K9 Greatness

K9 Greatness Professional Dog Trainer in Horley, Surrey

I help you eradicate your dogs challenging behaviour for a happier life with your dog

DM “WOOF” to discover how!
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FREE Training Guide here:
linktree.k9greatness.co.uk

What do you think?
25/03/2025

What do you think?

The Science they DON’T want you to read.
Contrary to the propaganda pushed by force-free ideologists, punishment isn't a last resort! it's often the ONLY option that works in real world cases.
“Punishment is effective in reducing problem behavior in clinical populations, and in some cases, may be an essential component of treatment... Punishment also may be preferable to reinforcement-based treatments when problem behavior must be suppressed rapidly to prevent serious physical harm.”
Before you hit the keyboards, let me remind you - These are NOT opinions. These are peer reviewed facts backed by decades of applied and basic research.
It’s time we stop demonizing the use of aversives in training and behavior treatment and start demanding evidence-based discussions.

https://youtu.be/XjHTivWiqT8?si=2Mzm9TY_1MeJTKKY

Boom!
02/03/2025

Boom!

328 Followers, 1,464 Following, 428 Posts

20/02/2025

2pm has become available tomorrow, if anyone wants it?
We are massively getting booked up quickly.

16/02/2025

I see this daily.

Tis true!
14/02/2025

Tis true!

For years, fluoxetine (Prozac) has been pushed as the answer to behavioral problems in dogs. Veterinary behaviorists and force-free advocates love to cite “science-backed” studies to justify long-term medication use. But here’s a big problem, most of these studies are flawed, biased, and rely almost entirely on owner-reported data.
Take, for example, the 2009 study on fluoxetine for compulsive disorders in dogs (Irimajiri et al., J Am Vet Med Assoc). It claimed fluoxetine helped, yet the only improvement came from owners’ OPINIONS, not actual behavioral measurements. When researchers looked at objective data the dogs’ actual behavior logs they found NO SIGNIFICANT difference between the medicated and placebo groups. But guess which result gets cited?🤫
How about the 2007 study on fluoxetine for separation anxiety (Simpson et al., Veterinary Therapeutics). The conclusion? Fluoxetine was effective … but only when paired with a structured behavior modification plan. And yet, thousands of dogs are medicated without any meaningful training, as if a pill can replace actual learning.
Sad reality is that Dogs are being drugged, not rehabilitated.
Ask any serious trainer what happens when they get a dog that’s been on fluoxetine for years. They take the dog off the meds, implement a sound training plan, and SHOCKINGLY the dog improves.
Not because fluoxetine “worked,” but because the dog finally got what it needed: clarity and proper training.
Yet, the AVSAB keeps pushing these medications while dismissing legitimate training as “aversive” or “outdated.” They’d rather chemically suppress behavior than actually address it.
The real question isn’t whether fluoxetine has some effect but why so many dogs improve when you REMOVE the drug and train them properly?!!!
Behavioral change comes from learning, not sedation. It’s time to stop pretending otherwise.
I know I am not the only one noticing that dogs on fluoxetine don’t get better - they just get dull.
The dog isn’t learning or adapting, just becoming more passive.
This can actuallY DELAY proper rehabilitation, because the dog’s emotions and responses are chemically suppressed rather than modified through learning.
Thinking about making a solo podcast to talk about the dog I have in training right now, one of the many that end up euthanized after YEARS of being on SSRI’s and the pandemic of prescribing psychotropics like flea medication

14/02/2025

Yep!

06/02/2025

Let's see how this plays out...

Stop giving your dogs poison!!!
03/02/2025

Stop giving your dogs poison!!!

University of Sussex scientist calls promotion of preventative practice when pets are flea free ‘profiteering’

There are nights I can’t sleep, thinking about the dogs I’ll meet the next day—the ones who’ve been labelled “too diffic...
23/01/2025

There are nights I can’t sleep, thinking about the dogs I’ll meet the next day—the ones who’ve been labelled “too difficult” or “beyond hope.” It’s not because I doubt what can be done, but because I know how much their future depends on finding the right way to reach them.

With my training techniques, even the most challenging behaviours can be turned around. It’s not magic, it’s understanding—understanding what your dog needs and how to guide them. And let me tell you, there’s no better feeling than seeing that connection click between a dog and their owner.

If you’re struggling, I want you to know you’re not alone. It’s okay to feel frustrated, overwhelmed, or even lost. I’m here to help, and my advice is always free. Sometimes, all it takes is a 30-minute chat to untangle what’s going wrong.

Let’s talk. Book a free discovery call and let’s figure this out together:

https://k9greatness.co.uk/discovery-call-for-dog-training-in-horley/.

You and your dog deserve a great life together—and I’d be honoured to help you get there.

Could this change your mind?
12/01/2025

Could this change your mind?

In this video we talk to internationally renowned Animal Behaviour and Welfare scientist Dr. Stephanie Yue Cottee. Dr. Cottee gives her thoughts on the use o...

Have you had a look?
11/01/2025

Have you had a look?

Download Your FREE eBook Today! 🐾

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