Allen & Page Horse Feeds

Allen & Page Horse Feeds Allen & Page are passionate about producing top-quality horse feeds that nourish and support your horse’s health and performance.

Using non-GM ingredients, Allen & Page feeds are crafted with care to meet the unique needs of every horse. Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds fo

r many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.

Day 2 at the National Equine Show!We loved seeing you yesterday! Comment below if you came to say hi! If you didn’t get ...
02/03/2025

Day 2 at the National Equine Show!

We loved seeing you yesterday! Comment below if you came to say hi! If you didn’t get a chance yesterday come and visit us today at stand E110. We look forward to seeing you!

Day 1 at the National Equine Show! Come and see us at stand E110! We would love to see you and discuss Veteran Vitality ...
01/03/2025

Day 1 at the National Equine Show!

Come and see us at stand E110! We would love to see you and discuss Veteran Vitality and Care & Gain as well as hear any questions you may have.

We look forward to seeing you!

01/03/2025
🐴 Fun Fact Friday! 🐴Did you know that horses stay warm in winter by digesting fibre? ❄️🔥When fibre ferments in the hindg...
28/02/2025

🐴 Fun Fact Friday! 🐴

Did you know that horses stay warm in winter by digesting fibre? ❄️🔥

When fibre ferments in the hindgut, it generates internal heat! That’s why feeding high fibre options, such as Fast Fibre can help keep your horse cosy all winter.

Looking for the perfect fibre boost? Our specially formulated Fast Fibre feed provides slow-release energy while supporting digestive health.

Tell us about your horse! 🐴Every horse is different - how does your horse handle winter? ❄️Does your horse:A) Stay fluff...
27/02/2025

Tell us about your horse! 🐴

Every horse is different - how does your horse handle winter? ❄️

Does your horse:

A) Stay fluffy like a teddy bear? 🧸
B) Lose weight easily?
C) Love the cold and get extra playful? 🐎
D) Prefer to hibernate in the stable?!

Join us at the National Equine Show 1 week today! We are so excited for the National Equine Show on the 1-2 March. Come ...
22/02/2025

Join us at the National Equine Show 1 week today!

We are so excited for the National Equine Show on the 1-2 March. Come and visit our stand, stand number: E110

We can’t wait to see you there!

Care & Gain 💜Care & Gain is a high calorie feed suitable for horses and ponies prone to laminitis. It is ideal for poor ...
18/02/2025

Care & Gain 💜

Care & Gain is a high calorie feed suitable for horses and ponies prone to laminitis. It is ideal for poor doers who need to gain weight or those requiring higher energy levels, whilst keeping starch and sugar levels low. It contains high quality protein sources to support muscle maintenance in older horses and ponies and vitamins C & E to support the immune system, antioxidant capacity and muscle function.

Care & Gain is highly palatable containing mint, fenugreek, seaweed, dandelion and nettles to tempt even the fussiest of feeders – in fact during our trial 100% of participants licked their bowls clean!

🏆 Congratulations to our National Equine Show ticket winners! 🎉We’re thrilled to announce the FIVE lucky winners of our ...
17/02/2025

🏆 Congratulations to our National Equine Show ticket winners! 🎉

We’re thrilled to announce the FIVE lucky winners of our giveaway…

🎟 Winner 1 -
🎟 Winner 2 -
🎟 Winner 3 -
🎟 Winner 4 – Gemma Bygrave
🎟 Winner 5 – Laura Kenyon-brodie

Congratulations to you all! 🎊 We will contact you via message shortly with details on how to claim your tickets.

Thank you to everyone who participated – stay tuned for more exciting opportunities!

See you at the show! 🐎✨

The lovely  and Harry featured in Veteran Vitality: Care For The Older Horse. Watch episodes 1,2 and 3 to see 17-year-ol...
16/02/2025

The lovely and Harry featured in Veteran Vitality: Care For The Older Horse. Watch episodes 1,2 and 3 to see 17-year-old Harry benefitting from some new pole work exercises designed for veterans and a body scoring tutorial.

If you are looking for new skills to look after your older horse watch the series now on H&C+

This gorgeous photo of Meg and Harry was captured by

Muscle & Focus is suitable for horses and ponies requiring stamina, focus and support for healthy muscle development and...
15/02/2025

Muscle & Focus is suitable for horses and ponies requiring stamina, focus and support for healthy muscle development and recovery, whether they are competing at higher levels or maintaining a leisure riding career. High quality protein sources provide the building blocks for muscle development, making Muscle & Focus ideal for those changing disciplines or just starting their ridden careers. Additionally, Muscle & Focus is suitable for equines prone to gastric ulcers.

Muscle & Focus is a balanced feed that when fed at the recommended amounts according to body weight and workload will provide the horse with a fully balanced diet inclusive of essential vitamins and minerals, eliminating the need to supplement on top.

To find out more about Muscle & Focus follow this link: https://www.allenandpage.com/product/muscle-focus/

The way to your horse’s heart is through their stomach! 🍎Spoil them with a delicious, nutritious Allen & Page meal this ...
14/02/2025

The way to your horse’s heart is through their stomach! 🍎Spoil them with a delicious, nutritious Allen & Page meal this Valentine’s Day.❤️

Giveaway CLOSES at 12 pm tomorrow! WIN Tickets to The National Equine show for yourself and a guest!How to Enter:- Like ...
13/02/2025

Giveaway CLOSES at 12 pm tomorrow!

WIN Tickets to The National Equine show for yourself and a guest!

How to Enter:
- Like this post
- Tag someone you would like to bring
- Make sure you are both following Allen & Page on Instagram and Facebook

We have 10 tickets to giveaway, there will be 5 lucky winners!

Good Luck!

Winter can limit turnout time, which means your horse's diet may need some adjustments to keep them healthy and happy du...
12/02/2025

Winter can limit turnout time, which means your horse's diet may need some adjustments to keep them healthy and happy during the colder months. The correct nutrition is essential to ensure they maintain their weight, energy, and overall well-being throughout the season. So what can we do to help?

Feed forage – Horses need fibre for their gut health and mental health. Studies show a lack of forage increases overall stereotypy (such as crib-biting) developing as horses find alternative behaviours to satisfy their need to chew.

Physical enrichment – such as horse friendly stable mirrors to help with separation anxiety, stable toys to trickle feed and keep them moving and/ or well-mounted scratching posts or pads.

Physical time – give them a nice groom to help promote good circulation and reduce stress.

To find out more read our blog: Keeping Them Entertained – Stable Enrichment by clicking this link: https://www.allenandpage.com/keeping-them-entertained-stable-enrichment/

If you're unsure about the best feeding plan or need advice tailored to your horse's needs, our friendly, multi-award-winning helpline is here to help.

Reach out today for free expert guidance and support by telephoning: 01362 822 902 or emailing: [email protected]

Why settle for less when your veteran horse deserves the best?Allen & Page is committed to providing your veteran horse ...
09/02/2025

Why settle for less when your veteran horse deserves the best?

Allen & Page is committed to providing your veteran horse with the perfect balance of care and nutrition. That’s why our Veteran Light, soaked feed is expertly formulated to:

• Promote a natural diet with high-fibre ingredients
• Have less than 10% combined starch and sugar, making it suitable for horses and ponies prone to laminitis
• Provide an excellent source of protein
• Contain a probiotic and a blend of prebiotics for healthy digestion
• Be free from GM, Alfalfa, Soya, Barley and Molasses

Don’t compromise on quality - choose a feed that’s as gentle as it is effective because your horse deserves more than just “soft” promises.

Find out why so many horse owners trust us and have done so for nearly 90 years: www.allenandpage.com

30-year-old Rufus is doing fantastically on Veteran Light! Here’s what his owner Diane had to say 👇“Rufus absolutely lov...
08/02/2025

30-year-old Rufus is doing fantastically on Veteran Light!

Here’s what his owner Diane had to say 👇

“Rufus absolutely loves feed time since moving him onto Veteran Light. He struggled with a lack of appetite due to his medication previously, but with Veteran Light he licks the bowl clean! Not only does he thoroughly enjoy this feed but it keeps him looking well and still happily ridden at the grand age of 30!”

To find out more about Veteran Light follow this link: https://www.allenandpage.com/product/veteran-light/

07/02/2025
03/02/2025

Last week Team Holder had a visit from our Area Sales Manager Simone. All their horses are looking fantastic coming out of winter!

Address

Norfolk Mill
Dereham
IP257SD

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5:30pm

Telephone

+441362822900

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Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds for many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.