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Monday 10am - 4pm Tuesday 10am - 4pm Wednesday 10am - 4pm Thursday 10am - 4pm Friday 10am - 4pm

Pet Direction Ltd

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Colchester
Pet Direction Ltd

Pet Direction is a Colchester based, family business specialising in grain free, dry dog foods. We are the very proud owners of the Grace Pet Food brand.
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Retailer of premium pet foods including Grace and Eden.

03/07/2024

It’s been a while since I posted anything on Pet Direction’s Facebook, for a variety of reasons, but this just has to be done.

This is Poppy. She is described as loving, smart and brave.

She is a Grace fed puppy, from a Grace fed Mum and she is quite perfect.

Her new intended home has fallen through after weeks of planning and at 10 weeks she needs to find a new family.

She is a medium sized Labradoodle and I can at least recommend the breeder but I am in no way affiliated or associated in a financial way. My recommendation is purely on the health of Mum, the performance of Mum before, during and after the birth.

As for her human Mum, you won’t get more genuine.

To my fabulous Grace people, if you are genuinely interested, message me and I will put you in touch. ( If you are some random Facebooking nuisance, then I will just block you). You don’t get to waste the time of a Grace customer.

So, now to the bit that I keep trying to ignore myself, her face.

Andy

28/08/2022

From passion to an idea. From an idea to a battle. From a battle to a product.

Grace is evolving.

Today at the All About Dogs Show in Norfolk.

16/08/2022

This is E3 and E4 returned exactly as we got them. It’s very sad after almost six years and one pandemic, to have closed our doors, but we had to be realistic.

The company continues with an “online only” model, selling Grace only, but I am, as ever, here if needed.

Andy

04/07/2022

The following is very similar to an email I sent out, with an update about Pet Direction. In case you didn't get it or it went to spam.....here goes.

Things are changing at Pet Direction/Grace Natural Pet Foods and hopefully you will be supportive of our reasons for making the changes.

What’s changing?

We are closing the industrial units that we have resided in since 2016 and we will be operating a drop-shipping model, directly from our Grace manufacturer. We will only sell Grace pet food.

What will be different?

Grace will be shipped in the manufacturer’s boxes and not in our bespoke boxes.

It will not be possible to ship complimentary poo bags with our food sales, something we have done since Pet Direction first shipped. ☹

We wont be selling accessories, toys or any other food brands, after the end of July.

The service from the manufacturer is a next working day DPD service, but the actual despatch time could be 1-2 days and we ask that you build this into your order planning. This service may well, on occasion, be same day despatch, but please do not assume it will be anything like the service we have provided over the years. Please plan ahead slightly.

Why change things?

There was another price increase this month, levied by the manufacturer, on ALL their customers. This will affect many British brands they manufacture for, which is pretty much all the premium British brands that you will have heard of.

We will NOT be increasing our prices and this re-structuring of our business, should keep us future proofed, whilst the price increase madness prevails.

By securing our position, we will be exercising due diligence and able to develop the brand.

Some ingredients have doubled, even tripled in price and the cost of transport to and from the manufacturer has skyrocketed. I foresee more pain yet to come, before market forces eventually reduce the demand, but I am sure things will settle sooner than later.

Other than keeping the price down?

From August, you will be able to have Zoom, Teams and various other video media calls, for advice on anything dog related, directly with us. Our doors may be closed, but the living room is open. I will have more time for support calls, now that others are doing the heavy work.

When will the changes take place?

It has already started although we are still shipping 2kg, 4kg, 6kg, 8 kg and 10kg options from the unit, until stocks expire.

Finally…

Eventually, Pet Direction and Grace will become one, but in the meantime, could I politely ask that if you are Pet Direction customer that you remain so. There has been a considerable switch from Pet Direction to Grace Pet Foods and I am told that there was a feeling that we were the same company. We are the same family and Pet Direction until now, was doing all the shipping, but the companies are different. In the meantime, Pet Direction needs to keep trading. Companies are like super tankers and they take time to stop. 😊

At your service!

Take care,

Andy

17/02/2022

We won't be shipping until Monday due to the impending Storm Eunice.

There is no guarantee that there will be a collection tomorrow (Friday) and we cannot in all good conscience ask a high sided vehicle to take a chance in extremely high winds. We have also cancelled all our scheduled deliveries inbound. We have also taken the decision not to open on Friday.

Many thanks for your patience and please, take good care if you find yourself in the thick of the storm.

Andy

26/12/2021

During a visit to her Aunty’s house yesterday, Grace seemed determined to show how comfortable she was in her second home. 😂

Not a sign of shyness anywhere to be seen. 😂

Wishing you all, happiness and health, every day of the year, regardless of your faith and belief.

Now that the awful commercial aspect of Christmas is past, let the fake “Sales” begin. 😂

But remember, love is all around you.

I saw that once in a movie and I am a believer. 😉

Andy

18/12/2021

Season Greetings to all! 😉

Here is a nice little graphic that will answer our shipping queries, over the festive period.

Now, obviously, I am not the talent behind this cheery note, but it does the job nicely.

I will be posting before we close, but as you can see, we will be shipping between Christmas and New Year, so no need to panic.

These dates are pretty much the available collections from DPD and they have dictated our opening days. DPD tell me, much to my dismay, that Monday the 3rd is a Bank Holiday and that they will not be collecting. For that reason, we will be shipping on New Years Eve, which we traditionally haven’t done in the past.

Take it easy, don’t worry about a thing and stay away from variants.

Andy

04/12/2021

Even though her Daddy is 4000 miles away, on recharge, Grace seems to have settled very well with her Auntie….. and her Auntie’s furniture. 🙂

I hope you are all keeping well?

Andy

28/09/2021

Pet Direction is fully fuelled as of this morning.

Panicking is strictly forbidden. 🙂 We never missed a day during several lockdowns, nor turned our phones off, so fuel issues won’t change that resolve.

Our DPD depot has its own fuel supplies and they are keeping their staff fuelled and able to get to work.

Grace stocks are comfortable, so please, when it comes to feeding your dogs with us, it’s business as usual.

Andy

05/07/2021

No matter where you go, I will find you……

❤️❤️❤️

22/06/2021

A quick message of sincere thanks for all the support and the lovely messages, both public and private.

We have been hit by an almighty broadsword with the death of our brother, but we are back, all very much caught up and our eyes have been opened.

This is not only a process of grieving for us, but one of learning.

**********************************************
Also, we were over the moon to receive delivery of the 15kg Absolute yesterday and it seems the pesky human grade ducks that have affected and are affecting a great many of the British brands, have been found. 🙂

Take great care,

Andy

10/06/2021

**** Pet Direction Shipping Interruption ****

Towards the end of next week, there will be an interruption to our normal quick turnaround shipping service.

We will be in Scotland laying our brother to rest and your understanding is very much appreciated.

If you think you are likely to need food before the end of next week, please submit your order before 2.30pm on Tuesday the 15th, to be sure of delivery.

We will of course return to normal, very rapidly, shipping normally on Monday the 21st.

Take good care,

Andy

22/05/2021

Mirror mirror on the wall…….

July 2019, when she was little. :-)

10/05/2021

At 1740hrs tonight, we received an email from Eden, informing us of their intention to increase their prices, effective immediately.

The last time Eden increased their prices, what ensued was a bun fight amongst retailers, to outprice each other. This lead to certain companies that sell lots of garbage foodstuffs, treats and various animal products, as well as selling Eden, pushing prices to ridiculously low levels.

This practice was extremely damaging to us financially, but it also made us question whether we wanted to be in the business of retail at all.

Things have changed for us considerably since those dark days, despite what feels like the entire world increasing prices all around us. Every box, every piece of tape, absolutely everything, has sky rocketed, worldwide.

We will be increasing our Eden prices in line with what will be levied on us and for that, I apologise.

We will not and we would never, take advantage of price increases, to slip our own stealth increases into the mix.

I hate to deliver bad news like this at a time when job security remains an unknown, but we definitely do not have any room to absorb these increases.

At this time, Grace prices remain unchanged.

05/04/2021

Driving home with a strong woman drooling on my shoulder.....Those were the days.

No laws were broken in the taking of this photo. 🙂

05/04/2021

At the time of writing, my post below about the recovered dogs, 174 people had viewed it, only 21 clicked the link and only 7 shared it.

We will never get these dogs returned at this rate.

Please don’t assume that microchips will fix everything because they can be removed and re-chipped.

This is a very difficult job for the Police, both logistically and emotionally.

There have been many complaints that the Police aren’t doing enough, so please ensure we are doing our bit. A Share is effortless.

27/03/2021

Inseparable. Literally, double trouble.

Gavin and Gracie.

Definitely not show dogs, nor pampered pooches. More, street hoodlums. 🙂 💙❤️

08/02/2021

Never underestimate the power of Grace. 😉

Address

Unit E3, The Seedbed Centre, Wyncolls Road, Severalls Industrial Estate
Colchester
CO49HT

Opening Hours

Monday	10am - 4pm
Tuesday	10am - 4pm
Wednesday	10am - 4pm
Thursday	10am - 4pm
Friday	10am - 4pm

Telephone

+441206899679

Website

http://www.petdirection.co.uk/

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Videos

I never want the puppy stage to end, but it just fades away without you realising it. Cherish the moments and worry about the lack of sleep later. 😄

Inside this bin was some of the debris from a burst bag of Eden Country from a delivery today. Country is Grace’s staple. She entertained me all day with her bin antics and on occasion she did actually get a bit of what she was looking for. Enjoy.

This has got to be the best thing I have seen today. If you have ever owned a Shepherd, you will know the look at the end of the video. Devoted Pet Foods :-)

This was a couple of months ago, in between the snowy days. Grace doing her Baywatch routine. Showing off that great muscle tone on her rear quarter. She is considerably bigger and more defined now. I can feel a Slow Motion Summer coming. :-)

This little lady is only 7 weeks younger than Grace, but look at her go. :-)

Excuse the voice, but this is one clever puppy. :-) Biased, biased, biased. :-) ###

The Spaniel being told by the big boys to hurry up and do what he is told. Believe me though, when I say it, the Spaniel rules the roost. :-)

It wasn’t even close to dark, but this shows the Orbiloc’s effectiveness. The 12yr old Spaniel was in a rush home for his dinner. :-) Eden Holistic Pet Foods fault.

Had a damaged bag today and we struggled to beat Bruce, the Cockerpoo puppy, to the clear up. :-)

This is Willow. Willow was rescued by her lovely family and we first met her in January. Her condition now is incredible and her level of training is off the scale. We were mightily impressed by her today, but this video of her being "shot", is by far the funniest moment of the day. I tried it with her but she just continued to climb on me, in order to get to the treats and refused to die. :-) A lovely creature. Enjoy this video.

We were wondering what kind of advert we could produce to show how good the AFP Road Kill toys are, at withstanding stupid German Shepherds. Two months on, all our Road Kills are still in one piece; and believe us when we say we have been through a lot of toys and these are the best so far. Until we produce our own, of course. :-) The moaning Myrtle sound in the background is Ronnie, attention seeking and the performer is daft Leon. :-)

Cat Feeder 1 Shih Tzu 0

Big Sis' new self closing cat feeder defeats the Shih Tzu and he has no idea why it won't open for him. :-) ........ You need a special dongle pal. Your Uncle Andy will get you one. ;-)