19 nov 2021 - we opened our humble little shop in jalan besad (not a typo). hungry, anxious and fuelled with unfounded self righteous anger, IGT opened it doors to a big fat nothing. our supportive friends and family graced the studio, but i remember selling very little and having lots of extra cupcakes and treats to offload for free. we went a couple months not making rent (feb 2022, a record low! made only $1,500 the whole month), and i was doing custom cakes for $50-$60 just so i could have an order. we were making stuff as if people were coming to buy them, but there really was no one and our vending machine was always stocked, hahaha.
fast forward to aug 2024ā¦2 years & 9 months later. do we really, really need to renovate? if weāre content staying where we are now (which is not a bad place honestly), then the answer is no. life can chug on as it has. but i have bigger dreams than this, and enough anxiety and fear of mediocrity to do something about it. i also like to gamble, and so i decided to play double or nothing (yes, you can send your thoughts and love to fong, who has to deal with my ups and downs), because the thought of being the same old IGT another 2-3 years from now cripples me. weāre still a small outfit, weāre not moving to a bigger space or onboarding more retailers or staff or anything like that. weāre just focusing on becoming more efficient and thoughtful. the pursuit of perfection is futile, but we can pursue excellence (still a herculean task), and thatās what we hope to achieve with our little reset. of course, weāll still drop a couple of balls along the way, but we hope to keep that down to a real bare minimum.
my favourite person told me about the pursuit of truth, beauty and goodness (ēåē¾ļ¼, which i find a pretty good guide to life and living and running a business. if we continue to be honest, be kind and strive to make beautiful things, then i think we will have many many years of IGT ahead of us, which hopefu
anyone interested to buy a house? š come take a look at the hillhaven sales gallery and make some pretty cupcakes while youāre at it š„³š„³
Event: Pawfect Cupcakes
Date: 23 June 2024, Sunday
Time: 10am ā 12pm
Venue: Hillhaven Sales Gallery
RSVP link: https://feo.sg/Pup_FEO
halloween coming š. sorry a bit behind on halloween this year but hold on to your hats it be comin soon
iām very partial to senior dog adopters because itās easy to fall in love with a puppy but to take an old soul in and commit to caring for them with all the baggages they come with? for all the kopi pengs that were sacrificed for this very cute @theheygou , hereās to many many more celebrations!!!
Matchy matchy human and dog cake š was at first a little scared to take the order but thank goodness for the trust & freedom from @pixel.pawfect š„³ canāt get better if youāre not challenged am i rite?
happy birthday @freckles.theaussie !! many more mountains for you to conquer! ā°ļøšļøš»š
Saturday Shinjuku Sojourn Soiree Spectacular Sights Seeyousoon
MIDWAY MARK. SOMEONE HIRE ME TO BE AN INFLUENCER PLS I CAN MAKE B GRADE TRY HARD REELS
off on a break! 13-22 june. catch you guys next week (few days only lah chey), hope you enjoyed my closingtime cleanup reel š practice makes better in reel making right?!
Tried making a reel today hahahHAHhahahahaahA Sadness
check out this ten year old whoās still jumping like he is a little pupper!! i love watching your pupās reactions to their cake, but especially so this cake because i wanted to see how Rusty would tackle this monstrosity of a cake!! lil dude went for the pork tendon and fish before almost swallowing the chicken patty whole. rustyās cake was inspired by mochieās cake but i had to improvise with the toppings a little and thought it would be cool to have a fish āleapingā out of the water or balancing on an āinvisibleā stick. obviously still a whiles away from that but iām pretty pleased with how it turned out in the end and i think Rusty had himself a fantastic feast!
showcasing some of our sushi fans, including shiro from @orihs.co who has literally been a sushi fan from day one. please also feel free to send us photos of your dogs or cats eating any and all things from our shop, we are always happy to see their squished snouts or excited tail wags!
throwback to these matchy face cakes we did up for the adorable duo @thegoofysiblings a few weeks ago āØ
#handmadedogtreats #doggies #dogsofig #8dayseat #dogs #dogfood #dogsofinstagram #sgdogs #doglovers #sgdog #dogslife #dogtreats #dogbakery #petbakery