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Kamalfernandezdogtraining Kamal Fernandez Dog Training, where every dog has its day! World Renowned dog trainer, and dog sports coach.

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Figuring out the Rubix Cube!When it comes to training dogs, one of the most overlooked pieces of the puzzle is this: bef...
29/11/2025

Figuring out the Rubix Cube!

When it comes to training dogs, one of the most overlooked pieces of the puzzle is this: before you can unpack the Rubik’s Cube that is your dog, you have to understand the Rubik’s Cube that is you. Successful dog training and truly connected relationships always begin with knowing who you are as an individual — your strengths, your blind spots, your tendencies, your temperament. Your training approach is, in many ways, a reflection of your character.

Some people naturally seek dogs who balance them out. Others instinctively look for dogs who amplify what they already enjoy. Neither is right or wrong. It’s not a judgement — just an honest acknowledgment that who we are shapes what we need and how we train. For some, this means choosing a dog or an approach that fits them so precisely that the pathway is narrow but deeply effective. For others, it means adapting, stretching, or even reinventing themselves to meet the dog they have. Both can lead to success. What matters is knowing yourself well enough to recognise which path is yours.

If you’ve ever brought home a dog—whether a squishy-faced puppy, a rescue with a mysterious past, or a canine tornado disguised as a border collie—you’ll know that the very first question isn’t actually “what should we name them?” or “where will they sleep?” It’s this: how on earth am I going to train this creature?

Depending on who you speak to, you’ll hear wildly different approaches. One of the most common is what I call the hammer-and-mallet approach. You get a dog—full of potential, personality, and possibility—and immediately reach for the metaphorical hammer. Not literally, of course, but you do aim to shape, mould, and tap this raw material into the exact figure you want it to become. The thinking is simple: I have the science. I have the methodology. I have the instruction manual. Therefore, the dog must fit the manual. So you chisel, shape, and adjust until the dog conforms to the training plan.

The problem with this? Dogs are not IKEA furniture. They don’t arrive with pre-drilled holes, neatly labelled parts, and an Allen key. Many simply won’t fit the box you’re trying to press them into, and when they don’t, we’re tempted to slap on labels like “stubborn,” “difficult,” “strong-willed,” or “not food motivated.” When in reality, they’re just not designed for that box in the first place.

A close cousin to this method is what I call using the wrong manual for the wrong model. It’s like buying a Tesla and trying to fix it with a guide for a 1986 lawn mower. Or opening a sourdough recipe when you’ve actually bought ingredients for croissants. The training plan isn’t wrong—it’s just written for a completely different dog. People often try to train the dog they imagined they were getting, or the dog they owned five years ago, rather than the unique individual sitting right in front of them. But dogs, like phones and software, come with different operating systems. You wouldn’t expect Android shortcuts to work on an iPhone, and you shouldn’t expect a sensitive, thoughtful dog to behave like a bombproof working machine—or vice versa.

The approach that has stood the test of time for me is what I call the Rubik’s Cube method. Every dog arrives with its colours already mixed, its patterns already set, and its quirks arranged in their own peculiar way. My job is not to hammer them into shape; my job is to solve the riddle that is that dog. I take that Rubik’s Cube they present and start exploring: What makes this dog tick? How does this dog learn? What lights them up? What shuts them down? What terrifies, motivates, inspires, or excites them?

My aspiration is always to teach dogs the same core skills—recall, loose-lead walking, engagement, sport behaviours, the works—but how we get there is entirely dog-dependent. Sometimes the science gives me a beautifully drawn map. Other times I need to wander off the beaten track, through the scenic route, around a metaphorical lake and over a fence, and create something new in the moment. As someone who’s naturally creative, this is my wheelhouse. It’s my favourite part of dog training.

Because it’s one thing to make a dog do something. But creating a dog who wants to do something? That’s a whole different level of mastery. That’s the real puzzle—the $64 million question I find myself asking with every dog I work with: How do I use what the dog wants to help them want what I want? Solve that, and you unlock cooperation, joy, trust, and a training relationship that feels like a conversation rather than a demand.

I’ve lived with and trained more dogs and more breeds than I could ever count, and no two have ever been the same. Each one has been a unique Rubik’s Cube: a different pattern, a different puzzle, a different combination waiting to be discovered. And when you finally turn the cube and all the colours click into place—when you find the key for that particular dog—it is pure magic.

So if you’re a trainer, an owner, or someone desperately Googling why their puppy is doing the thing… put the hammer down. Set aside the one-size-fits-all manual. Pick up the Rubik’s Cube instead. Because your dog isn’t here to fit a mould—they’re here to be discovered, understood, and celebrated. And when you train the dog in front of you, rather than the dog in your imagination, that’s when the real transformation begins.

So so true Jenny Gould Sports Dog Training!!So many people are SO intent on the dog finding physical contact reinforcing...
29/11/2025

So so true Jenny Gould Sports Dog Training!!

So many people are SO intent on the dog finding physical contact reinforcing, they inevitably create a dog that pulls away… some dogs naturally crave it… others it needs to be nurtured and built value for… others find it offensive!! Some will accept it in some situations, and not others… read the dog! Adjust and adapt…

❓Touch or No Touch?

One of the most beautiful parts of living and training with dogs is discovering just how unique they are.

❤️ Some melt into your hands the moment you reach for them, some enjoy contact only in certain moments, and others feel happiest when you keep your hands to yourself. There is no right or wrong, only what feels safe and rewarding for each individual dog.

Over the years I have shared my life with dogs who adored physical affection at home. They would curl into me, press their faces into my hands, and seek comfort in every cuddle.

Yet the moment we stepped into a training environment their focus shifted. Touch, even gentle and well meaning, became something they did not want. They simply wanted the clarity of the work, the joy of the task, and the freedom to move without hands reaching for them.

I learnt to respect that difference, and it strengthened our bond rather than weakening it.

❤️❤️❤️ But I have also had dogs who thrived on that extra moment of connection between exercises. Dogs who would finish a behaviour, glance up with bright eyes, and push gently into my hands as if to say touch me, that helps me feel even more connected.

For these dogs, that small moment of physical closeness was not a distraction, it was part of the bond that fuelled their performance. It brought softness, grounding, and joy. They reminded me that touch can be a powerful reinforcer when it is truly wanted.

As a dog sports coach I see these variables often.

Sometimes I see the handlers who clearly love their dogs reach to stroke them during reinforcement, believing they are giving a reward.

Their hearts are in the right place, yet I notice the dogs subtly shifting away, turning their faces, or stepping back. It is not rejection, it is simply communication. A quiet request that says please, not right now, I would rather carry on.

❓Pay attention to those tiny signals. Does your dog lean in, soft eyed and eager for touch, or do they move away and wait for the next part of the activity?

Understanding your dog’s preferences is all part of learning what best motivates them. It allows your training to remain positive, supportive, and free from unintended pressure.

All of my dogs learn to be handled for the practical parts of life such as health checks and putting equipment on and off. These are essential skills taught positively but long term they are non negotiable.

However within the world of sports they are given a choice. They tell me what feels reinforcing, and I listen.

❤️ When we honour a dog’s voice, their confidence grows. Their trust deepens. Their work becomes joyful because they know they are heard.

❓How many of you have dogs who tell you yes, and dogs who gently tell you no? And how does it feel when you listen?

28/11/2025

✨ Confidence Starts With the Words You Choose ✨

One of the biggest lessons I’ve learned — both in my own training and while helping others — is that the words we use really matter. Our brains are programmed to listen… and to believe.

When we describe ourselves or our dogs as lazy, reactive, complicated, difficult, awkward, or anything similar, we start looking for evidence that it’s true.

It’s the classic “don’t look for the yellow bus” problem… and suddenly all you can see are yellow buses everywhere. 🚍💛 What we focus on expands.

So be intentional.
Be deliberate.
Be protective of the language you allow into your mind, into your training, and into your relationship with your dog.

Confidence doesn’t magically appear — it’s something you invest in. Something you nurture, maintain, cultivate, and consciously build.

Your words are either feeding your confidence… or chipping away at it. Same goes for your dog.

So today, take a moment to notice the stories you’re telling yourself:
➡️ About who you are
➡️ About who your dog is
➡️ About what you’re capable of together

Choose words that build you both up, not box you in. Your mindset is part of your training plan — treat it with the same care and intention.

💬 Call to Action:
How do you invest in your confidence?
How do you protect it — and your dog’s?
Share below and let’s inspire each other. 💚🐾



Another great post by Jenny Gould Sports Dog Training!! So so true!!
27/11/2025

Another great post by Jenny Gould Sports Dog Training!! So so true!!

🐾 The Journey of Dog Training, Told Honestly 🐾

Dog training often looks simple from the outside. People see the polished moments, the neat sits, the committed heelwork, the little celebrations.

What they do not see is the real-life story that unfolds behind the scenes, the pauses, the dips, the days when everything feels tangled. Progress rarely moves in a straight line, it twists, loops, slows down, and speeds up again, and that is perfectly normal.

❤️‍🩹There are days when you feel proud and confident, days when everything seems to fall into place, and days when you feel as if you have stepped backward despite all your effort. Those difficult moments can stir up frustration, disappointment, and even confusion. These emotions are natural. They are human. They remind you that you care deeply.

❤️‍🩹We are so used to talking about resilience in dogs. We praise their ability to try again, to bounce back from uncertainty, to adapt and learn. But we forget that handlers need resilience too. Your emotional stamina matters just as much as your dog’s persistence. You are learning, adjusting, and growing alongside your dog, and that requires strength, patience, and compassion for yourself.

⭐️⭐️⭐️Resilience for the handler does not mean pretending everything is fine. It does not mean ignoring frustration. It means allowing yourself to feel it, naming it, and then gently deciding not to live there. You acknowledge the emotion, you give it space, then you pack it away in its bag, and you carry on. That ability to reset, refocus, and move forward is a quiet kind of courage.

Every setback teaches you something. Every pause gives you a moment to breathe. Every small success reminds you that progress is happening, even if it does not always look the way you imagined.

Dog training is not only about shaping behaviour.

It is about shaping mindset.
It is about learning to bounce back.
It is about seeing challenges as moments of growth.
It is to about reminding yourself that you are a team.
It is about learning together.
It is about step by step.

❤️❤️❤️So feel what you need to feel.

✔️Allow the frustration.
✔️Allow the disappointment.

✅Then choose resilience.

Choose to stay curious rather than defeated.
Choose to keep moving, no matter how slowly.

The journey is not linear, and it never needs to be.

What matters is that you and your dog continue to walk it together, with understanding, patience, and the quiet determination to try again. 🐶💛

🌟 The Power of Words (…and Why Your Brain Is Basically Alexa Listening to Everything You Say)Words matter.Not just in a ...
26/11/2025

🌟 The Power of Words (…and Why Your Brain Is Basically Alexa Listening to Everything You Say)

Words matter.

Not just in a poetic “live, laugh, love” wall-art sort of way, but in a scientifically, neurologically, your-brain-is-taking-everything-personally sort of way. Your mind listens to every word you speak about yourself, your dog, your journey — and it quietly adjusts the settings of your entire life based on what you feed it.

If you’re constantly telling yourself:
• “I’m not good enough.”
• “My dog isn’t good enough.”
• “We’re behind.”
• “Everyone else has it sorted.”

Your brain goes, “Brilliant. Inadequacy mode activated. I’ll look for evidence to back that up!” And suddenly, every tiny wobble becomes proof of failure.

But here’s the magic…
If you see possibility, your brain shifts gear. It starts scanning for progress, potential, and micro-wins. It works on what you choose to focus on.

You might not be the fastest handler on the field — that’s fine.
If you’re working on your timing and learning how to move with purpose rather than panic-sprinting like you’re avoiding an incoming bee, you are making progress.

You might not have the cleanest mechanical skills yet — also fine.
But if you’re reviewing your training videos, taking ownership, and making deliberate improvements (instead of pretending the camera angle was the problem), you are levelling up.

Every time you choose to see not just what’s missing, but what’s possible, you’re redirecting your mind toward growth rather than inadequacy. And that matters. A lot.

⚡ Words have gravity, energy, power.

They’re the invisible force shaping how you see yourself, your dog, and your entire training journey. They’re the spells we cast without realising it — and the spells that come right back to us.

If you describe your dog as stubborn, you’ll miss the moments they’re trying.
If you label yourself as hopeless, you’ll overlook the steps forward you are taking.
If you speak from a place of scarcity, you’ll live in a half-empty glass forever.

Change starts in your mind.
The words are the seeds.
What grows depends on what you plant.

So plant possibility.
Plant kindness.
Plant belief.
And watch how everything — including you and your dog — starts to flourish.

You deserve that.
And your dog deserves the version of you who believes in both of you.

Great post!!! Nice one The GSD Hub with Jenny Gould
25/11/2025

Great post!!! Nice one The GSD Hub with Jenny Gould

🙌Choosing the Right Dog Sports Coach

🚗When I learnt to drive I was fortunate to have a fabulous driving instructor. I was confident from my first lesson, but she clearly sensed that I was becoming overconfident. Just before my driving test she pulled apart everything I did on that final lesson. She left me doubting my ability and my skills, yet she also left me with just enough belief to know I could do it if I applied myself properly.

I passed my test first time, and eighteen year old me was utterly flabbergasted by our conversation on the way home. It had been a deliberate approach on her part, recognising that I needed reminding to think and not assume with youthful cockiness that I would pass easily.

This was a driving instructor who not only taught mechanical skills. She also understood the important of mindset in order to succeed under test. This lovely lady was not simply an instructor ... she was a coach and knew how to get the best from her students ⭐️

👩‍💼🐕When it comes to dog training people naturally expect a coach to understand how to read and train dogs, but the other end of the lead matters just as much.

Humans can be unusual creatures and no two handlers are the same, so a good coach must be able to read people as well as dogs. Dog sports are a true partnership between dog and handler, and that means there will always be a personal element in choosing the right coach.

Not everyone thrives under the same teaching style and that is perfectly normal. Just as dogs respond to different training techniques, so do handlers.

A coach should never overlook this. Progress looks different for every team. Reading the dog and the handler in front of you is one of the most important skills any coach can have.

✔️Critcism alone will drain confidence
✔️Praise alone will limit progression

Training and competing will not always be comfortable, but your coach should inspire you, challenge you, and guide you in a way that keeps the balance. Honest conversations are sometimes necessary, but they can always be delivered with kindness.

If you feel mismatched with your coach, it is absolutely ok (and understandable) to look for another. Some handlers value very direct guidance while others prefer a softer approach. Neither is wrong, it is simply personal choice.

😘😘😘On a personal note, I am so very proud of the feedback from a three day course that finished yesterday.

🌱Progress, a plan, growing confidence and a belief where there was none before.

❤️I love my job but it can be soul destroying at times. Any trainer will tell you there are ups and downs, as you cannot please everyone, but moments like these make it all worthwhile. Thanks so much Victoria for your kind words... they mean more than you will ever know.

❓What traits do you look for in your dog sports coach?

✨ Adolescent Dogs & Competition: AKA “Welcome to the Chaos Zone” ✨Let’s talk about adolescence — that magical phase wher...
24/11/2025

✨ Adolescent Dogs & Competition: AKA “Welcome to the Chaos Zone” ✨

Let’s talk about adolescence — that magical phase where your sweet, talented young sports dog wakes up one morning, looks at you as if for the very first time, and says:

“Sorry… have we met?”

Because if you’ve ever raised an adolescent dog, you know exactly what I’m talking about.

This is the era where your dog’s brain is doing the emotional equivalent of juggling flaming torches while riding a unicycle. And during this delightful stage, you may notice behaviours such as:

• Dramatic episodes of “I can’t possibly do heelwork, a butterfly sneezed.”
• Sudden fear of the thing they’ve lived with since birth.
• New thrill-seeking behaviour that suggests they’re auditioning for an action film.
• Forgetting their own name (and sometimes yours).
• Inability to perform simple, previously bombproof behaviours.

Adolescence is messy. It’s unpredictable. And it’s the breeding ground for many future behavioural problems if we’re not mindful.

Which brings me to a very important point:

🔥 Taking your adolescent dog into competitive environments too early is like handing a toddler a chainsaw. Technically possible… but should you? Absolutely not. 🔥

I get it. You’re excited. You want to move up the ladder. You want your young dog to shine.

But adolescence is where experiences STICK — for better or worse.

Imagine this:
Your agility hopeful attends a seminar. Another dog kicks off. There’s an altercation. Suddenly your previously confident youngster looks like they’ve seen the ghost of an angry spaniel. Anxiety sets in. Reactivity grows. And you, the handler, begin carrying emotional baggage heavier than your trial-day kit bag.

From that moment, everything changes:
• You avoid certain dogs.
• Someone else queues for you.
• Your warm-up becomes a risk assessment.
• And your focus shifts away from performance and onto managing fallout.

All because adolescence handed you a plot twist you weren’t expecting.

Here’s the truth:

When you’re raising a sports dog, you’re raising TWO dogs:
1️⃣ The one you live with
2️⃣ The one you compete with

And guess what?
They’re the same dog, wearing different hats — which means what happens outside the ring shapes everything inside it.

So invest in:
• Life skills
• Confidence around other dogs
• Calm crating at the sidelines
• Focus and engagement
• Trickling distractions in sensibly
• Emotional resilience
• Comfort with noise, chaos, and the unpredictable energised atmosphere of competition

This is what shapes a future champion. Not the ribbons. Not the sequences. Not the fancy skills.

Here’s the uplifting part:

You have the power to make adolescence a launchpad, not a setback.
You can protect your dog’s confidence.
You can make thoughtful choices.
You can guide them gently into a sport that will one day be their happy place.

So if you’re raising an adolescent dog right now, take a breath. Slow down. Look at the world from their slightly feral, slightly confused, slightly dramatic point of view.

Play the long game.
Your future self will thank you.
Your dog will thank you.
And one day, when they’re standing on a podium with bright eyes and a wagging tail, you’ll know:

You didn’t just create a competitor.
You nurtured a confident, resilient, extraordinary athlete — one thoughtful choice at a time.
I’d LOVE to hear from you — what’s been your biggest dose of adolescent angst with your dog?
Let’s share, laugh, cry, and support each other through the chaos!

Massive congratulations to members of the Dog Sports Funatics community on their successes!!Lou HOlmes and Drama winning...
24/11/2025

Massive congratulations to members of the Dog Sports Funatics community on their successes!!

Lou HOlmes and Drama winning their second Novice!
Burman and Tess qualifying at their regionals!
Ward and Hattie getting on to the Midlands Inter-Regional team!

Fantastic stuff!!!!

23/11/2025

✨ Do You Do a Dress Rehearsal? ✨

I started martial arts when I was five years old — tiny, enthusiastic, and absolutely convinced I was one training montage away from becoming a Power Ranger. 🥋⚡️

Naturally, I wanted to jump straight into the flying kicks and dramatic punches.
Instead… we did patterns.

Slow, methodical, stylised movements.
Kicking the air.
Punching the air.
Rotating like a very determined, very serious windmill in slow motion.

Five-year-old me did not understand the assignment.
But here’s what I eventually learned:
Slow is smooth. Smooth is fast.
And smooth only happens when you’ve rehearsed the mechanics until they’re automatic.



🐕 What This Has to Do With Dog Training

Fast-forward to today, and I see the same thing with trainers and pet owners all the time…

We rush.
We jump straight in.
We skip the rehearsal.

But your timing, footwork, reward placement, shoulder turns, lead handling — they ALL speak to your dog long before your words do. When our mechanics are sloppy, our dogs get mixed signals, and the training picture turns fuzzy. Suddenly your dog is looking at you like:

“Boss, I’m trying, but WHAT is happening with your arms right now?” 😅



🎭 Dress Rehearsal: The Secret Weapon

One of the most powerful things you can do is also the least glamorous:
practice without your dog first.

Yep. A full-on dress rehearsal.
Just you, your rewards, your imaginary dog, and your best “I’m not crazy, I swear this is training” face.

Practice:
• Your footwork
• Your turns
• Your reward delivery
• Your markers
• Your handling
• The sequence you want to teach

Do it slowly.
Do it clumsily.
Do it again.
Do it until it feels natural.

Then bring your dog into the picture.
Because when you feel confident, that confidence flows straight to your dog.



🌟 The Magic of Mechanics

When you rehearse your skills first, your training becomes calmer, clearer, and so much more effective.
Your dog gets better information.
You get better results.
And suddenly, everything feels smoother because you feel smoother.



👉 Your Turn

Do YOU practice your moves before you go and train your dog?
If not… consider this your sign to start doing a dress rehearsal.

Your future training sessions — and your dog — will thank you.

If this resonates with you, drop a comment, share it, or tag someone who needs a little “slow is smooth, smooth is fast” reminder today. 💚

21/11/2025

✨ Competitive Obedience: The Most Misunderstood Dog Sport… and one of the BEST things you can do for your dog. ✨

Let’s break the myths 👇

❌ Misconception 1: “It’s strict and robotic.”
➡️ Modern obedience is motivational, clear and confidence-building. Dogs LOVE knowing exactly what earns reinforcement.

❌ Misconception 2: “My dog won’t enjoy it.”
➡️ Dogs thrive on structure, teamwork and problem-solving. Obedience gives them all three.

❌ Misconception 3: “It’s boring.”
➡️ It’s technical, athletic and incredibly rewarding — for both ends of the lead.



🌟 The REAL Benefits

✔️ Focus in busy environments
✔️ Better impulse control
✔️ Real-life reliability
✔️ Confidence for sensitive or reactive dogs
✔️ Deeper communication + partnership
✔️ Emotional stability through structure + success



🤝 The Community

Supportive. Passionate. Inclusive.
Competitive obedience people get it.
They celebrate progress, share knowledge and build each other up.
It’s a sport that feels like home.



🏆 The Foundation of ALL Dog Sports

Agility, flyball, HTM, gundog, scentwork, disc, IGP…
Whatever your sport, obedience is the glue that makes everything easier.
Focus, clarity, precision, confidence, connection — all start here.



🔥 Question for you:
What’s the ONE skill from competitive obedience you’d love your dog to master — and why?
Tell me in the comments! 👇

Absolutely THIS!! Focus on you, your goals, your dreams, your aspirations! Don’t get drawn into what others are doing… c...
20/11/2025

Absolutely THIS!! Focus on you, your goals, your dreams, your aspirations! Don’t get drawn into what others are doing… comparison is the thief of joy!! And don’t tear others down in the midst of finding yourself…

Walking Your Path with Integrity

Compete with integrity. Train with purpose.

You can be yourself, do things your own way, and still walk your path with respect for others. That is good sportsmanship, but it is also something deeper. It is the quiet confidence of knowing who you are, the patience to grow at your own pace, and the strength to celebrate others even when you are still chasing your own goals.

True competition is not about tearing others down, it is about lifting yourself up through effort, respect, and honesty.

Every training session, every setback, every victory is a reflection of how you carry yourself when no one is watching. Integrity means staying true to your values, even when the easier path is to cut corners or compare yourself to others.

Remember, dimming someone else’s light does not make you shine any brighter.

Real greatness is built on character, not comparison. Win with humility, lose with grace, and always let your actions speak for you.





20/11/2025

✨ Fading the Hand Target in Heelwork ✨

Using a hand target is a brilliant way to teach heelwork — it gives your dog clear criteria, a focal point, and helps them understand exactly where you want them to be.

But knowing how to fade it is absolutely essential.
And it needs to be done systematically.

Before you begin fading, make sure your dog has:
✔️ A solid, confident hand target
✔️ The behaviour proofed in different environments
✔️ Plenty of success rehearsed

This strong foundation makes the fading process so much smoother for both of you.

➡️ How to fade the hand target:
1️⃣ Start by slightly disconnecting your hand from your dog’s nose — and mark the exact moment they stay in position.
2️⃣ Gradually increase the distance between your hand and their nose.
3️⃣ Add duration before you mark and reward.
4️⃣ Proof this new understanding in different locations, with small distractions, and varied movement.

The goal is for your dog to maintain heel position confidently without relying on your hand as a crutch — while keeping all that beautiful accuracy and engagement.

💬 Call to action:
Do you use a hand target in your heelwork? Tell me below! ⬇️

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