Allen & Page Horse Feeds

Allen & Page Horse Feeds Allen & Page manufacture quality horse feeds, using the highest quality Non-GM ingredients.
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Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds for many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned acro

ss East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.

Choose the best for your veteran horse – Allen & Page’s superior veteran feedsWhen it comes to veteran horse nutrition, ...
07/11/2024

Choose the best for your veteran horse – Allen & Page’s superior veteran feeds

When it comes to veteran horse nutrition, not all feeds are created equal. Allen & Page stands out as the “go-to” choice, offering premium feeds that are; Barley & Molasses-Free and packed with the benefits that veteran horses need. Proudly supported by the Veteran Horse Society, Allen & Page is committed to giving your horse quality without compromise.

Why Choose Allen & Page for Your Veteran Horse?
- Barley & Molasses-Free: Keeps sugars and starches low to support stable energy levels and digestive health, unlike many other feeds on the market.
- Soaked Feeds: Adds essential hydration with every meal – ideal for senior horses who need a little extra help staying hydrated or due to poor dentition
- All natural herbs & fully balanced* nutrition: A tasty blend that’s both delicious and nutritionally complete to support healthy aging.

*When fed at recommended amounts for bodyweight and workload

Discover our Veteran Range:
Veteran Light - Ideal for older equines who maintain weight easily but need complete, balanced nutrition.
Veteran Vitality - Provides balanced energy to keep active, older horses and ponies feeling their best.
Care & Gain - High-calorie, low-starch option for those who need a little extra help keeping on weight.

Want to learn more? Visit us at , Stand M790, from November 8th to 10th! Our team will be there to answer your questions and help you choose the perfect feed for your veteran horse.

Re-discover Veteran Light by Allen & Page at Your Horse Live! Come and visit us on Stand M790 at Your Horse Live! Learn ...
06/11/2024

Re-discover Veteran Light by Allen & Page at Your Horse Live!

Come and visit us on Stand M790 at Your Horse Live! Learn all about Veteran Light, the ultimate feed for senior horses, crafted with their unique needs in mind. Whether you're looking to support digestion, immune health or hydration, Veteran Light has it all!

✅ Barley & Molasses Free
✅ Lower Feeding Volume - compared to similar feeds on the market
✅ Soya & Alfalfa Free
✅ Low Starch & Sugar

Caring for Veteran Horses? Trust Allen & Page – The "Go-To" for Veteran Horse Feeds! For our beloved veteran horses, mai...
05/11/2024

Caring for Veteran Horses? Trust Allen & Page – The "Go-To" for Veteran Horse Feeds!

For our beloved veteran horses, maintaining health and vitality is essential. That’s why Allen & Page has crafted a dedicated range of feeds that provide targeted support for veteran horses at every stage. With the backing of the Veteran Horse Society, Allen & Page offers trusted nutrition that ensures your senior horse's well-being.

Here’s a look at our Veteran Feeds:

Veteran Light - Low in calories but fully balanced in vitamins & minerals*, ideal for senior horses that maintain weight well.

Veteran Vitality – Trusted feed for Veterans since 2010, ideal for those in higher levels of work, or the poorer doers who struggle to maintain weight

Care & Gain - Specially formulated for horses who need extra help maintaining weight, offering a careful balance of calories and protein, suitable for horses and ponies prone to laminitis due to containing less than 10% combined starch and sugar

Supported by the Veteran Horse Society, Allen & Page’s feeds are here to give your horse the love and care they deserve, every step of the way.

“My 27-year-old Welsh D cross had been having digestive issues and teeth problems early in 2024. After realising that he...
04/11/2024

“My 27-year-old Welsh D cross had been having digestive issues and teeth problems early in 2024. After realising that he could no longer chew hay or chaff properly, I spoke with an Allen & Page representative, and she helped me figure out a new diet for my boy.

The vet had recommended ‘mash style’ foods only. Deciding on a daily breakfast and dinner of Veteran Vitality with ad-lib Fast Fibre when stabled, I was unsure how he would respond – I have to say, 6 months down the line he is both looking and feeling great. Energy levels are full, his coat is shiny and for the first time in 5 years we entered a Veteran class (sponsored by Allen & Page) and he won 1st place! The judge commented, ‘he looks so supple and healthy’.

Thank you, Allen & Page, for creating simple yet important ingredients in quick soaking pellets at affordable prices.”- Zoe Stevens.


Veteran Vitality has been specially formulated for horses and ponies from the first signs of ageing. Veteran Vitality pr...
03/11/2024

Veteran Vitality has been specially formulated for horses and ponies from the first signs of ageing. Veteran Vitality provides all the nutritional requirements for optimum health in older horses and ponies, using only the finest Non-GM ingredients.

For more information about our Non-GM policy click here:
https://www.allenandpage.com/our-values/non-gm-policy

📄 Complete our online Nutrition Enquiry Form via the
link : https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧[email protected]

📱Send us a DM



02/11/2024
Do you have a veteran (15 and over)  horse or pony you want to share with Horse & Country TV   viewers? Allen & Page Hor...
01/11/2024

Do you have a veteran (15 and over) horse or pony you want to share with Horse & Country TV viewers?

Allen & Page Horse Feeds are proud to support Horse & Country TV new TV series, Veteran Vitality: Care For The Older Horse.

If you would like to be featured on this programme, hurry to submit your entries, as they close on November 6th, 2024, at 23.59 hrs.

To enter click here: https://ex6yaucs.paperform.co.





“Toby has always had a sensitive stomach, especially when the sugars within grass have their seasonal fluctuations. He’s...
31/10/2024

“Toby has always had a sensitive stomach, especially when the sugars within grass have their seasonal fluctuations. He’s always been a poor doer and at his size (standing at nearly 19hh and weighing ideally around 2,000lbs/910kg) he’s a lot of horse to feed!

In March 2023 he had to have surgery at the vets. He was discharged and his notes were to feed a high-fibre, low-sugar feed. At the time he weighed just over 1,700lbs/770kg.

We tried a few different feeds and spoke to a few equine nutritionists. Most of the feeds recommended for Toby he would only eat for a couple of days, then he’d leave the feed.

I spoke with an Allen & Page representative who listened carefully to Toby's history and complex requirements. I was advised Soothe & Gain would be suitable for Toby and would accommodate his need for weight gain but low sugar & high fibre.

My concern was that Toby would eat it for a couple of days and then find it unpalatable like he did with all the other feeds. I needn’t have worried. Toby enjoys the taste and here we are several months on, and Toby is still tucking into Soothe & Gain with great gusto.

Toby has gained more than 200lbs/90kg since he came out of the vets and has now returned to ridden work. We are slowly building up his muscles and he continues to enjoy his Soothe & Gain. Thank you, Allen & Page, for your advice and for such a highly palatable feed that’s helped get Toby back to a more ideal weight.” – Sue Stafford



A feed like Soothe & Gain that contains mint, nettle, dandelion and fenugreek is highly palatable and tempts even the fu...
29/10/2024

A feed like Soothe & Gain that contains mint, nettle, dandelion and fenugreek is highly palatable and tempts even the fussiest of feeders.

Here are some tips to help with your fussy feeder:
✅Add succulents like carrots and apples, finely sliced or in large pieces.
✅Try adding herbs or juices like apple, to encourage your horse to eat.
✅Avoid over-facing the horse or pony and split meals down, feed little and often.
✅If possible, try to include a variety of forages as this helps to increase a horse's natural browsing nature.
✅Try a soaked feed.

For more information about Soothe & Gain click here:
https://www.allenandpage.com/product/soothe-gain

📄 Complete our online Nutrition Enquiry Form here: https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧[email protected]

📱Send us a DM



28/10/2024

EXCITING NEWS ‼️ Do you have a wonderful veteran horse/pony (15 and over) who you’d like to feature on our new series with? 🐎

We are delighted to have opened applications for our new series Veteran Vitality: Care For The Older Horse in partnership with Allen & Page Horse Feeds 🎬🤩

What are you waiting for…you can apply here ➡️ https://ex6yaucs.paperform.co

The National Veteran Horse Society Championships

We hope the clinic was a great success.
28/10/2024

We hope the clinic was a great success.

🎃🎃👻 once again a massive thank you to Allen & Page Horse Feeds for the amazing goody bags and some really great stuff inside ready for my clinic tomorrow at Foston Lodge Stables

Soothe & Gain not only supports overall health, well-being, and performance but also caters to the specific needs of hor...
27/10/2024

Soothe & Gain not only supports overall health, well-being, and performance but also caters to the specific needs of horses with sensitive digestive systems or those requiring weight gain.

Soothe & Gain is suitable for horses that need to gain weight or improve their condition. Its high-calorie content from oils and fibres promotes healthy weight gain. Being whole cereal grain and molasses free it is low in starch and low sugar, ideal for those that react negatively to high starch diets.

Formulated with digestive health in mind, Soothe & Gain contains a comprehensive gut support package including:
 Maerl (calcareous marine algae) which is rich in bioavailable calcium and magnesium to support the maintenance of a healthy stomach pH.
 A blend of prebiotics and a probiotic to support the microbial population of the foregut and hindgut.
 Beta Glucans derived from the fibrous ingredients within Soothe & Gain form a gel-like consistency which helps to moderate the movement of feed through the gut, meaning the stomach remains fuller for longer.
 A careful selection of herbs: mint, nettle, dandelion and fenugreek for their well-known properties

Soothe & Gain includes linseed which helps promote a healthy, shiny coat and good skin condition.

For more information about Soothe & Gain click here:
https://www.allenandpage.com/product/soothe-gain

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧[email protected]

📱Send us a DM



With half term approaching and the nights drawing in, we thought it might be fun to have a quick competition to win one ...
25/10/2024

With half term approaching and the nights drawing in, we thought it might be fun to have a quick competition to win one of our Allen & Page winter hats.

To enter this competition, like and share this post, then share a captivating picture and a brief story about your horse in the comments.* It could be a fun anecdote, a heartfelt moment, an unbelievable experience, or simply a testament to how wonderful you think they are. Don't forget to tag your friends!

Five posts will be randomly selected to win one of our bobble hats.

We hear many lovely stories from our customers; it reminds us of the many amazing horses and owners everywhere. Let's share some stories this weekend and have some fun.

*Only pictures correctly tagging Allen & Page using on Instagram will be counted.

For terms and conditions click here: https://www.allenandpage.com/allen-page-social-media-bobble-hat-competition-2024-terms-and-conditions



Congratulations Lisa Wootton on winning Allen & Page Horse Feeds Muscle & Focus bundle and 2 tickets to Your Horse Live ...
24/10/2024

Congratulations Lisa Wootton on winning Allen & Page Horse Feeds Muscle & Focus bundle and 2 tickets to Your Horse Live 2024. Come and see us on stand M790 and have a wonderful time at the show.

“My name is Nicole McCullough and my pony is called Flora, although most people know her as ‘Princess Pony’ since she is...
23/10/2024

“My name is Nicole McCullough and my pony is called Flora, although most people know her as ‘Princess Pony’ since she is the most spoilt pony!! She needs constant attention and loves being fussed and pampered.

This makes her the perfect show pony, as she loves being admired and being bathed or plaited. I have owned Flora since a newly backed 5-year-old, which is coming up to 3 years ago.

During this time we have tried Flora with many different brands and types of food. She gets bored very easily and will quite simply go on a hunger strike if she doesn’t like something. This isn’t ideal for a show pony who needs to carry a bit of condition!

One day I came across Allen & Page Muscle & Focus. As soon as I read up about this feed I knew it would suit Flora, so I purchased a bag and gradually transitioned Flora onto this feed. Flora devoured her first feed and still absolutely loves it now.

Flora has been on this feed since February and has never looked better. She is more focused on her work and has muscled up immensely since being on this feed. With the help of Allen & Page, we have qualified for Royal International Horse Show 2024 in the small intermediate SRT and are aiming for the LIHS and HOYS qualifiers too.

Muscle & Focus has made this so much easier – providing her with a natural soft and shiny coat – which makes her stand out from the rest.

We also do a lot of hacking, jumping, and dressage, all of which have improved since being on Muscle & Focus.

We get so many compliments on how well Flora looks, and lots of questions on what we feed her. I instantly recommend Muscle & Focus and let them know that Allen & Page do many other feeds with something to suit every horse. I am so happy that I have found a feed that my princess pony, Flora, enjoys and thrives off, thank you Allen & Page.” 😊 – Nicole McCullough



Muscle & Focus contains specialised ingredients to support a healthy digestive system in normal stressful situations suc...
21/10/2024

Muscle & Focus contains specialised ingredients to support a healthy digestive system in normal stressful situations such as travel, competition, and changes to stabling and environment. A unique blend of ingredients including a probiotic, prebiotics, maerl and apple pectin support healthy foregut and hindgut digestion. Increased levels of vitamin E support healthy muscle function and recovery from exercise for hard-working muscles.

Muscle & Focus is fully balanced with vitamins and minerals*. It contains a blend of tasty herbs, making it highly palatable even to the fussiest feeders. A soaked feed that is ready in less than 10 minutes, Muscle & Focus provides extra hydration, particularly useful for competition horses that can be reluctant to drink when away competing.

*When fed at the recommended levels for body weight and workload

For more information about Muscle & Focus click here:
https://www.allenandpage.com/product/muscle-focus

📄 Complete our online Nutrition Enquiry Form: https://www.allenandpage.com/talk-to-us/need-advice

📞 01362 822902

📧[email protected]

📱Send us a DM



LAST CHANCE TO ENTER OUR FABULOUS YOUR HORSE LIVE COMPETITION!Don’t forget it’s the last day to enter to win this great ...
19/10/2024

LAST CHANCE TO ENTER OUR FABULOUS YOUR HORSE LIVE COMPETITION!

Don’t forget it’s the last day to enter to win this great prize in October.

The winner will receive:
🌟Two complimentary tickets to (8th-10th November 2024)
🌟Muscle & Focus Gilet
🌟Muscle & Focus Hi Vis
🌟Muscle & Focus Feed Stirrer
🌟Muscle & Focus Water Bottle
🌟Muscle & Focus Travel Mug

For your chance to win this October:
1. Like this post
2. Tag us in your Allen & Page posts using , and
3. Tag the friend you would like to attend with
4. Make sure you’re following
, 𝒂𝒏𝒅 𝒎𝒖𝒔𝒕 𝒃𝒆 𝒖𝒔𝒆𝒅 𝒊𝒏 𝒚𝒐𝒖𝒓 𝒑𝒐𝒔𝒕. 𝑪𝒐𝒎𝒎𝒆𝒏𝒕𝒊𝒏𝒈 𝒐𝒏 𝒂𝒏𝒚 𝒑𝒐𝒔𝒕 𝒖𝒔𝒊𝒏𝒈 𝒕𝒉𝒆 𝒉𝒂𝒔𝒉𝒕𝒂𝒈𝒔 𝒘𝒊𝒍𝒍 𝒏𝒐𝒕 𝒄𝒐𝒖𝒏𝒕 𝒂𝒔 𝒂𝒏 𝒆𝒏𝒕𝒓𝒚.

Entries close midnight Sunday 20th October 2024. Terms & Conditions apply – https://www.allenandpage.com/allen-page-your-horse-live-giveaway-2024-terms-and-conditions

Your Horse Live


“I have been feeding A&P for 15 years plus and over this time I have used nearly all their feeds for a range of horses, ...
19/10/2024

“I have been feeding A&P for 15 years plus and over this time I have used nearly all their feeds for a range of horses, from 12hh 36-year-old Welsh B through to 17hh ex-racehorse in full competition work and everything in between!

Compete & Condition has been a staple go-to feed throughout the years. I currently feed this to my four ex-racehorses, who are all at different stages of their retraining and in different levels of work. Compete & Condition has been great in providing them with all the condition they require and giving their coats a fabulous shine.

Last year Clancy was ROR Bronze League Champion and was a finalist for ROR Horse of the Year, feeding Allen & Page has ensured that Clancy has everything he needs to perform at his best.” – Jenny Bennet

📷 .co.uk


Address

Norfolk Mill
Dereham
IP257SD

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5:30pm

Telephone

+441362822900

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Our Story

Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds for many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.


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