get cake for no reason whatsoever
did a little m&m cake for .the.handsome & martin (geddit?) last week and it was pretty fun!! now now now, snickers, mars or toblerone anyone?
another month another event. chill one please, hahahahahah. we will post sneaks and what nots over the coming two weeks. sounds fun? hope so. 🥳🥳🥳
802 French Road #01/51
200802
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19 nov 2021 - we opened our humble little shop in jalan besad (not a typo). hungry, anxious and fuelled with unfounded self righteous anger, IGT opened it doors to a big fat nothing. our supportive friends and family graced the studio, but i remember selling very little and having lots of extra cupcakes and treats to offload for free. we went a couple months not making rent (feb 2022, a record low! made only $1,500 the whole month), and i was doing custom cakes for $50-$60 just so i could have an order. we were making stuff as if people were coming to buy them, but there really was no one and our vending machine was always stocked, hahaha. fast forward to aug 2024…2 years & 9 months later. do we really, really need to renovate? if we’re content staying where we are now (which is not a bad place honestly), then the answer is no. life can chug on as it has. but i have bigger dreams than this, and enough anxiety and fear of mediocrity to do something about it. i also like to gamble, and so i decided to play double or nothing (yes, you can send your thoughts and love to fong, who has to deal with my ups and downs), because the thought of being the same old IGT another 2-3 years from now cripples me. we’re still a small outfit, we’re not moving to a bigger space or onboarding more retailers or staff or anything like that. we’re just focusing on becoming more efficient and thoughtful. the pursuit of perfection is futile, but we can pursue excellence (still a herculean task), and that’s what we hope to achieve with our little reset. of course, we’ll still drop a couple of balls along the way, but we hope to keep that down to a real bare minimum. my favourite person told me about the pursuit of truth, beauty and goodness (真善美）, which i find a pretty good guide to life and living and running a business. if we continue to be honest, be kind and strive to make beautiful things, then i think we will have many many years of IGT ahead of us, which hopefu
anyone interested to buy a house? 👀 come take a look at the hillhaven sales gallery and make some pretty cupcakes while you’re at it 🥳🥳 Event: Pawfect Cupcakes Date: 23 June 2024, Sunday Time: 10am – 12pm Venue: Hillhaven Sales Gallery RSVP link: https://feo.sg/Pup_FEO
halloween coming 🔜. sorry a bit behind on halloween this year but hold on to your hats it be comin soon
TOMORROW 3PM WWW.INGOODTHYME.PET NATIONAL DAY 🇸🇬
i’m very partial to senior dog adopters because it’s easy to fall in love with a puppy but to take an old soul in and commit to caring for them with all the baggages they come with? for all the kopi pengs that were sacrificed for this very cute @theheygou , here’s to many many more celebrations!!!
Matchy matchy human and dog cake 😎 was at first a little scared to take the order but thank goodness for the trust & freedom from @pixel.pawfect 🥳 can’t get better if you’re not challenged am i rite?
happy birthday @freckles.theaussie !! many more mountains for you to conquer! ⛰️🏔️🗻🌄
Saturday Shinjuku Sojourn Soiree Spectacular Sights Seeyousoon
MIDWAY MARK. SOMEONE HIRE ME TO BE AN INFLUENCER PLS I CAN MAKE B GRADE TRY HARD REELS
off on a break! 13-22 june. catch you guys next week (few days only lah chey), hope you enjoyed my closingtime cleanup reel 😂 practice makes better in reel making right?!
Tried making a reel today hahahHAHhahahahaahA Sadness
check out this ten year old who’s still jumping like he is a little pupper!! i love watching your pup’s reactions to their cake, but especially so this cake because i wanted to see how Rusty would tackle this monstrosity of a cake!! lil dude went for the pork tendon and fish before almost swallowing the chicken patty whole. rusty’s cake was inspired by mochie’s cake but i had to improvise with the toppings a little and thought it would be cool to have a fish “leaping” out of the water or balancing on an “invisible” stick. obviously still a whiles away from that but i’m pretty pleased with how it turned out in the end and i think Rusty had himself a fantastic feast!
showcasing some of our sushi fans, including shiro from @orihs.co who has literally been a sushi fan from day one. please also feel free to send us photos of your dogs or cats eating any and all things from our shop, we are always happy to see their squished snouts or excited tail wags!
throwback to these matchy face cakes we did up for the adorable duo @thegoofysiblings a few weeks ago ✨ #handmadedogtreats #doggies #dogsofig #8dayseat #dogs #dogfood #dogsofinstagram #sgdogs #doglovers #sgdog #dogslife #dogtreats #dogbakery #petbakery
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