Allen & Page Horse Feeds

Allen & Page Horse Feeds Allen & Page manufacture quality horse feeds, using the highest quality Non-GM ingredients.
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Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds for many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned acro

ss East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.

Great News!We are thrilled to inform you that our highly regarded feeds, which recently experienced a longer soaking tim...
10/09/2024

Great News!

We are thrilled to inform you that our highly regarded feeds, which recently experienced a longer soaking time, are now back to their original soak times.

✅Fast Fibre: Soaks in just 60 seconds
✅Veteran Light: Soaks in just 60 seconds
✅Veteran Vitality: Soaks in just 3 minutes
✅ Care & Gain: Soaks in just 3 minutes

Thank you for your patience and continued support as we worked to resolve this issue. We are committed to maintaining the high quality and performance you expect from our feeds.

For any further inquiries, please don’t hesitate to contact us.

📄 Complete our online Nutrition Enquiry Form.
https://www.allenandpage.com/talk-to-us/need-advice

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Do you have a horse or pony in medium to hard work that needs more stamina or better weight maintenance? Compete & Condi...
09/09/2024

Do you have a horse or pony in medium to hard work that needs more stamina or better weight maintenance?

Compete & Condition is a good choice for helping your horse maintain its weight and build extra stamina.

Compete & Condition is a high-energy, fully balanced feed containing a blend of premium ingredients, vitamins, and minerals, eliminating the need for additional supplements or balancers. Combined with regular exercise, it supports top-line development and maintenance, while its energy-dense formulation ensures a steady energy supply, enhancing your horse's stamina.

Compete & Condition is also high in fibre, which promotes healthy digestion. It includes probiotics and prebiotics to support digestive health, which is crucial for nutrient absorption and overall well-being.

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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It’s National Racehorse Week, and we wondered who’s taking their ex-racehorse out hacking this month?! Did you participa...
08/09/2024

It’s National Racehorse Week, and we wondered who’s taking their ex-racehorse out hacking this month?!

Did you participate in the August RoR .app Hacking Challenge, proudly supported by Allen & Page horse feeds?! Show us how you got on in the comments below.

The September challenge has started and is completely free to join for RoR members. For all the details, check the link in bio or click here:
http://www.ror.org.uk/hacking



"Rockingham South is an ex-racehorse who wintered so poorly the first winter I had him that I swapped his feed to Compet...
07/09/2024

"Rockingham South is an ex-racehorse who wintered so poorly the first winter I had him that I swapped his feed to Compete & Condition.

He has gone from strength to strength, and he looks incredible. I would be happy with his current condition in the summer, let alone in the middle of winter.

I sing your praises to absolutely anyone who will listen and wants feed advice for their Thoroughbreds.

I can't wait to see how he gets on with that feed. His coat is like a mirror. I haven't seen a rib all winter, and his muscle tone is twice what it was this time last year. Thank god for Allen & Page." – Kara Gregory


Well done on your dressage phase and wishing you all the best for Burghley 2024 to Pippa Funnell and Rose Nesbitt.
06/09/2024

Well done on your dressage phase and wishing you all the best for Burghley 2024 to Pippa Funnell and Rose Nesbitt.



Compete & Condition is a high-calorie and energy feed suitable for horses and ponies who are in medium to hard work and ...
05/09/2024

Compete & Condition is a high-calorie and energy feed suitable for horses and ponies who are in medium to hard work and struggle to gain or maintain weight.

Quality fibre and oil sources provide controlled, slow-release energy. Compete & Condition is fully balanced with vitamins and minerals and contains a a blend of prebiotics and a probiotic for healthy digestion.

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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Calm & Condition is renamed Compete & Condition. New name, same great feed with the following key features:• ...
03/09/2024

Calm & Condition is renamed Compete & Condition. New name, same great feed with the following key features:

• Same great feed, new name- the formulation remains the same
• High calorie/energy (12.5MJ/kg)- to support weight gain or higher levels of work
• High levels of quality protein- to support muscle maintenance and topline
• Lower starch and sugar than traditional competition feeds
• High in fibre (16%) and includes a probiotic and blend of prebiotics to support healthy digestion
• Fully balanced- providing all essential vitamins and minerals, so no need to supplement*
• Quick soak - forms a soft, easy-to-eat mash in 5-10 minutes. It is ideal for those with poor teeth and to maintain hydration in competing equines
• Includes linseed – a good source of Omega-3
• Whole cereal grain, barley, molasses and alfalfa free

* when fed at recommended amounts for body weight and workload

To find out more click here: https://www.allenandpage.com/product/compete-condition

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When Calm & Condition launched in 2001, it provided owners with an alternative to the high cereal content, high starch, ...
02/09/2024

When Calm & Condition launched in 2001, it provided owners with an alternative to the high cereal content, high starch, and sugar competition feeds available on the market. Quickly becoming a very popular choice, Calm & Condition fell into the low starch and sugar bracket for competition/conditioning feeds for a long time.

As our understanding of horses’ dietary requirements has developed feeds have moved towards high fibre, very low starch and sugar content. Calm & Condition’s place in the market has shifted from our only high-calorie, low-starch feed to one better suited for horses in higher levels of work. Due to these reasons and to ensure owners select the most beneficial feed for their horses, we have decided to rename Calm & Condition to Compete & Condition- the same great feed but with a new name.

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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After enjoying the summer, galloping across stubble fields, attending camps, and riding their ponies, the children retur...
01/09/2024

After enjoying the summer, galloping across stubble fields, attending camps, and riding their ponies, the children return to school, and the horses and ponies get a well-earned rest.

You might be considering reducing these horses and ponies' workloads, so it is important to ensure they receive the appropriate amount of calories to maintain an ideal body weight. Consider whether your current feed is the best choice or whether stepping down to a lower-calorie option may be more appropriate.

Allen & Page offers a diverse range of feeds—Fast Fibre, Veteran Light, Cool & Collected, Ride & Relax, Veteran Vitality, and 'L' Mix—all suitable for horses and ponies at rest or in light work. This variety ensures you find the ideal feed for your horse or pony's needs.

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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"A representative of Allen & Page visited the yard where I keep my horse, Coco, to weigh and offer nutritional advice. ...
31/08/2024

"A representative of Allen & Page visited the yard where I keep my horse, Coco, to weigh and offer nutritional advice. I explained to her that Coco, who is 20 years old, is as good as gold on the ground and a perfect gentleman in the school but suffers anxiety when we go hacking and is, therefore, definitely not a happy hacker! Allen & Page looked at his existing diet and workload, pointed out the amount of molasses and alfalfa he was getting and explained how much excess energy he had as a result. She recommended changing him to a molasses-free diet. We swapped him to Allen & Page Veteran Light and a molasses-free chaff.

Two weeks later, and what a difference! He hasn't lost any spark or energy for schooling but is now super to hack out with one or two other horses. He still gets anxious going out on his own, but we can now work through our 'moments' as he's calm enough to listen and focus on what's being asked of him rather than being so fizzy that he can't think beyond panicking. This gives me much more confidence that, in the long term, he will be able to become the happy hacker I was hoping for when I got him. He enjoys being out and about, ears forward, long, relaxed stride, no longer throwing his head around and snorting. He now comes back to the yard all happy and pleased with himself.

And the most important thing is that Coco loves Allen & Page! His excitement is visible as his bowl approaches; it gets licked completely clean every time. Honestly, you wouldn't know he'd eaten out of it, and there was not a scrap left. I'm absolutely delighted with the difference using Allen & Page has made; he's a much happier, calmer horse and a happy horse makes for a happy owner!" – Louise Warren



We are all set up at the Veteran Horse Society National Championships! If you are attending, visit our stand for: ✅ Tai...
30/08/2024

We are all set up at the Veteran Horse Society National Championships!
If you are attending, visit our stand for:
✅ Tailored nutrition advice for your horse or pony
✅ A feed sample for your horse to try
✅ Your horse to be weighed


Veteran Light is formulated to provide nutritional support for optimum health in older horses and ponies. Its low calor...
30/08/2024

Veteran Light is formulated to provide nutritional support for optimum health in older horses and ponies. Its low calorie/energy level is ideal for good-doers who hold their weight well into their golden years.

It is high in fibre and low in starch and sugar, making it suitable for horses and ponies prone to laminitis. It also includes prebiotics and probiotics to help maintain a healthy digestive system, and linseed is added as a source of Omega 3 to support skin condition. Veteran Light contains a blend of premium-grade herbs, making it highly palatable even to fussy feeders!

For more information about Veteran Light click the link in our bio.

📄 Complete our online Nutrition Enquiry Form via the link in our bio.

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Veteran Light is formulated to provide nutritional support for optimum health in older horses and ponies. Its low calor...
30/08/2024

Veteran Light is formulated to provide nutritional support for optimum health in older horses and ponies. Its low calorie/energy level is ideal for good-doers who hold their weight well into their golden years.

It is high in fibre and low in starch and sugar, making it suitable for horses and ponies prone to laminitis. It also includes prebiotics and probiotics to help maintain a healthy digestive system, and linseed is added as a source of Omega 3 to support skin condition. Veteran Light contains a blend of premium-grade herbs, making it highly palatable even to fussy feeders!

For more information about Veteran Light click here.
https://www.allenandpage.com/product/veteran-light

📄 Complete our online Nutrition Enquiry Form. https://www.allenandpage.com/talk-to-us/need-advice

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A veteran horse's diet is crucial for maintaining its health and well-being as it ages. When considering their nutrition...
28/08/2024

A veteran horse's diet is crucial for maintaining its health and well-being as it ages. When considering their nutritional needs, you should consider what they need to maintain a healthy weight and have enough energy for their workload.

Forage should form the basis of any equine diet, which is the same for veterans. However, older horses may have dental issues, so softer forages like partial hay replacers can be easier to chew and digest.

Key things to think about when considering what feed you should choose for your veteran:

• High-fibre feeds help maintain good digestive health. Older horses may need more calories to maintain weight, especially if they have difficulty chewing or digesting food.
• Older horses and ponies prone to laminitis benefit from feeds with less than 10% starch and sugar combined. Fibre and oil are good energy sources that are more natural for the horse to digest.
• Look for a feed that is fully balanced with vitamins and minerals. Good protein sources are essential for maintaining muscle.
• Ensure constant access to clean, fresh water. Some older horses may benefit from soaked feeds to help with hydration and digestion. Pre, pro and postbiotics can support a healthy digestive system, which is particularly important for aging horses.

By carefully considering these factors and regularly consulting with a veterinarian or equine nutritionist, you can ensure that a veteran horse remains healthy and comfortable as it ages. Before reviewing or changing your horse or pony's feed, please ask one of our knowledgeable nutritionists for further advice.

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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"In 2020, I had to have my horse's blood tested after he suddenly lost weight. Thank goodness the vet found nothing. Aft...
26/08/2024

"In 2020, I had to have my horse's blood tested after he suddenly lost weight. Thank goodness the vet found nothing. After owning Bryn for 24 years, I was extremely concerned.

My equine dentist recommended I try him on Allen & Page Veteran Vitality; he said his older horses thrived on it.

Gradually, over 4 months, with careful weighing and monitoring, he gained weight, his coat looked amazing, and he was back to his old self.

Bryn is now 26, still lightly hacked, but he has plenty of energy and is generally enjoying life. I am delighted with the results, and now that his teeth are wearing, Veteran Vitality helps him not only due to less chewing but also because it is a soaked feed—it keeps him well hydrated!

I also have a 25-year-old little Welsh pony; he was my daughter's pony and is retired now. He also has Veteran Vitality, and honestly, both boys look amazing." – Nadeen Carter


Veteran Vitality has been specially formulated for horses and ponies from the first signs of aging. Using only the fine...
24/08/2024

Veteran Vitality has been specially formulated for horses and ponies from the first signs of aging. Using only the finest non-GM ingredients provides the nutritional requirements for optimum health in older horses and ponies. Veteran Vitality is high in fibre but low in starch, making it kinder for the digestive system.

• High fibre – 16%, with a good calorie level to help with weight maintenance.
• Quick soak – soaks in less than 3 minutes. It is ideal for horses and ponies that struggle to chew.
• Highly palatable - for fussy feeders.
• Controlled energy – slow-release energy from fibre and oil.
• Balanced with essential vitamins and minerals – so no need to supplement*
• It includes linseed, a good source of Omega 3 that supports the skin.
• It contains a probiotic and a blend of prebiotics – for healthy digestion.

For more information about Veteran Vitality click here.
https://www.allenandpage.com/product/veteran-vitality

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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We are proud to announce that we are finalists in the England Nutritional Helpline of the Year Award! BETA put all nomi...
23/08/2024

We are proud to announce that we are finalists in the England Nutritional Helpline of the Year Award! BETA put all nominees through their paces with secret calls, assessing our knowledge, service, and expertise!

Thank you again to everyone who nominated us, we really appreciate your support.


If you are attending the upcoming National Veteran Horse Society Championships and your horse or pony is in regular work...
22/08/2024

If you are attending the upcoming National Veteran Horse Society Championships and your horse or pony is in regular work, you may require a feed such as Veteran Vitality.

Alternatively, if your horse or pony is in lighter work or retired, you may find Veteran Light a more suitable feed. By feeding Veteran Light, you ensure that, although retired, your veteran's health is fully supported through its diet.

You may have a poor-doer veteran who needs to gain weight but is prone to laminitis. Care & Gain is a high-calorie feed suitable for horses and ponies prone to laminitis.

When it comes to your veteran horse's feed requirements, consult our experienced nutritional team. They can provide personalised advice on the most suitable feed for your horse or pony, ensuring their health and well-being are always a top priority.

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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“I cannot praise this product highly enough. My old Appaloosa, Cadbury, who is 31 years old, has struggled to keep weigh...
20/08/2024

“I cannot praise this product highly enough. My old Appaloosa, Cadbury, who is 31 years old, has struggled to keep weight on. I have tried so many other feeds, but with very little success, and he still does not gain weight.

He has been on Care & Gain for just over a month, and the difference in him is amazing.

He has put on a lovely amount of weight, and he is much happier in himself. Congratulations to the nutrition team at Allen & Page; this product is a winner as far as Cadbury and I are concerned.” – Carole Chappell

For more information about Care & Gain click here.
https://www.allenandpage.com/product/care-gain


Care & Gain is a particularly suitable feed for older horses and ponies. It contains high-quality protein sources to su...
18/08/2024

Care & Gain is a particularly suitable feed for older horses and ponies. It contains high-quality protein sources to support muscle maintenance alongside elevated vitamins C and E to help the body’s immune system, antioxidant capacity, and muscle function.

Care & Gain is designed to provide calories from easily digestible fibre and oil sources, ensuring controlled weight gain. With less than 10% starch and sugar combined, it's the ideal choice for horses and ponies prone to laminitis or conditions associated with ageing, offering a safe and healthy way to maintain their weight.

It is a highly palatable feed containing mint, fenugreek, seaweed, dandelion, and nettle to tempt even the fussiest feeders. During our trial, 100% of participants licked their bowls clean!

For more information about Care & Gain click here.
https://www.allenandpage.com/product/care-gain

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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Everything your horse or pony eats, including grass, hay and hard feed, will contain varying degrees of starch and sugar...
16/08/2024

Everything your horse or pony eats, including grass, hay and hard feed, will contain varying degrees of starch and sugar; however, we aim to keep the diet as low as possible at under 10% combined for horses and ponies prone to laminitis.

UK grass and hay contain very little starch, yet the sugar levels can vary greatly. Without analysing your hay supply, including every bale from different fields/sources, it is tough to know how much sugar your horse or pony gets from their supplementary forage, so we recommend soaking hay to reduce sugar content.

The grass is even more difficult as levels fluctuate throughout the day and according to weather, soil type, and how much it is grazed, leading to the standard recommendations of overnight turnout and avoidance of the spring and autumn flushes of grass.

Due to these difficulties, Allen & Page will only recommend our feeds that contain less than 10% combined starch and sugar for horses and ponies prone to laminitis, so alongside recommended management techniques, you can be sure you are providing your horse or pony with the lowest total starch and sugar diet possible.

Talk to our nutrition team for more information about our feeds that are less than 10% combined starch and sugar, high in fibre, and fully balanced with vitamins and minerals.

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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“Mr Pickles is a 22-year-old Welsh Section B 12'1hh pony.When we first bought him three years ago, Allen & Page Fast Fib...
14/08/2024

“Mr Pickles is a 22-year-old Welsh Section B 12'1hh pony.

When we first bought him three years ago, Allen & Page Fast Fibre was recommended to me. I feed this as a low-sugar alternative, which keeps him in great condition for showing, showjumping, and clinics.

Mr Pickles does not lose his coat, so it becomes very long and dense. For his comfort, he must be clipped frequently throughout the year.

When competing, Mr Pickles always gets several comments about his amazing coat and his great condition.

I do feel Mr Pickle's coat and general condition has definitely benefited from feeding Allen & Page Fast Fibre; he does not look his age or act it at all!” - Anna Garrod




📷 G Photography

Fast Fibre is ideal for good doers, as well as horses and ponies, who tend to be excitable even on low-energy feeds. It...
12/08/2024

Fast Fibre is ideal for good doers, as well as horses and ponies, who tend to be excitable even on low-energy feeds. It is high in fibre, with less than 10% starch and sugar combined, so it is a good choice for horses and ponies prone to laminitis.

Fast Fibre's high fibre content benefits the horse's digestion and makes it a versatile option. It can be used as a partial hay replacer, particularly useful for horses and ponies with dental issues.

For those who find it challenging to measure their horse or pony's nutrition intake, Fast Fibre offers a convenient solution. When used as a partial hay replacer, you can easily measure how much to use to replace hay. 1kg of Fast Fibre is equal to 1kg of hay, so if your horse is routinely leaving 2kg of hay and you wish to top up their intake, feed 2kg of Fast Fibre*

*there are maximum amounts of Fast Fibre we can recommend due to the vitamin and mineral content so please contact out nutrition team to discuss amounts.

For more information about Fast Fibre click here.
https://www.allenandpage.com/product/fast-fibre

📄 Complete our online Nutrition Enquiry Form via the link: https://www.allenandpage.com/talk-to-us/need-advice

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Have you seen the exciting improvements to Soothe & Gain and Muscle & Focus? The addition of maerl is a fantastic improv...
11/08/2024

Have you seen the exciting improvements to Soothe & Gain and Muscle & Focus?

The addition of maerl is a fantastic improvement to both feeds, further strengthening their comprehensive gut support packages. Maerl is a sustainably sourced calcareous marine algae from the northwest coast of Iceland. It has a unique honeycomb structure and contains high levels of 100% bioavailable calcium and 98% bioavailable magnesium to support the maintenance of a healthy stomach pH for up to 8 hours after feeding.

*Due to this addition, Magnesium Carbonate will be removed from both feeds. We would like to assure customers that this is a minor formulation change that will not affect the palatability of either feed, providing a seamless transition between the old and new formulations.

You will see this exciting new change hitting shelves imminently.

For more information on our specialist range click: https://www.allenandpage.com/range/specialist

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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10/08/2024

Supported rider @ India Wishart shares her feeding tips.

Soaking feeds is so beneficial for keeping your horse hydrated, especially useful for horses and ponies that might not drink enough water on their own.

An additional benefit to a soaked feed is that it helps maintain proper gut motility and reduces the risk of digestive problems.

All Allen & Page feeds are fully balanced so no need to add a balancer. If your horse or pony is in hard work and sweating excessively, you may wish to add an electrolyte once the feed is soaked.

For more information on Allen & Page soaked feeds, click here.
https://www.allenandpage.com/feeding_article/soaked-feeds

📄 Complete our online Nutrition Enquiry Form via the
link in our bio.

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We are making Muscle & Focus and Soothe & Gain even better than the feeds you all know and love by adding Maerl! Maerl i...
09/08/2024

We are making Muscle & Focus and Soothe & Gain even better than the feeds you all know and love by adding Maerl!

Maerl is a sustainably sourced calcareous marine algae from the northwest coast of Iceland. It has a unique honeycomb structure and contains high levels of 100% bioavailable calcium and 98% bioavailable magnesium to support the maintenance of a healthy stomach pH for up to 8 hours after feeding. This is a fantastic addition to both feeds, further strengthening their comprehensive gut support packages.

*Due to this addition, Magnesium Carbonate will be removed from both feeds. We would like to assure customers that this is a minor formulation change that will not affect the palatability of either feed, providing a seamless transition between the old and new formulations.

You will see this exciting new change hitting shelves imminently.

For more information on our specialist range click here: https://www.allenandpage.com/range/specialist

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧 [email protected]

📱 Send us a DM


“I have fed a variety of Allen & Page products to different horses & ponies over the years & I am currently feeding Soot...
08/08/2024

“I have fed a variety of Allen & Page products to different horses & ponies over the years & I am currently feeding Soothe & Gain to my 22-year-old mare.

This year, I have decided to try the Soothe & Gain for Fancy as she is doing a bit more work, and we are hoping to compete over the winter.

I like the fact that Allen & Page feeds contain pre and probiotics to help keep her gut healthy.

I am always getting compliments on how well Fancy looks for her age. Her coat is so shiny, too!

We recently competed at the National Veteran Championships for the first time where we were placed in several classes, including 9th in the Supreme Final out of a huge class of 26!” – Helen Evans

For more information on Soothe & Gain follow this link.
https://www.allenandpage.com/product/soothe-gain


Soothe & Gain is a high-calorie, low starch and sugar soaked feed suitable for horses and ponies prone to gastric ulcers...
06/08/2024

Soothe & Gain is a high-calorie, low starch and sugar soaked feed suitable for horses and ponies prone to gastric ulcers. Its high calorie/energy level makes it ideal for those who work harder and must put on or maintain weight and condition.

The energy that Soothe & Gain supplies is from fibre and oil rather than traditional cereal-based feeds. Being whole cereal grain-free and molasses-free, it is low in starch and sugar, ideal for those who react negatively to high-starch diets.

The fibre sources in Soothe & Gain contain Beta-Glucans, which form a gel-like consistency. This helps to moderate the transit speed of food through the stomach and intestines, meaning that the stomach remains fuller for longer.

For more information on feeding horses or ponies prone to gastric ulcers, click here.
https://www.allenandpage.com/feeding_article/gastric-ulcers

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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Whether you are competing at higher levels or maintaining a leisurely riding career, Muscle & Focus is suitable for your...
04/08/2024

Whether you are competing at higher levels or maintaining a leisurely riding career, Muscle & Focus is suitable for your horse. Muscle & Focus helps to provide focus and support for healthy muscle development and recovery, whatever your discipline.

Muscle & Focus includes high-quality protein and antioxidants, including vitamins C & E, to support muscle repair, development, and recovery. It is low in starch and sugar, providing controlled energy without the fizz.

High fibre and oil ingredients make this soaked feed easy to digest. Being fully balanced with vitamins and minerals* means adding a supplement is unnecessary.

*When fed at recommended levels.

For more information on Muscle & Focus click here:
https://www.allenandpage.com/product/muscle-focus

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

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“Leo is a 17.1hh chestnut gelding – ID x Warmblood. We mostly compete at Showjumping (up to 90cm) and hope to step up t...
02/08/2024

“Leo is a 17.1hh chestnut gelding – ID x Warmblood. We mostly compete at Showjumping (up to 90cm) and hope to step up to BS soon.

I bought Leo as a 6-year-old who’d had 4/5 homes in a very short time. He came to me as a very nervous, head-shy, untrusting, and sad horse. In the beginning, he was, at times, dangerous, and when anything upset him, he would become very reactive. Over the past 4 years, I have learned patience on a level I never knew existed, and there have been a lot of tears…..

I have tried quite a lot of different feeds over the years. Leo is very sensitive to starch and sugar, and because he needs quite a lot of work to keep on top of his ‘nervous energy,’ providing enough energy without the starch and sugar has been challenging.

Karen from Allen & Page visited the yard at the end of 2022. After discussing Leo, she suggested Allen & Page Muscle & Focus. Muscle & Focus has been a game changer. He never gets lit up on it, and his energy levels, as well as his overall body shape and condition, have improved massively. I will never be feeding Leo anything else other than Muscle & Focus. Leo is in tip-top condition, very happy, and much more focused.

I have ridden and owned horses for over 40 years, and Leo has been the most challenging, quirky, and spooky horse I have owned. I have never had a connection with a horse like I have with Leo, and the patience, love, and loyalty to Leo have paid off with a little bit of help from Muscle & Focus along the way.” – Rachel Bourne

To find out more about Muscle & Focus click here:
https://www.allenandpage.com/product/muscle-focus


Address

Norfolk Mill
Dereham
IP257SD

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5:30pm

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+441362822900

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Videos

Supported rider @ India Wishart shares her feeding tips. Soaking feeds is so beneficial for keeping your horse hydrated, especially useful for horses and ponies that might not drink enough water on their own. An additional benefit to a soaked feed is that it helps maintain proper gut motility and reduces the risk of digestive problems. All Allen & Page feeds are fully balanced so no need to add a balancer. If your horse or pony is in hard work and sweating excessively, you may wish to add an electrolyte once the feed is soaked. For more information on Allen & Page soaked feeds, click here. https://www.allenandpage.com/feeding_article/soaked-feeds 📄 Complete our online Nutrition Enquiry Form via the link in our bio. 📞 01362 822902 📧 [email protected] 📱 Send us a DM #allenandpage #fedonallenandpage

Pony power
Pony power

🌟 Mia 🌟 Pony power, fuelled by Allen & Page ‘L’ Mix. Fed on @allenandpage L Mix @davidson_equine @lte_equine_vp_ @clanmackltd @oliviahunter1_ To find out more about ‘L’ Mix click here: https://www.allenandpage.com/product/l-mix 📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice 📞 01362 822902 📧 [email protected] 📱 Send us a DM #allenandpage #fedonallenandpage

Supported Rider @Gubby Leech and Danny looking fabulous! #fedonallenandpage

Sky enjoying her Fast Fibre
Sky enjoying her Fast Fibre

Sky enjoying her Fast Fibre proving just how palatable this versatile low-calorie/energy feed is. For more information on Fast Fibre click here: https://www.allenandpage.com/product/fast-fibre 📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice 📞 01362 822902 📧 [email protected] 📱 Send us a DM #allenandpage #fedonallenandpage 📷 @yorkshire_smallholding

#Repost @teambraemarendurance ・・・ 💦 Allen & Page Soaked Feeds 💦 If you're working your horse in warm weather, training, traveling, or staying away from home, you need to consider your horse's hydration! Most horses don't drink well when out competing, and often won't start drinking until they're already dehydrated! So we need to do our best to maintain hydration levels. I know a lot of horses who don't eat or don't do well whilst traveling, which can lead to them going long periods with nothing going through their gut. Allen & Page feeds can be made up and kept in a lidded bucket for traveling, so you always have some to hand. This is useful if you schedule yourself a stop en-route, I just stir the sloppy feed and then offer it in the trailer. The horses love it! Making a sloppy feed is a great way of getting some water in your horse, not all horses like it super wet, as you'll see from my reel, it's a slightly different consistency for each horse. I tend to use Allen & Page Fast Fibre for a soup, adding in some Soothe & Gain for Oakley or Benny. Or adding some 'L' Mix for Dan. My horses always have fresh water and forage available, when traveling, stabled, turned out, or in a vet gate. I also like to have apples or carrots to add to their feeds to keep it interesting if we're staying away. Keeping food and water going through our horses is essential. If you want to start adding in extra sloppy feeds for your horse, ensure you're mindful of their energy needs. Don't introduce new feeds suddenly, always introduce feeds gradually, over at least two weeks. If you have any questions about using Allen & Page feeds, then feel free to contact them! Allen & Page has a friendly and professional team who are there to help you! You can call - 01362 822 902 Email - [email protected] Or fill out the nutritional questionnaire via the link in their bio. #fedonallenandpage #allenandpage #allenandpagehorsefeed #ad #fastfibre #sootheandgain #te

Supported Rider Gubby Leech at Badminton 2024
Supported Rider Gubby Leech at Badminton 2024

We had the Privilege of watching supported rider Gubby Leech and the beautiful Royal Harvest (Bassett) preparing for their dressage at Badminton Horse Trials yesterday. Gubbys groom Poppy talked us through Bassets Badminton routine whilst Gubby gave us an insight into his thoughts of the cross country course. We wish the Gubby, Bassett and their whole team the best of luck for the weekend ahead! 🍀 #Badminton2024 #allenandpage #fedonallenandpage

Supported Rider India Wishart at Badminton 5*
Supported Rider India Wishart at Badminton 5*

We caught up with supported rider India Wishart Eventing at Badminton Horse Trials yesterday. India kindly talked us through her thoughts on the course so far as well as the prestigious lake combination. India is competing on Diamond Sundance (Sunny), who is fed on Allen & Page Calm & Condition with a top up of Power & Performance. We wish India and Sunny the best of luck for the weekend ahead! 🍀 To find out more about India and Sunny, read our latest blog here: https://www.allenandpage.com/road-to-badminton-with-india-wishart/ Or visit the Allen & Page stand in the World Of The Horse pavilion for nutrition advice! #badminton2024 #Supportedrider #allenandpage #fedonallenandpage

#Repost @foxhallcreative ・・・ Always smiles with Ellen & Spike 🧡 #allenandpage #fedonallenandpage

#Repost @willow_sonic ・・・ Salt loves his breakfast 🧡🧡 @allenandpage #muscleandfocus #allenandpage #fedonallenandpage #fedonallenandpage #allenandpagehorsefeed

Visiting the @nationalequineshow today? Come and find Allen & Page at stand D92 #allenandpage

We are all set up at Your Horse Live If you are attending, visit our stand for: ✅ tailored nutrition advice for your horse or pony ✅ A feed sample for your horse to try ✅ Information about NEW Care & Gain! #allenandpage #fedonallenandpage #care&gain

We are all set up at @yourhorselive_official! If you are attending, visit our stand for: ✅ tailored nutrition advice for your horse or pony ✅ A feed sample for your horse to try ✅ Information about NEW Care & Gain! #allenandpage #fedonallenandpage #care&Gain

Supported Rider Daisy Brucki riding the lovely 4 year old Oakley, fed on Allen & Page, going beautifully in his first hunter trial! Video Credits: @IndyEquinePhotography ・・・ So pleased with how he tackled this wall 😍🩵 Huge thank you to @indyequinephotography for this awesome clip! 🤩 #fedonallenandpage #Repost

Jake wants to remind everyone to add extra water to their Allen & Page soaked feed this weekend to help stay hydrated! 💧 #allenandpage #fedonallenandpage

With the hot weather forecast, remember to add extra water to your Allen & Page soaked feed for extra hydration! 💧 #allenandpage #fedonallenandpage

#Repost @josephinechua.eq ・・・ I thought I’d take some time out to share one of the achievements of the year. It may seem small to most, but I’m really proud of how Poppy has gained and maintained her weight this year! Not to mention, growing muscle and having more energy for her higher level of work 💪 when she first arrived, she was gangly and a bit ribby, as are most 4yos. We spent nearly 2 years figuring out what feed was best for her, given she’s got a sensitive gut - ulcer and colic prone. Finally after loads of trial and error, we have found a winner! @allenandpage Soothe and Gain has been a game changer - Poppy now loves her feed (she used to take hours to eat, now she slurps it up!) and has gained so much condition people don’t assume she’s a rescued TB anymore 😂 They’ve got lovely customer service and nutritional information as well, and have advised me what I should give Cappi once she’s back with me 🤞 I can’t wait for Cappi to come home to some sloppy yummy mash too! Fingers crossed her insemination has gone well 🤞and that we’ll have a positive scan in a couple of weeks 🙏 🎥 by @mximd #fedonallenandpage #allenandpage #allenandpagehorsefeed #AmateurRider #EquestrianLife #HorseJumping #EquestrianPassion #HorsePower #AmateurEquestrian #progressnotperfection #fedonallenandpage #RiderLife #HorseLover #positivereinforcement #EquestrianStyle

...and that's a wrap! ✅ Thank you to everyone who attended the National Veteran Championships and came to see us. As always, a wonderful event organised and hosted by @theveteranhorsesociety, featuring the ever-impressive standard and talent of the Veteran Horse Society members 👏 Tag us in your National Veteran Championships posts using #fedonallenandpage 😍

We are set up at the Veteran Horse Society National Championships!
We are set up at the Veteran Horse Society National Championships!

We are set up at the Veteran Horse Society National Championships! As proud sponsors of the Veteran Horse Society, we are very excited to once again be a part of this wonderful event which showcases the amazing talent and high standard of veteran horses ✨ The event takes place from today until Sunday at Arena UK, and you can visit our stand for feed advice and to grab a free sample! National Veteran Championships - Veteran Horse Society #allenandpage #fedonallenandpage

Soothe & Gain – A High Calorie Conditioning Feed Soothe & Gain provides slow-release energy from quality fibre and oil sources and is low in starch and sugar to avoid unwanted fizzy behaviour. The fibre sources in Soothe & Gain are also high in Beta-Glucans helping to moderate the speed of feed through the stomach and intestines, meaning the stomach remains fuller for longer. Find out more about Soothe & Gain: https://www.allenandpage.com/product/soothe-gain/ Find your nearest stockist: https://www.allenandpage.com/talk-to-us/find-a-stockist/ #allenandpage #fedonallenandpage

Dolina and Lightning find a great way to stay hydrated in this extreme heat is with an Allen & Page soaked feed 💧 ... and Lightning thinks his Soothe & Gain is especially delicious! 😋 Thank you to supported rider, Alison Castell, for sending us the videos! #allenandpage #fedonallenandpage

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Our Story

Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds for many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.

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