
05/02/2025
The Truth About the Great Taste Awards – My honest Experience.
Breaking news! We won the Great Taste Award! In fact...we won 3. Major pat on the back. Thank you everyone for showing me so much love on my Un-Bee-Livable Great Taste Reel.
The Wild Bee Honey is ‘OFFICIALLY’ delicious.
Regardless as to whether I won an award or not, my honey is SENSATIONAL even without the Great Taste seal of approval because my talented Bee Babes worked extremely hard to produce every single drop of magical goodness.
To find out more about what I REALLY think about The Great Taste Award, please have a read of my recent blog, it’s been linked. This blog may ruffle a few feathers - in particular ‘The Guild’ (hence why I have not tagged them in this post!🫣). However, the point of writing this is not to throw shade at anyone. I appreciate what they represent and the prestige they hold in the food industry. It took them time and dedication to build an influential platform that essentially helps small businesses like mine, scream and shout about how good their products are. However, I need food lovers and producers to hear this: winning (or not winning) this award does not define you or your product’s worth. Not even a little.
I went undercover—well, sort of. And I was right all along. The whole thing is wildly subjective, extremely pretentious but still, it holds an almost legendary status in the food industry.
This is an honest account of my experience with the Guild of Fine Food and my perspective on what the Great Taste Award really stands for. I’m sure they won’t be too happy with the article, but it’s completely unfiltered and it’s what a lot of people are too worried about to question. The Judges are food professionals but they are not necessarily specialists in the vast array of categories presented on the day. Although the product goes to multiple Judges for assessment, does it really compensate for the lack of ‘expertise’ or cultural knowledge of a product? Have a read of my blog and let me know your thoughts!
I probably won’t be winning any future awards 😐
Scroll through the carousel to find out what the judges said about my honey.