27/10/2024
https://m.facebook.com/story.php?story_fbid=1046328224155801&id=100063359003269
Sky and NOW have teamed up with Dogs Trust to launch a pop-Up bonfire night TV channel for anxious pets.
Launching at 6am on November 1 the aptly named 'BonfireNight' channel will feature a range of soothing, funny and distracting movies specifically curated for dogs to enjoy with their owners, helping to ease anxiety triggered by loud noises.
Sky and NOW’s extensive back catalogue of more than 1,000 films were whittled down with the help of Dogs Trust creating a final list of 21 films: 10 Lives, Angus, Anyone But You, Arthur’s Whisky, Barbie Bonus Track, Bridget Jones: The Edge of Reason, Bridget Jones’s Baby, Bridget Jones’s Diary, Couples Retreat, David Brent: Life on the Road, ET, Girls Trip, Migration, No Hard Feelings, Shakespeare in Love, Shrek 1, Step Brothers, The Amazing Maurice, The Five-Year Engagement, Thongs and Perfect Snogging and Wimbledon.
Jamie Morris, Sky’s Director of Content Strategy & Performance, said: “As a dog lover myself, I know all too well how stressful Bonfire Night can be. That's why we wanted to create something supportive to help dogs and their owners. Working with the experts at Dogs Trust and using their deep understanding of canine behaviour, we’ve delved into Sky Cinema’s extensive back catalogue of movie hits to ensure pets and owners alike get real comfort and support.”
Jenna Kiddie, Head of Canine Behaviour at Dogs Trust added: "Firework season can be particularly stressful for dogs as the loud bangs and flashes can cause fear and anxiety. Around half the UK’s dogs are affected by fireworks in some way, and fear can develop even in dogs who previously haven’t shown signs of distress. Dogs respond to fireworks in a range of different ways, so it’s crucial to have a clear plan ahead of time to help your own dog cope.
“A calm, relaxed environment can make a big difference in helping your dog feel safe and supported during firework season, so owners should plan for a cosy night in with them. Close the curtains, turn on the TV, and if your dog does seem worried, it’s worth distracting them with a game or treats to keep their attention away from the noises outside. For more advice on preparing your dog for fireworks, visit the Dogs Trust website.”
The BonfireNight channel will be available from 6am November 1 to 6am November 6 on Sky channel 310. Those with a Sky Glass or Sky Stream remote can also access the channel by simply saying "bark" into your remote during the time the pop-up channel is available.
📸 Sky
