It's been brutal these last few weeks between Thunder nearly tapping out on us and having to spend a week in the Intensive Care Unit in Bern, and me stuck behind a computer screen everyday for 12+ hours trying to keep DOGPAK alive, learning different media softwares, and making marketing material.
Holy hell, I wasn't built to be sitting behind a computer screen all day. It's one of the crucial aspects about starting a company that I have had to reconcile—that I'm going to need to put the time in not only to make the different graphic designs, websites, social media, marketing material, etc. but also to learn how to do that and navigate all the different user interfaces.
I was going through old footage that I could use for a Moab Lite #dogbackpack video and naturally stumbled across old footage of little Theseus, who passed away abruptly and unexpectedly 6 weeks ago. It's a challenging exercise in contrasts to watch footage of him playing and adventuring and loving life. On the one hand, I am so happy to see his face smiling and grateful for the adventures we were able to share in his too-short 22 months in this world. On the other hand, it gets difficult to choke back the grief tears that inevitably form.
I'm not a videographer. I'm not a marketer, a salesman, an entrepeneur, a web designer, a copy writer...I'm not any of the things I need to be to fill all the roles I do starting an outdoor canine gear company. But I sure have learned a lot, and I'm getting better. Here's a quick little video clip. It's not perfect, but I'm working on it and getting slightly better every day.
#dogpak #backpackingdogs
Thunder the Wonder Dog being stoic and pensive as always, likely contemplating the ephemeral nature of our existential phenomenon and the implications of the arrow of time in what well might be a timeless universe. Or maybe just thinking about swiss cheese and sausages. I don't pretend to know the proclivities of wiser beings than myself.
#lauterbrunnen
#winterwonderland
#adventuredog
It looks like autumn is coming to a close here in the #lauterbrunnenvalley
Who is ready for ski season? I'm heartbroken I won't be able to ski with Theseus and continue his #avalancherescuedog training this year, but I know he'll be plowing through the new fresh snow up in #dogheaven 😢 And Thunder is a little too old and wobbly to come skiing with me, now that he's 15 and running on two bionic knees. How many of you have gone skiing with your pups? #skiingwithdogs