Allen & Page Horse Feeds

Allen & Page Horse Feeds Allen & Page are passionate about producing top-quality horse feeds that nourish and support your horse’s health and performance.

Using non-GM ingredients, Allen & Page feeds are crafted with care to meet the unique needs of every horse. Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds fo

r many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.

Compete & Condition is a high-calorie/energy feed that is ideal for horses and ponies that need to gain or maintain weig...
26/12/2024

Compete & Condition is a high-calorie/energy feed that is ideal for horses and ponies that need to gain or maintain weight and condition. It is also ideal for competition horses and ponies or those in higher levels of work.

Compete & Condition is a balanced feed, that when fed at recommended amounts according to body weight and workload, will provide the horse with a fully balanced diet inclusive of essential vitamins and minerals.

For more information about Compete & Condition click here: https://www.allenandpage.com/product/compete-condition

📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📧 Email [email protected]

📞 Phone 01362 822902

🌐 Our website www.allenandpage.com

📱Send us a DM

24/12/2024
Daisy Brucki is an Allen & Page supported rider, which she fits in alongside being a veterinary student. She checked in ...
22/12/2024

Daisy Brucki is an Allen & Page supported rider, which she fits in alongside being a veterinary student. She checked in with us recently and had this to say:

“Oakley is my only ride at the moment, he is fed 2kg of Muscle & Focus twice daily.
Oakley is 5 and has come back into work after a long summer holiday. We are competing at some hunter trials, arena eventing, showjumping and dressage over the winter.

Nigel, from Allen & Page came over for our yard visit and I am happy to report that he was very pleased with how Oakley is looking, scoring him a 3/5 BCS. This is really great news as Oakley also weighed in at 622kg, which is fantastic.

I also had Matilda weighed and assessed, she is fed Muscle & Focus too. Matilda is a 6 y/o 16'0 hh, full TB mare. She scored a 3/5 BCS and weighed in at 554kg, Nigel was very happy with this and said she was looking really good. I am over the moon with this as I know all too well how difficult it is to maintain weight on TB's. So overall, an incredibly positive and rewarding yard visit!” – Daisy Brucki

For more information about Muscle & Focus click here: https://www.allenandpage.com/product/muscle-focus.

📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧[email protected]

🌐 Our website www.allenandpage.com

📱Send us a DM

Looking to help your youngster as they are being brought into work? Have you considered that what you are feeding them i...
20/12/2024

Looking to help your youngster as they are being brought into work? Have you considered that what you are feeding them is vital to helping them build the muscle needed to carry themselves correctly? Muscle & Focus has been designed to support healthy muscle development and recovery.

Whether your horse is just starting their ridden career or if they are already enjoying being ridden Muscle & Focus contains high-quality protein sources to provide the building blocks for muscle development.

For more information about Muscle & Focus click here: https://www.allenandpage.com/product/muscle-focus

📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📧 Email [email protected]

📞 Phone 01362 822902

🌐 Our website www.allenandpage.com

📱Send us a DM

Wishing all of our customers a very Merry Christmas! If you need us during the festive season our opening times are:Tues...
19/12/2024

Wishing all of our customers a very Merry Christmas! If you need us during the festive season our opening times are:

Tuesday 24/12/2024 Open 09:00hrs Closed 12:00hrs
Wednesday 25/12/2024 Closed
Thursday 26/12/2024 Closed
Friday 27/12/2024 Closed
Saturday 28/12/2024 Closed
Sunday 29/12/2024 Closed
Monday 30/12/2024 Open 09:00hrs Closed 16:00hrs
Tuesday 31/12/2024 Open 09:00hrs Closed 12:00hrs
Wednesday 01/01/2025 Closed
Thursday 02/01/2025 Open 09:00hrs Closed 16:00hrs
Friday 03/01/2025 Open 09:00hrs Closed 16:00hrs

If you are looking for nutrition advice while we are away please:
📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📧 Email [email protected]

📞 Phone 01362 822902

🌐 Our website www.allenandpage.com

📱Send us a DM

Gubby Leech Eventing Gubby Leech is a 5* UK Event rider and an Allen & Page supported rider. Gubby chooses to feed hi...
18/12/2024

Gubby Leech Eventing Gubby Leech is a 5* UK Event rider and an Allen & Page supported rider. Gubby chooses to feed his horses on Allen & Page horse feeds. Gubby uses Soothe & Gain for his horses who are competing at higher levels. He says that the feed works really well in terms of delivering calories and slow-release energy.

Gubby’s groom adds that Soothe & Gain soaks nicely with some chaff and helps to keep the horses hydrated too.

Bassett has three or even four feeds a day when he’s working, Danny and Holly are generally fine on two.

I’m sure you’ll agree, Gubby’s horses look fabulous on Soothe & Gain.

📄 Complete our online Nutrition Enquiry Form

🌐 Our website www.allenandpage.com

📞 01362 822902

📧[email protected]

📱Send us a DM

Not only is Soothe & Gain fortified with an excellent care package for sensitive tummies, but it is also ideal for horse...
16/12/2024

Not only is Soothe & Gain fortified with an excellent care package for sensitive tummies, but it is also ideal for horses needing to gain condition or those requiring a high-calorie diet to maintain condition in higher levels of work. It has a high calorie/energy level supplied by fibre and oil, providing an excellent source of slow-release, stamina-giving energy.

Soothe & Gain is also free from whole cereal grain and molasses, low in starch and low in sugar, making it ideal for those who react negatively to high-starch diets.

For more information about Soothe & Gain click here: https://www.allenandpage.com/product/soothe-gain

📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📧 Email [email protected]

📞 Phone 01362 822902

🌐 Our website www.allenandpage.com

📱Send us a DM

Does your horse have a sensitive tummy, if so we have you covered.Soothe & Gain is only 14% combined starch and sugar ma...
13/12/2024

Does your horse have a sensitive tummy, if so we have you covered.

Soothe & Gain is only 14% combined starch and sugar making it suitable for equines prone to gastric ulcers. It is also high in Beta-Glucan containing fibres which helps to moderate the transit time through the gut, keeping the stomach fuller for longer. To help maintain a healthy stomach pH and digestive system Soothe & Gain contains Maerl (calcareous marine algae) and prebiotics and a probiotic making this a great feed for those horses and ponies with sensitive tummies or equines prone to gastric ulcers.

Speak to our friendly nutrition team to see how Soothe & Gain can benefit your horse or pony.

📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📧 Email [email protected]

📞 Phone 01362 822902

🌐 Our website www.allenandpage.com

📱Send us a DM

Happy Christmas Jumper Day, we joined in at Allen & Page Horse Feeds and raised £70 for Save the Children.
12/12/2024

Happy Christmas Jumper Day, we joined in at Allen & Page Horse Feeds and raised £70 for Save the Children.

From all of us at Allen & Page Horse Feeds, we hope you have a wonderful festive season!Our opening times over the festi...
12/12/2024

From all of us at Allen & Page Horse Feeds, we hope you have a wonderful festive season!

Our opening times over the festive period are:
Tuesday 24/12/2024 Open 09:00hrs Closed 12:00hrs
Wednesday 25/12/2024 Closed
Thursday 26/12/2024 Closed
Friday 27/12/2024 Closed
Saturday 28/12/2024 Closed
Sunday 29/12/2024 Closed
Monday 30/12/2024 Open 09:00hrs Closed 16:00hrs
Tuesday 31/12/2024 Open 09:00hrs Closed 12:00hrs
Wednesday 01/01/2025 Closed
Thursday 02/01/2025 Open 09:00hrs Closed 16:00hrs
Friday 03/01/2025 Open 09:00hrs Closed 16:00hrs

If you are looking for nutrition advice while we are away please:
📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧[email protected]

🌐 Our website www.allenandpage.com

📱Send us a DM

“We attended the Veteran Horse Society Championships this year and spoke to the Allen and Page team who gave us lots of ...
10/12/2024

“We attended the Veteran Horse Society Championships this year and spoke to the Allen and Page team who gave us lots of information about Care & Gain, we have since tried this and despite Poppy also being a fussy eater, she has licked her bowl clean every night.

Poppy is a very spritely 30 year old, over the years she has required a bit more adding to her diet to ensure she gets what she needs. Poppy is still in work, both ridden and ground work, as she thrives off it. Her condition for her age and her zest for life both away at shows and at home prove that she is getting what she needs.” – Samantha Norris

What do you feed when you have a poor doer? Here at Allen & Page we would recommend Care & Gain, this amazing feed is le...
08/12/2024

What do you feed when you have a poor doer? Here at Allen & Page we would recommend Care & Gain, this amazing feed is less than 10% combined starch and sugar making it suitable for horses and ponies prone to laminitis. It is also ideal for poor doers who need to gain weight.

Containing high quality protein to support muscle maintenance in older horses and ponies. Calories are provided from easily digestible fibre and oil, allowing controlled weight gain.

Speak to our friendly nutrition team to see how Care & Gain can benefit your horse or pony.

📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧[email protected]

🌐 Our website www.allenandpage.com

📱Send us a DM

“Verdi is a potentially very explosive Dutch Warmblood mare. In every way on the ground, she is nothing like a mare, bu...
06/12/2024

“Verdi is a potentially very explosive Dutch Warmblood mare. In every way on the ground, she is nothing like a mare, but to ride she is very opinionated. Verdi is also a very good doer so doesn’t need a lot of feed.

After feeding Fast Fibre for many years, this year I changed Verdi’s feed to Veteran Light as she had started to be picky. I also decided to feed at the recommended levels so that I could eliminate the need for a vitamin and mineral supplement, and I stopped feeding chaff. I carefully monitored Verdi’s weight as I was concerned she would put on weight.

Not only have I simplified Verdi’s feeding, but I am also saving money by not having to buy chaff or supplements. In addition, Verdi has remained a stable weight and her temperament has not been affected. Thank you, Allen & Page, for a fully balanced, low-energy feed that can be fed at recommended amounts without making my horse unmanageable to ride.” – Louise Orritt

The Royal (Dick) School of Veterinary Studies' Equine Hospital, published in the BEVA Equine Veterinary Journal a major ...
05/12/2024

The Royal (Dick) School of Veterinary Studies' Equine Hospital, published in the BEVA Equine Veterinary Journal a major breakthrough in the probable cause of equine grass sickness (EGS). This makes a very interesting read, and will be invaluable in further research.

The identification of the probable course of equine grass sickness (EGS) is a “game changer” in understanding of the disease – and an important step towards reducing deaths. Experts believe they have found the neurotoxin responsible for causing EGS, which has been elusive for over 100 years. R...

As horses age, their nutritional needs can become more complex, particularly if they have specific health conditions tha...
04/12/2024

As horses age, their nutritional needs can become more complex, particularly if they have specific health conditions that require careful management. For example, horses and ponies prone to laminitis require extra care. Research suggests feeds with a combined starch and sugar level below 10% are recommended.

For veteran horses who remain spirited in their golden years, a low-starch, low-sugar diet is also beneficial. It reduces the quick-release energy in their diet, helping to manage excitable or fizzy behaviours.

Veteran Light has less than 10% combined starch and sugar making it suitable for horses and ponies prone to laminitis and those who can be fizzy oldies!

For more information about Veteran Light visit: https://www.allenandpage.com/product/veteran-light

📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧[email protected]

📱Send us a DM

🌐 Our website www.allenandpage.com

Address

Norfolk Mill
Dereham
IP257SD

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5:30pm

Telephone

+441362822900

Website

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Our Story

Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds for many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.